Velti

Velti plc is a prominent provider of mobile marketing technology and solutions, catering to mobile operators, brands, and advertising agencies on a global scale. Established in 2000 and headquartered in Marousi, Greece, the company offers a range of products designed to enhance customer engagement and retention. Notable offerings include Loyal-Me, a reward-based loyalty management program, and mCRM, which facilitates multi-channel marketing initiatives. Velti also features the Inspire platform for loyalty management and Excite, which empowers various stakeholders to execute promotions effectively. By integrating mobile and traditional media, Velti enables clients to conduct targeted and measurable campaigns, thus fostering dynamic interaction with consumers through mobile devices.

Menelaos Scouloudis

CEO

5 past transactions

Mobile Interactive Group

Acquisition in 2011
Mobile Interactive Group (MIG) is a global integrated mobile and digital communications company based in the UK, recognized as one of the fastest-growing privately owned technology firms in the region. MIG offers a diverse range of services, including mobile technology and services, mobile billing, messaging, mCommerce, and mobile advertising. The company specializes in creating, building, hosting, and managing mobile websites and applications, as well as user experience design. All of its platforms and products are developed in-house using proprietary technology. MIG's global platform, mVoy, facilitates brand engagement and communication with consumers through various mobile solutions, including interactive messaging and multi-channel marketing campaigns. The company serves a variety of sectors, such as retail, financial services, media, and public agencies, boasting a client roster that includes notable brands like New Look, M&S, and ITV. In 2011, MIG was designated as a 'Preferred Developer Consultant' by Facebook, highlighting its industry recognition and expertise.

Air2Web

Acquisition in 2011
Founded in 1999, Air2Web provides companies with tools and technology designed to promote products, enhance customer service efficiency, and facilitate mobile transactions. Over the years, Air2Web has successfully launched numerous mobile marketing campaigns and integrated mobile technology into customer care applications. In 2011, the company was acquired by Velti, and its solutions are now part of Velti's comprehensive mobile marketing platform. This integration allows marketers to leverage mobile strategies to attract new customers, foster engagement through interactive marketing, accelerate consumer actions with actionable data, and strengthen customer relationships through data-driven marketing initiatives.

Mobclix

Acquisition in 2010
Mobclix operates as a prominent mobile ad exchange network, offering an open marketplace platform and account management solutions tailored for app developers, advertisers, ad networks, and agencies. By providing a transparent environment, Mobclix enables developers to optimize their revenue and advertisers to enhance campaign performance. The platform offers significant advantages, including high effective cost per thousand impressions (eCPMs), streamlined management, and the ability to scale and improve performance. Advertisers benefit from precise targeting capabilities, a sophisticated bidding platform, and the opportunity to create interactive campaigns that reach mobile users instantly. Additionally, Mobclix focuses on real-time application analytics, yield optimization, and rich media advertising, while also promoting distribution and growth through social media channels. The company specifically targets users based on their location and the nature of the applications, maximizing revenue potential for iPhone developers.

Media Cannon

Acquisition in 2010
Media Cannon, Inc. is a company specializing in mobile advertising tools and technology. It focuses on enhancing the mobile marketing landscape by developing a comprehensive platform that improves the user experience for mobile internet users. The company offers a range of services, including trans-coding, support, and reporting, which facilitate the development, delivery, and evaluation of mobile advertising campaigns. Through its innovative solutions, Media Cannon aims to optimize mobile marketing efforts for its clients.

Ad Infuse

Acquisition in 2009
Ad Infuse specializes in mobile advertising solutions, providing targeted marketing services primarily in the United States and Europe. The company offers a mobile advertisement management platform that allows organizations to dynamically insert relevant ads at the moment of content delivery. This capability enhances the effectiveness of advertising by reaching consumers at the right time and context, thereby improving engagement and conversion rates. Additionally, Ad Infuse provides content publishing tools that support businesses in managing their advertising campaigns more efficiently.
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