VMG Partners

VMG Partners is a private equity investment firm with an exclusive focus on acquiring highly branded consumer products companies in the lower middle market. The firm's defined set of attractive target industries include lifestyle, wellness, food/beverage, personal care, pet and leisure. The firm is led by a seasoned group of partners who have worked together over many years and whose complementary operating, marketing, and investing skills help to source proprietary transactions and enhance the value of the brands they acquire. The firm currently has $325 million of committed equity capital. VMG Partners is headquartered in San Francisco and Los Angeles.

David Baram

Co-Founder and MD

EB

Eliza Becker

VP

JB

Jose Bermudez

Associate

KC

Kara Cissell-Roell

Co-Founder and MD

KF

Kate Feeley

Associate

RG

Rebecca Gilbert

Associate

IH

Ian Hall

Associate

Angad Hira

CFO

Jonathan Marshall

Partner

Michael Mauzé

General Partner

Evan S. Mintz

Investor

CN

Cassie Nielsen

Talent Partner

MS

McConnell Smith

Partner

CS

Chris Speier

Senior Associate

Carle Stenmark

General Partner

MT

Michael Tanner

Associate

Robin Tsai

General Partner

AW

Alisa Williams

Partner

WW

Wayne Wu

General Partner

41 past transactions

nutpods

Private Equity Round in 2019
Nutpods is a consumer goods company that specializes in providing alternative milk, coffee creamer, tea creamer. The company has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30.

Hey Rowan

Series B in 2021
Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.

Humm Kombucha, LLC

Venture Round in 2018
Humm Kombucha is a producer of Kombucha tea beverages designed to be infused with seasonal offerings. The company's beverages are brewed with various flavors of Pomegranate, Lemonade, Lemon Ginger, Apple Cinnamon, and Coconut Lime and seasonal offerings fermenting tea with a symbiotic colony of bacteria and yeast, enabling customers to buy and drink healthy beverage options.

Monument

Series A in 2021
Monument is an alcohol addiction treatment platform for those looking to change their relationship with alcohol. The company includes leading experts in the addiction field who have built research-based treatment plans, which include access to an anonymous community of peers, virtual therapist-moderated support groups, and options for one-on-one video therapy and physician-prescribed medication. They provide a medical solution to a medical problem, entirely online. Monument was founded by Michael Russell and Amit Klein and is based in New York, USA.

Little Freddie

Venture Round in 2018
Little Freddie is a foreign-invested company specializing in the research, development, production and sale. Little Freddie was born when their founders, husband and wife team Piers and Taslim, started their family and discovered the food on offer at the time fell short of what they what wished for.

Shogun

Series C in 2021
Shogun Labs, Inc. builds drag-and-drop landing pages for e-commerce sites. It offers Page Builder, a drag and drop store builder for ecommerce brands and agencies; and Frontend, a commerce solution for high-growth brands looking for sub-second page load. The company also designs customized enterprise-grade pages for Shopify and BigCommerce with technology that integrates directly into both platforms. Shogun Labs, Inc. was founded in 2015 and is based in Walnut, California.

Treat

Seed Round in 2023
Treat is a customer acquisition channel that delivers leads to e-commerce brands.

The Pill Club

Series B in 2021
Pill Club Holdings, Inc. operates as a retailer and online retailer of birth control care packages. It has multiple pharmacy boards to dispense medication in the United States. Pill Club Holdings, Inc. was incorporated in 2017 and is based in San Carlos, California.

Solidcore

Private Equity Round in 2023
Solidcore is a 50-minute full-body workout that delivers high intensity, low-impact classes for the muscle to rebuild and have a stronger version. Various movements including squats, planks, lunges, and other resistance options differ from every class making the body and mind always challenged. Classes are small but intense that use slow, controlled full-body movements with constant tension to work with the muscle fibers. Solicore commits to make every member feel welcomed, motivated, inspired, and supported that push and empower together.

Milk Moovement

Series A in 2022
Milk Moovement is a Developer of a dairy supply chain management platform designed to track milk pick-ups and monitoring milk production. The company's platform is a comprehensive tool that tracks dairy production and quality by using a cloud-based web and mobile solution, giving users access to key information in real-time, enabling all supply chain stakeholders (producers, processors, transporters, testing labs, and cooperatives) to have access to milk performance metrics and in-depth information on current production, quality, and historical data right at their fingertips.

Nowsta

Series B in 2022
Nowsta is an all-in-one software for hourly and event-based workforces, providing scheduling, time tracking, and fintech solutions. It helps employers become better managers by giving them the tools they need to seamlessly manage their hourly workforce. The company is building a platform that leverages advancements in machine learning and payments technology to reimagine the way companies communicate with, and pay their hourly wage employees. Nowsta was established in 2015 and is headquartered in Brooklyn, New York, United States. Nowsta

Spindrift

Series B in 2018
Spindrift is a food and beverage company that produces a line of unsweetened sparkling beverages made with real squeezed fruit. They offer sparkling water plus real fruit with different flavors. They also provide drinks such as half and a half which is tea brewed with lemon, raspberry lime, strawberry, and many more. It was founded in 2010 and is based in Newton, Massachusetts.

Solidcore

Private Equity Round in 2021
Solidcore is a 50-minute full-body workout that delivers high intensity, low-impact classes for the muscle to rebuild and have a stronger version. Various movements including squats, planks, lunges, and other resistance options differ from every class making the body and mind always challenged. Classes are small but intense that use slow, controlled full-body movements with constant tension to work with the muscle fibers. Solicore commits to make every member feel welcomed, motivated, inspired, and supported that push and empower together.

Redbud Brands

Venture Round in 2022
RedBud Brands is a brand development studio bringing people, ideas, and capital together to create disruptive new companies with an emphasis on the consumer space. It is an innovative venture platform for launching impactful brands that partners with visionary founders and executives to support and supercharge the creation of transformative, valuable, and sustainable companies. The company focuses primarily on premium, consumer packaged goods sectors with an emphasis on 'better-for-you' products.

Bobbie Baby, Inc.

Series A in 2021
Bobbie Baby, Inc. produces organic infant nutrition products. It sells its products online through its website and also offers food delivery services. The company serves the customers in the California. Bobbie Baby, Inc. was founded in 2018 and is based in San Francisco, California.

Ampla Technologies

Series A in 2021
Ampla Technologies is a financial technology company that provides tech-enabled financial solutions to help businesses grow. We provide an all-in-one financing platform that includes a growth capital solution, modern banking services, and data analytics. The company was founded in 2019 and is headquartered in New York.

Dassity

Series A in 2022
We are a Data as a Service company specializing in helping e-commerce companies become data-driven by addressing their data integration, data management, data visualization and data analytics needs

Boulevard

Series B in 2020
Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.

Swell

Series A in 2022
Swell Commerce Corp. develops both client-side and server-side application programming Interface. It operates as a multi-channel direct marketer of surf apparel, equipment and lifestyle products. The company was founded in 2016 and is based in San Francisco, California.

The Pill Club

Series B in 2019
Pill Club Holdings, Inc. operates as a retailer and online retailer of birth control care packages. It has multiple pharmacy boards to dispense medication in the United States. Pill Club Holdings, Inc. was incorporated in 2017 and is based in San Carlos, California.

Mantra Health

Series A in 2022
Building the future of mental healthcare.

Weee!, Inc.

Series B in 2019
Weee!, Inc. operates as an online retailer of groceries for Chinese families. It offers fruits, vegetables, seafood, snacks, beauty products, and daily necessities. The company serves customers in San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. Weee!, Inc. was founded in 2015 and is based in Fremont, California.

SMASHMALLOW

Venture Round in 2018
SmashMallow is a premium snacking marshmallow made with organic cane sugar and natural ingredients. SmashMallow is a sweet pick-me-up for every-day, anytime-of-day, and it allows a guilt-free indulgence at around 80 calories and less than 1 gram of fat on average per serving. SmashMallow provides consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats.

Tienda Nube

Series E in 2021
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online business easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

Afresh Technologies Inc.

Series B in 2022
Afresh is an AI-powered company selling software to track demand and manage orders for fresh produce in grocery stores. The company is an operator of a fresh-first supply chain platform intended to handle the complexity of perishable categories for brick and mortar retailers and wholesalers. Its platform brings artificial intelligence and machine learning to forecast ingest millions of data points to provide accurate item-level predictions of future demand to replenish recommendations that account for supply chain constraints and optimize for margin that enable clients to minimize waste, maximize freshness, and multiply business profitability.

Maev

Series A in 2022
Maev, Inc. engages in manufacturing foods for dogs. It offers raw food bowls, vitamin bars, and bone broth. The company provides food diet consultancy services as per the dog’s breed, age, weight, activity level, and lifestyle. It sells its products online. The company was incorporated in 2018 and is based in New York, New York.

Pray Inc.

Series B in 2020
Pray.com is a social impact company: we’re driven by a mission to grow faith and cultivate community. Our team is comprised of people from all backgrounds – some of us pray, some of us meditate, and some of us just want to see more empathy in the world. At Pray.com we walk the talk, live the d.r.e.a.m., and combine our talents to build something bigger than ourselves. Pray.com helps people grow their faith and cultivate their community through its website & mobile application by offering daily prayer plans, inspirational audio content, & faith-based social networking tools. Pray.com's vision is to create a world where everyone leaves a legacy of helping others.

Dassity

Seed Round in 2021
We are a Data as a Service company specializing in helping e-commerce companies become data-driven by addressing their data integration, data management, data visualization and data analytics needs

Specright Inc.

Series B in 2021
Specright’s Specification Data Management™platform is a fundamentally different approach to managing products and packaging. By digitizing and mapping specifications such as raw materials, sub-assemblies, packaging and finished goods, Specright enables companies to take action across their supply chain through advanced analytics.

Humm Kombucha, LLC

Series B in 2017
Humm Kombucha is a producer of Kombucha tea beverages designed to be infused with seasonal offerings. The company's beverages are brewed with various flavors of Pomegranate, Lemonade, Lemon Ginger, Apple Cinnamon, and Coconut Lime and seasonal offerings fermenting tea with a symbiotic colony of bacteria and yeast, enabling customers to buy and drink healthy beverage options.

Sonoma Brands

Funding Round in 2016
Sonoma Brands is a food incubator and venture capital firm specializing in investments in growth equity and early stage companies. The firm typically invests in companies operating in consumer products. It prefers to invest in small to mid-sized companies. The firm also designs and develops its own brands. Sonoma Brands was founded in January 2015 and is based in Sonoma, California.

Spindrift

Series B in 2017
Spindrift is a food and beverage company that produces a line of unsweetened sparkling beverages made with real squeezed fruit. They offer sparkling water plus real fruit with different flavors. They also provide drinks such as half and a half which is tea brewed with lemon, raspberry lime, strawberry, and many more. It was founded in 2010 and is based in Newton, Massachusetts.

popchips, inc.

Acquisition in 2019
popchips manufactures and markets a variety of potato chips. popchips products includes potato popchips, ridges potato popchips, kettle corn popchips, and a range of variety packs. It also offers an online store that enables its customers to find and buy their products. popchips markets their products in the United States, Canada, the United Kingdom, Ireland, France, Belgium, and the Netherlands. popchips was founded by Pat Turpin and Keith Belling in 2007. And it is based in Playa Vista, California.

Solazyme

Post in 2016
Solazyme is a synthetic biology company that specializes in converting algal biomass into biofuels. Solazyme not only creates biofuels for the the transportation industry, but is experimenting with ways to tailor its products for the cosmetic and food industries.

Ancient Nutrition

Private Equity Round in 2018
Ancient Brands, LLC manufactures whole food nutritional products. The products majorly include protein rich supplements in standard and organic form such as Bone Broth Protein, Bone Broth Protein Meal, Bone Broth Collagen, Bone Broth Protein Burst, Bone Broth Protein Fit, Organic Bone Broth Protein, Organic Bone Broth Protein Meal, and Organic Bone Broth Collagen The company was founded in 2016 and is based in North Palm Beach, Florida.

Shogun

Series B in 2020
Shogun Labs, Inc. builds drag-and-drop landing pages for e-commerce sites. It offers Page Builder, a drag and drop store builder for ecommerce brands and agencies; and Frontend, a commerce solution for high-growth brands looking for sub-second page load. The company also designs customized enterprise-grade pages for Shopify and BigCommerce with technology that integrates directly into both platforms. Shogun Labs, Inc. was founded in 2015 and is based in Walnut, California.

Daily Harvest

Series B in 2017
Daily Harvest, Inc. offers frozen whole ingredient smoothies. The company offers smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. It sells its products online. The company was incorporated in 2014 and is based in New York, New York.

Weee!, Inc.

Series B in 2020
Weee!, Inc. operates as an online retailer of groceries for Chinese families. It offers fruits, vegetables, seafood, snacks, beauty products, and daily necessities. The company serves customers in San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. Weee!, Inc. was founded in 2015 and is based in Fremont, California.

Shogun

Series A in 2020
Shogun Labs, Inc. builds drag-and-drop landing pages for e-commerce sites. It offers Page Builder, a drag and drop store builder for ecommerce brands and agencies; and Frontend, a commerce solution for high-growth brands looking for sub-second page load. The company also designs customized enterprise-grade pages for Shopify and BigCommerce with technology that integrates directly into both platforms. Shogun Labs, Inc. was founded in 2015 and is based in Walnut, California.

Health Warrior

Series C in 2015
Health Warrior, Inc. produces and markets chia bar snacks and seeds. It also offers pumpkin seed and protein bars. The company provides its products in various flavors. In addition it offers apparel through its online store. The company serves customers through a network of retailers in the United States; online retailers worldwide; and its online store. Health Warrior, Inc. was formerly known as MaxMorris LLC. The company was founded in 2010 and is based in Richmond, Virginia. As of October 31, 2018, Health Warrior, Inc. operates as a subsidiary of PepsiCo, Inc.