Kantar TNS is a market research firm that offers a wide range of services aimed at helping businesses understand consumer behavior and market dynamics. The company specializes in TV audience ratings, news monitoring, market segmentation, new product development, and brand performance analysis. In 2008, TNS expanded its capabilities by acquiring Compete, an internet traffic analysis company, and subsequently established the TNS Media unit, which integrates digital intelligence and market influence analytics through its collaboration with Cymfony. This integration allows Kantar TNS to provide comprehensive insights that support effective marketing strategies and informed decision-making for its clients.
Sinotrust Market Research is a market research and consulting company in China. Founded in 1992, Sinotrust Market Research employs 350 people and has offices in Beijing, Shanghai and Guangzhou. Sinotrust Market Research is the industry market leader in automotive market research in China. Its offering includes consumer research, product research, brand research, channel research and customer research analysis. It has a blue-chip client list that includes leading automobile companies.
TNS OBOP, founded in 1958 and based in Warsaw, is a leading research institute in Poland and Eastern Europe, focusing on market and opinion research as well as media measurement. With a workforce of 129 employees, the company serves a diverse clientele that includes notable organizations such as TVP, Unicredit, BAT, Mars, France Telecom, and Danone. TNS OBOP is recognized for its extensive experience in the industry, providing valuable insights and data-driven solutions to help clients understand market dynamics and audience preferences.
Compete specializes in providing digital intelligence services that assist brands in enhancing their marketing strategies by analyzing online consumer behavior. The company offers a range of services that include consumer behavior data for competitive research, performance benchmarking, identification of effective keywords, and analysis of referral sources. It enables businesses to gain insights into online market shares, discover competitors' traffic sources, and pinpoint opportunities to enhance website engagement and conversion metrics. Additionally, Compete provides tools for measuring referral partners, creating connections between online and offline efforts, and identifying cross-selling and up-selling opportunities. The company also focuses on mobile behavioral intelligence to understand the impact of mobile devices on consumer shopping habits. Through these services, Compete aims to deliver actionable insights and comprehensive reports that support informed decision-making for brands seeking to improve customer loyalty and reduce operational costs.
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