Daxko

Daxko, based in Birmingham, Alabama, is a prominent provider of operations and financial management solutions tailored for member-centric nonprofits, particularly within the $6 billion YMCA sector. The company specializes in a software-as-a-service platform that delivers integrated technology, services, insights, and payment solutions designed to enhance the operations of health and wellness communities. Daxko's OnDemand software suite, which includes Daxko Operations and Daxko Accounting, empowers various member-based organizations such as health clubs, fitness studios, and campus recreation facilities. By offering comprehensive member management and integrated payment processing, Daxko enables these organizations to improve engagement, operational efficiency, and their overall impact on the communities they serve.

Christopher Lombardi

Vice President and Head, Mergers Acquisitions and Corporate Development

9 past transactions

Motionsoft

Acquisition in 2020
Motionsoft provides fitness, gym, and recreation club management and marketing software solutions. The company's software provides club professionals with a modern and effective tool to automate operations with reporting functionality to have their staff acquire, engage, and retain members, enabling studios and gyms, corporate fitness facilities, hospital wellness centers, hotels, spas, and university recreation centers to accelerate financial and operational efficiencies.

UpLaunch

Acquisition in 2020
UpLaunch, LLC specializes in providing CRM and marketing automation software tailored specifically for gyms, particularly affiliate and boutique establishments. Founded in 2017 and based in Fairfield, Pennsylvania, the company aims to address the challenges faced by small business owners in marketing automation, a sector where many struggle due to limited resources and expertise. By collaborating with experts in the fitness industry, UpLaunch offers turn-key solutions that can be rapidly deployed, allowing gym owners to effectively manage their client relationships without the need for extensive technical knowledge. The software comes equipped with pre-built strategies and content, which can be customized as needed. This approach not only simplifies the onboarding process but also empowers gym owners to enhance their outreach efforts efficiently. As a subsidiary of DAXKO LLC since February 2020, UpLaunch continues to enhance accessibility to effective marketing tools for small businesses, enabling them to thrive in a competitive landscape.

PlayerSpace

Acquisition in 2020
PlayerSpace is in sports program management technology to YMCAs and similar organizations across the country.

TennisSource

Acquisition in 2019
TennisSource.Net, Inc. specializes in management software solutions designed to support the daily operations of sports facilities and tennis clubs. Founded in 1999 and headquartered in Fort Collins, Colorado, the company has established itself as a key player in the tennis facility management sector. As of October 16, 2019, TennisSource operates as a subsidiary of Club Automation, LLC, enhancing its capabilities and reach within the industry.

SugarWOD

Acquisition in 2019
SugarWOD, LLC is a software development company based in Boulder, Colorado, founded in 2013. It specializes in workout tracking and community engagement tools tailored for CrossFit and similar fitness environments. As a subsidiary of DAXKO LLC, SugarWOD offers a mobile application that enables gyms and athletes to access daily workouts, track personal records, and engage with peers through features such as workout result posting, leaderboards, and social interactions. The platform provides access to thousands of pre-built workouts while allowing users to create custom routines, thereby enhancing the overall gym experience and fostering a sense of community among users.

Club Automation

Acquisition in 2018
Club Automation is an online club management solution designed to assist health and fitness facilities in streamlining and automating their operational processes. Founded in 2008 in Deerfield, Illinois, the company offers a fully integrated software application that caters to both small and large health clubs, regardless of the number of locations. Its features include customer relationship management (CRM), billing, reporting, and member engagement tools, all aimed at enhancing efficiency and reducing operating costs. By using Club Automation's suite of tools, fitness facilities can improve revenue growth and enhance member satisfaction.

Zen Planner

Acquisition in 2017
Zen Planner is a fitness management software designed to support various fitness businesses, including martial arts schools, CrossFit boxes, MMA schools, fitness studios, and gyms. The platform offers a comprehensive suite of features, such as payment processing, automated billing, class and staff scheduling, marketing integrations, and advanced workout tracking. Additionally, it includes tools for retail management and in-depth reporting, all aimed at reducing administrative burdens and facilitating business growth. Zen Planner provides integrated websites that combine marketing and business management tools to enhance member acquisition and retention. New customers benefit from free onboarding sessions tailored to their specific needs, while ongoing support is available through a dedicated Customer Success team via phone, email, and chat. The company emphasizes a culture of exceptional service, embodied in its values of outstanding service, honor, anticipation, nimbleness, and activity, which guide its operations and employee interactions.

CSI Software

Acquisition in 2015
CSI Software is your catalyst for managing bigger data, gaining customer insight.

NetVentures

Acquisition in 2014
NetVentures specializes in delivering operations and fund accounting software tailored for non-profit organizations, including YMCAs, YWCAs, and JCCs. The company's software solutions are designed to streamline the management of fundraising and financial activities, enabling these community-focused organizations to operate more efficiently. By providing prepackaged software and services, NetVentures supports the unique operational needs of community centers and similar entities, helping them effectively manage their resources and enhance their impact within the communities they serve.
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