Sidetrade

Sidetrade SA is a company that specializes in artificial intelligence solutions aimed at enhancing customer engagement and optimizing financial processes across marketing, sales, and finance sectors both in France and internationally. Founded in 2000 and headquartered in Boulogne-Billancourt, France, Sidetrade offers a suite of products designed to improve customer acquisition, retention, and financial performance. Its offerings include modules for market analysis, lead scoring, and customer engagement, which help businesses identify opportunities and prioritize prospects. Additionally, Sidetrade provides financial solutions that predict customer payment behavior, automate cash collection strategies, and manage credit risk. The company also extends consultancy and accounts receivable outsourcing services, facilitating better collaboration among marketing, sales, finance, and customer service teams to enhance overall productivity and financial management.

Olivier Novasque

Founder and CEO

6 past transactions

Amalto

Acquisition in 2021
Amalto Technologies leverages its state-of-the art technologies to enable electronic document exchange between B2B trading partners -- in a quick, secure and cost-effective manner -- regardless of the complexity of the exchange process, the type of document, the size of the partners and the diverseness of back office systems. Amalto is a private company that has assembled a team of professionals with complementary expertise and a broad range of experience in e-business. They apply this vast knowledge by recommending perfectly adapted and innovative solutions to transform your way of doing business.

C-Radar

Acquisition in 2017
C-Radar, founded in 2011 and based in Paris, France, is a B2B predictive marketing platform that specializes in data collection and analysis for marketing and sales departments. The company gathers extensive information from official company registrars, websites, and social media accounts to create a comprehensive dataset on enterprises. This data is utilized to help organizations understand their market, identify prospects, and analyze their customer base through segmentation and firmographics. C-Radar offers its services as a freemium software-as-a-service (SaaS) for individuals and a full SaaS product tailored for teams. The platform includes features such as data on demand, data augmentation, and customized dashboards, all aimed at enhancing commercial efficiency and accelerating customer acquisition. As of June 2017, C-Radar operates as a subsidiary of Sidetrade SA.

IKO System

Acquisition in 2016
IKO System is Europe’s leading predictive analytics platform for generating B2B leads and automating sales prospection. IKO builds an “ideal client” profile by analyzing the business environment of its clients with over 100,000 private and public sources of information (news, blogs, social networks, public websites, etc.). IKO System relies on a database of 160 million companies to offer a continuous flow of prospects that have the highest probability of becoming clients. Salespeople can then build automatic engagement scenarios to insure a steady quantity of new meetings. IKO System is dedicated to providing its users a process for acquiring clients in order for them to satisfy their growth objectives.

BrightTarget

Acquisition in 2016
BrightTarget Ltd. specializes in developing predictive software solutions for B2B sales and marketing professionals. The company's offerings include a Data Index that integrates internal and external data signals, Customer Lifetime Value (CLV) tools that assess the value of individual customers, and Data-Science-as-a-Service. Additionally, BrightTarget provides prescriptive big data analytics to offer actionable insights to sales and marketing teams, along with a cloud-based platform that features pre-built data connectors for CRM and marketing automation systems. Their software is utilized for customer profiling, retention strategies, product recommendations, and predictive lead scoring. The company serves various sectors, including publishing, building services, charity, and business services. Founded in 2014 and based in Sutton Coldfield, United Kingdom, BrightTarget also has offices in London, Birmingham, Paris, Amsterdam, and Dublin. It was formerly known as Kairos Analytics Ltd. and became a subsidiary of Sidetrade SA in November 2016.

Cashback Avantage Clients

Acquisition in 2007
Cashback Avantage Clients specializes in credit management and securitization, offering a range of services designed to assist both private and public sector clients. The company conducts audits of client debts and manages debt securities, ensuring effective oversight and optimization of financial assets. In addition to these services, Cashback Avantage Clients provides accounting advisory solutions, which encompass corporate reconstructions, capital allowance planning, auditing, and tax advice. By addressing various accounting challenges, Cashback Avantage Clients aims to enhance financial performance and compliance for its clients.

Trésofi, SA

Acquisition in 2005
Trésofi, SA provides management consulting services. It focuses on cash management and working capital optimization activities.
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