Mistral Equity Partners

Mistral Equity Partners is a private equity firm based in New York, established in 2007. The firm focuses on investments in the consumer and media sectors, with particular interest in businesses that align with strong demographic trends and evolving consumer preferences. Its investment strategy encompasses a variety of industries, including food and beverages, pet products, household goods, lifestyle, leisure, consumer technology, services, healthcare, and finance. Mistral Equity Partners is composed of experienced investment professionals and industry executives who have a proven track record of identifying and capitalizing on successful investment opportunities within these sectors.

Christopher Bradley

Managing Director

Andrew Heyer

CEO

Elizabeth Nations

Senior Associate

William Phoenix

Managing Director

34 past transactions

Square Roots Urban Growers

Venture Round in 2022
Square Roots Urban Growers, Inc. is a farming accelerator based in Brooklyn, New York, that focuses on empowering entrepreneurs to create local food businesses. The company offers a yearlong program in which selected participants receive training in urban farming techniques, utilizing hydroponic, controlled-climate container farms located in urban environments. Square Roots operates three core programs: the urban farming campus, where entrepreneurs cultivate local produce; the resident entrepreneur program, which includes a 13-month curriculum designed for skill development and experiential learning; and a community network that connects local business leaders to foster entrepreneurial growth. The produce grown includes herbs such as basil, chives, and mint, which are sold through partnerships with restaurants and retail outlets. Founded in 2016, Square Roots aims to promote sustainable urban agriculture and community engagement.

Aether

Series A in 2022
Impossible Diamond captures carbon from the air and transform it into diamonds. The company was founded in 2018 and based in New York.

EasyKnock

Series C in 2022
EasyKnock, Inc. is a real estate technology company founded in 2016 and headquartered in New York, with an additional office in Charlotte, North Carolina. The company specializes in sale-leaseback programs, allowing homeowners in the United States to access their home equity without needing to move. Its primary offerings include the Sell and Stay program, which enables homeowners to receive cash for the value of their home while retaining the option to buy it back or move at their convenience, and MoveAbility, designed for those planning a near-term relocation. Through these programs, EasyKnock aims to provide homeowners with financial flexibility and support in managing their housing needs.

Loft Orbital

Series B in 2021
Loft Orbital Solutions Inc. is a company based in San Francisco, California, that specializes in providing comprehensive services for the deployment and operation of satellite payloads. Founded in 2017, Loft Orbital offers an end-to-end solution that includes satellite platform integration, launch booking, and regulatory compliance. The company utilizes a standardized microsatellite bus, which simplifies the deployment process and reduces costs, allowing clients to focus on their specific missions rather than technical complexities. In addition to satellite management, Loft Orbital also provides financing and insurance solutions to mitigate risks associated with space access. Through its innovative platform, the company aims to democratize access to space, making it more reliable and affordable for customers looking to launch small satellites.

OROS

Series A in 2021
OROS Apparel specializes in manufacturing warm outdoor winter jackets for both men and women, utilizing innovative insulative technology to enhance performance. The company's patented Solarcore technology, derived from NASA's Aerogel used in space suits and Mars Rovers, allows for the creation of outerwear that is thinner, warmer, and more flexible. By integrating this advanced material into their designs, OROS provides jackets with waterproof outer shells and zippers, ensuring durability and comfort in harsh weather conditions. Founded in 2013 and based in Cincinnati, Ohio, OROS operates primarily through online sales channels, catering to a market that values high-quality, functional outdoor apparel.

Los Sundays Tequila

Series A in 2021
Producer of spirit-based beverages intended to engage organically with consumers. The company's product is brewed in distilleries, a line of tequila that can be consumed on its own and also as an ingredient in a cocktail, and also combines original and relatable content through the influential channels of social media, fashion, and immersive events with tequila, enabling customers to order alcoholic beverages that are integrated into mainstream pop culture.

By Chloe

Private Equity Round in 2021
by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energizes without compromising flavor, taste or satisfaction. Their chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by us daily. We are passionate about feeding their customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.

Insomnia Cookies

Venture Round in 2020
Insomnia Cookies, LLC is a bakery chain that specializes in delivering warm cookies directly to customers' doors. Founded in 2003 and headquartered in Philadelphia, Pennsylvania, the company offers a diverse menu that includes 12 varieties of cookies, brownies, cookie cakes, and ice cream, as well as cold milk with every order. Insomnia Cookies is particularly known for its late-night service, catering to individual and corporate clients alike. The bakery enhances customer engagement through its cookie DOUGH loyalty program and partnerships for sampling events, particularly targeting college students. In 2019, Insomnia Cookies became a subsidiary of Krispy Kreme Doughnut Corporation, further expanding its reach in the dessert market.

MUTE

Seed Round in 2020
The future of transport for commuters, last mile transport, e-commerce delivery and fleets is subscription -based ownership of green, GPS enabled, removable Li Ion battery powered, low cost EVs. MUTE is changing urban transport and "greening the world" by muting the noise of EV ownership and access. MUTE's subscription program offers dedicated usage of vehicles with no contract, no deposits and low monthly payments. Clients and fleet owners have access the latest EV technology without maintenance costs, damage and theft, large CAPEX outlays and with zero obsolescence. MUTE is active in four countries and rapidly expanding to other SE Asian , European and NA and SA markets.

Servy

Venture Round in 2019
Servy is a provider of a next-generation mystery shopping platform that enables frequent diners to conduct private evaluations of restaurants. By participating in these evaluations, users receive rewards and can contribute to charitable donations. This platform serves as a valuable tool for restaurants, allowing them to gather private feedback that helps measure performance, enhance guest satisfaction, and ultimately boost sales. Through its innovative approach, Servy aims to improve the restaurant industry by fostering a community of food enthusiasts and hospitality professionals dedicated to providing constructive insights.

Relay Delivery

Private Equity Round in 2019
Relay's platform connects restaurants in NYC that have delivery orders with nearby bike messengers available to pickup and fulfill those deliveries. Restaurants can now focus on what they do best - make great food - and let us handle the challenges of food delivery logistics.

Viyet Inc

Venture Round in 2019
Viyet Inc operates an online platform specializing in the buying and selling of designer furniture, offering a wide range of products including chairs, tables, lighting, storage solutions, decorative objects, and textiles. Founded in 2013 and based in New York, the company enables owners of high-end furniture to sell their pieces conveniently, especially during times of relocation or redecorating. The platform provides access to luxury designer brands at significantly reduced prices, making sought-after furniture and accessories more accessible to consumers. As of February 2018, Viyet Inc functions as a subsidiary of Sotheby's, enhancing its capabilities in the consignment of pre-owned luxury items.

Atom Tickets

Series C in 2018
Atom Tickets, LLC is a technology company based in Santa Monica, California, that operates a mobile application for Android and iOS designed to simplify the movie-going experience. The app enables users to find and purchase movie tickets and concessions, order food in advance, and coordinate ticket payments for group outings. With features that include movie reviews, trailers, and synopses, the application assists users in selecting films. Additionally, it allows for group seating arrangements while enabling separate payment for each ticket, eliminating the need for paper tickets and lengthy discussions about plans. Originally founded as MovieFriends, LLC in 2012, the company rebranded to Atom Tickets in July 2016.

By Chloe

Series A in 2018
by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energizes without compromising flavor, taste or satisfaction. Their chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by us daily. We are passionate about feeding their customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.

Mack Weldon

Private Equity Round in 2018
Mack Weldon, Inc. is a designer and retailer based in New York that specializes in men's clothing, focusing on essentials such as underwear, t-shirts, socks, and various accessories. Founded in 2011, the company offers a diverse range of products including boxer briefs, trunks, undershirts, and sweatwear like hoodies and pants. Mack Weldon aims to reinvent men's basics by providing comfortable and high-quality clothing options. In addition to its physical store in New York, the company sells its products online, allowing for broader accessibility. With a warehouse and fulfillment center located in Massachusetts, Mack Weldon continues to serve its customers with a commitment to comfort and style.

LoveSac

Venture Round in 2017
The Lovesac Company designs, manufactures, and sells foam filled furniture, sectional couches, and related accessories. The company offers sactionals, such as seats and sides; sacs, including foam beanbag chairs; and accessories comprising drink holders, foot sac blankets, decorative pillows, fitted seat tables, and ottomans. It markets its products through its approximately 91 showrooms at top tier malls, lifestyle centers, and street locations in 35 states of the United States, as well as through online. The Lovesac Company was founded in 1998 and is headquartered in Stamford, Connecticut.

Kopari

Venture Round in 2017
Inspired by a healthy, mindful lifestyle, Kopari beauty products embrace and enhance the natural splendor and beauty within each of us with 100% pure organic coconut oil. Authentic, simple, and pure, Kopari beauty products promote natural radiance, celebrate vitality, and encourage balance while regenerating hair and skin with one of Mother Nature’s greatest gifts, the coconut.

Relay Delivery

Venture Round in 2017
Relay's platform connects restaurants in NYC that have delivery orders with nearby bike messengers available to pickup and fulfill those deliveries. Restaurants can now focus on what they do best - make great food - and let us handle the challenges of food delivery logistics.

FlyCleaners

Private Equity Round in 2017
FlyCleaners is a New York-based company that provides local premium on-demand pickup and delivery services for dry-cleaning and laundry through a mobile app Offering customized convenience at your doorstep, users simply open the app, make a request for pickup, have their clothes cleaned according to their specific preferences, and delivered, all from their mobile device.

Viyet Inc

Venture Round in 2016
Viyet Inc operates an online platform specializing in the buying and selling of designer furniture, offering a wide range of products including chairs, tables, lighting, storage solutions, decorative objects, and textiles. Founded in 2013 and based in New York, the company enables owners of high-end furniture to sell their pieces conveniently, especially during times of relocation or redecorating. The platform provides access to luxury designer brands at significantly reduced prices, making sought-after furniture and accessories more accessible to consumers. As of February 2018, Viyet Inc functions as a subsidiary of Sotheby's, enhancing its capabilities in the consignment of pre-owned luxury items.

Servy

Seed Round in 2015
Servy is a provider of a next-generation mystery shopping platform that enables frequent diners to conduct private evaluations of restaurants. By participating in these evaluations, users receive rewards and can contribute to charitable donations. This platform serves as a valuable tool for restaurants, allowing them to gather private feedback that helps measure performance, enhance guest satisfaction, and ultimately boost sales. Through its innovative approach, Servy aims to improve the restaurant industry by fostering a community of food enthusiasts and hospitality professionals dedicated to providing constructive insights.

Mack Weldon

Series A in 2015
Mack Weldon, Inc. is a designer and retailer based in New York that specializes in men's clothing, focusing on essentials such as underwear, t-shirts, socks, and various accessories. Founded in 2011, the company offers a diverse range of products including boxer briefs, trunks, undershirts, and sweatwear like hoodies and pants. Mack Weldon aims to reinvent men's basics by providing comfortable and high-quality clothing options. In addition to its physical store in New York, the company sells its products online, allowing for broader accessibility. With a warehouse and fulfillment center located in Massachusetts, Mack Weldon continues to serve its customers with a commitment to comfort and style.

The SPOT Experience

Venture Round in 2014
The Spot Experience is the first luxury experience of its kind for your dog. We offer the finest facilities, most experienced and certified staff, as well as innovative methods to provide your pup with a quality, positive, safe environment. Our services include day care, overnights, long-term country boarding, grooming, training, transportation, as well as retail. We invite you to The Spot Experience.

Blueport Commerce

Venture Round in 2014
Blueport Commerce Inc. specializes in providing e-commerce technology and services tailored for the retail furniture industry. The company offers a comprehensive Software-as-a-Service platform that enables furniture retailers to enhance their online presence through responsive design, localized shopping, and deep analytics. Its solutions are designed to address the unique challenges of big ticket retail, allowing retailers to integrate their existing systems and create seamless omnichannel shopping experiences. Features such as augmented reality, tiered financing, and direct shipping enhance customer engagement and facilitate the management of sales across both online and physical stores. Additionally, Blueport Commerce provides a range of support services, including marketing, product presentation, and operations assistance, to help retailers optimize their sales strategies. Founded in 1996 and based in Boston, Massachusetts, the company was previously known as Furniture.com, Inc. before rebranding in 2009.

Abe's Market

Venture Round in 2014
Abe's Market is the online marketplace that gives natural product entrepreneurs a platform to showcase their products and tell their unique stories.

The Real McCoy

Venture Round in 2014
The Real McCoy Spirits, Corp. is a producer of premium and super-premium aged rums, rooted in the legacy of Bill McCoy, who famously supplied alcohol to New York's speakeasies during Prohibition. Established in 1920 and headquartered in Mystic, Connecticut, the company offers its handcrafted rums through various channels, including liquor stores, online retailers, pubs, distributors, and restaurants in several states, such as Connecticut, Florida, Massachusetts, New Jersey, upstate New York, and Rhode Island. The rums are copper distilled and aged in bourbon barrels, adhering to traditional methods without the addition of sugars, flavors, or aromatics, capturing the authenticity of the Roaring '20s.

Blueport Commerce

Venture Round in 2013
Blueport Commerce Inc. specializes in providing e-commerce technology and services tailored for the retail furniture industry. The company offers a comprehensive Software-as-a-Service platform that enables furniture retailers to enhance their online presence through responsive design, localized shopping, and deep analytics. Its solutions are designed to address the unique challenges of big ticket retail, allowing retailers to integrate their existing systems and create seamless omnichannel shopping experiences. Features such as augmented reality, tiered financing, and direct shipping enhance customer engagement and facilitate the management of sales across both online and physical stores. Additionally, Blueport Commerce provides a range of support services, including marketing, product presentation, and operations assistance, to help retailers optimize their sales strategies. Founded in 1996 and based in Boston, Massachusetts, the company was previously known as Furniture.com, Inc. before rebranding in 2009.

Abe's Market

Equity Crowdfunding in 2012
Abe's Market is the online marketplace that gives natural product entrepreneurs a platform to showcase their products and tell their unique stories.

Vino Volo

Venture Round in 2012
Vino Volo operates wine tasting lounges and retail wine shops at 18 airport terminals and 1 city location. Our knowledgeable Wine Associates create a fun wine tasting experience in a sophisticated and comfortable setting. Enjoy wine tasting “flights,” wines by the glass, and wines by the bottle, together with gourmet wine-pairing food plates. Purchase wines to carry on-board your flight or to have shipped home (where allowed by state law).

XpresSpa Group

Post in 2012
XpresSpa Group is a health and wellness services company that specializes in providing spa services and related products in airports. The company offers a variety of services including massages for different body parts, nail care services like manicures and pedicures, cryotherapy, and personal care treatments, along with retail travel products such as neck pillows and blankets. As of December 2020, XpresSpa operated 50 locations across 25 airports worldwide. In addition to its spa services, the company, through its subsidiary XpresTest, offers COVID-19 screening and testing, as well as rapid testing for other communicable diseases and flu vaccinations under the XpresCheck brand. Headquartered in New York, XpresSpa Group has evolved from its previous identity as FORM Holdings Corp., adopting its current name in January 2018.

XpresSpa

Venture Round in 2012
Provider of spa services and travel-related products intended for travelers seeking personal care solutions at airports. The company offers a range of services including spa services, massages, reflexology, stress and tension release, manicures, pedicures, facials and waxing and also provides travel accessories and personal care products

PetWise

Acquisition in 2011
PetWise, a division of Worldwise, Inc., specializes in manufacturing a wide range of environmentally responsible pet accessories for dogs and cats. Founded in 1990 and based in Novato, California, the company offers products under various brands, including SmartyKat, TrustyPup, and Petlinks. Their product lineup includes items designed to meet the physical, emotional, and instinctual needs of pets, such as litter boxes, dog beds, treat toys, and cat scratchers. PetWise emphasizes the use of natural, recycled, and certified organic materials in its offerings, making them both attractive and affordable while prioritizing environmental sustainability. The company aims to provide safe, quality alternatives for pet owners who seek to enhance their pets' lives while being mindful of their ecological footprint.

Worldlynx Wireless

Venture Round in 2009
Provider of telecommunication services intended to assist retail consumers and businesses of all sizes to manage their telecom needs efficiently. The company's products and services include a comprehensive package of mobile technologies for B2B customers, Satellite and Fibe TV, Internet services, mobile phones and other telecommunication services enabling retail consumers, small and medium businesses and enterprise clients nationwide manage the cost and complexity of today's mobile environment.

Jamba

Post in 2009
Jamba, Inc., through its subsidiary Jamba Juice Company, operates and franchises Jamba Juice stores, offering a variety of health-focused beverages and food items. The menu features blended smoothies made from whole fruits and vegetables, fresh juices, cold-pressed shots, and meal replacement options, along with snacks and breakfast items. As of April 2018, Jamba operated approximately 800 stores worldwide, which includes both company-owned and franchised locations. Founded in 1990, the company is headquartered in Frisco, Texas, and has been a subsidiary of FOCUS Brands Inc. since 2018. Jamba Juice aims to provide better-for-you options that cater to health-conscious consumers, emphasizing a commitment to quality ingredients and diverse offerings.
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