VMG Catalyst

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Treat is a customer acquisition channel that delivers leads to e-commerce brands.

Maev, Inc. is a New York-based company focused on dog wellness through the provision of nutrition-rich food and supplements. Founded in 2018, Maev manufactures a variety of products, including raw food bowls, vitamin-enriched bars, and bone broth, all made from ingredients approved for human consumption. The company emphasizes a tailored approach to pet nutrition, offering diet consultancy services that consider factors such as breed, age, weight, activity level, and lifestyle. Maev operates primarily through an online platform, providing a daily bowl subscription model to help dog owners ensure their pets receive holistic nutrition. This approach aims to fill dietary gaps for urban dogs while fostering a supportive community in New York City.

Afresh Technologies Inc. is a San Francisco-based company that specializes in supply chain software designed to enhance the management of fresh food in grocery stores. Founded in 2017, Afresh leverages artificial intelligence and machine learning to address the complexities associated with perishable goods. Its platform processes millions of data points to generate precise item-level predictions for future demand, enabling retailers to optimize inventory levels, procurement, and pricing strategies. By providing data-driven decision support, Afresh helps clients minimize waste, maximize product freshness, and improve overall profitability. The company's solutions include warehouse inventory optimization, markdown optimization, and chainwide inventory visibility, making it a valuable partner for brick-and-mortar retailers and wholesalers in the fresh food sector.

Milk Moovement is a developer of a dairy supply chain management platform that enhances connectivity among all participants in the dairy industry. The platform offers a comprehensive suite of features, including transportation monitoring, production tracking, and quality assessment. By utilizing a cloud-based web and mobile solution, it provides real-time access to crucial information, allowing stakeholders such as producers, processors, transporters, testing labs, and cooperatives to monitor milk performance metrics effectively. This integration of data not only facilitates informed decision-making by offering insights into current production and quality but also helps reduce waste and increase efficiency throughout the milk supply chain.

Redbud Brands is a brand development studio focused on creating disruptive companies in the consumer space, particularly within the premium consumer packaged goods sector. The firm partners with visionary founders and executives, providing them with resources and services to launch and scale innovative brands. Redbud Brands emphasizes 'better-for-you' products and offers access to capital, a shared services platform featuring a network of experienced executives, and strategic relationships with retailers, distributors, and suppliers. This comprehensive support system is designed to empower entrepreneurs to build transformative and sustainable businesses that aim to make a positive impact on society.

Mantra Health is a developer of a mental healthcare platform specifically designed to cater to students. The platform provides access to psychiatric care, free online assessments, and scheduled initial video consultations, allowing students to receive personalized care plans. By facilitating treatment in a comfortable and accessible manner, Mantra Health aims to enhance the mental well-being of students, making it easier for them to seek help and manage their mental health from the convenience of their homes.

Nowsta, Inc. is a technology company founded in 2014 and headquartered in Brooklyn, New York. The company offers an all-in-one software platform designed for hourly and event-based workforces, which includes features for scheduling, time tracking, and financial technology solutions. By leveraging advancements in machine learning and payment technologies, Nowsta aims to enhance the management capabilities of employers, enabling them to efficiently oversee their hourly workforce. The platform focuses on improving communication and payment processes for hourly wage employees, thereby transforming the way companies manage labor.

We are a Data as a Service company specializing in helping e-commerce companies become data-driven by addressing their data integration, data management, data visualization and data analytics needs

Swell Commerce Corp. is a San Francisco-based company founded in 2016 that specializes in developing an e-commerce platform focused on customization and headless integration. It provides both client-side and server-side application programming interfaces, along with a customizable content management system and subscription management features. This platform allows businesses to create unique shopping experiences and accommodate complex business models. Additionally, Swell operates as a multi-channel direct marketer, offering surf apparel, equipment, and lifestyle products.

Ampla Technologies is a financial technology company founded in 2019 and headquartered in New York. It specializes in providing tech-enabled financial solutions designed to assist businesses in their growth endeavors. The company offers an all-in-one financing platform that combines growth capital solutions, modern banking services, and data analytics. Ampla's platform aims to streamline access to capital and provide essential financial tools, enabling omnichannel businesses to address cash flow challenges and enhance their operational efficiency.

Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.

Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online business easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

Specright Inc. is a software company that specializes in enterprise solutions for specification data management. Founded in 2014 and headquartered in Irvine, California, Specright offers a platform that digitizes and standardizes specifications across the supply chain, including raw materials, ingredients, packaging, and finished goods. Its services enhance collaboration through supplier management tools and a marketplace for vendor discovery. The company’s offerings also include advanced analytics to improve cost savings and efficiency, as well as solutions for digital artwork annotation and various integration services. Specright serves diverse industries such as food and beverage, beauty and cosmetics, consumer packaged goods, and retail, focusing on sustainability and optimization throughout the product life cycle.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

The Pill Club is a healthcare service that specializes in delivering birth control and related products across the United States. Founded in 2014 and based in California, it operates as an online retailer and pharmacy, providing a convenient way for women to access birth control, emergency contraceptives, and wellness gifts. The Pill Club is supported by a team of medical professionals and aims to empower women by facilitating personalized healthcare experiences. It offers prescription services in 34 states and Washington D.C., ensuring widespread access to its products. With a focus on women's health and well-being, the company strives to enhance personal freedom and health ownership through its innovative telemedicine approach.

Bobbie Baby, Inc. is a San Francisco-based company that specializes in organic infant nutrition products. Founded in 2018, the company offers a natural infant formula made from pasture-raised milk sourced from organic valley farms. Bobbie aims to provide parents with healthy and safe food options for their babies. Its products are available for purchase online through the company's website, and the company also offers food delivery services within California.

We are a Data as a Service company specializing in helping e-commerce companies become data-driven by addressing their data integration, data management, data visualization and data analytics needs

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Monument, Inc. is an online platform focused on alcohol addiction treatment, connecting patients with healthcare professionals through telehealth services. Founded in 2019 and based in New York, the platform provides a range of services, including virtual video therapy, community support, and physician-prescribed medications. Treatment plans are personalized to align with members' goals and lifestyles, ensuring an affordable and customized approach to recovery. Users can participate in hour-long video sessions, engage in therapist-moderated support groups, and access an anonymous community of peers. Monument aims to address alcohol addiction as a medical issue through a fully online solution, facilitating communication and support for those seeking to change their relationship with alcohol.

Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Retailer of baby necessities intended to provide plant-based products. The company's product line is made with plant-based ingredients and organic botanicals, providing premium diapers, shampoo, body wash, baby wipes, bubble baths, diaper rash cream, sanitizer, lotion and related products, enabling parents to choose from a range of products as per their budget.

Weee!, Inc. is an online grocery retailer based in Fremont, California, specializing in providing Asian specialty products and staples. Founded in 2015, the company caters primarily to Chinese families, offering a diverse range of items including fruits, vegetables, seafood, snacks, beauty products, and daily necessities. Weee! serves customers across several major U.S. cities, including the San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. The company emphasizes a farm-to-door experience, sourcing its products through partnerships with local farms and trusted brands to ensure quality and affordability.

Pray.com is a social impact company based in the United States that focuses on fostering faith and community through its mobile application and website. The platform enables users to create and share prayers, access daily prayer plans, and engage with inspirational content from faith leaders and their peers. By offering faith-based social networking tools, Pray.com aims to cultivate a supportive environment where individuals can connect, grow their faith, and leave a positive legacy. The company's mission emphasizes the importance of empathy and community support, appealing to a diverse audience that includes both traditional prayer practitioners and those who seek to promote compassion and understanding in the world.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Weee!, Inc. is an online grocery retailer based in Fremont, California, specializing in providing Asian specialty products and staples. Founded in 2015, the company caters primarily to Chinese families, offering a diverse range of items including fruits, vegetables, seafood, snacks, beauty products, and daily necessities. Weee! serves customers across several major U.S. cities, including the San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. The company emphasizes a farm-to-door experience, sourcing its products through partnerships with local farms and trusted brands to ensure quality and affordability.

Popchips, Inc. is a snack food company based in Playa Vista, California, founded in 2007. It specializes in the production and marketing of a variety of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips. The company's innovative method of creating these snacks involves heating ingredients in a pressurized chamber, resulting in non-greasy, low-fat options that cater to health-conscious consumers. Popchips offers its products in various flavors and also provides a range of variety packs. The company distributes its snacks through retail stores across the United States and Canada, as well as through its online store, allowing customers to conveniently purchase their favorite snacks. In addition to its primary markets, Popchips has expanded its reach to several European countries, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.

Nutpods is a consumer goods company that specializes in providing alternative milk, coffee creamer, tea creamer. The company has developed a cult-like following amongst health-conscious consumers living a dairy-free, plant-based lifestyle, and has become an integral part of wellness programs like Whole30.

The Pill Club is a healthcare service that specializes in delivering birth control and related products across the United States. Founded in 2014 and based in California, it operates as an online retailer and pharmacy, providing a convenient way for women to access birth control, emergency contraceptives, and wellness gifts. The Pill Club is supported by a team of medical professionals and aims to empower women by facilitating personalized healthcare experiences. It offers prescription services in 34 states and Washington D.C., ensuring widespread access to its products. With a focus on women's health and well-being, the company strives to enhance personal freedom and health ownership through its innovative telemedicine approach.

Little Freddie is a foreign-invested company focused on the research, development, production, and sale of organic baby food. Founded by husband and wife team Piers and Taslim, the company emerged from their desire to provide better food options for their own family. Little Freddie specializes in creating organic and sustainable baby food that delivers both taste and nutrition, making mealtimes quicker and easier for parents. In addition to its food products, the company also offers nutritional advice to help parents make informed choices for their toddlers' diets, ensuring that the meals are not only nourishing but also enjoyable.

Spindrift Beverage Co., Inc. is a producer and supplier of non-alcoholic beverages, offering a variety of products including sodas in flavors such as grapefruit, blackberry, orange, mango, cucumber, strawberry, lemonade, cranberry, and raspberry, as well as flavored sparkling water and seltzers. Founded in 2010 and headquartered in Newton, Massachusetts, the company distributes its products through various channels, including retail stores and online platforms across the United States.

Ancient Brands, LLC, operating under the name Ancient Nutrition, specializes in the manufacture of whole food nutritional products, primarily focusing on protein-rich supplements. Founded in 2016 and based in North Palm Beach, Florida, the company offers a diverse range of products including Bone Broth Protein, Multi Collagen Protein, Essential Oils, and Keto options. These products aim to supply customers with convenient sources of ancient nutrients, promoting health, strength, and vitality. With a commitment to delivering high-quality nutritional solutions, Ancient Nutrition seeks to meet the needs of modern consumers looking for wholesome, nutrient-dense food options.

Humm Kombucha, LLC specializes in the production and brewing of kombucha, a fermented tea drink known for its health benefits. Founded in 2008 and based in Bend, Oregon, the company offers a diverse range of flavors, including ginger lemonade, blood orange, raspberry lemonade, and mango passion fruit, among others. Humm Kombucha also markets a line of zero-calorie options under the HUMM KOMBUCHA ZERO brand. In addition to beverages, the company sells merchandise, including apparel, through its online portal. Originally established as Kombucha Mama, LLC, the company rebranded to Humm Kombucha in March 2014, reflecting its growth and commitment to providing innovative and seasonal beverage offerings to health-conscious consumers.

SmashMallow is a premium snacking marshmallow made with organic cane sugar and natural ingredients. SmashMallow is a sweet pick-me-up for every-day, anytime-of-day, and it allows a guilt-free indulgence at around 80 calories and less than 1 gram of fat on average per serving. SmashMallow provides consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats.

Daily Harvest, Inc. is a New York-based company that specializes in offering frozen whole ingredient meals, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Founded in 2014, the company focuses on providing convenient and nutritious food options that cater to the needs of modern consumers. Daily Harvest sells its products exclusively online, allowing customers to stock their freezers with a variety of clean, ready-to-eat meals that can be quickly prepared and easily replenished as needed. The company aims to promote healthy eating by ensuring that consumers have access to wholesome food choices.

Humm Kombucha, LLC specializes in the production and brewing of kombucha, a fermented tea drink known for its health benefits. Founded in 2008 and based in Bend, Oregon, the company offers a diverse range of flavors, including ginger lemonade, blood orange, raspberry lemonade, and mango passion fruit, among others. Humm Kombucha also markets a line of zero-calorie options under the HUMM KOMBUCHA ZERO brand. In addition to beverages, the company sells merchandise, including apparel, through its online portal. Originally established as Kombucha Mama, LLC, the company rebranded to Humm Kombucha in March 2014, reflecting its growth and commitment to providing innovative and seasonal beverage offerings to health-conscious consumers.

Spindrift Beverage Co., Inc. is a producer and supplier of non-alcoholic beverages, offering a variety of products including sodas in flavors such as grapefruit, blackberry, orange, mango, cucumber, strawberry, lemonade, cranberry, and raspberry, as well as flavored sparkling water and seltzers. Founded in 2010 and headquartered in Newton, Massachusetts, the company distributes its products through various channels, including retail stores and online platforms across the United States.

Solazyme is a synthetic biology company that specializes in converting algal biomass into biofuels. Solazyme not only creates biofuels for the the transportation industry, but is experimenting with ways to tailor its products for the cosmetic and food industries.

Sonoma Brands is a California-based private equity firm and consumer products incubator, established in 2015 by Jon Sebastiani. The firm specializes in early-stage investments in the consumer goods sector, particularly in areas such as food and beverage, beauty, personal care, wellness, and lifestyle products. Sonoma Brands typically invests between $5 million and $30 million in companies that have achieved at least $5 million in revenue. The firm focuses on supporting small to mid-sized businesses with a solid concept and an authentic narrative, aiming to foster growth and brand awareness. In addition to capital, Sonoma Brands collaborates with portfolio companies to build strong management teams and drive innovation, reflecting a commitment to creativity and strategic value for stakeholders.

Health Warrior, Inc. specializes in the production and marketing of healthy snacks, primarily focusing on chia bars and protein bars made from plant-based ingredients such as chia, quinoa, oats, and peas. The company's products are designed to be nutrient-dense and convenient, catering to the growing demand for healthier snack options. Health Warrior offers its products in various flavors and sells them through a wide network of retailers across the United States, including grocery chains and natural food stores, as well as online platforms like Amazon and its own website. Founded in 2010 and based in Richmond, Virginia, Health Warrior operates as a subsidiary of PepsiCo, Inc. The company's mission is to promote healthier dietary habits and inspire an active lifestyle among consumers.