Pex

Pex operates a digital rights technology platform designed to enhance transparency and accuracy in licensing and managing content. Its key offering, the Attribution Engine, serves as a three-sided marketplace that connects rightsholders, platforms, and creators to streamline the licensing process. By making ownership information more accessible and promoting consistency, Pex facilitates the identification of copyrighted material at the point of upload on digital media-sharing platforms. This allows rightsholders to clearly communicate usage rights before content publication. The Attribution Engine is backed by a comprehensive and continuously updated database of rights information sourced from rightsholders, which is available for free to both rightsholders and platforms. Overall, Pex's technology enables real-time decision-making regarding content use, allowing creators to utilize copyrighted materials with confidence while ensuring that rightsholders are properly credited and compensated.