S4 Capital

S4 Capital is a digital advertising and marketing services company dedicated to creating a purely digital business model. It focuses on integrating leading companies across three key practice areas: first-party data, digital content, and digital media planning and buying. The firm's strategy emphasizes delivering faster and more cost-effective solutions in a consumer-driven market. S4 Capital operates through three main segments: Content, Data & Digital Media, and Technology Services, aiming to serve a diverse clientele that includes global, regional, and local brands, as well as millennial-focused influencer brands.

Melanie Dhawan

CFO, Content Practice

6 past transactions

Lens10

Acquisition in 2020
Lens10 is one of Australia’s most established digital strategy and analytics consultancies. They assist clients to optimise the performance of their digital assets and channels, supporting business success through data-driven decision making. Lens10 was founded in 2010 by digital experts with a passion for data. As their team has grown, this passion has remained central to the way they do business, enabling them to play a critical role in discovering the power of analytics across industries, and designing and implementing digital strategies. Their team’s extensive digital experience and technical expertise can help businesses grow by making the right decisions based on actionable data. It has also allowed them to help clients maintain lasting competitive advantages in the era of digital disruption through strategic optimisation, effective reporting and analysis, and data assurance. They are delighted to say that their business has grown almost entirely through referrals from satisfied clients. They are recommended for their leading-edge technical capabilities, their solid methodological approach, their wide-ranging expertise and their ability to execute projects across various businesses in a tool-agnostic way. Their multidisciplinary team of developers, business analysts and statisticians works collectively on their clients’ business cases to ensure the success of every project.

Circus Marketing

Acquisition in 2020
Circus Marketing is a multicultural digital content agency that specializes in creating integrated content strategies and impactful campaigns for brands. By collaborating with leading companies, Circus Marketing focuses on developing high-impact ideas that enhance brand visibility and drive growth. The agency is dedicated to delivering tailored solutions that resonate with diverse audiences, ensuring that its clients effectively engage their target markets. Through its expertise in digital content creation, Circus Marketing positions itself as a vital partner for brands seeking to elevate their presence in the competitive landscape.

Firewood Marketing

Acquisition in 2019
Firewood Marketing, Inc. is a global digital marketing and creative agency founded in 2010 and headquartered in San Francisco, California. The agency specializes in providing a range of services including strategy and insights, creative solutions, performance media, and technology services. Firewood partners with major tech brands, startups, and Fortune 500 companies, delivering tailored marketing strategies to enhance client visibility and engagement. The agency has received several accolades, including recognition as one of the Ad Age Best Places to Work in 2020 and ranking as the largest advertising, marketing, and PR agency in Silicon Valley by the Silicon Valley Business Journal in 2019. In October 2019, Firewood merged with MediaMonks, becoming the digital marketing arm of S4 Capital. With more than 350 employees across seven offices in four countries, Firewood continues to focus on driving efficiency and scale in its operations.

Biztech (Australia)

Acquisition in 2019
BizTech specializes in Adobe Experience Manager (AEM), Adobe Campaign, and Adobe Analytics implementation and consulting. The company develops a tried and tested formula enabling its clients to deliver on their customers expectations The company delivers innovative Adobe experiences for its customers since 2008.

MightyHive

Acquisition in 2018
MightyHive is the premier Programmatic Solutions Partner for forward-thinking marketers and agencies, wherever they are on the path to programmatic self-sufficiency. MightyHive empowers clients to build data-driven organizations that drive results through programmatic insourcing, full-service management, and strategic advisory services. One of the largest and fastest-growing programmatic buyers in the world, MightyHive has helped hundreds of clients adopt programmatic, and has a global presence with offices in San Francisco, New York, Sydney, London, and Singapore.
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