Relevant24
Acquisition in 2014
Relevant24, also known as Tauntr, Inc., is a Boston-based company established in 2009 that specializes in online services for the sports industry. It offers a range of sports-related video content, including daily news roundups, alongside casual games and applications for mobile and social media. In addition to its content offerings, Relevant24 is actively involved in digital advertising, focusing on the development of branded content for its clients. Through its diverse services, the company aims to engage sports fans and enhance their digital experience.
[RUN](www.rundsp.com) is the leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN's cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products.
Established in 2010, RUN is a NY-based company. For more information, visit our website or follow us on Twitter @RUN_dsp.
**RUN DSP**
RUN’s industry-leading programmatic buying technologies serve ads to connected devices around the globe. RUN works across both RTB exchanges and premium inventory sources, and empowers both self-serve and managed service capabilities.
RUN applies a combination of its Mobile Signature solution with machine learning, data science, cross-platform attribution and more for best-in-class ad targeting and real-time analytics.
Mobile Signature is a proprietary solution developed by RUN enabling complete conversion tracking across all platforms and operating systems, mobile retargeting, device recognition, cookieless audience targeting, and more.
Using RUN Analytics, RUN backs its targeting and delivery with real-time data to ensure the right audience gets the right ad at exactly the right time.
**RUN Desk**
RUN’s open source, agile, client-focused approach enables the company to see beyond it’s own in-house technologies to incorporate best-in-class vertical solutions from around the world.
RUN Desk combines programmatic buying technologies across mobile, video, and desktop display, with an in-house team of analytic and strategic buying and planning experts.
Because the data is truly transparent, planners can be certain that they're getting their message in front of the right audience, within the right environment, in real time.
RUN’s independent status affords the necessary flexibility to empower clients with customized technology, tailored to their needs.
**RUN Analytics**
The campaign data clients receive is up-to-the-second — not minutes, hours or days old. RUN’s analytics are transparent, in-depth, lightning fast and can be visualized, graphed and downloaded in a variety of ways.
RUN Analytics is customizable to clients’ data needs and connects seamlessly to RUN’s RTB engine, ensuring that all campaign data is actionable in real time.
Lighthouse Digital
Acquisition in 2014
Lighthouse Digital is a media agency that specializes in online marketing mix.
SMG Convonix
Acquisition in 2013
SMG Convonix is a digital consulting firm with a workforce of approximately 200 employees, specializing in a comprehensive range of internet marketing services. The company supports businesses in India and internationally by developing and executing digital strategies that include search engine optimization, search engine marketing, social media marketing, online reputation management, web analytics, and conversion rate optimization. Originally established as the first dedicated SEO company in India, Convonix has since expanded its offerings to provide a full suite of digital advertising solutions. Its diverse clientele includes both Fortune 100 companies and small to medium enterprises across various markets, including India, the USA, and Europe.
MRY is a prominent creative and technology agency founded in 2002, recognized for transforming brands into remarkable entities. Headquartered in New York, with additional offices in Atlanta, Los Angeles, San Francisco, London, and Singapore, MRY specializes in leveraging strategic analytic intelligence to produce compelling content that resonates with audiences and drives engagement. Originally established as a social media and youth marketing agency, MRY has evolved through its merger with LBi US, expanding its capabilities to include a comprehensive range of online marketing services such as creative design, broadcast production, and communication strategy. The agency has collaborated with major global brands, including Coca-Cola, Visa, AT&T, and Johnson & Johnson. MRY has received numerous accolades, including recognition as 'Social Media Agency of the Year' by Mashable and being named one of the 'Most Innovative Companies in Advertising and Marketing' by Fast Company.