Earlsfield Capital

Earlsfield Capital is a London-based technology investment platform established in 2015, focusing on opportunities in India and Southeast Asia. The firm collaborates with ambitious founders to develop innovative, technology-driven companies across various sectors experiencing significant digital transformation. Earlsfield Capital is interested in a wide array of industries, including business products and services, consumer goods, financial services, mobile technologies, e-commerce, and artificial intelligence, among others. The investment team prioritizes partnerships with aspirational entrepreneurs capable of nurturing and scaling businesses at different stages of growth. Following an investment, Earlsfield Capital actively supports its portfolio companies by providing essential resources for growth, including technological scaling, talent acquisition, and assistance with subsequent fundraising efforts.

Meraj Alam

Managing Partner and Co-Founding Partner

21 past transactions

VantedgeAI

Seed Round in 2022
VantedgeAI is a provider of venture debt and startup acceleration services, focusing on making capital accessible for early-stage companies. The firm offers founder-friendly acceleration capital designed to minimize dilution for entrepreneurs, allowing them to drive growth prior to completing successful equity fundraising. VantedgeAI emphasizes flexible, customized financial solutions that cater to the unique needs of its clients, while also delivering attractive returns to investors. Through its services, VantedgeAI aims to support startups in navigating the challenges of early-stage development and funding.

Reevoy

Seed Round in 2022
Reevoy is enabling big global brands in Fashion and Home Décor to buy from South-East Asia at the click of a button! Reevoy's platform is a one-stop destination for importers to find the perfect South-East Asian Exporters. Reevoy offers an End-to-End Tech Platform, which allows the importers to maintain constant visibility on the entire production process- from design to final quality checks. Importers can track order-progress, retrieve order-related documents in one cohesive system. Real-time production Dashboard provides complete transparency on live status of your order. Reevoy connects small and mid-sized South-East Asian factories to its cloud, with its web-based production management and visibility features. Reevoy has built a strong on-ground team of quality experts, which performs regular quality inspections. Reevoy's Team ensures that anything leaving Reevoy's warehouses meets the quality expectations of global importers. Reevoy maintains the industry benchmark of AQL standards of 1.5 to 2.5. Reevoy also eases the working capital woes of South-East Asian exporters by offering invoice factoring solutions. Reevoy's platform helps South-East Asian Exporters become globally competitive. With the help of swift automation, Reevoy enables granular decision-making and minimizes the risk involved, while also maintaining high standards of customer service.

3rdFlix

Venture Round in 2021
3rdFlix is an immersive experiences company focused on enhancing education through advanced visualization technologies. It specializes in creating life-like, intelligent shared experiences that leverage virtual reality (VR) and augmented reality (AR) to facilitate effective learning. By employing techniques commonly used in filmmaking, 3rdFlix produces visually engaging content and interactive simulations that are globally relevant. The company aims to transform traditional educational methods by making learning more immersive and accessible, thereby improving concept retention among students. Its innovative approach includes the development of a comprehensive library of 3D videos and AR experiences, along with tools for personalized learning support, making it a notable player in the EdTech sector.

Pintek

Series A in 2021
Pintek is a financial technology company focused on increasing access to education in Indonesia by providing affordable and flexible credit solutions. It offers a range of financing services, including bailouts, working capital loans, and installment plans, tailored specifically for educational purposes. Pintek's innovative approach includes a non-collateral repayment program, which simplifies the loan process for clients and educational institutions. By prioritizing accessibility and ease of use, Pintek aims to support students and educational providers in overcoming financial barriers to education.

ImaginXP

Series A in 2021
ImaginXP is a curriculum company that specializes in training and certification in UX Design and Design Thinking. It operates a virtual learning platform aimed at bridging the gap between industry and academia by equipping students with relevant skills. The company offers a range of certification courses focused on design and related tools, as well as specialization courses for bachelor’s and postgraduate programs. This approach enables students to effectively prepare for and launch their careers in the design field.

LEO1

Series A in 2021
LEO1 is a financial service platform focused on educational lending. It offers a solution for parents and students to manage educational expenses through flexible installment payments. Additionally, LEO1 connects individual borrowers with lenders in a peer-to-peer lending model, facilitating easier access to credit for educational purposes. By combining these services, LEO1 aims to simplify the financing of education and improve financial accessibility for its users.

FrontPage

Seed Round in 2021
FrontPage is an online financial platform that aims to make stock investing more accessible. It serves as a space for investors to share and discuss ideas related to various markets while connecting with other traders. The platform functions as an expert advising system, allowing users to engage with market experts for tips and advice on trades. By facilitating discussions among investors, FrontPage encourages learning from one another and exploring new investment opportunities.

HomeCapital

Series A in 2021
HomeCapital is a technology company dedicated to facilitating homeownership for first-time buyers by offering down payment assistance without interest costs. The company's platform aims to accelerate the home buying process by helping potential homeowners overcome the financial barrier of saving for a down payment. By fostering direct connections with real estate agents, HomeCapital streamlines the purchasing journey, allowing buyers to move forward more quickly in their pursuit of homeownership. This approach not only supports individuals in achieving their dreams of owning a home but also addresses the common challenges associated with saving for a down payment.

AdvantageClub.ai

Seed Round in 2021
Advantage Club provides an AI-driven platform intended for driving employee engagement. It delivers programs that connect and benefit both the brands and an organization's clients/employees. The company intends to provide an end-to-end solution to facilitate meaningful client and employee engagement through exclusive privileges and rewards provided by its brand partners.

Bharat Housing Network

Venture Round in 2021
Bharat Housing Network provides funding, technology, and infrastructure to affordable housing finance institutions in order to increase co-lending and accelerate home development.

3rdFlix

Series A in 2021
3rdFlix is an immersive experiences company focused on enhancing education through advanced visualization technologies. It specializes in creating life-like, intelligent shared experiences that leverage virtual reality (VR) and augmented reality (AR) to facilitate effective learning. By employing techniques commonly used in filmmaking, 3rdFlix produces visually engaging content and interactive simulations that are globally relevant. The company aims to transform traditional educational methods by making learning more immersive and accessible, thereby improving concept retention among students. Its innovative approach includes the development of a comprehensive library of 3D videos and AR experiences, along with tools for personalized learning support, making it a notable player in the EdTech sector.

Atlas

Seed Round in 2021
Atlas is building the operating system for restaurants, focusing on Southeast Asia. Think Shopify for restaurants -- the easiest way to start, run and grow any restaurant online and offline. The team at Atlas previously built Grain, a venture-backed online restaurant, to $20M+ in revenue. Now, Atlas is building the software that helps restaurants achieve what Grain did in 3 years in less than 3 months. Currently just launched a v1 that is already helping restaurants save >50% of cost selling online.

Chqbook

Series B in 2021
Chqbook, based in Gurugram, is a fintech startup that aims to establish India's first Market Place Bank specifically for small business owners, including SMEs, HoReCa, and Kiranas. The platform supports these entrepreneurs through five key areas: accounts, lending, insurance, rewards, and knowledge. By leveraging alternative data, Chqbook collaborates with credit bureaus and financial institutions to deliver financial services to over 12,000 business owners and process more than 40,000 applications each month. The Chqbook app features over 60 financial products, including business loans and credit cards, all offered at zero fees and negotiated rates, providing significant choice for its users. To date, Chqbook has catered to more than 200,000 customers across 20 cities and has received multiple awards for its innovative approach, including recognition from the UK-India Fintech Rocketship Programme and SuperStartups Asia.

Klub

Seed Round in 2021
Klub is a fintech company that specializes in providing flexible revenue-based financing to digital businesses and small to medium-sized enterprises (SMEs) with recurring revenues. By leveraging financial innovation and deep data analytics, Klub offers tailored growth capital solutions to high-affinity brands across various sectors. The company facilitates access to funding through multiple capital structures, catering to businesses at different stages of their growth. This includes financing for marketing, inventory, and capital expenditures. Klub collaborates with non-banking financial institutions, high net worth individuals, and financial institutions to empower entrepreneurs and help them scale their operations effectively. Through its investment platform, Klub aims to support the growth of beloved brands while ensuring a vested interest in their success.

GoSats

Seed Round in 2021
GoSats is a platform based in India that facilitates the accumulation of bitcoin through everyday shopping. It allows users to earn bitcoin cashback when they make purchases with partnered merchants, effectively creating a seamless way for individuals to invest in bitcoin passively. By integrating bitcoin stacking into routine transactions, GoSats aims to simplify the investment process and broaden access to cryptocurrency for a wider audience. This innovative approach not only encourages new investors to engage with bitcoin but also transforms regular shopping into an opportunity for wealth accumulation.

LIDO Learning

Seed Round in 2020
Lido Learning is an ed-tech company based in Mumbai, India, focused on transforming education for children in junior classes. Founded in 2019, it offers an immersive online platform that features interactive live classes tailored to the ICSE and CBSE syllabi. The platform includes engaging content such as animated videos and interactive games, as well as personalized tools for homework, tests, and challenges. By prioritizing student engagement and providing unlimited practice opportunities, Lido Learning aims to enhance knowledge and improve academic performance for elementary students across the country.

Aayu by MedCords

Series A in 2020
Aayu, a service by MedCords, is a holistic healthcare platform aimed at enhancing access to medical services and products for underserved populations in India. It enables users to order medicines with delivery in under two hours, select from nearby medical stores for competitive pricing, consult with doctors across 35+ specialties within 30 minutes, and conduct over 160 lab tests from home. Aayu also facilitates secure sharing of medical data between patients and doctors, eliminating the need for physical record-keeping. The Aayu Card offers a discounted yearly health subscription for family consultations with specialist doctors. With a growing network of over 25,000 retail chemist stores, 5,000 specialist doctors, and 3.5 million users, Aayu aims to digitize the fragmented healthcare landscape, thereby unlocking new opportunities for direct-to-consumer healthcare brands in India. The initiative is backed by prominent investors and is poised to significantly impact the domestic retail pharmaceutical market.

Credit Sudhaar

Venture Round in 2017
Credit Sudhaar is an online platform that specializes in credit advisory services, aimed at helping clients enhance their credit profiles and manage their finances more effectively. Founded in 2010 by Gaurav Wadhwani and Arun Ramamurthy, the company is headquartered in Mumbai and has additional offices in Bangalore and Kolkata. Credit Sudhaar offers a variety of tools and services, including free credit scores, credit score simulators, and detailed analytical assessments that provide users with a comprehensive understanding of their credit status. Additionally, it offers personalized financial products tailored to individual credit profiles, along with features for credit card management and savings optimization. Overall, Credit Sudhaar empowers clients to improve their financial health and make informed credit decisions.

Wandertrails

Seed Round in 2017
Wandertrails is an online platform enabling on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation complimenting these experiences. Wandertrails operates in a curated marketplace model with a strong emphasis on integrity and depth of listings. Authenticity of every experience is ensured through an on-ground audit and professional creative shoot. With an increasing number of travellers looking at unique experiences, thrill of adventure and offbeat accommodation in their travel and with rising demand from city dwelling population for activities that can be explored on a day to day basis, people are looking at an easy to use, exquisitely designed platform like Wandertrails to address their needs on an on-demand basis.

Prozo

Series A in 2016
Prozo is an integrated supply chain company operating a tech-enabled warehousing and freight network across India, facilitating rapid fulfillment for various businesses. The company offers a comprehensive supply chain technology stack that encompasses warehousing, distribution, and logistics management. Prozo’s platform is tailored for businesses in the B2B, B2C, and D2C segments, providing enterprise-grade capabilities on a pay-per-use basis. By leveraging its advanced supply chain solutions, Prozo helps organizations enhance their revenue potential and acquire customers efficiently and cost-effectively.

Stelae Technologies

Seed Round in 2015
Stelae Technologies Ltd is a software vendor based in Bengaluru, India, specializing in information management solutions. Founded in 2002, the company develops Khemeia, a cloud-based software that utilizes artificial intelligence to transform unstructured documents into structured, enriched content. This technology is designed to serve publishers and business process outsourcing companies by enabling them to analyze, index, and manage content more effectively. Khemeia's capabilities include extracting and semantically tagging metadata, organizing information hierarchically, generating tables of contents, and converting outputs into XML formats. Stelae Technologies has received recognition for its innovative solutions, having been selected as one of the 20 Most Promising Product Companies in Asia and winning various awards, including the IBM Global Entrepreneur Smart Camp for India and Asia Pacific. The company also maintains a presence in London and Lyon and is part of the SAP Start-Up Focus network, supported by angel investors across Europe, Israel, and India.
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