Celsius Holdings, Inc., established in 2004 and headquartered in Boca Raton, Florida, specializes in the development, marketing, and distribution of functional fitness beverages. The company offers a range of calorie-burning energy drinks under the Celsius brand, targeting consumers focused on fitness, weight loss, and active lifestyles. Its product portfolio includes various flavors of carbonated and non-carbonated beverages, as well as dietary supplements. Celsius distributes its products through a network of direct-store delivery distributors and retailers, including supermarkets, convenience stores, and gyms, both domestically and internationally.
Alani Nu is a retailer specializing in sports nutrition and health supplements. Their product range includes energy drinks, pre-workout supplements, protein powders, and snacks, all designed to provide essential nutrients with minimal additives. Notably, their signature product, Balance, is formulated to support hormonal balance, weight management, skin health, and fertility.
The Big Beverage Company
Acquisition in 2024
The Big Beverage Company LLC, founded in 2011 and based in Mooresville, North Carolina, specializes in providing marketing consulting services to the food and beverage industry. With over 60 years of combined experience in the beverage sector, the company caters to both established global brands and emerging startups. It offers comprehensive commercial development services, encompassing product development, sales, distribution, and marketing. The Big Beverage Company utilizes its extensive industry knowledge and established relationships to create and implement effective strategies that enhance brand value and optimize market entry. By leveraging its network, the company aims to accelerate product launch timelines and improve profit margins for its clients.
Func Food Group Oyj
Acquisition in 2019
Func Food Group is a Nordic wellness company, which markets and distributes Celsius®, FAST, FitFarm and CocoVi brands in Finland and Sweden.
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