TrueCar

TrueCar, Inc. is an internet-based platform that provides market-based pricing data for new and used cars in the United States. Operating through its website and mobile applications, TrueCar connects users with a network of certified dealers, allowing them to access real-time, unbiased pricing information. The platform aggregates data to inform car buyers and dealers about actual transaction prices in their geographic areas. In addition to its pricing services, TrueCar offers consulting on automobile residual values, which assists in underwriting loans and leases. The company also provides tools such as TrueCar Trade, which helps consumers determine the value of their trade-in vehicles, and DealerSync, a service for creating and managing dealer websites. TrueCar tailors its platform for various partners, including financial institutions and membership organizations, enhancing its reach and utility in the automotive market. Founded in 2005 and headquartered in Santa Monica, California, TrueCar is recognized for its innovative approach to automotive pricing and dealer support.

Teresa Luong

CFO

7 past transactions

Digital Motors

Acquisition in 2022
Digital Motors Corporation is a California-based company that specializes in developing a software-as-a-service (SaaS) platform designed for the automotive industry. Founded in 2018, the platform facilitates digital retailing for auto retailers, dealerships, and manufacturers, enabling a seamless transition for online car shoppers into the dealership process or allowing them to complete their purchases entirely online. The platform features trade-in estimates, instant payment quotes, configurable dealer reserves for credit approval, and various delivery options, including home delivery. Additionally, it offers financing options, F&I products, and protection plans to enhance the car-buying experience. By leveraging advanced technology, Digital Motors aims to streamline transactions and improve customer satisfaction in the automotive sales process.

Priceflow

Acquisition in 2019
Saas product for automotive dealerships to price their inventory and syndicate to 3rd party websites. Using machine learning millions of vehicles are analyzed daily to calculate the optimal price for the dealers local market.

Accu-Trade

Corporate Round in 2019
Accu-Trade, LLC, based in Manheim, Pennsylvania, specializes in developing vehicle appraisal technology software solutions tailored for both dealers and consumers. Founded in 2017, the company offers VIN-specific appraisals that include valuation adjustments, identification of common problems, and integration of vehicle history reports. Its platform facilitates connections between consumers and potential buyers, providing features such as instant lead capture, value-based customer relations, accurate pricing, mobile appraisals, and detailed dealer reporting services. This comprehensive approach ensures customers receive precise and independent vehicle pricing.

DealerScience

Acquisition in 2018
DealerScience makes desking deals, creating website specials, and responding to customer inquiries fast, easy, and accurate.

Carperks

Acquisition in 2011
Carperks is an automotive marketing company that offers pre-negotiated discount programs for purchasing and leasing vehicles. It provides internet-based pricing solutions designed for corporate employees and members of various organizations throughout the United States. By facilitating access to discounted automotive options, Carperks aims to enhance the vehicle acquisition experience for individuals affiliated with participating companies and organizations.

ALG

Acquisition in 2011
ALG, Inc. is a data and analytics company specializing in the automotive industry, particularly in calculating vehicle residual values. Founded in 1964 and based in Goleta, California, with an additional office in Toronto, ALG offers a range of data-driven solutions, including portfolio analytics, residual risk assessment, and loan equity analysis. The company provides consulting services tailored for original equipment manufacturers, financial institutions, fleet managers, and technology firms. ALG also produces industry reports that feature bi-monthly updates on market conditions and valuation forecasts, along with brand metrics that assess the health of various automotive brands. Additionally, ALG maintains a blog that discusses vehicle-related topics and industry news. The company, formerly known as Automotive Lease Guide, Inc., was renamed in May 2012 and operates as a subsidiary of J.D. Power.

Honk

Acquisition in 2011
Honk is an online platform that enhances the car shopping experience by integrating social networking features. It facilitates meaningful conversations among users, allowing them to share insights and recommendations while shopping for vehicles. The platform offers personalized vehicle recommendations and provides detailed consumer reviews, helping users make informed decisions when buying cars. By leveraging existing social networks, Honk aims to create a more interactive and engaging environment for prospective car buyers.
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