Joy Capital

Joy Capital is a venture capital firm founded in 2011 and based in Beijing, China. The firm specializes in investing in early and growth-stage startups, primarily focusing on technology, media, telecommunications, innovative consumption, e-commerce, and industries integrated with the internet. With a track record of investing in over 80 startups, several of which have achieved unicorn status, Joy Capital aims to partner with entrepreneurs, providing guidance and support during critical stages of business development. The firm also offers advisory services to companies, investment funds, and government organizations in the mobile and communications sectors across Europe, North America, and Asia.

Mi Dai

Founding Partner

Xiao Li

Co-Founding Partner

Kevin Li

Co-Founding Partner

Leenong Li

Partner

Angela Lin

Partner and CFO

Erhai Liu

Founding and Managing Partner

Past deals in Beijing

Baiying Bio

Series B in 2022
Baiying Bio is a research and development outsourcing service provider.

Uxin

Post in 2022
Uxin Limited operates a used car e-commerce platform in China, providing a comprehensive range of services for both individual consumers and businesses. Through its Uxin Used Car application, the company offers customized car recommendations, financing options, title transfer, delivery, insurance referrals, warranties, and other related services. Additionally, it runs Uxin Auction, which assists business buyers in sourcing vehicles through online auctions. Uxin facilitates used car transactions and collaborates with third-party financing partners to provide financing solutions for buyers. Founded in 2011 and headquartered in Beijing, Uxin aims to streamline the used car purchasing process in China.

Newlinks Technology

Series E in 2022
Newlinks Technology is a car refueling service provider, mainly providing one-button cardless refueling service. The application recommends a gas station for the user and offers membership subscription, discounts, and more. In addition, it also provides car maintenance, 4S services, tire services, auto insurance, car care, and other services. Newlinks Technology was founded on 2016.

Blueglass Yogurt

Series B in 2021
Blueglass Yogurt is a food and beverage brand based in China that specializes in a diverse range of yogurt-based products. The company offers an extensive selection, including fancy yogurt, fruit yogurt, yogurt salads, cakes, pastries, drinks, and ice cream. By operating its own stores, Blueglass Yogurt ensures that customers have access to freshly made yogurt and related products. The brand focuses on catering to domestic consumers, providing them with a variety of choices that highlight the versatility of yogurt in different culinary applications.

Megarobo

Corporate Round in 2021
Megarobo Technology Co., Ltd. engages in collaborative robotics research and development. The company provides automation solutions for life science, intelligent retail, and lightweight manufacturing. It offers robot, motion control, and software services. The company also provides facility on lease with technical support service to use robots. Megarobo Technology Co., Ltd. was founded in 2016 and is based in Beijing, China with additional offices in Suzhou, Shenzhen, and Munich, China.

Nice Tuan

Private Equity Round in 2021
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

Newlinks Technology

Private Equity Round in 2021
Newlinks Technology is a car refueling service provider, mainly providing one-button cardless refueling service. The application recommends a gas station for the user and offers membership subscription, discounts, and more. In addition, it also provides car maintenance, 4S services, tire services, auto insurance, car care, and other services. Newlinks Technology was founded on 2016.

Megarobo

Series B in 2021
Megarobo Technology Co., Ltd. engages in collaborative robotics research and development. The company provides automation solutions for life science, intelligent retail, and lightweight manufacturing. It offers robot, motion control, and software services. The company also provides facility on lease with technical support service to use robots. Megarobo Technology Co., Ltd. was founded in 2016 and is based in Beijing, China with additional offices in Suzhou, Shenzhen, and Munich, China.

Newlinks Technology

Private Equity Round in 2021
Newlinks Technology is a car refueling service provider, mainly providing one-button cardless refueling service. The application recommends a gas station for the user and offers membership subscription, discounts, and more. In addition, it also provides car maintenance, 4S services, tire services, auto insurance, car care, and other services. Newlinks Technology was founded on 2016.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

Megarobo

Series B in 2020
Megarobo Technology Co., Ltd. engages in collaborative robotics research and development. The company provides automation solutions for life science, intelligent retail, and lightweight manufacturing. It offers robot, motion control, and software services. The company also provides facility on lease with technical support service to use robots. Megarobo Technology Co., Ltd. was founded in 2016 and is based in Beijing, China with additional offices in Suzhou, Shenzhen, and Munich, China.

Newlinks Technology

Series D in 2020
Newlinks Technology is a car refueling service provider, mainly providing one-button cardless refueling service. The application recommends a gas station for the user and offers membership subscription, discounts, and more. In addition, it also provides car maintenance, 4S services, tire services, auto insurance, car care, and other services. Newlinks Technology was founded on 2016.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

Reworld

Series B in 2020
Reworld is a platform offering training and IT tools that allow users to design their own videogames.

Nice Tuan

Series B in 2020
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

Newlinks Technology

Series C in 2019
Newlinks Technology is a car refueling service provider, mainly providing one-button cardless refueling service. The application recommends a gas station for the user and offers membership subscription, discounts, and more. In addition, it also provides car maintenance, 4S services, tire services, auto insurance, car care, and other services. Newlinks Technology was founded on 2016.

Nolo VR

Series A in 2019
NOLO Co., Ltd. develops optic-acoustic-radio-signal tracking devices. The company offers a wireless tracking platform based on PolarTraq tracking technology, Nolo CV1, with a base station for head and motion controller tracking, a head mounter marker, and motion controllers. It also develops a home streaming software, NOLO HOME, for virtual reality (VR) device and games management. It also develops a software development kit (SDK) for VR gaming development. The company was founded in 2015 and is headquartered in Beijing, China.

Megarobo

Series A in 2019
Megarobo Technology Co., Ltd. engages in collaborative robotics research and development. The company provides automation solutions for life science, intelligent retail, and lightweight manufacturing. It offers robot, motion control, and software services. The company also provides facility on lease with technical support service to use robots. Megarobo Technology Co., Ltd. was founded in 2016 and is based in Beijing, China with additional offices in Suzhou, Shenzhen, and Munich, China.

MissZero

Series A in 2019
MissZero is a Beijing-based company specializing in the development and production of sugar-free food products. Founded in 2017, it offers a range of natural sugar substitutes, including stevia leaf sugar and mogroside, to replace traditional sucrose. The company's product lines include meal replacement options, such as anti-balloon coffee, anti-ball tea, and ballistic meal replacement cakes, as well as snack alternatives like cookies, chocolates, and ice cream. MissZero focuses on providing delicious, nutritional meals that enable customers to enjoy their food without concerns about gaining weight.

Reworld

Series A in 2019
Reworld is a platform offering training and IT tools that allow users to design their own videogames.

danke

Series C in 2019
Danke is an apartment management company based in Dongcheng, China, founded in 2015. As a leading internet-enabled startup in the residential rental market, Danke manages over 320,000 apartment units across major cities such as Beijing, Shanghai, Shenzhen, and Hangzhou. The company employs a technology-driven business model that streamlines the rental process for both property owners and residents. By centrally managing the apartments, Danke standardizes the design, renovation, and furnishing of units, ensuring a consistent quality for tenants. Additionally, it offers comprehensive services without physical storefronts, allowing for a seamless online experience. Through its innovative approach, Danke aims to redefine the residential rental landscape in China.

Health Plus

Series A in 2018
Health Plus is a Fintech company.

Xiaozhu.com

Series F in 2018
Xiaozhu.com (小猪短租网) is a Chinese booking website for daily rental and short-term rooms. It aims to provide a guaranteed platform for online communication and transactions for landlords and tenants. Also, a green platform ecosystem is established by mechanisms such as property and personal safety guarantee schemes as well as identification. This will effectively take full advantages and maximize the value of landlords' idle resources through sharing. Meanwhile, it enhances the social relationship and interaction between landlords and tenants and provides tenants with more humanized accommodation experience which is different from traditional hotels. Currently, the company has had branches in 13 cities all over the country and its house sources cover more than 130 domestic cities.

Nice Tuan

Angel Round in 2018
Nice Tuan is an e-commerce platform that specializes in providing daily groceries and a variety of household products. The company collaborates with local residential communities to source items from nearby warehouses and producers, ensuring a wide selection of fresh produce and essential goods for residents. By focusing on creating a convenient and efficient community e-commerce ecosystem, Nice Tuan aims to enhance the shopping experience for local consumers while supporting local suppliers.

MyDreamPlus

Series C in 2018
MyDreamPlus is a co-working space startup established in May 2015, focusing on providing a technologically advanced working environment. The company integrates space design, smart office management, and community operations to create high-quality shared office spaces. MyDreamPlus has developed an innovative management system that allows users to address various office-related tasks via their smartphones, such as unlocking doors, booking meeting rooms, and sharing Wi-Fi passwords. With over 20 locations primarily in major cities like Beijing and Chengdu, MyDreamPlus serves more than 300 enterprises, 90% of which are established companies, including notable names like COFCO, Chinese TAL Education Group, and Airbnb. The company's approach caters to a diverse clientele, including startups, freelancers, small and medium enterprises, and corporate teams, offering them a versatile and modern workspace experience.

Ecnova

Seed Round in 2018
Provider of distribution network platform for enterprises in e-commerce filed. The company helps brands to connect with all kinds of KOL experts and various e-commerce applications, optimizing the selection logic through intelligent matching to improve matching efficiency for users and brands.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

danke

Series B in 2018
Danke is an apartment management company based in Dongcheng, China, founded in 2015. As a leading internet-enabled startup in the residential rental market, Danke manages over 320,000 apartment units across major cities such as Beijing, Shanghai, Shenzhen, and Hangzhou. The company employs a technology-driven business model that streamlines the rental process for both property owners and residents. By centrally managing the apartments, Danke standardizes the design, renovation, and furnishing of units, ensuring a consistent quality for tenants. Additionally, it offers comprehensive services without physical storefronts, allowing for a seamless online experience. Through its innovative approach, Danke aims to redefine the residential rental landscape in China.

Megarobo

Series A in 2018
Megarobo Technology Co., Ltd. engages in collaborative robotics research and development. The company provides automation solutions for life science, intelligent retail, and lightweight manufacturing. It offers robot, motion control, and software services. The company also provides facility on lease with technical support service to use robots. Megarobo Technology Co., Ltd. was founded in 2016 and is based in Beijing, China with additional offices in Suzhou, Shenzhen, and Munich, China.

Haozu.com

Series C in 2018
Haozu.com, operated by Beijing Haozu Technology Development Co., Ltd., is a prominent online platform in China that specializes in real estate leasing services. Launched in October 2009, it provides comprehensive listings and information for rental properties, boasting nearly 700,000 available housing options across major cities like Beijing, Shanghai, and Guangzhou. The platform attracts an average of 500,000 daily users seeking rental information. In addition to residential leasing, Haozu.com offers a range of services including industrial and commercial registration, office furniture leasing, cleaning services, and financial assistance. The mobile application has garnered significant popularity, amassing over 4.5 million users and capturing 74% of the rental app market share.

Weimai

Series A in 2018
Marketing management system developer based in Beijing.

Haomai

Series A in 2018
Beijing Haomai Network Information Technology Co., Ltd. provides sales management, data analysis, customer relationship management and other comprehensive sales services. The firm was founded in 2015 and is headquartered in Beijing, China with additional offices in Changsha, Shenzhen, and Chengdu cities in China.

MyDreamPlus

Series B in 2018
MyDreamPlus is a co-working space startup established in May 2015, focusing on providing a technologically advanced working environment. The company integrates space design, smart office management, and community operations to create high-quality shared office spaces. MyDreamPlus has developed an innovative management system that allows users to address various office-related tasks via their smartphones, such as unlocking doors, booking meeting rooms, and sharing Wi-Fi passwords. With over 20 locations primarily in major cities like Beijing and Chengdu, MyDreamPlus serves more than 300 enterprises, 90% of which are established companies, including notable names like COFCO, Chinese TAL Education Group, and Airbnb. The company's approach caters to a diverse clientele, including startups, freelancers, small and medium enterprises, and corporate teams, offering them a versatile and modern workspace experience.

HaoHaoZhu

Series B in 2018
HaoHaoZhu operates an online platform and mobile application focused on home improvement and interior design. Founded in 2015 and based in Beijing, China, the platform enables users to find decoration solutions tailored to their homes while connecting them with sellers. It fosters a community for social and information sharing, allowing users to exchange ideas and share images related to home design. Additionally, HaoHaoZhu curates comprehensive interior design solutions from professional designers, offering innovative home design plans aimed at new homeowners.

danke

Series B in 2018
Danke is an apartment management company based in Dongcheng, China, founded in 2015. As a leading internet-enabled startup in the residential rental market, Danke manages over 320,000 apartment units across major cities such as Beijing, Shanghai, Shenzhen, and Hangzhou. The company employs a technology-driven business model that streamlines the rental process for both property owners and residents. By centrally managing the apartments, Danke standardizes the design, renovation, and furnishing of units, ensuring a consistent quality for tenants. Additionally, it offers comprehensive services without physical storefronts, allowing for a seamless online experience. Through its innovative approach, Danke aims to redefine the residential rental landscape in China.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Xinshang

Series C in 2018
Xinshang is a Chinese e-commerce platform that serves as a customer-to-customer marketplace for secondhand luxury goods, including bags, shoes, watches, clothing, and jewelry. The platform allows users to sell their used luxury items or purchase secondhand or new luxury products at more affordable prices. Xinshang has experienced significant growth, with its monthly transaction value reportedly increasing by 30% each month. The company claims to hold over 50% of the secondhand luxury goods transaction market in China, positioning it as a key player in this emerging sector.

Xiaozhu.com

Series E in 2017
Xiaozhu.com (小猪短租网) is a Chinese booking website for daily rental and short-term rooms. It aims to provide a guaranteed platform for online communication and transactions for landlords and tenants. Also, a green platform ecosystem is established by mechanisms such as property and personal safety guarantee schemes as well as identification. This will effectively take full advantages and maximize the value of landlords' idle resources through sharing. Meanwhile, it enhances the social relationship and interaction between landlords and tenants and provides tenants with more humanized accommodation experience which is different from traditional hotels. Currently, the company has had branches in 13 cities all over the country and its house sources cover more than 130 domestic cities.

danke

Series A in 2017
Danke is an apartment management company based in Dongcheng, China, founded in 2015. As a leading internet-enabled startup in the residential rental market, Danke manages over 320,000 apartment units across major cities such as Beijing, Shanghai, Shenzhen, and Hangzhou. The company employs a technology-driven business model that streamlines the rental process for both property owners and residents. By centrally managing the apartments, Danke standardizes the design, renovation, and furnishing of units, ensuring a consistent quality for tenants. Additionally, it offers comprehensive services without physical storefronts, allowing for a seamless online experience. Through its innovative approach, Danke aims to redefine the residential rental landscape in China.

MyDreamPlus

Series B in 2017
MyDreamPlus is a co-working space startup established in May 2015, focusing on providing a technologically advanced working environment. The company integrates space design, smart office management, and community operations to create high-quality shared office spaces. MyDreamPlus has developed an innovative management system that allows users to address various office-related tasks via their smartphones, such as unlocking doors, booking meeting rooms, and sharing Wi-Fi passwords. With over 20 locations primarily in major cities like Beijing and Chengdu, MyDreamPlus serves more than 300 enterprises, 90% of which are established companies, including notable names like COFCO, Chinese TAL Education Group, and Airbnb. The company's approach caters to a diverse clientele, including startups, freelancers, small and medium enterprises, and corporate teams, offering them a versatile and modern workspace experience.

YOTA

Series A in 2016
Yota (Beijing) Restaurant Management Co., Ltd. is a private company engaged in nutritional private kitchen services for women. The firm is based in China.

Coffee0.8

Series A in 2016
Developer of a smart self-service coffee making device designed to offer freshly ground coffee. The company's device automatically process dried coffee beans through a grinder and a brewing machine, enabling consumers to get different flavours of coffee and enjoy their freshly brewed coffee.

Haozu.com

Series B in 2016
Haozu.com, operated by Beijing Haozu Technology Development Co., Ltd., is a prominent online platform in China that specializes in real estate leasing services. Launched in October 2009, it provides comprehensive listings and information for rental properties, boasting nearly 700,000 available housing options across major cities like Beijing, Shanghai, and Guangzhou. The platform attracts an average of 500,000 daily users seeking rental information. In addition to residential leasing, Haozu.com offers a range of services including industrial and commercial registration, office furniture leasing, cleaning services, and financial assistance. The mobile application has garnered significant popularity, amassing over 4.5 million users and capturing 74% of the rental app market share.

Xiaozhu.com

Series D in 2016
Xiaozhu.com (小猪短租网) is a Chinese booking website for daily rental and short-term rooms. It aims to provide a guaranteed platform for online communication and transactions for landlords and tenants. Also, a green platform ecosystem is established by mechanisms such as property and personal safety guarantee schemes as well as identification. This will effectively take full advantages and maximize the value of landlords' idle resources through sharing. Meanwhile, it enhances the social relationship and interaction between landlords and tenants and provides tenants with more humanized accommodation experience which is different from traditional hotels. Currently, the company has had branches in 13 cities all over the country and its house sources cover more than 130 domestic cities.

Mobike

Series C in 2016
Meituan Bike (formerly Mobike) is a Chinese fully station-less bicycle-sharing system. It develops mobile apps for users to find and use bicycles to travel anywhere. Davis Wang Xiao Feng, Hu Wei Wei, and Xia Yi Ping founded Mobike on January 27, 2015, with its headquarters in Beijing, China. Mobike raised $600 million in Series E funding led by Tencent, bringing the firm's fundraising in 2017 alone to nearly US$1 billion in June 2017. It became worth US$3 billion in the same month. Chinese web company Meituan-Dianping acquired Mobike for US$2.7 billion in April 2018. Parent company Meituan-Dianping announced name change from Mobike to Meituan Bike on January 23, 2019 as part of an ongoing integration.

Mobike

Series B in 2016
Meituan Bike (formerly Mobike) is a Chinese fully station-less bicycle-sharing system. It develops mobile apps for users to find and use bicycles to travel anywhere. Davis Wang Xiao Feng, Hu Wei Wei, and Xia Yi Ping founded Mobike on January 27, 2015, with its headquarters in Beijing, China. Mobike raised $600 million in Series E funding led by Tencent, bringing the firm's fundraising in 2017 alone to nearly US$1 billion in June 2017. It became worth US$3 billion in the same month. Chinese web company Meituan-Dianping acquired Mobike for US$2.7 billion in April 2018. Parent company Meituan-Dianping announced name change from Mobike to Meituan Bike on January 23, 2019 as part of an ongoing integration.

Haozu.com

Series A in 2016
Haozu.com, operated by Beijing Haozu Technology Development Co., Ltd., is a prominent online platform in China that specializes in real estate leasing services. Launched in October 2009, it provides comprehensive listings and information for rental properties, boasting nearly 700,000 available housing options across major cities like Beijing, Shanghai, and Guangzhou. The platform attracts an average of 500,000 daily users seeking rental information. In addition to residential leasing, Haozu.com offers a range of services including industrial and commercial registration, office furniture leasing, cleaning services, and financial assistance. The mobile application has garnered significant popularity, amassing over 4.5 million users and capturing 74% of the rental app market share.

Mobike

Series A in 2015
Meituan Bike (formerly Mobike) is a Chinese fully station-less bicycle-sharing system. It develops mobile apps for users to find and use bicycles to travel anywhere. Davis Wang Xiao Feng, Hu Wei Wei, and Xia Yi Ping founded Mobike on January 27, 2015, with its headquarters in Beijing, China. Mobike raised $600 million in Series E funding led by Tencent, bringing the firm's fundraising in 2017 alone to nearly US$1 billion in June 2017. It became worth US$3 billion in the same month. Chinese web company Meituan-Dianping acquired Mobike for US$2.7 billion in April 2018. Parent company Meituan-Dianping announced name change from Mobike to Meituan Bike on January 23, 2019 as part of an ongoing integration.

Xinshang

Series A in 2015
Xinshang is a Chinese e-commerce platform that serves as a customer-to-customer marketplace for secondhand luxury goods, including bags, shoes, watches, clothing, and jewelry. The platform allows users to sell their used luxury items or purchase secondhand or new luxury products at more affordable prices. Xinshang has experienced significant growth, with its monthly transaction value reportedly increasing by 30% each month. The company claims to hold over 50% of the secondhand luxury goods transaction market in China, positioning it as a key player in this emerging sector.

MyDreamPlus

Series A in 2015
MyDreamPlus is a co-working space startup established in May 2015, focusing on providing a technologically advanced working environment. The company integrates space design, smart office management, and community operations to create high-quality shared office spaces. MyDreamPlus has developed an innovative management system that allows users to address various office-related tasks via their smartphones, such as unlocking doors, booking meeting rooms, and sharing Wi-Fi passwords. With over 20 locations primarily in major cities like Beijing and Chengdu, MyDreamPlus serves more than 300 enterprises, 90% of which are established companies, including notable names like COFCO, Chinese TAL Education Group, and Airbnb. The company's approach caters to a diverse clientele, including startups, freelancers, small and medium enterprises, and corporate teams, offering them a versatile and modern workspace experience.
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