Celsius Holdings, Inc. is a company that develops, markets, and distributes functional calorie-burning fitness beverages, catering to health-conscious consumers in the United States and internationally. Founded in 2004 and based in Boca Raton, Florida, Celsius offers a diverse range of beverages, including carbonated and non-carbonated options in various flavors, as well as dietary supplements such as Celsius Heat. The company emphasizes natural ingredients and metabolism-enhancing formulations, appealing to fitness enthusiasts and individuals pursuing an active lifestyle. Celsius products are distributed through a variety of channels, including direct-store delivery, supermarkets, convenience stores, drug stores, nutritional shops, health clubs, and e-commerce platforms. Formerly known as Vector Ventures, Inc., the company rebranded to Celsius Holdings, Inc. in January 2007, reflecting its focus on energy drinks within the global nonalcoholic beverage market.
Alani Nu is a webshop that offers sports nutrition and health supplements to support active lifestyles. The company's product line includes energy drinks, pre-workout supplements, protein powders, and snacks, all formulated to provide essential nutrients without unnecessary additives. Notably, their signature supplement, Balance, is designed to support hormonal balance, weight management, complexion, and fertility.
The Big Beverage Company
Acquisition in 2024
The Big Beverage Company LLC, founded in 2011 and based in Mooresville, North Carolina, specializes in providing marketing consulting services to the food and beverage industry. With over 60 years of combined experience in the beverage sector, the company caters to both established global brands and emerging startups. It offers comprehensive commercial development services, encompassing product development, sales, distribution, and marketing. The Big Beverage Company utilizes its extensive industry knowledge and established relationships to create and implement effective strategies that enhance brand value and optimize market entry. By leveraging its network, the company aims to accelerate product launch timelines and improve profit margins for its clients.
Func Food Group Oyj
Acquisition in 2019
Func Food Group is a Nordic wellness company, which markets and distributes CelsiusĀ®, FAST, FitFarm and CocoVi brands in Finland and Sweden.
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