TrueCar
TrueCar is an information and technology platform operating in the United States that provides market-based pricing data for new and used cars and connects buyers with TrueCar certified dealers through its website and mobile apps. The company offers real-time pricing information for consumers and dealers, Trade-in value guidance, and digital retailing tools through DealerSync and DealerScience to help dealers manage, market, and grow their businesses. It also provides residual-value forecasting and related advisory services used by financial institutions to underwrite auto loans and measure risk across portfolios. The platform is customized for financial institutions, affinity groups, membership-based organizations, and large enterprises, delivering tailored solutions for banks, consumer groups, and employee programs. Founded in 2005 and headquartered in Santa Monica, California, TrueCar operates on a unified data-driven platform and network of certified dealers to support pricing transparency and retail efficiency in the auto market.
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7 past transactions
Digital Motors
Acquisition in 2022
Digital Motors Corporation is a FinTech company that specializes in creating a software-as-a-service (SaaS) platform for the automotive industry, facilitating digital retailing for auto retailers, dealerships, and manufacturers. Founded in 2018 and headquartered in Irvine, California, the company offers a comprehensive solution that transforms the car-buying experience by enabling customers to seamlessly transition from online browsing to purchasing. Its platform delivers essential features such as trade-in estimates, instant payment quotes, financing options, and online purchasing of F&I products. Customers can choose delivery methods ranging from in-store pickup to home delivery, while dealers benefit from streamlined transactions and improved margins. Digital Motors empowers both consumers and dealers by making online car sales efficient and accessible.
Priceflow
Acquisition in 2019
Saas product for automotive dealerships to price their inventory and syndicate to 3rd party websites. Using machine learning millions of vehicles are analyzed daily to calculate the optimal price for the dealers local market.
Accu-Trade
Corporate Round in 2019
Accu-Trade LLC, established in 2017 and headquartered in Manheim, Pennsylvania, specializes in developing software solutions for vehicle appraisal technology. The company serves both dealers and consumers, offering VIN-specific appraisals that incorporate valuation adjustments, common problem identification, and integration with vehicle history reports. Its platform aims to provide accurate, precise, and independent pricing through features such as instant lead capture, value-based customer relationship management (CRM), spot-on pricing, mobile appraisals, and comprehensive dealer reporting services.
DealerScience
Acquisition in 2018
DealerScience, LLC is a Boston-based company founded in 2011 that specializes in developing digital retailing software tailored for the automotive industry. As a subsidiary of TrueCar Dealer Solutions, Inc., DealerScience provides a range of tools designed to streamline dealership operations. Their technology enables users to efficiently calculate lease and finance deals, generate vehicle specials, and respond to customer inquiries with speed and accuracy. The software includes features for personalized payments, online deal reservations, and customized vehicle searches that fit users' budgets. By automating high-impact tasks, DealerScience helps car dealerships enhance their revenue potential while improving the overall customer experience.
Carperks
Acquisition in 2011
Carperks is an automotive marketing company that specializes in offering pre-negotiated discount pricing for vehicle purchases and leases. The company caters to corporate employees and members of various organizations throughout the United States, providing them with access to cost-effective automotive solutions. By leveraging a network of partnerships, Carperks facilitates a streamlined process for individuals to acquire vehicles at reduced rates, making automotive ownership more accessible and affordable.
ALG
Acquisition in 2011
ALG, Inc. is a data and analytics company specializing in the automotive industry, primarily focusing on vehicle residual value calculations. Founded in 1964 and headquartered in Goleta, California, with an additional office in Toronto, ALG offers a comprehensive range of services that include portfolio analytics, residual risk analysis, loan equity assessments, and product consulting. The company also provides custom data analytics, reporting solutions, and industry insights through its blog and bi-monthly industry reports. Its clientele comprises original equipment manufacturers, financial institutions, fleet managers, and technology firms. ALG was previously known as Automotive Lease Guide, Inc. and rebranded in May 2012. As of late 2020, ALG operates as a subsidiary of J.D. Power.
Honk
Acquisition in 2011
Honk is an online platform that enhances the car shopping experience by integrating social networking features. It facilitates meaningful conversations among users, allowing them to share insights and recommendations while shopping for vehicles. The platform offers personalized vehicle recommendations and provides detailed consumer reviews, helping users make informed decisions when buying cars. By leveraging existing social networks, Honk aims to create a more interactive and engaging environment for prospective car buyers.
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