VideoAmp

Elsy is a media technology company based in New York, founded in 2015 by Laurent Colard and Rimon Erez. The company specializes in investment optimization technology that utilizes algorithms and artificial intelligence to enhance media planning for advertisers and their agencies in the United States. By leveraging proprietary media marketplace data alongside clients' own business and audience data, Elsy enables highly specific media investment optimizations. This approach aims to maximize returns across various media channels, including traditional, social, digital, and programmatic media. Through its managed services, Elsy delivers data-driven solutions that improve efficiency and drive better business outcomes for its clients.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. The platform is designed to provide digital and video media performance insights for brands, agencies, and advertising technology partners. By integrating user-level data via APIs, Conversion Logic employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis helps organizations optimize their marketing strategies by offering tactical insights related to frequency, placement, and creative elements. The platform leverages machine learning to enhance marketing efficiency and deliver predictive insights in real-time, allowing marketers to monitor and improve the effectiveness of their advertising campaigns across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

IronGrid Data Services, LLC specializes in providing anonymized household-level television viewership data to various sectors, including advertising agencies, analytics firms, demand-side platforms (DSPs), and data management platforms (DMPs). Founded in 2016 and headquartered in Chelmsford, Massachusetts, with an additional office in Boulder, Colorado, IronGrid operates a federated national panel that encompasses over 8 million households. The company offers its clients access to secure, privacy-compliant data, enabling them to enhance their analytical capabilities and improve marketing strategies. As a subsidiary of VideoAmp, IronGrid Data Services plays a crucial role in fueling the analytic engines of its clients by delivering valuable insights derived from data collected from leading multichannel video programming distributors and connected TV providers.