Celsius Holdings

Celsius Holdings, Inc. is a company that develops, markets, and distributes functional calorie-burning fitness beverages, catering to health-conscious consumers in the United States and internationally. Founded in 2004 and based in Boca Raton, Florida, Celsius offers a diverse range of beverages, including carbonated and non-carbonated options in various flavors, as well as dietary supplements such as Celsius Heat. The company emphasizes natural ingredients and metabolism-enhancing formulations, appealing to fitness enthusiasts and individuals pursuing an active lifestyle. Celsius products are distributed through a variety of channels, including direct-store delivery, supermarkets, convenience stores, drug stores, nutritional shops, health clubs, and e-commerce platforms. Formerly known as Vector Ventures, Inc., the company rebranded to Celsius Holdings, Inc. in January 2007, reflecting its focus on energy drinks within the global nonalcoholic beverage market.