VMG Partners

Auxia is a composable, AI-based platform aimed at accelerating product-led growth for businesses. It provides a suite of tools that drive product growth, enhance customer activation and engagement, and facilitate the monetization of customer interactions. The platform enables companies to create and deploy hyper-personalized campaigns and growth experiments by utilizing machine learning models that adapt to user actions and preferences. Auxia's offerings allow businesses to achieve measurable results and sustained growth while reinventing the ways they activate, engage, monetize, and retain customers, all without the need for coding expertise.

Claim operates a social shopping application designed to enhance brand discovery for consumers, particularly targeting Gen Z. The platform allows brands to engage directly in customer acquisition through weekly promotional events known as Drops, which showcase new products. Users can earn rewards such as cash-back, exclusive event access, and free merchandise simply by shopping at their favorite brands. Additionally, Claim encourages social interaction by enabling users to share benefits with friends through gifting and trading rewards. This approach aims to create a fun and engaging shopping experience that connects consumers with brands in a meaningful way.

Zitcha operates a retail media platform designed to enable retailers to monetize their digital media assets effectively. The platform integrates various digital ecosystems, including in-store radio, catalogs, emails, websites, and social media, allowing clients to reach targeted audiences and leverage retailer-owned assets. By providing an intelligent and efficient solution, Zitcha aims to enhance the revenue potential for retailers while simplifying the process for suppliers to connect with their desired customers. The company's innovative approach is reshaping the retail media landscape and offering clients improved results.

Nowsta, Inc. is a technology company founded in 2014 and headquartered in Brooklyn, New York. The company offers an all-in-one software platform designed for hourly and event-based workforces, which includes features for scheduling, time tracking, and financial technology solutions. By leveraging advancements in machine learning and payment technologies, Nowsta aims to enhance the management capabilities of employers, enabling them to efficiently oversee their hourly workforce. The platform focuses on improving communication and payment processes for hourly wage employees, thereby transforming the way companies manage labor.

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Rinsed is a provider of customer relationship management software tailored specifically for the car wash industry. Established in 2019 and based in New York, the company focuses on subscription management tools that address the unique needs of car wash operators. Rinsed supports over 1 million subscribers for major car wash groups, facilitating a transition to subscription models that enhance customer interactions. The software offers data-driven insights and marketing tools that help car wash businesses engage with customers, optimize pricing, and streamline their operations. By addressing the challenges faced by car wash operators, Rinsed aims to improve overall service quality and operational efficiency in the industry.

Treat AI is a customer acquisition platform designed for e-commerce brands, providing a comprehensive database that enables businesses to manage customer interactions and behaviors effectively. The platform consolidates customer data into a unified view, allowing marketers to access individual customer profiles and analyze their activities. Utilizing artificial intelligence, Treat generates personalized videos, images, and content tailored to specific customers. This capability empowers brands to experiment with targeted marketing strategies and quickly identify customer segments based on real-time behavior, ultimately enhancing customer engagement and driving sales.

Mantra Health is a digital mental healthcare company focused on providing mental health services specifically for university students. The company has developed a platform that includes a proprietary Collaboration Portal, allowing universities to create tailored telemental health programs that enhance clinical outcomes and decrease the time students wait to access care. Mantra Health's platform offers a range of services, including psychiatric care, online assessments, initial video consultations, and personalized care plans, all designed to facilitate easy and comfortable treatment for students in their own homes. This approach aims to improve the overall mental health of students across various educational institutions.

Maev, Inc. is a New York-based company focused on dog wellness through the provision of nutrition-rich food and supplements. Founded in 2018, Maev manufactures a variety of products, including raw food bowls, vitamin-enriched bars, and bone broth, all made from ingredients approved for human consumption. The company emphasizes a tailored approach to pet nutrition, offering diet consultancy services that consider factors such as breed, age, weight, activity level, and lifestyle. Maev operates primarily through an online platform, providing a daily bowl subscription model to help dog owners ensure their pets receive holistic nutrition. This approach aims to fill dietary gaps for urban dogs while fostering a supportive community in New York City.

Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Expedock, Inc. is a technology company based in Palo Alto, California, specializing in freight document processing solutions for freight forwarding companies. The company leverages artificial intelligence to enhance communication within the international cargo supply chain, streamlining the handling of essential documents such as airway bills, bills of lading, and invoices. By automating data extraction and entry tasks, Expedock's platform significantly reduces turnaround times and improves operational efficiency for logistics and freight providers. This innovative approach positions Expedock as a key player in the logistics industry, offering valuable outsourcing services that optimize freight management processes.

Afresh Technologies, established in 2017 and headquartered in San Francisco, specializes in AI-driven supply chain software for fresh food. Its platform, Afresh, uses machine learning to forecast demand and optimize inventory levels, enabling grocers to minimize waste, maximize freshness, and enhance profitability. The solution caters to various aspects of fresh food management, including warehouse inventory, procurement, markdowns, and pricing, while also facilitating omnichannel enablement and chainwide inventory visibility.

Milk Moovement is a software company focused on the dairy industry, specializing in the raw milk supply chain. Founded in 2018 and based in Halifax, Nova Scotia, the company offers a cloud-based platform that connects various stakeholders in the dairy supply chain. Its milk management system serves as an Enterprise Resource Platform for tracking milk pick-ups and monitoring production, which helps identify process improvements and enhance performance. The platform includes features such as transportation monitoring, production tracking, quality assessment, and producer payment, providing users with access to essential metrics and historical data. By streamlining operations and reducing waste, Milk Moovement aims to increase efficiency and profitability across the dairy supply chain.

Redbud Brands is a brand development studio focused on creating disruptive companies in the consumer space, particularly within the premium consumer packaged goods sector. The firm partners with visionary founders and executives, providing them with resources and services to launch and scale innovative brands. Redbud Brands emphasizes 'better-for-you' products and offers access to capital, a shared services platform featuring a network of experienced executives, and strategic relationships with retailers, distributors, and suppliers. This comprehensive support system is designed to empower entrepreneurs to build transformative and sustainable businesses that aim to make a positive impact on society.

The Good Face Project, Inc. is a La Jolla, California-based company that operates a unique cosmetic product review website and an accompanying mobile application. Founded in 2017, it utilizes a proprietary AI-powered platform that features the world's largest cosmetic ingredients ontology to analyze product labels and screen ingredient efficacy and toxicity. This data-driven approach provides consumers with personalized skincare recommendations tailored to their individual needs. Additionally, The Good Face Project supports brands by helping them develop transparent products that comply with various retail and consumer standards. For retailers, the platform assists in establishing beauty category standards and evaluating product portfolios, while manufacturers and suppliers benefit from tools that facilitate the secure storage of raw materials and formulations, thereby enhancing product safety and compliance. Overall, The Good Face Project aims to connect consumers with products that align with their values and ensure they meet safety and efficacy standards in the beauty and personal care industry.

Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

Mantra Health is a digital mental healthcare company focused on providing mental health services specifically for university students. The company has developed a platform that includes a proprietary Collaboration Portal, allowing universities to create tailored telemental health programs that enhance clinical outcomes and decrease the time students wait to access care. Mantra Health's platform offers a range of services, including psychiatric care, online assessments, initial video consultations, and personalized care plans, all designed to facilitate easy and comfortable treatment for students in their own homes. This approach aims to improve the overall mental health of students across various educational institutions.

Nowsta, Inc. is a technology company founded in 2014 and headquartered in Brooklyn, New York. The company offers an all-in-one software platform designed for hourly and event-based workforces, which includes features for scheduling, time tracking, and financial technology solutions. By leveraging advancements in machine learning and payment technologies, Nowsta aims to enhance the management capabilities of employers, enabling them to efficiently oversee their hourly workforce. The platform focuses on improving communication and payment processes for hourly wage employees, thereby transforming the way companies manage labor.

Daasity, Inc. is a cloud-based technology company founded in 2017 and headquartered in San Diego, California. The company specializes in data analytics software that centralizes and integrates client data into a cohesive platform. Its D2C Analytics Suite allows businesses to analyze their data effectively and push insights to key marketing channels, enhancing customer engagement. By combining data from various applications and tools, Daasity enables brands to gain a comprehensive view of customer activities, facilitating the creation of detailed segments and flows. Through its proprietary transformation logic, Daasity automates data warehousing, providing clients with the necessary tools and insights to drive profitable growth and foster meaningful customer relationships.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure to facilitate customized online sales. The platform is designed for flexibility and integration, featuring an application programming interface and a customizable content management system. Additionally, it offers functionalities for subscription management, enabling businesses to create distinctive shopping experiences and effectively adapt to complex business models. By focusing on headless integration, Swell allows customers to sell in ways that align with their specific needs and preferences.

Ampla Technologies is a financial technology company that specializes in delivering tech-enabled financial solutions aimed at fostering business growth. Its comprehensive platform offers a range of services including growth capital solutions, modern banking services, and data analytics. By streamlining access to capital and providing essential financial tools, Ampla addresses the cash flow challenges faced by omnichannel businesses. The company's focus is on facilitating efficient growth through brand-friendly services that support operational needs and enhance financial management.

Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.

Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

Specright Inc. is a developer of cloud-based enterprise software solutions specializing in Specification Data Management. The company provides tools to standardize specifications across various aspects of the supply chain, including raw materials, ingredients, formulas, packaging, and finished goods. Its offerings include supplier management software to enhance collaboration, a marketplace for connecting buyers and vendors, and a solution that delivers recommendations for cost savings and efficiency. Additionally, Specright offers services such as Digital Artwork Annotation, integration with ERP systems, implementation support, and data management services. The company serves multiple industries, including food and beverage, beauty and cosmetics, consumer packaged goods, and retail. Founded in 2014 and headquartered in Irvine, California, Specright aims to help businesses digitize their processes, reduce costs, and promote sustainability throughout the product life cycle.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Favor is a direct-to-consumer service for women and people who menstruate, that’s on a mission to make healthcare more accessible by building a digital health platform that closes racial, gender and socioeconomic gaps in our healthcare system. Favor is the easiest way for women and people who menstruate to address their sexual health and overall wellbeing, regardless of where they live or if they’re covered by health insurance–making Favor an affordable, accessible telehealth provider.

Pill Club is a healthcare company established in 2017, headquartered in San Carlos, California. It specializes in retail and online sales of birth control care packages, including prescriptions, emergency contraceptives, and complementary wellness products like skincare and menstrual care. The company operates through multiple pharmacy boards across the United States, simplifying access to birth control and empowering women to manage their health and well-being.

Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

Daasity, Inc. is a cloud-based technology company founded in 2017 and headquartered in San Diego, California. The company specializes in data analytics software that centralizes and integrates client data into a cohesive platform. Its D2C Analytics Suite allows businesses to analyze their data effectively and push insights to key marketing channels, enhancing customer engagement. By combining data from various applications and tools, Daasity enables brands to gain a comprehensive view of customer activities, facilitating the creation of detailed segments and flows. Through its proprietary transformation logic, Daasity automates data warehousing, providing clients with the necessary tools and insights to drive profitable growth and foster meaningful customer relationships.

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Monument, Inc. is a New York-based company that provides an online platform for alcohol addiction treatment, connecting patients with healthcare professionals through telehealth services. Founded in 2019, Monument develops personalized treatment plans that cater to individual goals and lifestyles, offering a comprehensive approach that includes access to a supportive community, virtual therapy sessions, and physician-prescribed medications. The platform features synchronous and asynchronous communications, enabling users to engage in hour-long video sessions, participate in therapist-moderated support groups, and access resources to help them change their relationship with alcohol. Monument's focus on affordability and customization positions it as a modern solution for individuals seeking to address their alcohol-related challenges entirely online.

Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Hello Bello is an online retailer based in Pacific Palisades, California, specializing in children's goods. Founded in 2018, the company offers a range of products made with plant-based ingredients and organic botanicals. Its product line includes premium diapers, shampoo, body wash, baby wipes, bubble baths, diaper rash cream, sanitizer, and lotion. Hello Bello aims to provide parents with high-quality, affordable options for their children's needs, allowing them to choose from a variety of products that align with their values and budget.

Weee!, Inc. is an online grocery delivery platform based in Fremont, California, that specializes in providing a wide range of products tailored for Asian and Hispanic families. Founded in 2015, the company offers an extensive selection of groceries, including fresh fruits, vegetables, seafood, snacks, beauty products, and daily necessities. Weee! serves various metropolitan areas, including the San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. The platform focuses on delivering authentic gourmet delicacies from Asia and ensures a farm-to-door experience by partnering with local farms and trusted brands to source quality ingredients.

Pray.com is a social impact company driven by a mission to grow faith & cultivate community. Started by Steve Gatena and his three co-founders in 2016, the company is comprised of people from all backgrounds and is building Pray.com as the digital destination for faith. At Pray.com prayer is the priority and the Pray.com app is the easiest way to incorporate prayer into your daily life. The Pray.com app is the world's #1 app for Daily Prayer and faith-based media content. In 2020, Pray.com became the highest-grossing religious media app in history. In addition to its explosive growth in revenue and subscribers, Pray.com became the first and only mental & spiritual health app federally approved to host the President of the United States as well as other elected officials on the platform so they could promote the power of prayer, highlight the health benefits of faith, and promote religious equity, diversity, and inclusion. As an inter-faith platform, Pray.com has brought together religious, celebrity, and political leaders across industries for major events that pray for, discuss, and act on social issues like: race relations, forced migration, and religious inclusion. Pray.com's marque events include participation from the White House, the National Hispanic Christian Leadership Conference, the Vatican City state, the Southern Baptist Convention, and more. In addition to the success of the Pray.com app, Pray.com's marquee events, and fundraising for social causes, Pray.com's studio division has produced the largest library of Biblically inspired original content in English, Spanish, and Portuguese and its content has been syndicated across broadcast media platforms and new media platforms like SiriusXM Satellite Radio, DirectTV, and YouTube. Pray.com's mission is to grow faith & cultivate community and its vision is to create a world where everyone leaves a legacy of helping others.

Shogun Labs, Inc. is a technology company that specializes in creating cloud-based page building tools for e-commerce businesses. Founded in 2015 and headquartered in Walnut, California, Shogun offers a drag-and-drop page builder that allows brands and agencies to design customized landing pages for online stores, particularly for platforms like Shopify and BigCommerce. The company's solutions enable high-growth brands to achieve fast page load times and enhance user experiences, ultimately driving conversions and brand loyalty. By simplifying the web development process, Shogun empowers non-technical users to create appealing and functional online storefronts that effectively showcase their products.

Weee!, Inc. is an online grocery delivery platform based in Fremont, California, that specializes in providing a wide range of products tailored for Asian and Hispanic families. Founded in 2015, the company offers an extensive selection of groceries, including fresh fruits, vegetables, seafood, snacks, beauty products, and daily necessities. Weee! serves various metropolitan areas, including the San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. The platform focuses on delivering authentic gourmet delicacies from Asia and ensures a farm-to-door experience by partnering with local farms and trusted brands to source quality ingredients.

Popchips, Inc. is a snack food company based in Playa Vista, California, founded in 2007. It specializes in the production and marketing of a variety of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips. The company's innovative method of creating these snacks involves heating ingredients in a pressurized chamber, resulting in non-greasy, low-fat options that cater to health-conscious consumers. Popchips offers its products in various flavors and also provides a range of variety packs. The company distributes its snacks through retail stores across the United States and Canada, as well as through its online store, allowing customers to conveniently purchase their favorite snacks. In addition to its primary markets, Popchips has expanded its reach to several European countries, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.

Nutpods is a consumer goods company focused on producing dairy-free beverage creamers that serve as healthy alternatives to traditional milk. The company offers a range of products made from almonds, oats, and MCT-rich coconuts, catering to health-conscious consumers who follow a dairy-free and plant-based lifestyle. Nutpods has garnered a strong following, particularly among individuals engaged in wellness programs like Whole30, and has established itself as a prominent player in the alternative milk market. Its offerings allow consumers to enjoy coffee, tea, and related beverages without compromising their dietary preferences.

Pill Club is a healthcare company established in 2017, headquartered in San Carlos, California. It specializes in retail and online sales of birth control care packages, including prescriptions, emergency contraceptives, and complementary wellness products like skincare and menstrual care. The company operates through multiple pharmacy boards across the United States, simplifying access to birth control and empowering women to manage their health and well-being.

Favor is a direct-to-consumer service for women and people who menstruate, that’s on a mission to make healthcare more accessible by building a digital health platform that closes racial, gender and socioeconomic gaps in our healthcare system. Favor is the easiest way for women and people who menstruate to address their sexual health and overall wellbeing, regardless of where they live or if they’re covered by health insurance–making Favor an affordable, accessible telehealth provider.

Little Freddie is a foreign-invested company focused on the research, development, production, and sale of organic baby food. Founded by husband and wife team Piers and Taslim, the company emerged from their desire to provide better food options for their own family. Little Freddie specializes in creating organic and sustainable baby food that delivers both taste and nutrition, making mealtimes quicker and easier for parents. In addition to its food products, the company also offers nutritional advice to help parents make informed choices for their toddlers' diets, ensuring that the meals are not only nourishing but also enjoyable.

Spindrift Beverage Co., Inc., established in 2010 and headquartered in Newton, Massachusetts, specializes in producing and supplying non-alcoholic beverages. Its product portfolio includes a variety of sodas in flavors like grapefruit, blackberry, and orange, as well as flavored sparkling water and seltzers. Spindrift's beverages are notable for using real squeezed fruit, with no added artificial sweeteners, providing consumers with a healthier, great-tasting alternative. The company sells its products through distributors, retail stores, and online platforms across the United States.

Ancient Nutrition is dedicated to enhancing health and well-being by offering whole food nutrients derived from traditional sources. The company specializes in a range of products, including Bone Broth Protein, Multi Collagen Protein, Essential Oils, and Keto dietary options. These offerings are designed to deliver nutritional benefits that reflect ancient dietary practices in a modern and convenient format, helping customers to improve their overall health, strength, and vitality.

Humm Kombucha, LLC is a producer of fermented tea drinks, specifically kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and more. The company's products are designed to provide healthy beverage options, infused with seasonal offerings. Humm Kombucha markets its beverages under the HUMM and HUMM KOMBUCHA ZERO brands and also sells merchandise through an online portal. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama, LLC before rebranding in March 2014.

Smashmallow, LLC is a company based in Sonoma, California, that specializes in producing premium snacking marshmallows made with organic cane sugar and natural ingredients. Founded in 2016, the company offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are gluten-free, low in calories, and designed to provide a guilt-free indulgence, with each serving containing around 80 calories and less than 1 gram of fat. Smashmallow sells its products online, catering to consumers seeking a sweet treat that satisfies cravings at any time of the day.

Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.

Humm Kombucha, LLC is a producer of fermented tea drinks, specifically kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and more. The company's products are designed to provide healthy beverage options, infused with seasonal offerings. Humm Kombucha markets its beverages under the HUMM and HUMM KOMBUCHA ZERO brands and also sells merchandise through an online portal. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama, LLC before rebranding in March 2014.

Spindrift Beverage Co., Inc., established in 2010 and headquartered in Newton, Massachusetts, specializes in producing and supplying non-alcoholic beverages. Its product portfolio includes a variety of sodas in flavors like grapefruit, blackberry, and orange, as well as flavored sparkling water and seltzers. Spindrift's beverages are notable for using real squeezed fruit, with no added artificial sweeteners, providing consumers with a healthier, great-tasting alternative. The company sells its products through distributors, retail stores, and online platforms across the United States.

Solazyme is a synthetic biology company that specializes in converting algal biomass into biofuels. Solazyme not only creates biofuels for the the transportation industry, but is experimenting with ways to tailor its products for the cosmetic and food industries.

Sonoma Brands, established in 2015 and based in Sonoma, California, is a private equity firm specializing in growth equity and early-stage investments. It focuses on consumer-facing sectors such as food and beverage, beauty, personal care, wellness, pet, home and lifestyle, and consumer services. The firm typically invests between $5 million to $30 million in companies with revenues of at least $5 million, seeking minority or majority stakes and a board seat. Sonoma Brands aims to partner with innovative founders building enduring consumer brands.

Health Warrior, Inc. is a nutrition-focused company based in Richmond, Virginia, specializing in the production and marketing of healthy snacks, particularly chia bars and protein bars that emphasize plant-based ingredients. Founded in 2010, the company offers a diverse range of flavors and also sells pumpkin seeds and apparel through its online store. Health Warrior aims to promote better health and inspire healthy eating habits by providing nutrient-dense superfoods in convenient forms. Its products are widely available through various retailers across the United States, including Whole Foods Market, Target, and Amazon, among others. In 2018, Health Warrior became a subsidiary of PepsiCo, further expanding its reach in the natural food market.