Miaozhen Systems

Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.