Pioneer Food Group

Pioneer Food Group Ltd is a prominent South African producer and distributor of a diverse range of food and beverage products for both human and animal consumption. Established in 1996 and based in Bellville, the company operates through three main divisions: Essential Foods, which manufactures wheat and maize products, pasta, and bakery goods; Groceries, which includes breakfast cereals, rusks, cake mixes, and various condiments; and an International segment that focuses on exporting products to over 80 countries. Pioneer Foods is known for its well-recognized brands, such as Weet-Bix, Liqui-Fruit, Ceres, Sasko, and Spekko. The company serves wholesale, retail, and informal trade customers in South Africa while also expanding its international presence, which contributes significantly to its operating profit. With a commitment to high-quality standards, Pioneer Food Group operates several world-class production facilities that cater to a wide array of consumer needs.

Felix Lombard

CFO

3 past transactions

Weetabix

Funding Round in 2016
Weetabix, established in 1932 and headquartered in Kettering, UK, is a prominent manufacturer and distributor of breakfast cereals and cereal bars. It offers a range of products, including wholegrain cereals, mueslis, snack bars, and drinks, under brands such as Weetabix, Alpen, Ready brek, Weetos, Oatibix, and Alpen cereal bars. With manufacturing plants worldwide, Weetabix serves customers in the UK and internationally, including the Middle East, South America, Europe, and South East Asia. It also operates a subsidiary, Weetabix East Africa, based in Nairobi, Kenya, which produces and markets breakfast cereals locally. Weetabix is committed to helping people live better lives by providing healthier breakfast options.

Stream Foods

Acquisition in 2016
Stream Foods Ltd. is a producer of convenient fruit snacks based in Wellingborough, United Kingdom. The company specializes in a variety of offerings, including flavorful dried fruit flakes, fruit bars, and yogurt-covered snacks. By focusing on health and taste, Stream Foods aims to provide children with nutritious snack options that appeal to their palates.

Food Concepts

Funding Round in 2015
Food Concepts Pioneer Limited is a Nigerian company that operates a chain of quick-service restaurants and bakeries, with its headquarters in Lagos. It produces and sells a variety of baked goods and also operates a poultry farm.
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