Admitad

Admitad is a global affiliate network founded in 2009 that connects advertisers and publishers, enabling them to collaborate effectively within a comprehensive ecosystem. The company offers tools that allow publishers to earn commissions by promoting affiliate program ads on their websites, rewarding them when users complete target actions such as purchases or sign-ups. Advertisers benefit by reaching targeted audiences and paying only for completed actions. Admitad operates across various sectors, including e-commerce, travel, and finance, and has facilitated significant sales for its advertisers, amounting to billions in recent years. With a presence in multiple international markets, Admitad enhances opportunities for cross-border trade. Headquartered in Moscow, Russia, the company has expanded its operations to seven countries and employs over 650 people.

Alexander Bachmann

CEO and Founder

19 past transactions

White Label

Corporate Round in 2022
White Label is a coupon window service for online publications. White Label provides promo-code displays that the platform offers gives media resources an additional channel for monetizing the audience, and partner brands open up access to native sales attraction from the sites of leading media.

Pampadu

Acquisition in 2021
Pampadu is an IT company that operates an online insurance marketplace designed to assist small and medium businesses in selling insurance products. The platform offers various tools for webmasters, facilitates online purchase agreements, and supports the establishment of agent networks. Additionally, Pampadu provides payment channels to streamline transactions, thereby enabling users to generate income through the sale of insurance policies. Through its innovative approach, the company aims to enhance the accessibility and efficiency of insurance services for businesses in the digital space.

CheckScan

Acquisition in 2021
CheckScan is an online shopping platform that facilitates cashback programs for fast-moving consumer goods (FMCG). With a user base of 1 million, the platform features a mobile application that enables users to store receipts, access their purchase history, and locate nearby stores. Additionally, CheckScan allows users to scan QR codes on bills, making it easier to track expenses and compare prices for various products. The company's focus is on enhancing the shopping experience by providing users with tools to save money on their purchases.

Tapfiliate

Acquisition in 2021
Tapfiliate is a SaaS-based platform that specializes in affiliate tracking software, allowing advertisers to independently manage their affiliate programs. The company provides tools for creating, tracking, and scaling affiliate marketing initiatives, which are essential for e-commerce businesses, online services, and SaaS providers. Tapfiliate offers seamless integration with websites, enabling automated recruitment of referral partners and customizable commission structures. This functionality empowers businesses to optimize their marketing efforts and achieve sustainable growth through effective affiliate marketing strategies.

RevGlue

Angel Round in 2021
RevGlue is a developer of a software-as-a-service (SaaS) platform that simplifies affiliate marketing for affiliates and online publishers. The company offers a suite of tools that enable users to create affiliate websites using WordPress plugins and structured content. This platform is designed to support social media influencers, mobile app developers, and bloggers in monetizing their online presence, including social media followers, blogs, and mobile applications. By providing free website setup tools and customized content, RevGlue empowers its users to effectively engage in affiliate marketing, facilitating revenue generation across various digital platforms.

Pampadu

Series A in 2020
Pampadu is an IT company that operates an online insurance marketplace designed to assist small and medium businesses in selling insurance products. The platform offers various tools for webmasters, facilitates online purchase agreements, and supports the establishment of agent networks. Additionally, Pampadu provides payment channels to streamline transactions, thereby enabling users to generate income through the sale of insurance policies. Through its innovative approach, the company aims to enhance the accessibility and efficiency of insurance services for businesses in the digital space.

StreamHERO

Pre Seed Round in 2020
StreamHERO is a developer of a live stream advertising platform that automates the integration of advertisements into live broadcasts. The company utilizes computer vision and algorithms to seamlessly incorporate non-intrusive banner ads into video streams and position call-to-action links within chat interfaces. This innovative approach allows streamers to monetize their content effectively while providing brands with efficient access to global live streaming audiences. By enhancing the advertising experience without disrupting the viewer's engagement, StreamHERO facilitates a mutually beneficial relationship between content creators and advertisers.

LetyShops

Venture Round in 2020
Letyshops gives users an easy way to save money when they shop online and helps partners to sell more, earn client’s loyalty and acquire new ones. Operating in 10 regions and having 20 million users worldwide, the company is one of the fastest-growing Rewards Apps in the world.

Mooovie

Pre Seed Round in 2020
Mooovie uses the templates to create sales-related promotional movies for websites or social networks. Rectangular, square, and story video templates are among the available template types.

Sizolution

Seed Round in 2019
Sizolution is a technology company specializing in personalized size and fit assistance for the fashion industry. It offers a platform featuring 3D body scanning and AI-driven personalization tools, enabling fashion retailers to enhance customer experience, increase sales, and minimize return rates by providing tailored product recommendations based on individual customers' measurements and preferences.

AdGoal

Acquisition in 2019
Adgoal GmbH, based in Heilbronn, Germany, operates as a meta-affiliate network that aggregates over 7,000 partner programs from 15 different affiliate networks onto a single platform. This innovative approach simplifies the process for publishers by eliminating the need for individual registrations with each affiliate network or partner program, allowing immediate access to a wide range of affiliate options. Adgoal's offerings include a suite of traffic monetization tools, such as Smartlink, smart social, universal search, and API tools, which help users optimize their monetization strategies while focusing on content creation. The platform supports all major German affiliate networks, enhancing its value for participating publishers.

Aplaut

Seed Round in 2019
Aplaut is a company that specializes in enhancing customer relationships for brands, retailers, and e-commerce businesses through its SaaS-based social commerce and feedback platform. The platform employs customer-generated content (CGC) mechanics to facilitate effective communication among brands, retailers, and consumers. By focusing on customer experience management, Aplaut enables businesses to engage more effectively with their customers, improve search engine optimization, and ultimately drive sales growth.

Shoppilot

Seed Round in 2019
Shoppilot.ru is a SaaS based social commerce and feedback platform for ecommerce businesses. Our intelligent tools allow to leverage product-related UGC content on ecommerce websites and therefore increase organic traffic, conversions and average order value. Social sharing functions extend the viral reach to potential customers in the world's most engaged social media audience. An unique moderation process enables online-shops proactive engagement with buyers to avoid reputational damages.

Blinger.io

Seed Round in 2019
Blinger LLC is a technology company that provides an omnichannel software solution allowing businesses to communicate with customers across various messaging platforms, including WhatsApp, Telegram, Facebook, and VK Dialogs. Founded in 2016 by Evgeny Besschastnov and Vitaly Michailouski, the company initially operated from Minsk, Belarus, before relocating to Limassol, Cyprus, in 2018. Blinger's offerings include customer support, sales messaging, and service messages, tailored primarily for medium and enterprise businesses in Europe, the CIS, and the MENA regions. The software features a single application programming interface (API) that integrates with helpdesks, facilitating seamless communication through live chat, email, and multiple social networks, while also enabling businesses to assess the quality of their customer service.

Salery

Seed Round in 2018
Salery is an online platform based in Moscow, Russia, that facilitates the discovery and purchase of a wide range of consumer goods. The platform offers users access to sales on products such as shoes, clothing, baby items, electronics, appliances, tools, cosmetics, pet supplies, and furniture. By aggregating various sales, Salery aims to streamline the shopping experience for men, women, and families.

Sarafan Technology

Series A in 2018
Sarafan Technology specializes in the development of Sarafan.AI, an advanced artificial intelligence system that enables real-time object recognition in video content, as well as similarity-based searches and text generation. The company's flagship product is a virtual search assistant that enhances video content by providing contextual information and shoppable features. This assistant analyzes on-screen events to answer user inquiries about people, products, and movie details, thereby enriching the viewing experience and distinguishing its offerings from competitors. Additionally, Sarafan Technology offers video recognition tools designed for various businesses, facilitating the recognition of new object categories within a short timeframe. These tools contribute to improved operational efficiency, loss prevention, and labor security, ultimately delivering significant cost savings and enhanced advertising effectiveness.

Epicstars

Seed Round in 2017
Epicstars is an influencer marketing platform based in Moscow, Russia, that facilitates online advertising through social network bloggers. The platform connects advertisers with bloggers, allowing businesses to purchase advertising space from influencers who can promote these ads across their social media channels. By leveraging this model, Epicstars helps companies drive traffic, enhance brand awareness, and effectively engage with their target audiences.

Meds.ru

Seed Round in 2017
Meds.ru, LLC is an online platform based in Moscow, Russia, that serves the healthcare industry by providing a comprehensive resource for private clinics and diagnostic centers. Founded in 2016, the company facilitates the registration of these medical facilities and allows patients to schedule appointments with doctors. Meds.ru offers valuable information about the services provided by various clinics, along with an alphabetical index to help users easily locate specific medical services. Patient inquiries are effectively managed through multiple channels, including phone, email, and online applications, ensuring accessible communication and support for users seeking healthcare solutions.

LetyShops

Seed Round in 2016
Letyshops gives users an easy way to save money when they shop online and helps partners to sell more, earn client’s loyalty and acquire new ones. Operating in 10 regions and having 20 million users worldwide, the company is one of the fastest-growing Rewards Apps in the world.
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