TrueCar

TrueCar, Inc. is an internet-based platform that provides users with market-based pricing data for new and used cars while facilitating connections with a network of TrueCar certified dealers. Founded in 2005 and headquartered in Santa Monica, California, TrueCar aggregates data from various sources to inform car buyers and dealers about actual transaction prices in specific geographic areas. The platform also offers services such as TrueCar Trade, which provides consumers with trade-in vehicle valuations and guaranteed prices, and DealerSync, a management tool for dealers to enhance their online presence and marketing strategies. Additionally, TrueCar customizes its services for financial institutions, membership organizations, and large corporate partners, enabling them to leverage the platform for affinity marketing. The company's data-driven approach helps car dealers access real-time pricing information, allowing them to optimize their pricing strategies and improve market competitiveness.

Teresa Luong

CFO

6 past transactions

Priceflow

Acquisition in 2019
Saas product for automotive dealerships to price their inventory and syndicate to 3rd party websites. Using machine learning millions of vehicles are analyzed daily to calculate the optimal price for the dealers local market.

Accu-Trade

Corporate Round in 2019
Accu-Trade, LLC is a privately held company based in Manheim, Pennsylvania, focused on developing vehicle appraisal technology software solutions for both dealers and consumers. Established in 2017, the company specializes in providing VIN-specific appraisals that include valuation adjustments tailored to individual vehicles, identification of common issues, and integration of vehicle history reports. Through its innovative technology, Accu-Trade aims to enhance the appraisal process, delivering accurate and detailed insights into vehicle values.

DealerScience

Acquisition in 2018
DealerScience, LLC, founded in 2011 and headquartered in Boston, Massachusetts, specializes in developing digital retailing software for the automotive industry. As a subsidiary of TrueCar Dealer Solutions, Inc., the company offers a range of dealership tools, including desking solutions and website plug-ins that enhance product development and sales processes. DealerScience's technology enables users to calculate lease and finance deals, automatically generate vehicle specials, and respond swiftly to customer inquiries. It provides personalized payment options, allows for online deal reservations, and facilitates customized vehicle searches within budget constraints. By streamlining these processes, DealerScience helps car dealerships automate complex tasks, optimize deal structures, and ultimately increase their revenues.

Carperks

Acquisition in 2011
Carperks provides a pre-negotiated, discount automotive purchasing and leasing program for corporate employees and members of organizations across America.

ALG

Acquisition in 2011
ALG is a company that was acquired by TrueCar in 2011.

Honk

Acquisition in 2011
Honk enables the social aspect of car shopping and buying online by leveraging existing social networks and providing applications and content to drive meaningful conversations among peers.
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