Auddy

The Problem: Millions of series. Endless producers. Advertising £s to be located. An audience to build. Many platforms. How does a creator navigate this fragmented but large ecosystem? Creators do not have the resources to bring business and analytical skills to their podcast. Or the ability to properly market or develop an audience. Auddy solves the creator’s problem through the combination of editorial input, data insights and analytics, marketing and promotional services and sales. In so doing, it also rewards the creator by paying a significant royalty rate.

Andrew Craissati

Founder and CEO

3 past transactions

Audiomy

Acquisition in 2022
Audiomy is a podcast advertising platform connecting podcasters and businesses in Europe

Radio Wolfgang

Acquisition in 2021
Radio Wolfgang is a leading provider of audio and podcast production services in the UK, known for its multi-award-winning work on over 500 episodes for notable clients including Soho House, Greenpeace, Selfridges, and Primark. The company specializes in producing engaging podcasts and has expanded its offerings to include science-related films and music. Its roster of talent features well-known personalities such as Jonathan Ross, Rick Edwards, and Estée Lalonde. Following its acquisition by Auddy in 2021, Radio Wolfgang has also undertaken efforts to revitalize popular series like "Science(ish)," further solidifying its reputation in the podcasting industry.

Conure Music

Acquisition in 2020
Conure Music is a software developer focused on providing fair compensation to musicians for streaming their work. The company offers an application that allows music creators to stream their music while retaining control over the pricing of their pieces. This model ensures that artists can earn revenue directly from their music, free from advertisements or interruptions, thereby enhancing the listening experience for users. By prioritizing the financial interests of musicians, Conure Music seeks to create a more equitable landscape in the music industry.
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