TrueCar, Inc. is an internet-based technology and information platform based in Santa Monica, California, that provides users with market-based pricing data for new and used cars. Founded in 2005, the company connects consumers with a network of TrueCar certified dealers while offering insights into actual vehicle prices in specific geographic areas. TrueCar aggregates data from multiple sources to deliver unbiased real-time pricing information that assists both car buyers and dealers in making informed decisions. The platform also offers tools such as TrueCar Trade, which allows consumers to receive guaranteed trade-in values, and DealerSync, a service designed to help dealers manage and grow their businesses through customized website solutions. Additionally, TrueCar provides consulting services related to automobile residual values, catering to financial institutions and large enterprise partners. The company aims to enhance transparency and efficiency in the automotive marketplace.
Digital Motors Corporation is a California-based company that specializes in developing a software-as-a-service (SaaS) platform designed for the automotive industry. Founded in 2018, the platform facilitates digital retailing for auto retailers, dealerships, and manufacturers, enabling a seamless transition for online car shoppers into the dealership process or allowing them to complete their purchases entirely online. The platform features trade-in estimates, instant payment quotes, configurable dealer reserves for credit approval, and various delivery options, including home delivery. Additionally, it offers financing options, F&I products, and protection plans to enhance the car-buying experience. By leveraging advanced technology, Digital Motors aims to streamline transactions and improve customer satisfaction in the automotive sales process.
Priceflow
Acquisition in 2019
Saas product for automotive dealerships to price their inventory and syndicate to 3rd party websites. Using machine learning millions of vehicles are analyzed daily to calculate the optimal price for the dealers local market.
Accu-Trade
Corporate Round in 2019
Accu-Trade, LLC, based in Manheim, Pennsylvania, specializes in developing vehicle appraisal technology software solutions tailored for both dealers and consumers. Founded in 2017, the company offers VIN-specific appraisals that include valuation adjustments, identification of common problems, and integration of vehicle history reports. Its platform facilitates connections between consumers and potential buyers, providing features such as instant lead capture, value-based customer relations, accurate pricing, mobile appraisals, and detailed dealer reporting services. This comprehensive approach ensures customers receive precise and independent vehicle pricing.
DealerScience
Acquisition in 2018
DealerScience, LLC, founded in 2011 and headquartered in Boston, Massachusetts, specializes in developing digital retailing software for the automotive industry. As a subsidiary of TrueCar Dealer Solutions, Inc., the company offers a range of dealership tools, including desking solutions and website plug-ins that enhance product development and sales processes. DealerScience's technology enables users to calculate lease and finance deals, automatically generate vehicle specials, and respond swiftly to customer inquiries. It provides personalized payment options, allows for online deal reservations, and facilitates customized vehicle searches within budget constraints. By streamlining these processes, DealerScience helps car dealerships automate complex tasks, optimize deal structures, and ultimately increase their revenues.
Carperks
Acquisition in 2011
Carperks is an automotive marketing company that offers pre-negotiated discount programs for purchasing and leasing vehicles. It provides internet-based pricing solutions designed for corporate employees and members of various organizations throughout the United States. By facilitating access to discounted automotive options, Carperks aims to enhance the vehicle acquisition experience for individuals affiliated with participating companies and organizations.
ALG
Acquisition in 2011
ALG, Inc. is a data and analytics company specializing in the automotive industry, particularly in calculating vehicle residual values. Founded in 1964 and based in Goleta, California, with an additional office in Toronto, ALG offers a range of data-driven solutions, including portfolio analytics, residual risk assessment, and loan equity analysis. The company provides consulting services tailored for original equipment manufacturers, financial institutions, fleet managers, and technology firms. ALG also produces industry reports that feature bi-monthly updates on market conditions and valuation forecasts, along with brand metrics that assess the health of various automotive brands. Additionally, ALG maintains a blog that discusses vehicle-related topics and industry news. The company, formerly known as Automotive Lease Guide, Inc., was renamed in May 2012 and operates as a subsidiary of J.D. Power.
Honk
Acquisition in 2011
Honk is an online platform that enhances the car shopping experience by integrating social networking features. It facilitates meaningful conversations among users, allowing them to share insights and recommendations while shopping for vehicles. The platform offers personalized vehicle recommendations and provides detailed consumer reviews, helping users make informed decisions when buying cars. By leveraging existing social networks, Honk aims to create a more interactive and engaging environment for prospective car buyers.
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