Celsius Holdings, Inc. develops and markets functional calorie-burning fitness beverages, primarily in the United States and internationally. The company offers a diverse range of flavored beverages, including carbonated and non-carbonated options, such as orange, wild berry, cola, and various green tea flavors. Celsius also produces Celsius Heat, a line of dietary supplements available in numerous fruity flavors. Its products are distributed through a variety of channels, including supermarkets, convenience stores, drugstores, nutritional stores, health clubs, and e-commerce platforms. Founded in 2004 and based in Boca Raton, Florida, Celsius Holdings emphasizes natural ingredients and metabolism-boosting formulations, targeting fitness and active lifestyle enthusiasts. The company was previously known as Vector Ventures, Inc. before rebranding in 2007.
Alani Nu is a webshop that offers sports nutrition and health supplements to support active lifestyles. The company's product line includes energy drinks, pre-workout supplements, protein powders, and snacks, all formulated to provide essential nutrients without unnecessary additives. Notably, their signature supplement, Balance, is designed to support hormonal balance, weight management, complexion, and fertility.
The Big Beverage Company LLC, founded in 2011 and based in Mooresville, North Carolina, specializes in providing marketing consulting services to the food and beverage industry. With over 60 years of combined experience in the beverage sector, the company caters to both established global brands and emerging startups. It offers comprehensive commercial development services, encompassing product development, sales, distribution, and marketing. The Big Beverage Company utilizes its extensive industry knowledge and established relationships to create and implement effective strategies that enhance brand value and optimize market entry. By leveraging its network, the company aims to accelerate product launch timelines and improve profit margins for its clients.
Func Food Group Oyj
Acquisition in 2019
Func Food Group is a Nordic wellness company, which markets and distributes Celsius®, FAST, FitFarm and CocoVi brands in Finland and Sweden.
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