GRO Capital

GRO Capital is a private equity firm based in Copenhagen, Denmark, founded in 2014. The firm specializes in providing capital and expertise to mature technology companies that have growth ambitions. GRO Capital focuses on mid-sized business-to-business software companies operating in various sectors, including telematics, Medtech, internet of things, business intelligence and analytics, and fintech. The firm aims to invest in companies with strong management, leading market positions, and high growth potential. Through active ownership, GRO Capital seeks to develop and expand the businesses in which it invests, targeting opportunities across Northern Europe.

Christopher Ager

Director, Investments

Oda Hartmann Bjørndalen

Analyst, Investments

Lars Dybkjær

Managing Partner

Peter Sommer Fabricius

Vice President, Investments

Ruhne Fiala

Partner, Head of Operations

Peter Bagge Grimstrup

Vice President, Operations

Hedvig Ulrichsen Helseth

Junior Analyst, Investments

Ellen Christine Højlund

Junior Analyst, Operations

Jens Kjølbye

Vice President, Operations

Frederik Knudsen

Associate, Investments

Joakim Lassen

Associate, Investments

Mia Malene Loft

Junior Analyst, Operations

Ragnhild Machholm

Analyst, Investments

Johan Olsson

Director, Investments

Felix Perner

Associate, Investments

Maxwell Veyhe

Partner, Investments

Anders Zakta

Analyst, Investments

9 past transactions

Promon

Venture Round in 2021
Promon AS, founded in 2006 and based in Oslo, Norway, specializes in developing and selling security software designed for businesses that manage sensitive information. The company offers a suite of application security solutions, providing integrated service protection products for online service providers to safeguard web services such as online banking, CRM/ERP systems, public services, and e-commerce platforms. Additionally, Promon delivers integrated application protection products to various software application providers, ensuring the security of sensitive data and maintaining application integrity across a range of sectors, including banking, ERP/CRM systems, gaming, and communication software.

iPoint-systems

Private Equity Round in 2020
iPoint is a leading provider of software and consulting for environmental and social product compliance, process compliance, and sustainability. Thousands of companies around the globe rely on iPoint for managing, tracking, analyzing, and reporting data across the whole value creation network. iPoint's software and consulting services support you in meeting and staying one step ahead of regulations and requirements such as REACH, RoHS, WEEE, ELV, Conflict Minerals, and other trending developments in the compliance and sustainability arena.

Queue-it

Acquisition in 2020
Queue-it ApS specializes in providing virtual waiting room services designed to manage traffic surges on websites and applications by directing visitors into an online queue. Founded in 2010 and headquartered in Ballerup, Denmark, the company serves a diverse range of sectors, including travel, entertainment, retail, government, utilities, and education. Queue-it's SaaS platform helps online ticket vendors, e-commerce businesses, educational institutions, and public-sector services maintain operational efficiency during peak demand periods, ensuring fairness for billions of users globally. The company has established strategic partnerships with notable organizations such as Tessitura Network, Amazon, and TopTix, and its clientele includes prominent names like SFJAZZ, Kimmel Center, and Lilly Pulitzer. Queue-it also has offices in the United States, further extending its reach and support capabilities.

Queue-it

Venture Round in 2020
Queue-it ApS specializes in providing virtual waiting room services designed to manage traffic surges on websites and applications by directing visitors into an online queue. Founded in 2010 and headquartered in Ballerup, Denmark, the company serves a diverse range of sectors, including travel, entertainment, retail, government, utilities, and education. Queue-it's SaaS platform helps online ticket vendors, e-commerce businesses, educational institutions, and public-sector services maintain operational efficiency during peak demand periods, ensuring fairness for billions of users globally. The company has established strategic partnerships with notable organizations such as Tessitura Network, Amazon, and TopTix, and its clientele includes prominent names like SFJAZZ, Kimmel Center, and Lilly Pulitzer. Queue-it also has offices in the United States, further extending its reach and support capabilities.

Adform

Private Equity Round in 2019
Adform A/S is an independent advertising technology company headquartered in Copenhagen, Denmark, founded in 2002. The company specializes in providing comprehensive enterprise software solutions for the global advertising industry, catering to media agencies, trading desks, brands, and publishers. Its offerings include Advertiser Edge, a buy-side platform for managing and serving digital advertising, as well as a data management platform, demand-side platform, and ad serving capabilities equipped with advanced analytics and creative optimization tools. Additionally, Adform provides Publisher Edge, enabling sell-side customers to auction ad inventory in real time and display ads on web pages. With a workforce of over 900 employees, Adform operates in 18 countries across Europe, North America, and the Asia-Pacific region, making it one of the largest private ad-tech companies worldwide.

Omada

Corporate Round in 2018
Omada A/S specializes in identity and access management and governance solutions, enabling organizations to achieve compliance, mitigate risk, and enhance operational efficiency. The company offers the Omada Identity Suite, which includes tools for integrated user management, identity governance, and compliance across both on-premise and cloud applications. Its services encompass identity and access governance implementation, project management, process optimization, and specific offerings for various industries such as utilities, media, finance, and life sciences. Omada's solutions are designed to facilitate efficient management of user access rights and compliance control through best practice workflows, reporting, and user provisioning. Founded in 1999 and headquartered in Copenhagen, Denmark, Omada operates both in Europe and North America, delivering its solutions directly and through a network of partners and system integrators.

Tacton Systems

Series A in 2017
Tacton Systems specializes in developing SaaS-based smart commerce software that enhances the sales process for manufacturers. Their flagship product, a configure-price-quote (CPQ) solution, integrates seamlessly with existing systems such as CRM, ERP, and PLM, allowing sales engineers and operations to collaborate effectively. Tacton's software is designed to address complex sales and product configuration challenges, enabling manufacturers to offer customized products while minimizing errors and maximizing competitiveness. With built-in design automation and 3D visualization, Tacton's solution supports global companies across various sectors, including industrial, automotive, and pharmaceuticals, ensuring they can meet customer needs efficiently while driving revenue growth and profitability.

Tacton Systems

Acquisition in 2017
Tacton Systems specializes in developing SaaS-based smart commerce software that enhances the sales process for manufacturers. Their flagship product, a configure-price-quote (CPQ) solution, integrates seamlessly with existing systems such as CRM, ERP, and PLM, allowing sales engineers and operations to collaborate effectively. Tacton's software is designed to address complex sales and product configuration challenges, enabling manufacturers to offer customized products while minimizing errors and maximizing competitiveness. With built-in design automation and 3D visualization, Tacton's solution supports global companies across various sectors, including industrial, automotive, and pharmaceuticals, ensuring they can meet customer needs efficiently while driving revenue growth and profitability.

Targit

Acquisition in 2017
TARGIT is the software company behind TARGIT Decision Suite, the business intelligence and analytics solution for all business users. With an emphasis on people, it is their mission to transform entire organizations by revealing actionable insights for everyone to make better and faster decisions. The unique combination of their patented technology, proven methodology, and dedicated employees and partners is what enables us to help organizations around the world perform their best.
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