Pioneer Food Group

Pioneer Food Group Ltd is a prominent South African producer and distributor of a diverse range of food and beverage products for both human and animal consumption. Established in 1996 and based in Bellville, the company operates through three main divisions: Essential Foods, which manufactures wheat and maize products, pasta, and bakery goods; Groceries, which includes breakfast cereals, rusks, cake mixes, and various condiments; and an International segment that focuses on exporting products to over 80 countries. Pioneer Foods is known for its well-recognized brands, such as Weet-Bix, Liqui-Fruit, Ceres, Sasko, and Spekko. The company serves wholesale, retail, and informal trade customers in South Africa while also expanding its international presence, which contributes significantly to its operating profit. With a commitment to high-quality standards, Pioneer Food Group operates several world-class production facilities that cater to a wide array of consumer needs.

Felix Lombard

CFO

3 past transactions

Weetabix

Funding Round in 2016
Founded in the UK in 1932, Weetabix is a renowned manufacturer of breakfast cereals, operating globally with manufacturing plants worldwide. It offers a range of wholegrain cereals and cereal bars, marketed under brands such as Weetabix, Alpen, Ready brek, Weetos, Oatibix, and Alpen cereal Bars.

Stream Foods

Acquisition in 2016
Stream Foods Ltd., based in Wellingborough, United Kingdom, specializes in producing convenient and nutritious fruit snacks for children. Their product range includes flavorful dried fruit flakes, fruit bars, and yogurt-covered treats, all designed to provide a healthier alternative that appeals to young palates.

Food Concepts

Funding Round in 2015
Food Concepts operates multi-brand quick-service restaurants and bakeries, offering affordable fast food and baked goods. It sources ingredients locally and uses a scalable retail model to provide consistent dining experiences in Nigeria and Ghana.
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