ECONA

ECONA is an independent investment boutique located in Berlin, Germany, established in 1999. The firm specializes in private equity, focusing on high-growth companies across various sectors including consumer products, media, internet, financial services, e-commerce, and information technology. ECONA has a history of founding and funding successful internet businesses, having previously invested in notable companies such as MyToys, Aperto, XING, and Facebook. Currently, its portfolio includes a diverse range of companies, such as foodspring, an online shop for sports nutrition, Ampere, Germany's first independent energy broker, and smava, a marketplace for private loans. Other investments encompass prominent entities like finanzcheck, Sarah Wiener, amapur, Getsafe, Wunderflats, Comatch, Data Artisans, MediDate, Armedangels, iMoney, and Dahmakan. Through these investments, ECONA continues to contribute to the growth of innovative businesses in the German market.

Jochen Beutgen

CEO

36 past transactions

Remind.me

Series A in 2019
Remind.me GmbH operates an online platform that offers reminder and optimization services specifically for contracts and insurance policies. Founded in 2017 and based in Berlin, the service allows users to input their contractual information, set reminders for expiry dates, and receive notifications about opportunities to optimize their contracts. Additionally, the platform provides access to online deals for various products and services, including the most affordable electricity and gas tariffs. The service is free for consumers, as it generates revenue through agency commissions from partners when users choose to finalize contracts. Remind.me aims to help users save money by ensuring they are aware of contract deadlines and can access the best available deals in the market.

Remind.me

Series A in 2019
Remind.me GmbH operates an online platform that offers reminder and optimization services specifically for contracts and insurance policies. Founded in 2017 and based in Berlin, the service allows users to input their contractual information, set reminders for expiry dates, and receive notifications about opportunities to optimize their contracts. Additionally, the platform provides access to online deals for various products and services, including the most affordable electricity and gas tariffs. The service is free for consumers, as it generates revenue through agency commissions from partners when users choose to finalize contracts. Remind.me aims to help users save money by ensuring they are aware of contract deadlines and can access the best available deals in the market.

iPrice Group

Corporate Round in 2018
iPrice Group Sdn Bhd operates an e-commerce platform. The company offers electronics, clothing, shoes, bags, watches, jeweler, kids and toys, sports and outdoors, and home and living products. The company also provides products in various categories, such as kitchen and dining, cooling, women’s ethnic wear, skin care, men’s sneakers, strollers and carriers, makeup, backpacks, women’s dresses, accessories, food supplements, hair care, smartphones, LED, cases and covers, men’s shoes, gadgets, women’s heels, sport, fashion watches, travel, headphones, bedroom, casual, beauty and health, medical equipment, and cycling products. It serves clients in Malaysia, Singapore, Indonesia, the Philippines, Hong Kong, Thailand, and Vietnam. The company was founded in 2014 and is headquartered in Kuala Lumpur, Malaysia.

yamo

Venture Round in 2018
yamo is on a mission to give parents healthier and easy food choices for their children. Its products are available online via a direct to consumer subscription model and through grocery stores. The latter includes Coop in Switzerland and select Edeka and Rewe stores in Germany.

DeepCode

Seed Round in 2018
DeepCode AG, founded in 2016 and based in Zurich, Switzerland, develops artificial intelligence software for semantic code analysis. The company’s software automates the programming interface to understand the intent of the code, enabling it to identify critical bugs and vulnerabilities while detecting significant coding issues. This functionality allows developers to enhance software quality without the need for user annotations or specifications. In September 2020, DeepCode AG became a subsidiary of Snyk Ltd., further integrating its innovative solutions into the software development landscape.

MeinAlarm24

Venture Round in 2018
MeinAlarm24 GmbH is a security solutions provider based in Hamburg, Germany, specializing in the installation of alarm and security systems for both businesses and households. Founded in 2017, the company is recognized as Germany's first direct-to-consumer provider of professionally installed security systems. MeinAlarm24 offers a comprehensive range of products, including intruder alarm systems, video surveillance, fire alarm systems, electronic door locks, fever cameras, and entry control systems. In addition to product installation, the company provides consulting and maintenance services to ensure the effectiveness and reliability of its security solutions, helping clients protect their properties through intelligent and high-grade technology.

Wunderflats

Series A in 2017
Wunderflats GmbH operates an online platform that facilitates the search and rental of furnished apartments in major German cities, including Berlin, Munich, Hamburg, Frankfurt, Düsseldorf, and Cologne. Founded in 2014 and headquartered in Berlin, the company connects tenants, landlords, and businesses, simplifying the process of finding suitable accommodation. Its platform caters to various needs, offering options for family homes, business apartments, student housing, and more, thereby creating a comprehensive housing ecosystem that enhances the rental experience for all users.

Pets Deli

Funding Round in 2017
Pets Deli is an international brand based in Berlin that specializes in natural pet food, focusing on subscription-based eCommerce. The company aims to produce the healthiest and most species-appropriate pet food, offering a product line that includes basic food, snacks, supplements, and dried meat, all made with 100% human-grade quality ingredients and free from artificial additives. With over 500,000 active subscribers, Pets Deli is on track to achieve a significant revenue run-rate of approximately €500 million within the next five years. Their business model features multiple revenue streams, including online subscriptions, an online shop, offline flagship stores, and proprietary fridges located in major retail chains, allowing them to effectively market their premium products.

Foodspring

Funding Round in 2017
foodspring GmbH produces and sells sports nutrition products. It offers proteins, supplements, snacks and bars, muesli/porridges, drinks, protein powders, and other products. The company’s products are used for muscle building, weight loss, and healthy living. It sells its products online. The company was formerly known as egg.de GmbH and changed its name to foodspring GmbH in May 2016. The company was founded in 2013 and is based in Berlin, Germany. foodspring GmbH operates as a subsidiary of Goodminton AG.

Pop Meals

Seed Round in 2017
Pop Meals is a food delivery service that utilizes artificial intelligence in logistics and cooking automation. The company combines centralized, large-scale production with customer data, machine learning and the chefs in the industry to offer food delivery experience. It applies artificial intelligence to last-mile delivery offering the lowest delivery costs in the industry. Dahmakan was founded in 2015 and is headquartered in Kuala Lumpur, Malaysia.

Audicus

Venture Round in 2017
Audicus, Inc. is an online retailer based in Hoboken, New Jersey, specializing in affordable hearing aids and related accessories. Founded in 2011, the company targets the significant market of Americans with hearing loss, over 40 million of whom often forego purchasing hearing aids due to high costs and lack of insurance coverage. By eliminating intermediaries, Audicus offers advanced hearing aids for prices up to 80% lower than traditional models, which can cost as much as $7,000 per pair. Their products, manufactured in Germany, include customizable hearing aids tailored to individual hearing test results. Additionally, Audicus has developed a personal sound amplification product, the Solo, designed for use in challenging listening environments. Customers can personalize their experience using the Audicus Tuner app, allowing them to submit preferences for their Solo device, which is subsequently delivered to them. Since its inception, Audicus has saved consumers over $20 million, significantly improving accessibility to hearing solutions.

iPrice Group

Series A in 2016
iPrice Group Sdn Bhd operates an e-commerce platform. The company offers electronics, clothing, shoes, bags, watches, jeweler, kids and toys, sports and outdoors, and home and living products. The company also provides products in various categories, such as kitchen and dining, cooling, women’s ethnic wear, skin care, men’s sneakers, strollers and carriers, makeup, backpacks, women’s dresses, accessories, food supplements, hair care, smartphones, LED, cases and covers, men’s shoes, gadgets, women’s heels, sport, fashion watches, travel, headphones, bedroom, casual, beauty and health, medical equipment, and cycling products. It serves clients in Malaysia, Singapore, Indonesia, the Philippines, Hong Kong, Thailand, and Vietnam. The company was founded in 2014 and is headquartered in Kuala Lumpur, Malaysia.

MediDate

Series B in 2016
MediDate operates an online platform that connects patients with clinics and surgeons, optimizing the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to access medical specialists in plastic and aesthetic surgeries tailored to their needs. By alleviating clinics of administrative burdens such as initial consultations, billing, and surgery coordination, MediDate enhances operational efficiency. This approach not only streamlines the process for healthcare providers but also helps reduce overall treatment costs for patients, addressing the issue of unused surgical capacity in the healthcare system.

Comatch

Series A in 2016
Comatch GmbH is a Berlin-based online marketplace that connects companies with freelance management consultants and industry experts. The platform facilitates the matching of organizations seeking external support for various projects with independent professionals specializing in areas such as strategy, organization, IT, marketing, finance, and operations. By providing access to a diverse pool of expertise, Comatch enables businesses of all sizes to enhance their operational efficiency and effectiveness.

Ververica

Series A in 2016
Ververica, formerly known as Data Artisans, is a Berlin-based company founded in 2014 by the creators of Apache Flink. The company focuses on providing advanced data processing solutions, specifically through the Ververica Platform, which incorporates open source Apache Flink alongside an Application Manager. This platform is designed to meet the needs of enterprises by enabling high-throughput and low-latency processing for event-driven applications. Ververica's commitment to open source technology is reflected in its development of Apache Flink, which has garnered significant community support and industry adoption. The company operates as a subsidiary of Alibaba Group and aims to deliver robust data processing capabilities rooted in established principles of database and distributed systems.

Pets Deli

Series A in 2016
Pets Deli is an international brand based in Berlin that specializes in natural pet food, focusing on subscription-based eCommerce. The company aims to produce the healthiest and most species-appropriate pet food, offering a product line that includes basic food, snacks, supplements, and dried meat, all made with 100% human-grade quality ingredients and free from artificial additives. With over 500,000 active subscribers, Pets Deli is on track to achieve a significant revenue run-rate of approximately €500 million within the next five years. Their business model features multiple revenue streams, including online subscriptions, an online shop, offline flagship stores, and proprietary fridges located in major retail chains, allowing them to effectively market their premium products.

Getsafe

Seed Round in 2015
GetSafe GmbH is a digital insurance company based in Heidelberg, Germany, founded in 2014. The company offers a user-friendly platform that allows customers to manage their insurance policies digitally, providing a simple and enjoyable experience. GetSafe provides various insurance products, including liability, contents, and car insurance in Germany, as well as contents insurance in the UK. By leveraging technology and automation, GetSafe streamlines the insurance process, enabling customers to file claims or adjust their coverage quickly and easily through their smartphones. This approach replaces traditional complexity and paperwork with smart bots, enhancing the overall efficiency and accessibility of insurance services.

MediDate

Series A in 2015
MediDate operates an online platform that connects patients with clinics and surgeons, optimizing the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to access medical specialists in plastic and aesthetic surgeries tailored to their needs. By alleviating clinics of administrative burdens such as initial consultations, billing, and surgery coordination, MediDate enhances operational efficiency. This approach not only streamlines the process for healthcare providers but also helps reduce overall treatment costs for patients, addressing the issue of unused surgical capacity in the healthcare system.

Armedangels

Seed Round in 2014
Armedangels is a clothing retailer based in Cologne, Germany, specializing in sustainable and timeless fashion for men and women. Founded in 2007, the company offers a diverse range of apparel made primarily from organic cotton and other eco-friendly materials. Armedangels operates an online shop and distributes its products through boutiques and major retail stores across six countries. The brand emphasizes social and environmental responsibility, utilizing renewable energy in its operations and partnering exclusively with certified fair trade suppliers. By focusing on transparent supply chains and minimizing the use of harmful chemicals and resources, Armedangels aims to reduce its environmental impact while promoting sustainable lifestyles among consumers. Through its commitment to ethical fashion, the company seeks to make a social statement and appeal to eco-conscious individuals.

iMoney Group

Series A in 2013
iMoney Group is Southeast Asia's largest financial comparison portal, headquartered in Kuala Lumpur, with a presence in Singapore, Indonesia, the Philippines, Hong Kong, and Thailand. The company offers an online platform that helps consumers make informed financial decisions by comparing various products such as credit cards, loans, broadband services, and insurance. iMoney simplifies the decision-making process by providing free analyses of consumer needs and presenting a comprehensive review of available products from its partnered providers. This approach allows users to conveniently compare options and apply for products directly through its secure website or via telephone, significantly reducing the time and effort typically involved in financial product comparisons.

Finanzcheck.de

Seed Round in 2012
Finanzcheck.de is an independent online platform based in Germany that allows consumers to compare personal loans and various private financial products. The platform facilitates the entire process from customer acquisition to credit scoring and contract signing, helping users find the best financing options available. By connecting consumers with financial product providers, Finanzcheck.de enables users to save on interest costs and enhances their financing opportunities, while also minimizing customer acquisition costs for product providers. Furthermore, the company offers B2B2C white label and B2B consumer financing technology solutions targeted at brokers and banks, expanding its reach within the financial services industry.

SmallRivers

Seed Round in 2010
SmallRivers develops web services that are facilitating the interconnection of people around shared interests. SmallRivers is a privately held startup incorporated in Switzerland (Lausanne) and located on the Swiss Federal Institute of Technology EPFL campus, Scientific Park.

Zynga

Series B in 2010
Zynga Inc. is a prominent developer and operator of social games, offering live services that are accessible on mobile platforms and social networking sites. Founded in 2007 and headquartered in San Francisco, California, Zynga markets popular game franchises, including Slots, Words With Friends, Zynga Poker, and FarmVille. The company's games are available on platforms such as iOS, Android, Facebook, and Snapchat. Zynga generates revenue primarily through mobile game downloads and in-game sales of virtual goods, with a significant portion also coming from advertising services provided to agencies and brokers. The majority of its revenue is derived from online gaming, with its top three games contributing substantially to this segment. Zynga's focus on engaging users through social gaming continues to position it as a leader in the interactive entertainment industry.

Stroer Media Brands

Acquisition in 2010
Stroer Media Brands a digital media company that creates and distribute premium content to influencers and digital natives through various digital channels, such as Web, mobile, social media, and public video. The company includes established media brands like GIGA.de (technology, games, entertainment), Gamona.de (games and entertainment), Kino.de (movies and cinema), Spieletipps.de (games), familie.de and desired.de (women and lifestyle), and SpielAffe.de, Kraloyun.com (casual games). Ströer Media Brands was founded on 2000 and is based in Berlin, Germany.

WinLocal

Angel Round in 2008
WinLocal GmbH, founded in 2007 and based in Frankfurt am Main, Germany, specializes in online sales marketing services aimed at enhancing local business visibility and customer engagement. The company operates a platform that serves as a search engine for user recommendations, providing detailed information on various service providers, including financial advisors and medical practices. WinLocal focuses on helping national businesses with local distribution, such as franchises and branch networks, improve their marketing strategies through a combination of search engine advertising, search engine optimization, and recommendation marketing. Its platform enables businesses to centrally manage their online presence and reputation across multiple locations, ultimately driving new customers to local points of sale. WinLocal operates in Germany, Austria, and Switzerland across over 100 categories, including finance, health, beauty, and retail, while also delivering data analytics to help clients assess their return on investment.

Meta

Series C in 2008
Meta is a leading online social networking service that connects users with friends, family, and new acquaintances. Founded by Mark Zuckerberg in 2004, it allows individuals to create profiles, share updates, and engage with a variety of multimedia content. Users can join or create groups and pages centered around numerous interests, including entertainment, sports, and business. With over 1.32 billion monthly active users, Meta has established itself as the world's largest social network, facilitating significant daily interactions and content sharing. The platform's mobile user base constitutes a substantial portion of its audience, reflecting the growing trend of mobile engagement. Meta also operates various applications and services, enhancing user experiences and driving advertiser value through its Facebook Audience Network, which supports publishers and developers in maximizing their reach. Through strategic partnerships and continuous innovation, Meta aims to maintain its position at the forefront of social connectivity and digital marketing.

Sparwelt

Venture Round in 2008
Sparwelt.de reports daily on the best deals and coupons, and information about smart online shopping and saving.

Smava

Series A in 2007
Smava GmbH operates an online loan comparison portal based in Berlin, Germany, founded in 2005. The platform connects private borrowers with a diverse range of banks and private investors, offering personal loans, car loans, debt restructuring options, and credit cards. Smava facilitates a tailored loan experience, enabling customers to secure loans quickly with varying amounts and interest rates. The company has seen significant growth, with the volume of loans brokered increasing from approximately EUR 2 billion in 2018 to around EUR 2.7 billion in 2019, and further rising by 45% in the first quarter of 2020 compared to the same period the previous year. To date, Smava has brokered over 8 billion euros in loans, establishing itself as a prominent player in the German credit market.

XING

Angel Round in 2004
XING Is the social network for business professionals. More than 13 million members worldwide – over 6.5 million of whom are based in german-speaking countries – use xing to boost their business, job, and career. Xing is a platform where professionals from all kinds of different industries can meet up, find jobs, colleagues, new assignments, cooperation partners, experts and generate business ideas. Members can meet and exchange views in over 50,000 specialist groups, while also getting together at networking events. The platform is operated by xing ag, which was founded in hamburg, germany, in 2003, has been publicly listed since 2006, and listed on the tecdax since september 2011. In december 2010, xing acquired amiando ag, a munich-based company and europe’s leading provider of online event management and ticketing. The acquisition of kununu gmbh, the leading platform for employer reviews in german-speaking countries, allows xing to extend its position as the social recruiting market leader.

Ampere AG

Acquisition in 2003
Ampere AG specializes in electric power and gas distribution services, primarily catering to small and medium-sized enterprises, including clinics, offices, workshops, and production facilities. The company focuses on delivering electricity from the transmission system to its commercial and industrial clients, aiming to help them reduce their electricity and gas consumption costs. Through its services, Ampere AG strives to provide efficient energy solutions that support the operational needs of various sectors within the German market.

Amapur

Venture Round in 2003
Amapur is a provider of sustainable weight reduction and nutrition programs based in Germany. The company emphasizes a holistic approach to dieting, rejecting one-sided diet plans and harmful appetite suppressants in favor of natural products that promote healthy and sustainable weight loss. Amapur aims to enhance its customers' overall well-being, vitality, and lifestyle through balanced nutrition. In addition to its diet products, Amapur offers access to dieticians and a variety of nutritional supplements, including vitamins, minerals, and fibers. This comprehensive support ensures that customers not only achieve their weight loss goals but also maintain a healthy lifestyle beyond the diet phase.

Sarah Wiener GmbH

Funding Round in 2003
Sarah Wiener has been synonymous with enjoyment since 1990: good food made from high-quality, seasonal and regional ingredients - be it in the Holzofen bakery Wiener Brot or with your own BIO products in the retail trade.

Aperto

Funding Round in 1999
Aperto AG is the Right-Service Agency with more than 350 open minded people, based in Berlin, Basel, Dubai and Beijing. Made in Berlin. Since 1995, Aperto has been creating websites and providing multimedia services to clients from a wide variety of lines and sectors such as financial service providers, industrial enterprises, medium-sized companies, federal ministries, associations and other public institutions. Aperto places great value in the permanent high quality of its services and has been ISO 9001-certified since 1999. ocal points include customer-oriented technological solutions and maximum usability for external and internal users. This also means adhering to common usability norms and BITV stipulations (German provision on barrier-free information technology). Aperto is one of Germany’s leading service providers in the area of barrier-free Internet solutions and has received a number of awards for its work in this field. A high degree of customer satisfaction is always the focus of the Aperto staff’s work, and we think this is reflected very well by our longstanding customer relations: Our first customer ever, the Free State of Saxony, is still with us today. According to independent rankings, Aperto has been one of the top agencies with the most satisfied customers for years now.

myToys.de

Venture Round in 1999
myToys.de GmbH is an e-commerce company based in Berlin, Germany, specializing in the sale of toys and related products for children. Established in 1999, the company offers a diverse range of items including building blocks, baby toys, wooden toys, games, puzzles, children's fashion, play cars, footmuffs, arts and crafts supplies, and dolls. myToys.de GmbH caters to a wide spectrum of needs, providing products that range from essentials for infants to creative materials like coloring books and stationery. The company operates as a subsidiary of Otto (GmbH & Co KG).

Pixelpark AG

Venture Round in 1999
Publicis pixels park is a trademark of Pixelpark AG and developed in eight locations creative and value-added communication and e-business solutions.

myToys.de

Acquisition in 1999
myToys.de GmbH is an e-commerce company based in Berlin, Germany, specializing in the sale of toys and related products for children. Established in 1999, the company offers a diverse range of items including building blocks, baby toys, wooden toys, games, puzzles, children's fashion, play cars, footmuffs, arts and crafts supplies, and dolls. myToys.de GmbH caters to a wide spectrum of needs, providing products that range from essentials for infants to creative materials like coloring books and stationery. The company operates as a subsidiary of Otto (GmbH & Co KG).
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