VideoAmp

Elsy is a media technology company based in New York, founded in 2015 by Laurent Colard and Rimon Erez. The company specializes in investment optimization technology that employs algorithms and artificial intelligence to enhance media planning. By utilizing proprietary media marketplace data combined with clients' unique business, media, attribution, and audience data, Elsy enables U.S. advertisers and their agencies to achieve better returns on their media investments. Its solutions improve the efficiency of media planning across various channels, including traditional, social, digital, and programmatic media. Elsy's approach focuses on delivering data-driven insights to maximize business outcomes for its clients through managed services.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

IronGrid Data Services, LLC is a data technology company specializing in anonymized household-level television viewership data. Founded in 2016 and headquartered in Chelmsford, Massachusetts, with an additional office in Boulder, Colorado, IronGrid serves a diverse range of clients, including advertising agencies, analytics firms, demand-side platforms, and data management platforms. The company operates a federated national panel that includes over 8 million households, delivering data in a Common Household Viewership format. This data is essential for powering analytic engines and platforms, enabling marketers and media companies to make informed decisions based on privacy-compliant TV viewership insights. As of 2018, IronGrid Data Services operates as a subsidiary of VideoAmp, Inc.