Teads

Teads, Inc. is a company that specializes in creating enterprise software for digital branding, primarily through its video advertising supply side platform (SSP) designed for publishers and brands. Founded in 2012 and headquartered in New York, with additional offices in Chicago and California, Teads enables clients to generate outstream video advertising inventory and effectively monetize it via their sales forces, third parties, and programmatic buying. The platform offers an omnichannel solution for programmatic digital advertising across a global network of premium media, integrating technologies for buy-side, sell-side, creative, and data optimization. By providing brand-safe and engaging ad experiences, Teads reaches billions of unique users, enhancing the effectiveness of digital advertising transactions and delivering sustainable business outcomes for advertisers and agencies.

Eric Tourtel

SVP, Latin America

7 past transactions

Buzzeff

Acquisition in 2019
BUZZEFF MEA is a video advertising specialist operating in Dubai, Casablanca, and Riyadh, focused on connecting brands with targeted audiences through an online platform. The company employs a team of 20 professionals dedicated to delivering contextually relevant and brand-safe advertising solutions. BUZZEFF has garnered the trust of over 400 brands by offering a premium inventory that aligns with advertisers' geo-targeting needs based on factors such as gender, age range, interests, and industry verticals. Their platform utilizes editorial tags to ensure that video advertisements are relevant to the displayed online content, thereby enhancing engagement and effectiveness for clients seeking competitive advertising options.

Teads.tv

Acquisition in 2016
Teads.tv specializes in outstream video advertising and operates a leading native video advertising marketplace. The company enables publishers to generate new outstream video inventory, which can be monetized through programmatic buying, direct sales, or third-party partnerships, including those with Teads Demand. Teads.tv focuses on creating advertising experiences that prioritize user respect, thereby offering premium inventory that was previously unavailable. Brands, agencies, and trading desks can access this high-quality inventory through the Teads Marketplace, which serves both web and mobile platforms. Additionally, Teads.tv provides managed services, where its team executes advertising strategies on behalf of clients using the company's platform. Founded in 2009 and headquartered in London, Teads.tv has expanded its operations internationally with offices in Moscow, Paris, and Bucharest.

Beezik

Acquisition in 2012
Beezik is an online platform founded in 2009 by Jean Christophe, based in Paris, France, that allows users to legally download free music. The company offers a range of services, including music sharing, digital rights management, music production, music distribution, and media release. By focusing on providing accessible music downloads, Beezik aims to enhance the experience of music lovers while adhering to legal standards in the digital music landscape.

Wikio

Acquisition in 2011
Wikio Shopping is an e-commerce platform that enables users to find, compare, and purchase products and services. Users can find deals, consumer reviews, professional tests, photos, and videos on the platform. Wikio was founded by Pierre Chappaz in April 2006 and is based in Paris, Ile-de-France.

BeeAd

Acquisition in 2011
BeeAd is a prominent provider of video advertising services based in Paris, France. The company specializes in operating a video and rich media advertisement network, positioning itself as a leader in the French digital advertising market. With a focus on delivering engaging visual content, BeeAd connects advertisers with their target audiences through innovative video advertising solutions.

Nomao.com

Acquisition in 2010
Nomao is a Local Search Engine helping people to find places based on what they like and based on their social network. Nomao is available on iPhone and Android.

PromoDigital

Acquisition in 2010
PromoDigital is a social media and buzz marketing platform founded in 2008 by Andrea Febbraio. The company specializes in online marketing by connecting bloggers with advertisers, facilitating partnerships that enhance brand visibility and engagement. Through its platform, PromoDigital aims to leverage the influence of social media to drive marketing campaigns and create buzz around products and services.
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