Celsius Holdings

Celsius Holdings is a food and beverage company that develops, markets, distributes, and sells functional calorie-burning fitness beverages and related products. Its brands include Celsius Originals, Celsius Essentials with amino acids, and On-the-Go packets, and it has expanded by acquiring the Alani Nu energy drinks and snacks portfolio. The company emphasizes natural ingredients and a metabolism-enhancing formulation aimed at fitness and active-lifestyle consumers. It largely relies on third-party manufacturing, packaging, and distribution and markets its products through direct-store delivery networks and retailers as well as health clubs, gyms, the military, and e-commerce. Founded in 2004 and based in Boca Raton, Florida, Celsius serves primarily the North American market.

Jarrod Langhans

CFO

3 past transactions

Alani Nu

Acquisition in 2025
Alani Nu is a retailer specializing in sports nutrition and health supplements. Their product range includes energy drinks, pre-workout supplements, protein powders, and snacks, all designed to provide essential nutrients with minimal additives. Notably, their signature product, Balance, is formulated to support hormonal balance, weight management, skin health, and fertility.

The Big Beverage Company

Acquisition in 2024
The Big Beverage Company LLC, founded in 2011 and based in Mooresville, North Carolina, specializes in providing marketing consulting services tailored for the food and beverage industry. With over 60 years of collective experience in the beverage sector, the company boasts deep industry knowledge and a comprehensive understanding of the current market dynamics. This expertise allows The Big Beverage Company to develop and implement effective strategies that enhance brand value. Their services encompass full commercial development, including product development, sales, distribution, and marketing. By leveraging an extensive network of industry relationships, The Big Beverage Company is able to accelerate market entry for brands and optimize profit margins, ensuring that clients can navigate the competitive landscape efficiently.

Func Food Group Oyj

Acquisition in 2019
Func Food Group is a Nordic wellness company, which markets and distributes CelsiusĀ®, FAST, FitFarm and CocoVi brands in Finland and Sweden.
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