Celsius Holdings

Celsius Holdings is a food and beverage company that develops, markets, distributes, and sells functional calorie-burning fitness beverages and related products. Its brands include Celsius Originals, Celsius Essentials with amino acids, and On-the-Go packets, and it has expanded by acquiring the Alani Nu energy drinks and snacks portfolio. The company emphasizes natural ingredients and a metabolism-enhancing formulation aimed at fitness and active-lifestyle consumers. It largely relies on third-party manufacturing, packaging, and distribution and markets its products through direct-store delivery networks and retailers as well as health clubs, gyms, the military, and e-commerce. Founded in 2004 and based in Boca Raton, Florida, Celsius serves primarily the North American market.