Teads

Teads, Inc. is a company that specializes in creating enterprise software for digital branding, primarily through its video advertising supply side platform (SSP) designed for publishers and brands. Founded in 2012 and headquartered in New York, with additional offices in Chicago and California, Teads enables clients to generate outstream video advertising inventory and effectively monetize it via their sales forces, third parties, and programmatic buying. The platform offers an omnichannel solution for programmatic digital advertising across a global network of premium media, integrating technologies for buy-side, sell-side, creative, and data optimization. By providing brand-safe and engaging ad experiences, Teads reaches billions of unique users, enhancing the effectiveness of digital advertising transactions and delivering sustainable business outcomes for advertisers and agencies.

Eric Tourtel

CEO, Latin America

7 past transactions

Buzzeff

Acquisition in 2019
Buzzeff is a regional video advertising specialist headquartered in Dubai, with additional offices in Casablanca and Riyadh. The company employs a team of 20 professionals dedicated to connecting brands with relevant audiences through premium publishers. Buzzeff offers an online video advertising platform that utilizes an inventory model to deliver targeted advertisements based on factors such as gender, age range, and interests. This approach ensures that clients benefit from a contextually relevant and brand-safe advertising stream. With over 400 brands having utilized its services, Buzzeff provides competitive cost models while enabling clients to access a vast array of advertising content tailored to their specific needs.

Teads.tv

Acquisition in 2016
Teads.tv specializes in outstream video advertising and operates a leading native video advertising marketplace. The company enables publishers to generate new outstream video inventory, which can be monetized through programmatic buying, direct sales, or third-party partnerships, including those with Teads Demand. Teads.tv focuses on creating advertising experiences that prioritize user respect, thereby offering premium inventory that was previously unavailable. Brands, agencies, and trading desks can access this high-quality inventory through the Teads Marketplace, which serves both web and mobile platforms. Additionally, Teads.tv provides managed services, where its team executes advertising strategies on behalf of clients using the company's platform. Founded in 2009 and headquartered in London, Teads.tv has expanded its operations internationally with offices in Moscow, Paris, and Bucharest.

Beezik

Acquisition in 2012
Beezik is an online platform founded in 2009 by Jean Christophe and based in Paris, France, that allows users to legally download free music. The company offers various services, including music sharing, digital rights management, music production, music distribution, and media release. By providing these services, Beezik aims to facilitate access to music while ensuring compliance with copyright regulations.

Wikio

Acquisition in 2011
Wikio Shopping is an e-commerce platform that enables users to find, compare, and purchase products and services. Users can find deals, consumer reviews, professional tests, photos, and videos on the platform. Wikio was founded by Pierre Chappaz in April 2006 and is based in Paris, Ile-de-France.

BeeAd

Acquisition in 2011
BeeAd is a prominent provider of video advertising services based in Paris, France. The company specializes in operating a video and rich media advertisement network, allowing businesses to effectively reach their target audiences through engaging visual content. With a focus on delivering high-quality advertising solutions, BeeAd has established itself as a leading player in the French market, catering to the evolving needs of advertisers seeking to leverage the impact of video marketing.

Nomao.com

Acquisition in 2010
Nomao is a Local Search Engine helping people to find places based on what they like and based on their social network. Nomao is available on iPhone and Android.

PromoDigital

Acquisition in 2010
PromoDigital is a social media and buzz marketing platform founded in 2008 by Andrea Febbraio. The company specializes in online marketing, offering a unique platform that connects bloggers with advertisers. Through its services, PromoDigital facilitates the creation of engaging marketing campaigns that leverage social media and influencer outreach, enabling brands to enhance their visibility and effectively reach their target audiences. By focusing on buzz marketing, PromoDigital aims to generate conversation and engagement around its clients' products and services, thereby driving brand awareness and consumer interest.
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