Boomtown Accelerator

Boomtown Accelerator, established in 2014 and based in Boulder, Colorado, is a startup accelerator that invests in early-stage companies, primarily in the advertising technology, internet, mobile, and healthcare technology sectors. It offers a 12-week program, providing selected teams with $20,000 in seed money, access to office space and amenities, and strategic support from partners and staff. The accelerator also connects startups with expert mentors, alumni network, and potential corporate customers and funding sources. Boomtown's approach is tailored to each company's needs, aiming to help startups transform ideas into profitable, scalable businesses.

Erin Beierwaltes

Program Director

Toby Krout

CEO

Jose Vieitez

Managing Partner

Past deals in Advertising

Tegger

Venture Round in 2020
Tegger is a technology company focused on enhancing online advertising through a digital solution that gathers and verifies consumer information across multiple devices and browsing sessions. By moving away from traditional cookie-based tracking, Tegger provides site managers with a complimentary tool designed to boost reader loyalty and content consumption. The platform also incorporates a crypto-based gamification and rewards system that incentivizes users for their engagement, offering them rewards in the form of an SEC-approved cryptocurrency with tangible financial value. This approach not only facilitates better audience insights for advertisers but also acknowledges the contributions of both sites and users in the online data ecosystem, ultimately improving user experience and content curation.

Endorsify

Seed Round in 2020
Endorsify, Inc. is a Los Angeles-based company that provides a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform allows influencers to create profiles that brands can explore to identify suitable partnerships for their marketing campaigns. Endorsify offers various features, including a network for content creators, a pricing model for influencer-generated content, and tools for effective communication regarding campaign details. Additionally, the platform includes a campaign strategy calculator and options for fully managed campaigns, enhancing the overall influencer marketing experience for brands.

CreatoMojo

Seed Round in 2019
CreatoMojo is an online cloud-based platform that enables users to create multilingual videos quickly and easily, without requiring any specialized skills. The platform allows users to convert text or articles into videos by simply pasting the content into a designated information box. This functionality empowers clients to customize and modify the generated videos according to their preferences, making it an efficient tool for producing promotional content. By simplifying the video creation process, CreatoMojo caters to a wide range of users seeking to enhance their digital communication through engaging visual media.

Adder

Pre Seed Round in 2019
Adder Mobile Technologies, Inc. is an outdoor advertising and analytics company based in Louisville, Kentucky. Established in 2017, it specializes in providing a platform that tracks the performance of out-of-home advertising campaigns. Adder offers a mobile application that assists drivers with real-time navigation while simultaneously monitoring their routes. The Adder OOH Portal serves as an analytics engine, delivering GPS and signal-verified data on outdoor advertisements. The company's tools effectively connect digital and physical advertising spaces, allowing brands to invest in their communities while measuring audience engagement. By linking businesses with everyday drivers through car wrap advertisements, Adder facilitates a mutually beneficial relationship that enhances brand visibility and trust within local areas.

SmartTones Media

Seed Round in 2018
SmartTones Media is a developer of an audience engagement and measurement platform that enhances advertising effectiveness by fostering consumer interaction and responses. The company combines the extensive reach of traditional broadcast media with the precise metrics of digital platforms, delivering engaging experiences from content such as television, film, radio, and live events directly to mobile devices. SmartTones Media enables companies to connect with their audiences through interactive experiences, enhanced storytelling, and branded entertainment. Utilizing silent sound codes embedded in content, the platform tracks user responses and demographics in real time, providing valuable insights through a comprehensive dashboard. This integration into existing workflows facilitates the creation and execution of smart campaigns, allowing advertisers and content creators to engage consumers effectively while maintaining privacy.

True Sync Media

Seed Round in 2017
True Sync Media is a company that specializes in delivering high-quality videos from the internet, transforming them into TV-style entertainment branded as the client's own channel. Its innovative platform allows advertisers to engage directly with consumers by showcasing products that can be purchased in real time, enhancing the effectiveness of ad targeting. By focusing on advertisements at the point of sale, True Sync Media enables brands to connect with their audience more effectively, thereby improving advertising outcomes and consumer engagement.

HeadsUp Weather

Seed Round in 2017
HeadsUp Weather Inc. is a company that develops and operates a self-service weather platform designed to help businesses analyze historical and predictive weather data. Founded in 2016 and based in Denver, Colorado, the company focuses on optimizing operations for consumer-facing businesses, particularly in the restaurant industry. Its platform enables users to manage labor costs, track inventory, and generate reports, while also providing insights for staffing needs based on weather conditions. Additionally, HeadsUp Weather creates weather-triggered marketing campaigns, utilizing social media and email to engage customers before, during, and after weather events. As of May 2019, the company operates as a subsidiary of Nodin, Inc.

AdJelly

Seed Round in 2016
AdJelly, Inc. is a marketing and advertising technology company founded in 2016 and based in the United States. The company offers a comprehensive platform that facilitates the creation, deployment, and measurement of digital advertisements, particularly on Facebook. As a Facebook Advertising Partner, AdJelly attracts over 20,000 unique visitors each month. Its suite of ad creation tools, including the AdJelly Ad Size Guide, is essential for digital marketers aiming to effectively manage campaigns across various small and medium-sized business advertising channels. The platform leverages optimization algorithms and machine learning to automate campaign optimizations, enabling small business owners to develop effective digital advertisements and gain actionable insights for better customer engagement. AdJelly operates as a subsidiary of Brandzooka.

Brandzooka

Seed Round in 2016
Brandzooka is a self-serve programmatic video advertising platform founded in 2015 and based in Boulder, Colorado. The company enables organizations of all sizes, including small businesses, agencies, content creators, non-profits, and mobile applications, to create and launch hyper-targeted advertising campaigns across web, mobile, digital audio, and Connected TV in a matter of minutes. Its innovative SaaS platform democratizes access to the programmatic advertising landscape by removing barriers related to cost, expertise, and technology, thus allowing over 60,000 advertisers across 110 countries to effectively reach their target audiences. By providing a user-friendly interface and scalable solutions, Brandzooka disrupts traditional digital and programmatic media ecosystems, empowering clients to enhance their visibility and drive sales.

SimplyCalled

Seed Round in 2016
SimplyCalled is a company that specializes in enhancing customer interactions through its innovative virtual receptionist platform. Utilizing patented CallSmart technology, SimplyCalled creates visually engaging pop-ups and rich text messages on smartphones, allowing businesses to present their branding and promotions while customers are on hold. This service not only improves the customer experience but also offers businesses a professional and cost-effective solution for managing phone calls and inquiries. By integrating these features, SimplyCalled helps organizations capture and retain customer interest, thereby fostering better communication and engagement with their clientele.

Castle Ventures

Seed Round in 2016
Castle Ventures Inc was a venture capital firm based in Regina, Canada, focused on delivering revenue-generating strategies for its clients across mobile, web, and social platforms. The company specialized in the development and provision of various applications and services, including application development, social media management, and brand management services. However, Castle Ventures is no longer active and has ceased operations.

Shoelace

Seed Round in 2015
Shoelace offers a software solution that enables online merchants to easily conduct retargeting campaigns. The company helps fast growing Shopify brands boost sales by showing the right customers, the right ads at the right time with customer journey retargeting. Shoelace was founded on 2015 and is headquartered in Toronto, Ontario.

Feedmob

Seed Round in 2015
Feedmob Inc. is a mobile analytics and advertising platform based in San Francisco, California, founded in 2015. The company specializes in providing performance-driven mobile advertising solutions that emphasize transparency and integrity. Feedmob's platform allows clients to analyze mobile performance campaigns in real time, enabling them to make informed decisions based on data-driven insights. By visualizing large datasets and automating attribution mapping, Feedmob empowers brands to optimize their advertising strategies effectively. The company aggregates and curates high-quality mobile advertising inventory, ensuring that campaigns are impactful from their inception. With a focus on continuous innovation and community engagement, Feedmob delivers expert analysis and recommendations to help clients achieve their mobile growth objectives.

Content Blvd

Seed Round in 2015
Content Blvd is a digital marketing marketplace that aims to modernize the advertising landscape by facilitating brand integration within various media channels. Recognizing the diminishing effectiveness of traditional advertising methods, the company provides a platform where content creators can connect with advertisers for authentic sponsorships and product placements. By allowing content creators to create free accounts and showcase their media properties along with specific opportunities, Content Blvd enables advertisers to browse and filter potential partnerships based on reach, demographics, and content topics. This approach streamlines the process of finding suitable brand integrations, making it easier for advertisers to engage with consumers in a meaningful way and for creators to monetize their content effectively.

Brandzooka

Seed Round in 2015
Brandzooka is a self-serve programmatic video advertising platform founded in 2015 and based in Boulder, Colorado. The company enables organizations of all sizes, including small businesses, agencies, content creators, non-profits, and mobile applications, to create and launch hyper-targeted advertising campaigns across web, mobile, digital audio, and Connected TV in a matter of minutes. Its innovative SaaS platform democratizes access to the programmatic advertising landscape by removing barriers related to cost, expertise, and technology, thus allowing over 60,000 advertisers across 110 countries to effectively reach their target audiences. By providing a user-friendly interface and scalable solutions, Brandzooka disrupts traditional digital and programmatic media ecosystems, empowering clients to enhance their visibility and drive sales.

SimplyCalled

Seed Round in 2015
SimplyCalled is a company that specializes in enhancing customer interactions through its innovative virtual receptionist platform. Utilizing patented CallSmart technology, SimplyCalled creates visually engaging pop-ups and rich text messages on smartphones, allowing businesses to present their branding and promotions while customers are on hold. This service not only improves the customer experience but also offers businesses a professional and cost-effective solution for managing phone calls and inquiries. By integrating these features, SimplyCalled helps organizations capture and retain customer interest, thereby fostering better communication and engagement with their clientele.

Flytedesk

Seed Round in 2014
Flytedesk operates a platform that facilitates multi-channel advertising campaigns targeting college students. It enables advertisers to buy, manage, and automate ads across various channels such as print, digital, radio, television, and experiential media on campuses nationwide.

Content Blvd

Seed Round in 2014
Content Blvd is a digital marketing marketplace that aims to modernize the advertising landscape by facilitating brand integration within various media channels. Recognizing the diminishing effectiveness of traditional advertising methods, the company provides a platform where content creators can connect with advertisers for authentic sponsorships and product placements. By allowing content creators to create free accounts and showcase their media properties along with specific opportunities, Content Blvd enables advertisers to browse and filter potential partnerships based on reach, demographics, and content topics. This approach streamlines the process of finding suitable brand integrations, making it easier for advertisers to engage with consumers in a meaningful way and for creators to monetize their content effectively.
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