FitLab

FitLab Inc. is a digital lifestyle company based in Los Angeles, California, specializing in personalized fitness and wellness solutions. It offers a web-based platform that provides tailored workout programs, nutrition guidance, and wellness resources, taking into account individual factors such as body type, time availability, and lifestyle preferences. The company's services include diet and weight management tools, progress tracking, and access to various fitness channels that highlight specific exercises and areas of interest. Additionally, FitLab offers nutrition and diet supplements through its online store. By integrating in-person training experiences with connected at-home options and mass-participation events, FitLab aims to create a comprehensive fitness ecosystem that allows members to engage in their fitness journey anytime and anywhere.

Brian Kirkbride

Managing Partner

Mike Melby

Co-Founder, Board Member, Managing Partner and Co-CEO

5 past transactions

Y7 Studio

Acquisition in 2025
Y7 Studio is sweat dripping, beat bumping, candlelit yoga.

RPM Training

Series A in 2021
RPM Training Co., founded in 2012 and based in Campbell, California, is an active lifestyle brand that specializes in designing and manufacturing apparel and outdoor sports products tailored for athletes and adventurers. The company offers a diverse range of items, including premium functional fitness gear, lifestyle apparel, activewear, and functional swimwear, all crafted by hand at its Northern California headquarters. RPM Training also streams fitness videos and retails its products online, aiming to enhance comfort and safety for athletes. The brand's ethos, encapsulated in its tagline "Grounded by Purpose," emphasizes the importance of legitimate and functional training as a foundation for a fulfilling and adventurous life.

Momentous

Series A in 2019
Momentous is a nutritional supplement company based in Palo Alto, California, founded in 2016 by Matt Wan and Rob Dyrdek. The company specializes in performance products tailored for athletes, utilizing insights from experts in professional sports leagues such as the NFL, NBA, and NHL. Momentous emphasizes the use of high-quality, organic, and gluten-free ingredients in its formulations, ensuring that its supplements are clean, safe, and effective. The product line is designed to enhance athletic performance while providing exceptional taste without the use of fillers.

Freeletics

Series A in 2018
Freeletics GmbH is a digital fitness company headquartered in Munich, Germany, founded in 2013. It specializes in developing a fitness application that provides personalized, AI-driven coaching to enhance both physical fitness and mental strength. The application offers tools for workout routines, nutrition coaching, and health assessments, enabling users to engage in training without the need for equipment or a gym. By focusing on individual goals and promoting elements such as willpower and confidence, Freeletics aims to help users achieve their fullest potential in both fitness and lifestyle.

Freeletics

Venture Round in 2018
Freeletics GmbH is a digital fitness company headquartered in Munich, Germany, founded in 2013. It specializes in developing a fitness application that provides personalized, AI-driven coaching to enhance both physical fitness and mental strength. The application offers tools for workout routines, nutrition coaching, and health assessments, enabling users to engage in training without the need for equipment or a gym. By focusing on individual goals and promoting elements such as willpower and confidence, Freeletics aims to help users achieve their fullest potential in both fitness and lifestyle.
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