Paidy

Paidy Inc. is a Tokyo-based company that offers a cardless payment platform tailored for online shopping. Founded in 2008 and rebranded in 2018, Paidy allows consumers to make purchases using only their name and email address, streamlining the checkout process for mobile users. The service is particularly beneficial in Japan, where many consumers prefer not to use credit cards for online transactions. Paidy enables users to consolidate their purchases into a single monthly bill, enhancing payment convenience. The company employs proprietary technology to assess creditworthiness, underwrite transactions, and guarantee payments to merchants. By facilitating easier payment options, Paidy helps eCommerce operators increase conversion rates, average order values, and customer loyalty.