VideoAmp

Conversion Logic is a software company based in Santa Monica, California, specializing in cross-channel attribution and marketing analytics. The company provides a Software-as-a-Service platform that offers digital and video media performance insights for brands, agencies, and advertising technology partners. Utilizing a machine learning framework, Conversion Logic's platform collects user-level data through API integration and employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis aids in generating actionable insights related to frequency, placement, and creative optimizations. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc., enhancing its capabilities in delivering real-time predictive insights for marketing efficiency and optimization.

IronGrid Data Services is the provider of anonymized household level television viewership data. With over 8 million households in its federated national panel IDS provides data in a Common Household Viewership format to companies across the United States. From advertising agencies to analytics companies to DSPs and DMPs IDS provides the fuel that makes analytic engines and platforms go.