Admitad
Admitad is a global affiliate network founded in 2009 that connects advertisers and publishers, enabling them to collaborate effectively within a comprehensive ecosystem. The company offers tools that allow publishers to earn commissions by promoting affiliate program ads on their websites, rewarding them when users complete target actions such as purchases or sign-ups. Advertisers benefit by reaching targeted audiences and paying only for completed actions. Admitad operates across various sectors, including e-commerce, travel, and finance, and has facilitated significant sales for its advertisers, amounting to billions in recent years. With a presence in multiple international markets, Admitad enhances opportunities for cross-border trade. Headquartered in Moscow, Russia, the company has expanded its operations to seven countries and employs over 650 people.
19 past transactions
White Label
Corporate Round in 2022
White Label is a coupon window service for online publications. White Label provides promo-code displays that the platform offers gives media resources an additional channel for monetizing the audience, and partner brands open up access to native sales attraction from the sites of leading media.
Pampadu
Acquisition in 2021
Pampadu is an IT company that operates an online insurance marketplace designed to assist small and medium businesses in selling insurance products. The platform offers various tools for webmasters, facilitates online purchase agreements, and supports the establishment of agent networks. Additionally, Pampadu provides payment channels to streamline transactions, thereby enabling users to generate income through the sale of insurance policies. Through its innovative approach, the company aims to enhance the accessibility and efficiency of insurance services for businesses in the digital space.
CheckScan
Acquisition in 2021
CheckScan is an online shopping platform that facilitates cashback programs for fast-moving consumer goods (FMCG). With a user base of 1 million, the platform features a mobile application that enables users to store receipts, access their purchase history, and locate nearby stores. Additionally, CheckScan allows users to scan QR codes on bills, making it easier to track expenses and compare prices for various products. The company's focus is on enhancing the shopping experience by providing users with tools to save money on their purchases.
Tapfiliate
Acquisition in 2021
Tapfiliate is a SaaS-based platform that specializes in affiliate tracking software, allowing advertisers to independently manage their affiliate programs. The company provides tools for creating, tracking, and scaling affiliate marketing initiatives, which are essential for e-commerce businesses, online services, and SaaS providers. Tapfiliate offers seamless integration with websites, enabling automated recruitment of referral partners and customizable commission structures. This functionality empowers businesses to optimize their marketing efforts and achieve sustainable growth through effective affiliate marketing strategies.
RevGlue
Angel Round in 2021
RevGlue is a SaaS-based traffic monetization platform that provides tools for affiliates and online publishers to create and monetize affiliate websites. The platform offers WordPress plugins, structured content, and free setup tools to help social media influencers, mobile app developers, and bloggers build new affiliate sites and monetize their web, social, and mobile channels through the affiliate marketing model. Publisher tools support monetization across followers, blogs, apps, and websites, enabling users to generate revenue from their online audiences with minimal setup.
Pampadu
Series A in 2020
Pampadu is an IT company that operates an online insurance marketplace designed to assist small and medium businesses in selling insurance products. The platform offers various tools for webmasters, facilitates online purchase agreements, and supports the establishment of agent networks. Additionally, Pampadu provides payment channels to streamline transactions, thereby enabling users to generate income through the sale of insurance policies. Through its innovative approach, the company aims to enhance the accessibility and efficiency of insurance services for businesses in the digital space.
StreamHERO
Pre Seed Round in 2020
StreamHERO is a developer of a live stream advertising platform that automates the integration of advertisements into live broadcasts. The company utilizes computer vision and algorithms to seamlessly incorporate non-intrusive banner ads into video streams and position call-to-action links within chat interfaces. This innovative approach allows streamers to monetize their content effectively while providing brands with efficient access to global live streaming audiences. By enhancing the advertising experience without disrupting the viewer's engagement, StreamHERO facilitates a mutually beneficial relationship between content creators and advertisers.
LetyShops
Venture Round in 2020
Letyshops gives users an easy way to save money when they shop online and helps partners to sell more, earn client’s loyalty and acquire new ones.
Operating in 10 regions and having 20 million users worldwide, the company is one of the fastest-growing Rewards Apps in the world.
Mooovie
Pre Seed Round in 2020
Mooovie uses the templates to create sales-related promotional movies for websites or social networks. Rectangular, square, and story video templates are among the available template types.
Sizolution
Seed Round in 2019
Sizolution is an AI-driven fashion platform focused on personalized size and fit for retailers. It offers 3D body scanning and AI-enabled personalization tools to provide customized sizing guidance and product experiences, helping fashion stores boost sales and reduce returns by delivering a more accurate and satisfying customer experience.
AdGoal
Acquisition in 2019
Adgoal GmbH, based in Heilbronn, Germany, operates as a meta-affiliate network that aggregates over 7,000 partner programs from 15 different affiliate networks onto a single platform. This innovative approach simplifies the process for publishers by eliminating the need for individual registrations with each affiliate network or partner program, allowing immediate access to a wide range of affiliate options. Adgoal's offerings include a suite of traffic monetization tools, such as Smartlink, smart social, universal search, and API tools, which help users optimize their monetization strategies while focusing on content creation. The platform supports all major German affiliate networks, enhancing its value for participating publishers.
Aplaut
Seed Round in 2019
Aplaut is a company that specializes in enhancing customer relationships for brands, retailers, and e-commerce businesses through its SaaS-based social commerce and feedback platform. The platform employs customer-generated content (CGC) mechanics to facilitate effective communication among brands, retailers, and consumers. By focusing on customer experience management, Aplaut enables businesses to engage more effectively with their customers, improve search engine optimization, and ultimately drive sales growth.
Shoppilot
Seed Round in 2019
Shoppilot.ru is a SaaS based social commerce and feedback platform for ecommerce businesses.
Our intelligent tools allow to leverage product-related UGC content on ecommerce websites and therefore increase organic traffic, conversions and average order value. Social sharing functions extend the viral reach to potential customers in the world's most engaged social media audience.
An unique moderation process enables online-shops proactive engagement with buyers to avoid reputational damages.
Blinger
Seed Round in 2019
Founded in 2016, Blinger is a SaaS company that enables businesses to communicate with customers across various messaging platforms and social networks via live chat and email. Serving primarily medium and enterprise clients in Europe, CIS, and MENA regions, Blinger's omnichannel solution integrates messengers like WhatsApp, Telegram, Facebook, VK Dialogs, email, and live chat through a single API.
Salery
Seed Round in 2018
Salery is an online platform based in Moscow, Russia, that facilitates the discovery and purchase of a wide range of consumer goods. The platform offers users access to sales on products such as shoes, clothing, baby items, electronics, appliances, tools, cosmetics, pet supplies, and furniture. By aggregating various sales, Salery aims to streamline the shopping experience for men, women, and families.
Sarafan Technology
Series A in 2018
Sarafan Technology develops AI-driven video recognition tools. Their core product, Sarafan.AI, enables real-time object recognition in videos, similarity search, and text generation. The company offers a Virtual Search Assistant that enhances video content with contextual information and shoppable functionality, reducing subscription cancellations. Additionally, they provide customizable video recognition tools for various industries, improving production efficiency and loss prevention.
Epicstars
Seed Round in 2017
Epicstars operates a web-based platform facilitating online advertising services through social network bloggers. Headquartered in Moscow, Russia, the company connects advertisers with influencers to drive traffic, increase brand awareness, and enhance audience impact.
Meds.ru
Seed Round in 2017
Meds.ru, LLC is an online platform based in Moscow, Russia, that serves the healthcare industry by providing a comprehensive resource for private clinics and diagnostic centers. Founded in 2016, the company facilitates the registration of these medical facilities and allows patients to schedule appointments with doctors. Meds.ru offers valuable information about the services provided by various clinics, along with an alphabetical index to help users easily locate specific medical services. Patient inquiries are effectively managed through multiple channels, including phone, email, and online applications, ensuring accessible communication and support for users seeking healthcare solutions.
LetyShops
Seed Round in 2016
Letyshops gives users an easy way to save money when they shop online and helps partners to sell more, earn client’s loyalty and acquire new ones.
Operating in 10 regions and having 20 million users worldwide, the company is one of the fastest-growing Rewards Apps in the world.
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