Syndigo

Syndigo LLC is a SaaS company specializing in product information and syndication, facilitating the transfer of essential data between brands and their customers. Founded in 2005 and based in Chicago, Illinois, Syndigo provides descriptive product and nutritional information, images, and other digital media to enhance brand experiences both online and in-store. Its integrated platform, Content Experience Hub, allows clients to publish, manage, syndicate, and audit product content across a vast trading network. Syndigo serves a diverse range of industries, including grocery, foodservice, home improvement, health and beauty, automotive, and apparel, among others. By leveraging a comprehensive database and advanced analytics, the company enables businesses to optimize sales and operational efficiency in the consumer packaged goods sector.

Derek Dean

President, Americas

7 past transactions

Riversand

Acquisition in 2021
Riversand is a data management company that specializes in master data management and product information management solutions. Founded in 2001 and headquartered in Houston, Texas, Riversand provides its services both on-premise and in the cloud. The company's platform is designed to help enterprises transform their data into a powerful growth engine, offering features like elastic scaling, minimal disruption during upgrades, and capabilities for data insight, automation, and self-service. By enabling clients to effectively manage and utilize their data, Riversand supports businesses in achieving growth and extending their applications.

Attribytes

Acquisition in 2020
Attribytes, Inc. is a technology company focused on the foodservice industry, offering a cloud-based sales data platform that facilitates the collection, sharing, and management of critical data. Established in 2016 and based in Chandler, Arizona, Attribytes connects foodservice manufacturers and distributors through a suite of tools, including collaboration dashboards, business intelligence features, and logistics modules. This platform enhances product content and improves the online shopping experience for customers while providing valuable insights into purchasing behavior. By enabling clients to leverage data-driven strategies, Attribytes aims to support sales growth and streamline the distribution process in the foodservice sector. As of late 2020, Attribytes operates as a subsidiary of Syndigo LLC.

Kwikee

Acquisition in 2020
Kwikee is a company based in Peoria that specializes in the creation, management, and distribution of brand assets and e-commerce product content. It aims to enhance online sales for brands and retailers by providing insights-driven content that includes photography, CGI, product data, and e-commerce copywriting. Utilizing scalable production methodologies, Kwikee efficiently produces enhanced media to deliver accurate content quickly to the marketplace. The company leverages the global content creation expertise of sgsco and is trusted by many leading brands to manage and syndicate e-commerce content tailored to meet the specific requirements of major retailers.

Edgenet

Acquisition in 2020
Edgenet is a Software-as-a-Service provider that specializes in product content management and configuration solutions for various industries, including home goods, automotive, and sporting goods. Established in 1995 and headquartered in Nashville, Tennessee, with an additional office in Milwaukee, Wisconsin, Edgenet offers a comprehensive suite of software solutions. This includes the Product Content Cloud, which collects, structures, and syndicates supplier product data, and the Product Sales Configurator, which uses an interactive question-and-answer format to facilitate pricing and ordering. Additionally, Edgenet provides design tools for outdoor projects, such as decks and fences. The company's services enable suppliers, retailers, and distributors to efficiently organize, distribute, and analyze product content, enhancing collaboration and quality assurance. By leveraging the Edgenet Network, customers gain access to a robust ecosystem that ensures high-quality product information is readily available across various channels.

Sellpoints

Acquisition in 2019
Sellpoints is an e-commerce optimization platform that enables brands and retailers to engage consumers with targeted shopping experiences that help them make their desired purchase decision. Sellpoints enables brands to share their product stories on retail websites through interactive content experiences that engage, inform, and inspire shoppers. In addition, Sellpoints provides robust data and insights to help their clients make informed business decisions on how to optimize their product pages. The results are increased sales and a reduction in costly product returns. Sellpoints allows clients to fully enrich their SKUs with interactive content experiences that include marketing content such as videos, product tours, image galleries, 360 views, short animations, customer reviews, product comparison charts, and much more.

WiseBase

Acquisition in 2019
WiseBase is a product content and technology company that operates the largest online database of product information in Poland, Romania, and Germany, featuring over 300,000 detailed product descriptions. The platform facilitates data exchange between suppliers, retailers, and store operators, allowing for efficient management of product data. It serves as a crucial resource for various functions, including data management, quality control, purchasing, logistics, marketing, and e-commerce. By providing access to comprehensive product information, WiseBase enables trade partners to utilize this data effectively for commercial and marketing initiatives.

Content Analytics

Acquisition in 2019
Content Analytics is an e-commerce optimization platform for brands. The company's machine-learning based item optimization platform helps brands get found among the more than 1 Billion SKUs now available online. Brands can store and catalog content, syndicate it to retailers and optimize their business to increase sales. Investors include Almaz Capital, Joe Schoendorf and Nancy Schoendorf, Eric Hahn, Cameron Myhrvold, Visionnaire Ventures and Zetta Venture Partners.
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