FitLab

FitLab Inc. is a digital lifestyle company based in Los Angeles, California, specializing in personalized fitness and wellness solutions. It offers a web-based platform that provides tailored workout programs, nutrition guidance, and wellness resources, taking into account individual factors such as body type, time availability, and lifestyle preferences. The company's services include diet and weight management tools, progress tracking, and access to various fitness channels that highlight specific exercises and areas of interest. Additionally, FitLab offers nutrition and diet supplements through its online store. By integrating in-person training experiences with connected at-home options and mass-participation events, FitLab aims to create a comprehensive fitness ecosystem that allows members to engage in their fitness journey anytime and anywhere.

Brian Kirkbride

Managing Partner

Brent Leffel

Owner

5 past transactions

Y7 Studio

Acquisition in 2025
Y7 Studio operates a chain of yoga studios, specializing in intense, candlelit sessions set to music. Their classes combine physical exertion, heat, and strength training with deep breathing and meditation, all in a mirror-free environment led by professional instructors. The studio aims to provide a unique, immersive yoga experience that caters to both physical and mental well-being.

RPM Training

Series A in 2021
RPM Training Co. is an active lifestyle brand established in 2012 and headquartered in Campbell, California. The company specializes in designing and manufacturing apparel and outdoor sports products aimed at athletes and adventurers. Its product offerings include premium functional fitness gear, lifestyle apparel, activewear, and functional swimwear, all crafted by hand at their Northern California headquarters. RPM Training also provides fitness video streaming and retails products online, promoting a philosophy centered on purposeful and functional training as the foundation for a full and adventurous life. The brand's commitment to athlete comfort and safety is reflected in its diverse range of products, which includes gym equipment, clothing, and accessories.

Momentous

Series A in 2019
Momentous is a nutritional supplement company specializing in performance products. Founded in 2016 by Matt Wan and Rob Dyrdek, the company offers innovative supplements designed by sports experts, using high-quality ingredients, free from fillers, certified safe, and gluten-free.

Freeletics

Series A in 2018
Freeletics is a digital fitness company that offers AI-powered fitness and mindset coaching through a mobile and web application. The platform provides personalized training programs, nutrition coaching, and workouts aimed at improving physical fitness and mental strength, with guidance designed to be accessible without equipment or gym access. Founded in 2013 and headquartered in Munich, Germany, Freeletics seeks to help individuals unleash their physical potential and confidence by delivering real-time health and lifestyle coaching.

Freeletics

Venture Round in 2018
Freeletics is a digital fitness company that offers AI-powered fitness and mindset coaching through a mobile and web application. The platform provides personalized training programs, nutrition coaching, and workouts aimed at improving physical fitness and mental strength, with guidance designed to be accessible without equipment or gym access. Founded in 2013 and headquartered in Munich, Germany, Freeletics seeks to help individuals unleash their physical potential and confidence by delivering real-time health and lifestyle coaching.
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