American Greetings

American Greetings Corporation is a prominent designer and manufacturer of social expression products, headquartered in Cleveland, Ohio. Founded in 1906, the company operates through five segments: North American Social Expression Products, International Social Expression Products, Retail Operations, AG Interactive, and Non-reportable. Its diverse product offerings include greeting cards, gift packaging, stationery, and party goods, as well as electronic greetings and digital services accessible via websites and mobile devices. The company is well-known for its various greeting card brands, including American Greetings, Papyrus, and Recycled Paper Greetings. Additionally, it creates and licenses intellectual properties, such as the Care Bears characters. American Greetings sells its products through numerous channels, including mass merchandisers, supermarkets, and independent distributors. As of early 2016, it operated 397 retail stores in the United Kingdom, further expanding its presence in the social expression market.

Lorna Street

CFO

Past deals in Cards

Clintons

Acquisition in 2012
Clintons, a greeting card retailer based in Corby, England, was founded in 1968 by Don Lewin, starting with its first store in Epping, Essex. Over the years, the company expanded significantly, reaching 77 stores by 1988 and 277 by 1994. It further grew through acquisitions, including 83 shops from Hallmark Cards and 112 from Carlton Cards in the mid-1990s, culminating in a total of approximately 380 stores across the UK, including Scotland, Wales, and Northern Ireland. In 2012, Clintons was acquired by American Greetings, which initiated a comprehensive rebranding effort to enhance the customer experience. This included a refreshed product range featuring cards, gifts, gift wrap, and stationery items, along with a new logo and store refurbishments. Clintons aims to be a destination for celebrating life’s special moments through its products and services, complemented by a transactional website.
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