Econa AG

ECONA is an independent investment boutique located in Berlin, Germany, established in 1999. The firm specializes in private equity, focusing on high-growth companies across various sectors including consumer products, media, internet, financial services, e-commerce, and information technology. ECONA has a history of founding and funding successful internet businesses, having previously invested in notable companies such as MyToys, Aperto, XING, and Facebook. Currently, its portfolio includes a diverse range of companies, such as foodspring, an online shop for sports nutrition, Ampere, Germany's first independent energy broker, and smava, a marketplace for private loans. Other investments encompass prominent entities like finanzcheck, Sarah Wiener, amapur, Getsafe, Wunderflats, Comatch, Data Artisans, MediDate, Armedangels, iMoney, and Dahmakan. Through these investments, ECONA continues to contribute to the growth of innovative businesses in the German market.

Jochen Beutgen

CEO

35 past transactions

XbyX® – Women in Balance

Seed Round in 2023
XbyX® is a digital platform changing the world of midlife female health with solutions that help women to go through menopause with more serenity and less symptoms. Specifically developed for women over 40, XbyX® offers plant-based products combining natural ingredients like adaptogens, amino acids and more, that have been proven to reduce typical symptoms of perimenopause, menopause and hormone imbalance. The mission of XbyX® is to educate and thus, liberate midlife women from the still existing stigma of menopause and promote healthy aging. The XbyX® products are supported by features like an online self-assessment, a 7-week audio course & comprehensive educational content enabling women to understand their bodies and the role of nutrition in menopause as well a private community. The Berlin based company, founded in 2019 by serial entrepreneur Peggy Reichelt and digital marketing expert Monique Leonhardt, targets the German speaking market.

Remind.me

Series A in 2019
Remind.me is an online reminder service designed to help consumers manage their contracts effectively and optimize their savings. Launched in October 2017 and operated by remind me GmbH in Berlin, the platform notifies users about important termination dates for contracts, including electricity, gas, mobile communications, and internet services. By providing timely reminders, Remind.me enables users to capitalize on better deals available in the market, potentially increasing their savings by at least €1,700 per year. The service is free for users, as it is financed through agency commissions earned from partners when a contract is finalized. This approach ensures that the selection of offers is based solely on user benefit, rather than commission levels. Founders Daniel Engelbarts and Christian Lang previously established Sparwelt.de, Germany's largest bargain portal, and aim to replicate their success with Remind.me by prioritizing the best deals for consumers.

iPrice Group

Corporate Round in 2018
iPrice Group operates as an online price comparison platform in Southeast Asia, aimed at enhancing the shopping experience by offering a wide selection of products and brands from numerous partners. The company allows consumers to compare prices, discover products, and secure the best deals from thousands of online retailers, catering to various categories including electronics, fashion, home improvements, and baby products. Founded with the goal of increasing transparency, convenience, and trust in the e-commerce market, iPrice has expanded its reach across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines. Supported by investments from the Asia Venture Group, iPrice has developed expertise in technology, online marketing, and business operations, positioning itself as a key player in the region's online shopping landscape.

yamo

Venture Round in 2018
Yamo is dedicated to providing parents with healthier food choices for their children through its range of organic baby food products. The company's offerings serve as nutritious alternatives to junk food, catering to kids of all ages. Yamo operates a direct-to-consumer subscription model, allowing parents to conveniently receive products online. Additionally, its products are available in grocery stores, including Coop in Switzerland and select Edeka and Rewe locations in Germany. By focusing on quality and taste, Yamo aims to make it easier for parents to find and purchase wholesome food options for their children.

DeepCode

Seed Round in 2018
DeepCode AG, founded in 2016 and based in Zurich, Switzerland, specializes in artificial intelligence software for semantic code analysis. The company develops tools that automate the programming interface to discern the intent of the code, allowing it to identify critical bugs, vulnerabilities, and significant coding issues. This functionality enhances software quality by enabling developers to address potential problems without the need for user annotations or specifications. In September 2020, DeepCode became a subsidiary of Snyk Ltd., further integrating its innovative solutions into the broader software development landscape.

MeinAlarm24

Venture Round in 2018
MeinAlarm24 GmbH, founded in 2017 and based in Hamburg, Germany, specializes in providing and installing alarm and security systems for both businesses and households. As Germany’s first direct-to-consumer provider of professionally installed security solutions, the company offers a comprehensive range of products, including intruder alarm systems, video surveillance, fire alarm systems, electronic door locks, fever cameras, and entry control systems. In addition to product installation, MeinAlarm24 provides consulting and maintenance services, ensuring that clients receive essential guidance and support for their security needs. With a focus on high-quality and intelligent solutions, the company aims to enhance the safety and protection of properties across Germany.

Wunderflats

Series A in 2017
Wunderflats GmbH is a Berlin-based company that operates an online platform for renting furnished apartments in major German cities, including Berlin, Munich, Hamburg, Frankfurt, Dusseldorf, and Cologne. Founded in 2014, the platform connects tenants, landlords, and businesses, facilitating a seamless rental experience. It offers a diverse range of housing options, such as family homes, business apartments, and student accommodations, making it easier for clients to find suitable living arrangements. By streamlining the rental process, Wunderflats aims to enhance the convenience of finding and renting furnished apartments in Germany.

Pets Deli

Funding Round in 2017
Pets Deli is a prominent direct-to-consumer pet food brand based in Berlin, Germany, specializing in subscription-based eCommerce. The company aims to establish itself as the largest and most customer-centric pet food provider in its key markets. Pets Deli offers a diverse range of high-quality products, including species-appropriate food, snacks, supplements, and dried meat, all free from artificial additives. Its business model incorporates multiple revenue streams, allowing customers to purchase products through online subscriptions, an online shop, and physical flagship stores, as well as through select retail partners. This comprehensive approach ensures that pet owners can easily access healthy and nutritious food for their pets.

Foodspring

Funding Round in 2017
Foodspring GmbH is a Berlin-based company specializing in sports nutrition and premium fitness food. Founded in 2013, it offers a diverse range of products including protein powders, supplements, snacks, muesli, porridge, and drinks, all designed to support muscle building, weight loss, and overall healthy living. The company emphasizes the use of high-quality, organic ingredients, such as milk from pasture-raised cattle, and employs innovative processing techniques, like vacuum drying, to preserve the nutritional value of its products. Foodspring sells its offerings primarily through online platforms, catering to fitness enthusiasts who seek to enhance their health and performance. In May 2016, the company rebranded from its original name, egg.de GmbH, reflecting its commitment to advancing the field of sports nutrition. Foodspring operates as a subsidiary of Goodminton AG.

Pop Meals

Seed Round in 2017
Pop Meals is a food delivery service established in 2021 that leverages artificial intelligence for logistics and cooking automation. The company specializes in providing fresh, healthy, and ready-to-eat meals prepared by culinary chefs. With a daily changing menu, Pop Meals caters to popular lunch and dinner needs, ensuring that balanced meals are conveniently delivered to customers' homes or offices. By integrating centralized production with customer data and machine learning, Pop Meals optimizes its operations to offer competitive delivery costs, positioning itself as a leader in the food delivery industry.

iPrice Group

Series A in 2016
iPrice Group operates as an online price comparison platform in Southeast Asia, aimed at enhancing the shopping experience by offering a wide selection of products and brands from numerous partners. The company allows consumers to compare prices, discover products, and secure the best deals from thousands of online retailers, catering to various categories including electronics, fashion, home improvements, and baby products. Founded with the goal of increasing transparency, convenience, and trust in the e-commerce market, iPrice has expanded its reach across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines. Supported by investments from the Asia Venture Group, iPrice has developed expertise in technology, online marketing, and business operations, positioning itself as a key player in the region's online shopping landscape.

eHealth MediDate

Series B in 2016
MediDate operates an online platform that optimizes the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. By addressing the inefficiencies in the healthcare system, particularly the excess capacity in surgical services, MediDate collaborates with clinics and surgeons to streamline the process of accessing medical specialists. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to connect with qualified practitioners while minimizing administrative burdens such as initial consultations, billing, and surgery coordination for clinics. This approach not only enhances patient access to aesthetic and plastic surgery but also promotes cost-effectiveness in medical treatments.

CoMatch

Series A in 2016
COMATCH GmbH is a Berlin-based online marketplace that connects companies with freelance management consultants and industry experts. The platform specializes in facilitating access to professionals with expertise in areas such as strategy, organization, IT, marketing, sales, finance, market analysis, and operations. By matching independent consultants with businesses seeking external support for their projects, COMATCH enables organizations of all sizes to efficiently acquire the specialized skills and knowledge they need to enhance their operations and achieve their goals.

Ververica

Series A in 2016
Ververica specializes in high-performance data streaming and processing solutions, focusing on enabling businesses to efficiently harness real-time data insights. As the original creators of Apache Flink®, Ververica has developed an advanced Streaming Data Platform, powered by its cloud-native VERA engine, which simplifies the use of Flink for organizations. This platform allows companies to connect, process, govern, and analyze data across a wide range of use cases while ensuring reliability and security. With flexible deployment options available, including public cloud, private cloud, and on-premise environments, Ververica helps businesses streamline operations and enhance developer efficiency. By unifying real-time event-driven applications and analytics, Ververica empowers organizations to make informed decisions based on live data.

Pets Deli

Series A in 2016
Pets Deli is a prominent direct-to-consumer pet food brand based in Berlin, Germany, specializing in subscription-based eCommerce. The company aims to establish itself as the largest and most customer-centric pet food provider in its key markets. Pets Deli offers a diverse range of high-quality products, including species-appropriate food, snacks, supplements, and dried meat, all free from artificial additives. Its business model incorporates multiple revenue streams, allowing customers to purchase products through online subscriptions, an online shop, and physical flagship stores, as well as through select retail partners. This comprehensive approach ensures that pet owners can easily access healthy and nutritious food for their pets.

Getsafe

Seed Round in 2015
Getsafe is a digital insurance company focused on enhancing the insurance experience through technology. It leverages a unique platform that simplifies the process of obtaining and managing insurance coverage, making it both fair and accessible. By utilizing automation and machine learning, Getsafe enables customers to easily manage their policies, including renters, legal, personal liability, content, income protection, and car insurance, all from their smartphones. The company streamlines traditionally complex tasks, allowing users to file claims or adjust their coverage in real time with minimal effort.

eHealth MediDate

Series A in 2015
MediDate operates an online platform that optimizes the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. By addressing the inefficiencies in the healthcare system, particularly the excess capacity in surgical services, MediDate collaborates with clinics and surgeons to streamline the process of accessing medical specialists. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to connect with qualified practitioners while minimizing administrative burdens such as initial consultations, billing, and surgery coordination for clinics. This approach not only enhances patient access to aesthetic and plastic surgery but also promotes cost-effectiveness in medical treatments.

Armedangels

Seed Round in 2014
Armedangels is a clothing retailer based in Cologne, Germany, specializing in sustainable and timeless fashion for men and women. Founded in 2007, the company offers a diverse range of apparel made primarily from organic cotton and other eco-friendly materials. Armedangels operates an online shop and distributes its products through boutiques and major retail stores across six countries. The brand emphasizes social and environmental responsibility, utilizing renewable energy in its operations and partnering exclusively with certified fair trade suppliers. By focusing on transparent supply chains and minimizing the use of harmful chemicals and resources, Armedangels aims to reduce its environmental impact while promoting sustainable lifestyles among consumers. Through its commitment to ethical fashion, the company seeks to make a social statement and appeal to eco-conscious individuals.

iMoney Group

Series A in 2013
iMoney Group is a financial aggregator based in Malaysia, established in 2012, that assists consumers in making informed personal finance decisions. The company operates an online platform where users can compare and apply for various financial products, including credit cards, loans, insurance, and investment options. iMoney aims to simplify the financial decision-making process by providing comparison tools that save users time and effort. Additionally, the platform features a Learning Centre with accessible articles on personal finance, as well as practical tools such as the iMoney CreditScore and Income Tax Calculator. In 2020, iMoney was acquired by JurisTech, a Malaysian B2B fintech company, which has enabled iMoney to enhance its offerings and provide a more comprehensive solution for consumers in the financial services industry. The company also has a branch in the Philippines, further extending its reach in Southeast Asia.

Finanzcheck.de

Seed Round in 2012
Finanzcheck.de is an independent online platform based in Germany that allows consumers to compare personal loans and various private financial products. The platform facilitates the entire process from customer acquisition to credit scoring and contract signing, helping users find the best financing options available. By connecting consumers with financial product providers, Finanzcheck.de enables users to save on interest costs and enhances their financing opportunities, while also minimizing customer acquisition costs for product providers. Furthermore, the company offers B2B2C white label and B2B consumer financing technology solutions targeted at brokers and banks, expanding its reach within the financial services industry.

SmallRivers

Seed Round in 2010
SmallRivers develops web services that are facilitating the interconnection of people around shared interests. SmallRivers is a privately held startup incorporated in Switzerland (Lausanne) and located on the Swiss Federal Institute of Technology EPFL campus, Scientific Park.

Zynga

Series B in 2010
Zynga Inc. is a prominent developer and operator of social games, offering a diverse portfolio that includes popular titles such as FarmVille, Words With Friends, and Zynga Poker. Founded in 2007 and headquartered in San Francisco, California, Zynga's games are accessible on mobile platforms like iOS and Android, as well as on social networking sites such as Facebook and Snapchat. The company generates revenue primarily through mobile game downloads, in-game sales of virtual goods, and advertising services, with the majority of its income stemming from online gaming. Zynga's games have been downloaded over 6 billion times globally, reaching audiences in more than 175 countries. Additionally, Zynga has developed a next-generation platform for optimizing programmatic advertising, enhancing its capabilities in the mobile advertising space. As a wholly-owned subsidiary of Take-Two Interactive Software, Zynga continues to innovate and expand its presence in the interactive entertainment industry.

Stroer Media Brands

Acquisition in 2010
Stroer Media Brands is a digital media company based in Berlin, Germany, that specializes in creating and distributing premium content across various digital channels, including web, mobile, social media, and public video. Founded in 2000, the company encompasses several established media brands, such as GIGA.de, which focuses on technology, games, and entertainment; Kino.de, dedicated to movies and cinema; and Gamona.de, which covers games and entertainment. Additionally, it operates Spieletipps.de for gaming tips, as well as family-oriented sites like familie.de and lifestyle-focused desired.de. The company also offers casual gaming through SpielAffe.de and its Turkish counterpart, Kraloyun.com. Through its diverse portfolio, Stroer Media Brands aims to engage influencers and digital natives effectively.

WinLocal

Angel Round in 2008
WinLocal GmbH, founded in 2007 and based in Frankfurt am Main, Germany, specializes in online sales marketing services aimed at enhancing local business visibility and customer engagement. The company operates a platform that serves as a search engine for user recommendations, providing detailed information on various service providers, including financial advisors and medical practices. WinLocal focuses on helping national businesses with local distribution, such as franchises and branch networks, improve their marketing strategies through a combination of search engine advertising, search engine optimization, and recommendation marketing. Its platform enables businesses to centrally manage their online presence and reputation across multiple locations, ultimately driving new customers to local points of sale. WinLocal operates in Germany, Austria, and Switzerland across over 100 categories, including finance, health, beauty, and retail, while also delivering data analytics to help clients assess their return on investment.

Meta

Series C in 2008
Meta is a social technology company that facilitates connections among individuals, communities, and businesses. Originally founded as Facebook in 2004 by Mark Zuckerberg in Menlo Park, California, the company rebranded to Meta on October 28, 2021, to reflect its broader focus beyond social networking. Meta operates various applications and services, positioning itself as a leader in the social media landscape, with over 1.32 billion monthly active users. The company has continuously evolved, integrating features that enhance user engagement and community building. Meta's strategic initiatives also include partnerships aimed at advancing marketing and commercial efforts in the digital and mobile sectors. As it explores new technologies, including virtual and augmented realities, Meta aims to redefine how people interact and share experiences online.

Sparwelt

Venture Round in 2008
Sparwelt.de reports daily on the best deals and coupons, and information about smart online shopping and saving.

Smava

Series A in 2007
Smava is a prominent credit comparison portal in Germany that facilitates connections between private borrowers and a diverse range of banks and private investors through its online platform. The company specializes in brokering loans, offering customers a variety of options in terms of amounts and interest rates, which allows for tailored loan solutions. In recent years, Smava has experienced significant growth, with its brokered loan volume increasing from approximately EUR 2 billion in 2018 to around EUR 2.7 billion in 2019, and further rising to about EUR 900 million in the first quarter of 2020 compared to the same period the previous year. To date, Smava has successfully brokered over EUR 8 billion in loans, underscoring its role as a key player in the online lending market.

XING

Angel Round in 2004
XING Is the social network for business professionals. More than 13 million members worldwide – over 6.5 million of whom are based in german-speaking countries – use xing to boost their business, job, and career. Xing is a platform where professionals from all kinds of different industries can meet up, find jobs, colleagues, new assignments, cooperation partners, experts and generate business ideas. Members can meet and exchange views in over 50,000 specialist groups, while also getting together at networking events. The platform is operated by xing ag, which was founded in hamburg, germany, in 2003, has been publicly listed since 2006, and listed on the tecdax since september 2011. In december 2010, xing acquired amiando ag, a munich-based company and europe’s leading provider of online event management and ticketing. The acquisition of kununu gmbh, the leading platform for employer reviews in german-speaking countries, allows xing to extend its position as the social recruiting market leader.

Ampere AG

Acquisition in 2003
Ampere AG specializes in electric power and gas distribution services, primarily catering to small and medium-sized enterprises, including clinics, offices, workshops, and production facilities. The company focuses on delivering electricity from the transmission system to its commercial and industrial clients, aiming to help them reduce their electricity and gas consumption costs. Through its services, Ampere AG strives to provide efficient energy solutions that support the operational needs of various sectors within the German market.

Amapur

Venture Round in 2003
Amapur is a provider of sustainable weight reduction and nutrition programs based in Germany. The company emphasizes a holistic approach to dieting, rejecting one-sided diet plans and harmful appetite suppressants in favor of natural products that promote healthy and sustainable weight loss. Amapur aims to enhance its customers' overall well-being, vitality, and lifestyle through balanced nutrition. In addition to its diet products, Amapur offers access to dieticians and a variety of nutritional supplements, including vitamins, minerals, and fibers. This comprehensive support ensures that customers not only achieve their weight loss goals but also maintain a healthy lifestyle beyond the diet phase.

Sarah Wiener GmbH

Funding Round in 2003
Sarah Wiener has been synonymous with enjoyment since 1990: good food made from high-quality, seasonal and regional ingredients - be it in the Holzofen bakery Wiener Brot or with your own BIO products in the retail trade.

Aperto

Funding Round in 1999
Aperto AG is a digital agency headquartered in Berlin, with additional offices in Basel, Dubai, and Beijing. Founded in 1995, Aperto specializes in creating websites and providing multimedia services to a diverse clientele, including financial service providers, industrial enterprises, government ministries, and public institutions. The agency emphasizes high-quality service, holding ISO 9001 certification since 1999. Aperto is recognized for its commitment to usability, adhering to established norms and regulations for barrier-free information technology. It has earned numerous awards for its expertise in accessible internet solutions. The agency prioritizes customer satisfaction, reflected in its long-term relationships with clients, including its first customer, the Free State of Saxony. Aperto has consistently ranked among the top agencies for customer satisfaction, guiding organizations through digital transformation by integrating technology, strategy, and creativity into their services.

myToys.de

Acquisition in 1999
myToys.de GmbH is an e-commerce platform based in Berlin, Germany, that specializes in selling a wide range of toys and children’s fashion products. Established in 1999, the company offers various items, including building blocks, baby toys, wooden toys, games, puzzles, dolls, and arts and crafts supplies. Additionally, myToys.de provides children's fashion items, play cars, footmuffs, and early essentials for babies, catering to diverse needs and preferences. As a subsidiary of Otto (GmbH & Co KG), myToys.de focuses on delivering quality products for children through its online retail operations.

Publicis Pixelpark

Venture Round in 1999
Publicis pixels park is a trademark of Pixelpark AG and developed in eight locations creative and value-added communication and e-business solutions.

myToys.de

Venture Round in 1999
myToys.de GmbH is an e-commerce platform based in Berlin, Germany, that specializes in selling a wide range of toys and children’s fashion products. Established in 1999, the company offers various items, including building blocks, baby toys, wooden toys, games, puzzles, dolls, and arts and crafts supplies. Additionally, myToys.de provides children's fashion items, play cars, footmuffs, and early essentials for babies, catering to diverse needs and preferences. As a subsidiary of Otto (GmbH & Co KG), myToys.de focuses on delivering quality products for children through its online retail operations.
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