Syndigo

Syndigo is a software as a service (SaaS) company based in Chicago that specializes in product information and syndication. Founded in 2005, Syndigo facilitates commerce by efficiently transferring descriptive product and nutritional information, images, and other digital media between brands and their customers. The company's integrated platform, Content Experience Hub, allows clients to publish, manage, syndicate, and audit product content across a global network of brands and recipients. This service empowers engaging brand experiences both online and in-store, serving various consumer industries such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, and healthcare products.

Derek Dean

President, Americas

7 past transactions

Riversand

Acquisition in 2021
Riversand is a data management company that specializes in master data management and product information management solutions. Founded in 2001 and headquartered in Houston, Texas, Riversand provides its services both on-premise and in the cloud. The company's platform is designed to help enterprises transform their data into a powerful growth engine, offering features like elastic scaling, minimal disruption during upgrades, and capabilities for data insight, automation, and self-service. By enabling clients to effectively manage and utilize their data, Riversand supports businesses in achieving growth and extending their applications.

Attribytes

Acquisition in 2020
Attribytes, Inc. is a technology company focused on the foodservice industry, offering a cloud-based sales data platform that facilitates the collection, sharing, and management of critical data. Established in 2016 and based in Chandler, Arizona, Attribytes connects foodservice manufacturers and distributors through a suite of tools, including collaboration dashboards, business intelligence features, and logistics modules. This platform enhances product content and improves the online shopping experience for customers while providing valuable insights into purchasing behavior. By enabling clients to leverage data-driven strategies, Attribytes aims to support sales growth and streamline the distribution process in the foodservice sector. As of late 2020, Attribytes operates as a subsidiary of Syndigo LLC.

Kwikee

Acquisition in 2020
Kwikee is a company based in Peoria that specializes in the creation, management, and distribution of brand assets and e-commerce product content. It aims to enhance online sales for brands and retailers by providing insights-driven content that includes photography, CGI, product data, and e-commerce copywriting. Utilizing scalable production methodologies, Kwikee efficiently produces enhanced media to deliver accurate content quickly to the marketplace. The company leverages the global content creation expertise of sgsco and is trusted by many leading brands to manage and syndicate e-commerce content tailored to meet the specific requirements of major retailers.

Edgenet

Acquisition in 2020
Edgenet is a Software-as-a-Service provider that specializes in product content management and configuration solutions for various industries, including home goods, automotive, and sporting goods. Established in 1995 and headquartered in Nashville, Tennessee, with an additional office in Milwaukee, Wisconsin, Edgenet offers a comprehensive suite of software solutions. This includes the Product Content Cloud, which collects, structures, and syndicates supplier product data, and the Product Sales Configurator, which uses an interactive question-and-answer format to facilitate pricing and ordering. Additionally, Edgenet provides design tools for outdoor projects, such as decks and fences. The company's services enable suppliers, retailers, and distributors to efficiently organize, distribute, and analyze product content, enhancing collaboration and quality assurance. By leveraging the Edgenet Network, customers gain access to a robust ecosystem that ensures high-quality product information is readily available across various channels.

SellPoints

Acquisition in 2019
Sellpoints, Inc. is an e-commerce optimization platform based in Emeryville, California, founded in 2000. The company specializes in enhancing the online shopping experience by allowing brands to share their product stories through engaging and interactive content on retail websites. Its offerings include Story Points, Enhanced Brand Content, and SellPoints Launcher, which enable brands to present vital information and calls to action effectively on product detail pages. Sellpoints also provides a comprehensive suite of marketing content, such as videos, product tours, image galleries, and customer reviews, aimed at informing and inspiring shoppers. Additionally, the company delivers robust data and analytics, empowering clients to make informed decisions on optimizing their product pages, ultimately leading to increased sales and reduced product returns. As of 2019, Sellpoints operates as a subsidiary of Syndigo LLC.

Wisebase

Acquisition in 2019
WiseBase is a product content and technology company that operates the largest online database of product information in Poland, Romania, and Germany, featuring over 300,000 detailed product descriptions. The platform facilitates data exchange between suppliers, retailers, and store operators, allowing for efficient management of product data. It serves as a crucial resource for various functions, including data management, quality control, purchasing, logistics, marketing, and e-commerce. By providing access to comprehensive product information, WiseBase enables trade partners to utilize this data effectively for commercial and marketing initiatives.

Content Analytics

Acquisition in 2019
Content Analytics, Inc. is a digital analytics and content management platform focused on optimizing e-commerce for brands and retailers. Founded in 2013 and based in San Francisco, the company provides a comprehensive suite of services, including cloud storage, content syndication, and various analytics tools that track content health, online rankings, and pricing intelligence. Utilizing data crawler technology, Content Analytics collects and analyzes e-commerce data to deliver insights that help brands navigate the competitive landscape of over one billion online SKUs. The platform enables businesses to manage content efficiently, enhance product visibility, and ultimately drive sales growth. As of 2019, Content Analytics operates as a subsidiary of Syndigo LLC.
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