Econa AG

ECONA is an independent investment boutique located in Berlin, Germany, established in 1999. The firm specializes in private equity, focusing on high-growth companies across various sectors including consumer products, media, internet, financial services, e-commerce, and information technology. ECONA has a history of founding and funding successful internet businesses, having previously invested in notable companies such as MyToys, Aperto, XING, and Facebook. Currently, its portfolio includes a diverse range of companies, such as foodspring, an online shop for sports nutrition, Ampere, Germany's first independent energy broker, and smava, a marketplace for private loans. Other investments encompass prominent entities like finanzcheck, Sarah Wiener, amapur, Getsafe, Wunderflats, Comatch, Data Artisans, MediDate, Armedangels, iMoney, and Dahmakan. Through these investments, ECONA continues to contribute to the growth of innovative businesses in the German market.

Jochen Beutgen

CEO

35 past transactions

XbyX® – Women in Balance

Seed Round in 2023
XbyX® is a digital platform changing the world of midlife female health with solutions that help women to go through menopause with more serenity and less symptoms. Specifically developed for women over 40, XbyX® offers plant-based products combining natural ingredients like adaptogens, amino acids and more, that have been proven to reduce typical symptoms of perimenopause, menopause and hormone imbalance. The mission of XbyX® is to educate and thus, liberate midlife women from the still existing stigma of menopause and promote healthy aging. The XbyX® products are supported by features like an online self-assessment, a 7-week audio course & comprehensive educational content enabling women to understand their bodies and the role of nutrition in menopause as well a private community. The Berlin based company, founded in 2019 by serial entrepreneur Peggy Reichelt and digital marketing expert Monique Leonhardt, targets the German speaking market.

Remind.me

Series A in 2019
Remind.me is an online service based in Berlin that helps consumers optimize their energy contracts and other subscriptions, such as mobile and internet services. Launched in October 2017, the platform notifies users about upcoming termination dates, ensuring they never miss the opportunity to secure better deals. Remind.me offers a free service, providing users with tailored recommendations for affordable electricity and gas tariffs, among other contracts. The company aims to help consumers save at least €1,700 annually by facilitating access to favorable contract options. It operates on a commission-based model, earning fees from partners when users finalize contracts through the platform. Remind.me's founders, Daniel Engelbarts and Christian Lang, previously established Sparwelt.de, Germany's largest voucher portal, further showcasing their commitment to delivering the best value to consumers.

iPrice Group

Corporate Round in 2018
iPrice Group is an online price comparison platform that aims to enhance the e-commerce experience for shoppers in Southeast Asia by offering a diverse selection of products from numerous online retailers. The company provides users with the ability to compare prices, discover various products, and find the best deals across multiple categories, including electronics, fashion, home improvements, and baby products. By partnering with hundreds of online shops, iPrice facilitates a transparent and convenient shopping experience. Established in Kuala Lumpur, the company has rapidly expanded its presence across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines. With a mission to boost trust and convenience in the e-commerce sector, iPrice leverages international expertise in technology and online marketing to serve its customers effectively.

yamo

Venture Round in 2018
Yamo is a company dedicated to providing healthier food options for children, focusing on organic baby food products as an alternative to junk and unhealthy options. The company aims to simplify the decision-making process for parents by offering nutritious and tasty food for kids of all ages. Yamo operates through a direct-to-consumer subscription model, allowing customers to conveniently access their products online. Additionally, the company's offerings are available in grocery stores, including Coop in Switzerland and selected Edeka and Rewe locations in Germany. By prioritizing health and convenience, Yamo seeks to empower parents in making better food choices for their children.

DeepCode

Seed Round in 2018
DeepCode is a software company that develops artificial intelligence based semantic code analysis for software programming. Founded in 2016 and based in Zurich, it offers a system that analyzes source code to determine its intent, identify critical bugs and vulnerabilities, and improve software quality without requiring annotations or specifications. The technology merges program analysis with machine learning to help developers understand code and surface issues early in the development process.

MeinAlarm24

Venture Round in 2018
MeinAlarm24 GmbH is a Hamburg-based company that specializes in providing and installing alarm and security systems for both businesses and households across Germany. Established in 2017, it is recognized as the country's first direct-to-consumer provider of professionally installed security solutions. MeinAlarm24 offers a comprehensive range of products, including intruder alarm systems, video surveillance, fire alarm systems, electronic door locks, fever cameras, and entry control systems. In addition to its product offerings, the company provides consulting and maintenance services to ensure optimal security system performance. By focusing on high-grade and intelligent security solutions, MeinAlarm24 aims to enhance property protection for individuals and businesses alike.

Wunderflats

Series A in 2017
Wunderflats GmbH is a Berlin-based company that operates an online platform facilitating the search and rental of furnished apartments across major German cities, including Berlin, Munich, Hamburg, Frankfurt, Düsseldorf, and Cologne. Founded in 2014, Wunderflats connects tenants, landlords, and companies, creating a streamlined and convenient experience for renting furnished accommodations. The platform caters to various housing needs, including family homes, business apartments, and student housing, thus providing a comprehensive housing ecosystem that simplifies the renting process for clients.

Pets Deli

Funding Round in 2017
Pets Deli is a prominent direct-to-consumer pet food brand based in Berlin, Germany, focusing on subscription-based eCommerce. The company aims to establish itself as the largest and most customer-centric D2C pet food brand in its primary markets. Pets Deli offers a variety of healthy, species-appropriate products, including basic food, snacks, supplements, and dried meat, all free from artificial additives. Its diverse business model includes online subscriptions, an online shop, offline flagship stores, and partnerships with leading retail chains, allowing pet owners convenient access to high-quality pet food.

Foodspring

Funding Round in 2017
Foodspring is a German premium fitness nutrition company that develops and sells protein powders, snacks, supplements, meals and other sports nutrition products for health-conscious individuals and active lifestyles. It markets online and emphasizes natural ingredients, including organic-certified protein powder and products made with pasture-raised milk. Founded in 2013 in Berlin, it operates as a subsidiary of Goodminton.

Pop Meals

Seed Round in 2017
Pop Meals is a food delivery service established in 2021 that leverages artificial intelligence for logistics and cooking automation. The company specializes in providing fresh, healthy, and ready-to-eat meals prepared by culinary chefs. With a daily changing menu, Pop Meals caters to popular lunch and dinner needs, ensuring that balanced meals are conveniently delivered to customers' homes or offices. By integrating centralized production with customer data and machine learning, Pop Meals optimizes its operations to offer competitive delivery costs, positioning itself as a leader in the food delivery industry.

iPrice Group

Series A in 2016
iPrice Group is an online price comparison platform that aims to enhance the e-commerce experience for shoppers in Southeast Asia by offering a diverse selection of products from numerous online retailers. The company provides users with the ability to compare prices, discover various products, and find the best deals across multiple categories, including electronics, fashion, home improvements, and baby products. By partnering with hundreds of online shops, iPrice facilitates a transparent and convenient shopping experience. Established in Kuala Lumpur, the company has rapidly expanded its presence across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines. With a mission to boost trust and convenience in the e-commerce sector, iPrice leverages international expertise in technology and online marketing to serve its customers effectively.

eHealth MediDate

Series B in 2016
MediDate operates an online platform that optimizes the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. By addressing the inefficiencies in the healthcare system, particularly the excess capacity in surgical services, MediDate collaborates with clinics and surgeons to streamline the process of accessing medical specialists. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to connect with qualified practitioners while minimizing administrative burdens such as initial consultations, billing, and surgery coordination for clinics. This approach not only enhances patient access to aesthetic and plastic surgery but also promotes cost-effectiveness in medical treatments.

CoMatch

Series A in 2016
CoMatch GmbH is a Berlin-based online marketplace that connects companies with freelance management consultants and industry experts. The platform specializes in providing access to professionals across various fields, including strategy, organization, IT, marketing, sales, finance, market analysis, and operations. By facilitating these connections, CoMatch enables organizations of all sizes to find external support tailored to their project needs, enhancing their operational effectiveness and efficiency. The company focuses on matching top consultants with businesses seeking specialized expertise, thereby streamlining the process of sourcing independent consulting services.

Ververica

Series A in 2016
Ververica, founded by the original creators of Apache Flink®, specializes in providing high-performance data streaming and processing solutions for businesses. Their advanced Streaming Data Platform, powered by the cloud-native VERA engine, enhances Apache Flink® to offer reliable and secure real-time data insights at scale. Ververica's platform enables organizations to connect, process, govern, and analyze data across various use cases, with flexible deployment options including public cloud, private cloud, or on-premise environments. This allows businesses to meet their service level agreements (SLAs) and make informed decisions based on real-time analytics.

Pets Deli

Series A in 2016
Pets Deli is a prominent direct-to-consumer pet food brand based in Berlin, Germany, focusing on subscription-based eCommerce. The company aims to establish itself as the largest and most customer-centric D2C pet food brand in its primary markets. Pets Deli offers a variety of healthy, species-appropriate products, including basic food, snacks, supplements, and dried meat, all free from artificial additives. Its diverse business model includes online subscriptions, an online shop, offline flagship stores, and partnerships with leading retail chains, allowing pet owners convenient access to high-quality pet food.

Getsafe

Seed Round in 2015
Getsafe is a digital insurance company focused on enhancing the insurance experience through technology. It leverages a unique platform that simplifies the process of obtaining and managing insurance coverage, making it both fair and accessible. By utilizing automation and machine learning, Getsafe enables customers to easily manage their policies, including renters, legal, personal liability, content, income protection, and car insurance, all from their smartphones. The company streamlines traditionally complex tasks, allowing users to file claims or adjust their coverage in real time with minimal effort.

eHealth MediDate

Series A in 2015
MediDate operates an online platform that optimizes the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. By addressing the inefficiencies in the healthcare system, particularly the excess capacity in surgical services, MediDate collaborates with clinics and surgeons to streamline the process of accessing medical specialists. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to connect with qualified practitioners while minimizing administrative burdens such as initial consultations, billing, and surgery coordination for clinics. This approach not only enhances patient access to aesthetic and plastic surgery but also promotes cost-effectiveness in medical treatments.

Armedangels

Seed Round in 2014
Armedangels is a sustainable clothing retailer based in Cologne, Germany, specializing in timeless fashion for both men and women. Established in 2007, the company designs a diverse range of apparel primarily crafted from organic cotton and other eco-friendly textiles. Armedangels operates through an online shop and distributes its products in boutiques and major retail stores across six countries. The brand emphasizes social and environmental responsibility by using renewable energy in its operations and collaborating exclusively with certified fair trade partners. By limiting chemical use and minimizing water consumption in production, Armedangels seeks to reduce its ecological footprint. The company aims to foster a social statement about fashion, encouraging consumers to make eco-conscious choices while providing educational initiatives to support sustainable lifestyles.

iMoney Group

Series A in 2013
iMoney Group is a financial aggregator based in Malaysia, founded in 2012, with an additional branch in the Philippines. The company empowers consumers to make informed financial decisions by providing a platform where they can compare and apply for various financial products such as credit cards, loans, insurance, and investment products. iMoney Group also offers educational resources through its Learning Centre and social media channels, along with tools like the CreditScore and Income Tax Calculator to help users manage their finances effectively. In 2020, iMoney was acquired by JurisTech, a Malaysian-based B2B fintech company, enhancing its ability to provide comprehensive financial solutions.

Finanzcheck.de

Seed Round in 2012
Finanzcheck.de is an independent consumer loan technology platform based in Germany that allows individuals to compare personal loans and various private financial products. The platform streamlines the entire process from customer acquisition to credit scoring and contract signing, providing users with a comprehensive overview of available loan options. By connecting consumers with financial product providers, Finanzcheck.de enables customers to save on interest costs and access a wider range of financing opportunities. Additionally, the company offers B2B2C white label solutions and B2B consumer financing technology for brokers and banks, helping these entities reduce customer acquisition costs and enhance their service offerings.

SmallRivers

Seed Round in 2010
SmallRivers develops web services that are facilitating the interconnection of people around shared interests. SmallRivers is a privately held startup incorporated in Switzerland (Lausanne) and located on the Swiss Federal Institute of Technology EPFL campus, Scientific Park.

Zynga

Series B in 2010
Zynga Inc., established in 2007, is a leading global developer, publisher, and operator of social games. The company's portfolio spans over 6 billion downloads across 175 countries, featuring popular franchises like FarmVille, Words With Friends, and Zynga Poker. Zynga's games are played on mobile platforms (iOS, Android) and social networking sites, with revenue generated through game downloads, in-game purchases, and advertising services. The company's headquarters are in San Francisco, California, with additional locations in North America, Europe, and Asia.

Stroer Media Brands

Acquisition in 2010
Stroer Media Brands is a digital media company based in Berlin, Germany, that specializes in creating and distributing premium content tailored for influencers and digital audiences. Founded in 2000, the company operates various digital channels, including web, mobile, social media, and video platforms. Its portfolio features established brands such as GIGA.de, which focuses on technology, games, and entertainment; Kino.de, dedicated to movies and cinema; Gamona.de and Spieletipps.de, both centered on games and entertainment; as well as lifestyle-oriented sites like familie.de and desired.de. Additionally, Stroer Media Brands offers casual gaming content through SpielAffe.de and Kraloyun.com, targeting both the German and Turkish markets.

WinLocal

Angel Round in 2008
WinLocal GmbH, founded in 2007 and based in Frankfurt am Main, Germany, specializes in online sales marketing services through its innovative platform. The company serves as a search engine for user recommendations, providing valuable information about financial advisors, medical practices, craft enterprises, and various service providers within small and medium-sized businesses. WinLocal aids national companies with local distribution, such as manufacturers and franchises, by integrating search engine advertising, search engine optimization, and recommendation marketing to attract new customers to their local points of sale. The platform also allows businesses to track their marketing effectiveness and calculate return on investment. Operating in Germany, Austria, and Switzerland, WinLocal covers over 100 categories, including finance, health, beauty and wellness, home services, tutoring, training, and retail.

Meta

Series C in 2008
Meta is a social technology company that facilitates connections among individuals, communities, and businesses. Originally founded as Facebook in 2004 by Mark Zuckerberg in Menlo Park, California, the company rebranded to Meta on October 28, 2021, to reflect its broader focus beyond social networking. Meta operates various applications and services, positioning itself as a leader in the social media landscape, with over 1.32 billion monthly active users. The company has continuously evolved, integrating features that enhance user engagement and community building. Meta's strategic initiatives also include partnerships aimed at advancing marketing and commercial efforts in the digital and mobile sectors. As it explores new technologies, including virtual and augmented realities, Meta aims to redefine how people interact and share experiences online.

Sparwelt

Venture Round in 2008
Sparwelt.de reports daily on the best deals and coupons, and information about smart online shopping and saving.

Smava

Series A in 2007
Smava is a prominent credit comparison portal in Germany that facilitates connections between private borrowers and a diverse range of banks and private investors through its online platform. The company specializes in brokering loans, offering customers a variety of options in terms of amounts and interest rates, which allows for tailored loan solutions. In recent years, Smava has experienced significant growth, with its brokered loan volume increasing from approximately EUR 2 billion in 2018 to around EUR 2.7 billion in 2019, and further rising to about EUR 900 million in the first quarter of 2020 compared to the same period the previous year. To date, Smava has successfully brokered over EUR 8 billion in loans, underscoring its role as a key player in the online lending market.

XING

Angel Round in 2004
XING Is the social network for business professionals. More than 13 million members worldwide – over 6.5 million of whom are based in german-speaking countries – use xing to boost their business, job, and career. Xing is a platform where professionals from all kinds of different industries can meet up, find jobs, colleagues, new assignments, cooperation partners, experts and generate business ideas. Members can meet and exchange views in over 50,000 specialist groups, while also getting together at networking events. The platform is operated by xing ag, which was founded in hamburg, germany, in 2003, has been publicly listed since 2006, and listed on the tecdax since september 2011. In december 2010, xing acquired amiando ag, a munich-based company and europe’s leading provider of online event management and ticketing. The acquisition of kununu gmbh, the leading platform for employer reviews in german-speaking countries, allows xing to extend its position as the social recruiting market leader.

Ampere AG

Acquisition in 2003
Ampere AG specializes in electric power and gas distribution services, primarily catering to small and medium-sized enterprises, including clinics, offices, workshops, and production facilities. The company focuses on delivering electricity from the transmission system to its commercial and industrial clients, aiming to help them reduce their electricity and gas consumption costs. Through its services, Ampere AG strives to provide efficient energy solutions that support the operational needs of various sectors within the German market.

Amapur

Venture Round in 2003
Amapur is a company based in Germany that specializes in sustainable weight reduction and nutrition programs. It emphasizes a holistic approach to health, rejecting fad diets, extreme measures, and appetite-suppressing medications. Amapur aims to enhance customers' vitality and overall well-being through healthy lifestyle changes rather than temporary fixes. In addition to its diet products, the company offers a range of nutritional supplements, including vitamins, minerals, and fiber, ensuring a comprehensive support system for clients. Amapur also provides access to dieticians, reinforcing its commitment to guiding customers through their weight loss journey and beyond, promoting lasting health and vitality.

Sarah Wiener GmbH

Funding Round in 2003
Sarah Wiener has been synonymous with enjoyment since 1990: good food made from high-quality, seasonal and regional ingredients - be it in the Holzofen bakery Wiener Brot or with your own BIO products in the retail trade.

Aperto

Funding Round in 1999
Aperto AG is a digital agency based in Berlin, with additional offices in Basel, Dubai, and Beijing. Established in 1995, the company specializes in creating websites and providing multimedia services across various sectors, including financial services, industrial enterprises, and public institutions. Aperto emphasizes high-quality service delivery, maintaining ISO 9001 certification since 1999. The agency is recognized for its customer-oriented technological solutions and commitment to usability, including compliance with accessibility standards. As a leader in barrier-free Internet solutions in Germany, Aperto has garnered multiple awards for its efforts in this domain. The agency prioritizes customer satisfaction, evidenced by its long-standing relationships with clients, including its first customer, the Free State of Saxony. Independent rankings consistently place Aperto among the top agencies for client satisfaction, reflecting its dedication to effective digital marketing and communication services that bridge technology, strategy, and creativity.

myToys.de

Acquisition in 1999
myToys.de GmbH is an e-commerce platform based in Berlin, Germany, that specializes in selling a wide range of toys and children’s fashion products. Established in 1999, the company offers various items, including building blocks, baby toys, wooden toys, games, puzzles, dolls, and arts and crafts supplies. Additionally, myToys.de provides children's fashion items, play cars, footmuffs, and early essentials for babies, catering to diverse needs and preferences. As a subsidiary of Otto (GmbH & Co KG), myToys.de focuses on delivering quality products for children through its online retail operations.

Publicis Pixelpark

Venture Round in 1999
Publicis pixels park is a trademark of Pixelpark AG and developed in eight locations creative and value-added communication and e-business solutions.

myToys.de

Venture Round in 1999
myToys.de GmbH is an e-commerce platform based in Berlin, Germany, that specializes in selling a wide range of toys and children’s fashion products. Established in 1999, the company offers various items, including building blocks, baby toys, wooden toys, games, puzzles, dolls, and arts and crafts supplies. Additionally, myToys.de provides children's fashion items, play cars, footmuffs, and early essentials for babies, catering to diverse needs and preferences. As a subsidiary of Otto (GmbH & Co KG), myToys.de focuses on delivering quality products for children through its online retail operations.
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