Founder Collective

Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Pikkit is a consumer software company based in New York, founded in 2020, that operates within the betting industry. It has developed a social sports betting application that consolidates legal sportsbook accounts, allowing users to manage their bets in one place. The platform enhances the betting experience by enabling users to stay informed about their friends' picks, share bets, and explore upcoming events while tracking the performance of top bettors. This functionality fosters interaction within the betting community and helps users gain insights into their betting strategies.

Flume Health Inc. is a third-party administrator of health plans, established in 2018 and based in New York. The company focuses on making self-insured health plans more affordable and user-friendly. By leveraging advanced payment technology and exceptional customer support, Flume Health enables its members to access healthcare providers at costs 20-40% lower than traditional network rates. Their health plan administration platform features a virtual assistant that addresses healthcare-related inquiries, facilitates private communication with trained care guides, and provides data to identify quality medical care at competitive prices. Additionally, the platform assists users in booking appointments and setting reminders, ensuring that clients can find affordable medical providers tailored to their needs.

Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform automates essential workflows and provides real-time insights, enabling remote collaboration among teams. By leveraging machine learning and predictive analytics, Toolio offers valuable insights and facilitates streamlined merchandising operations, which helps retailers make informed, data-driven decisions regarding their merchandise. Founded by a team of former Walmart professionals, Toolio operates globally with headquarters in New York City and an office in Istanbul. The company is supported by prominent venture capitalists and apparel industry executives, reflecting its commitment to enhancing retail operations.

Vitally, Inc. is a company that specializes in developing an analytics platform tailored for B2B SaaS businesses, focusing on customer engagement and retention. Founded in 2017 and based in New York, Vitally offers tools that integrate customer data to provide a comprehensive view of key metrics essential for enhancing customer experience and minimizing churn. The platform enables companies to track critical product metrics, assess the effectiveness of their post-sales processes, and document customer interactions. Additionally, it facilitates the creation of health scores, notifications, and automation playbooks to streamline customer success efforts. By highlighting potential opportunities and risks in customer engagement, Vitally empowers businesses to make informed decisions that can drive revenue growth.

Kambr Inc., founded in 2019 and based in Amsterdam, New York, provides advisory and software solutions tailored for the airline industry. The company's mission is to assist airlines in optimizing their commercial processes to enhance revenue generation. Kambr's modular revenue management system adopts a comprehensive approach to commercial optimization, allowing airlines to navigate digital transformation challenges effectively. This system incorporates data-driven insights and workflows that enable clients to improve productivity and revenue outcomes. By establishing distinct advisory, media, and solution units, Kambr aims to lead in commercial intelligence and demand management for airlines worldwide.

Clair, Inc. is a fintech company that specializes in providing instant pay access services for hourly workers and gig platforms. Founded in 2019 and based in New York, Clair offers real-time wage access, allowing employees to receive their earnings immediately after completing their shifts, all without incurring fees. The company also delivers digital banking services, including debit cards and account management, to support workers' financial wellness and aid in savings and spending. Clair partners with various employers and workforce management platforms, making its services available to over 10,000 employers. This initiative aims to enhance employee retention and address challenges related to front-line worker shortages while promoting the financial health of the workforce.

Talos Trading is an institutional technology infrastructure provider based in New York, co-founded in 2018 by Anton Katz and Ethan Feldman. The company specializes in offering a comprehensive crypto trading platform that supports the entire trading lifecycle, including price discovery, clearing, and settlement. Talos Trading provides solutions across spot, futures, and foreign exchange markets, leveraging institutional-grade technology to enable clients to stream real-time and request-for-quote prices. Additionally, the platform includes portfolio accounting tools and facilitates efficient settlement processes, connecting various participants within the crypto ecosystem.

Mulberry, established in 2018 and headquartered in New York, specializes in AI-driven extended warranty solutions for e-commerce platforms. It connects insurers, brands, and consumers, offering coverage for a wide range of products, from mattresses to electronics, through its Mulberry platform. The company also provides insurance broker services, helping e-commerce customers access extended warranty plans.

Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Kambr Inc., founded in 2019 and based in Amsterdam, New York, provides advisory and software solutions tailored for the airline industry. The company's mission is to assist airlines in optimizing their commercial processes to enhance revenue generation. Kambr's modular revenue management system adopts a comprehensive approach to commercial optimization, allowing airlines to navigate digital transformation challenges effectively. This system incorporates data-driven insights and workflows that enable clients to improve productivity and revenue outcomes. By establishing distinct advisory, media, and solution units, Kambr aims to lead in commercial intelligence and demand management for airlines worldwide.

Vitally, Inc. is a company that specializes in developing an analytics platform tailored for B2B SaaS businesses, focusing on customer engagement and retention. Founded in 2017 and based in New York, Vitally offers tools that integrate customer data to provide a comprehensive view of key metrics essential for enhancing customer experience and minimizing churn. The platform enables companies to track critical product metrics, assess the effectiveness of their post-sales processes, and document customer interactions. Additionally, it facilitates the creation of health scores, notifications, and automation playbooks to streamline customer success efforts. By highlighting potential opportunities and risks in customer engagement, Vitally empowers businesses to make informed decisions that can drive revenue growth.

Hawthorne Lab Inc. is a New York-based company that specializes in manufacturing personal care products for men, focusing on colognes and other bathroom essentials. Established in 2015, the company utilizes data-driven algorithms and premium quality ingredients to create tailored products that cater to individual preferences and needs. By employing a quick survey, Hawthorne's platform identifies the most suitable items based on users' body chemistry, skin type, and lifestyle. This personalized approach is complemented by a smart subscription model, allowing consumers to conveniently receive their selected products as needed.

Ethyca Inc. specializes in software that automates customer data compliance processes for businesses. Founded in 2018 and based in New York, the company offers solutions for data privacy and risk management, including its cloud-based product, Ethyca Pro. This self-service platform automates essential tasks such as data mapping, data subject request management, and consent management in accordance with the California Consumer Privacy Act. Ethyca's privacy engineering platform is designed to assist developers and privacy teams in integrating compliance features into their systems, thereby reducing operational risks and costs associated with data privacy. By providing a comprehensive data map that tracks the flow of information within an organization, Ethyca helps businesses meet various global privacy regulations effectively.

Flume Health Inc. is a third-party administrator of health plans, established in 2018 and based in New York. The company focuses on making self-insured health plans more affordable and user-friendly. By leveraging advanced payment technology and exceptional customer support, Flume Health enables its members to access healthcare providers at costs 20-40% lower than traditional network rates. Their health plan administration platform features a virtual assistant that addresses healthcare-related inquiries, facilitates private communication with trained care guides, and provides data to identify quality medical care at competitive prices. Additionally, the platform assists users in booking appointments and setting reminders, ensuring that clients can find affordable medical providers tailored to their needs.

Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform automates essential workflows and provides real-time insights, enabling remote collaboration among teams. By leveraging machine learning and predictive analytics, Toolio offers valuable insights and facilitates streamlined merchandising operations, which helps retailers make informed, data-driven decisions regarding their merchandise. Founded by a team of former Walmart professionals, Toolio operates globally with headquarters in New York City and an office in Istanbul. The company is supported by prominent venture capitalists and apparel industry executives, reflecting its commitment to enhancing retail operations.

SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Mulberry, established in 2018 and headquartered in New York, specializes in AI-driven extended warranty solutions for e-commerce platforms. It connects insurers, brands, and consumers, offering coverage for a wide range of products, from mattresses to electronics, through its Mulberry platform. The company also provides insurance broker services, helping e-commerce customers access extended warranty plans.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

CultureIQ, founded in 2013 and based in New York, offers culture management software designed to help companies measure, understand, and enhance their organizational culture. The platform collects ongoing employee feedback through customizable surveys, analyzes responses to track key culture metrics, and provides actionable insights. These tools enable businesses to communicate results effectively, implement culture initiatives, and drive employee engagement and success.

Hawthorne Lab Inc. is a New York-based company that specializes in manufacturing personal care products for men, focusing on colognes and other bathroom essentials. Established in 2015, the company utilizes data-driven algorithms and premium quality ingredients to create tailored products that cater to individual preferences and needs. By employing a quick survey, Hawthorne's platform identifies the most suitable items based on users' body chemistry, skin type, and lifestyle. This personalized approach is complemented by a smart subscription model, allowing consumers to conveniently receive their selected products as needed.

SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

CoverWallet, Inc. is an online platform that simplifies the management of business insurance policies for small and medium-sized enterprises. Established in 2015 and based in New York, the company offers a comprehensive suite of insurance products, including general liability, workers' compensation, commercial property, professional liability, and cyber liability, among others. CoverWallet enables clients to compare rates, access certificates, receive advice, and obtain claims assistance, all through a user-friendly digital wallet. The platform serves a diverse range of industries, including agriculture, construction, healthcare, finance, and technology, providing businesses with the tools they need to understand, purchase, and manage their insurance needs efficiently. CoverWallet operates as a subsidiary of Aon Plc, enhancing its capabilities in the insurance sector.

Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

CoverWallet, Inc. is an online platform that simplifies the management of business insurance policies for small and medium-sized enterprises. Established in 2015 and based in New York, the company offers a comprehensive suite of insurance products, including general liability, workers' compensation, commercial property, professional liability, and cyber liability, among others. CoverWallet enables clients to compare rates, access certificates, receive advice, and obtain claims assistance, all through a user-friendly digital wallet. The platform serves a diverse range of industries, including agriculture, construction, healthcare, finance, and technology, providing businesses with the tools they need to understand, purchase, and manage their insurance needs efficiently. CoverWallet operates as a subsidiary of Aon Plc, enhancing its capabilities in the insurance sector.

CultureIQ, founded in 2013 and based in New York, offers culture management software designed to help companies measure, understand, and enhance their organizational culture. The platform collects ongoing employee feedback through customizable surveys, analyzes responses to track key culture metrics, and provides actionable insights. These tools enable businesses to communicate results effectively, implement culture initiatives, and drive employee engagement and success.

Transfix, Inc. is a trucking brokerage firm based in New York that specializes in connecting shippers with carriers for freight transportation across the United States. Founded in 2010, the company has developed an online freight management platform that utilizes advanced algorithms and business intelligence to enhance supply chain visibility and efficiency. Transfix offers services such as real-time shipment tracking, carrier performance insights, and support tailored to various industries, including retail, food, beverage, and manufacturing. By leveraging its Intelligent Freight Platform, Transfix aims to optimize logistics processes, reduce empty miles, and improve overall supply chain performance for its clients.

Hickory is a New York-based startup that focuses on enhancing employee training retention through a specialized application. The company’s innovative tool is designed for Sales and Customer Service teams, transforming them into knowledgeable brand experts. Utilizing a proprietary algorithm, the application predicts when employees are likely to forget their training and schedules tailored review exercises to reinforce their learning based on individual strengths and weaknesses. This approach not only improves retention but also helps businesses save time and resources that would otherwise be allocated to retraining efforts. As a fast-growing entity backed by Y-Combinator, Hickory aims to redefine training methodologies in the corporate sector.

Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Socure Inc. is a provider of digital identity verification solutions, focusing on real-time identity authentication through its Socure ID+ platform. This predictive analytics platform utilizes artificial intelligence and machine learning to authenticate identities by analyzing a multitude of online and offline data sources, including email, phone numbers, addresses, IP addresses, and social media profiles. Socure's offerings include Aida, an AI-driven bot for validating digital identities, Docv, an omnichannel document verification solution, and Sigma Synthetic Fraud, which tackles synthetic identity fraud. The company addresses the needs of various sectors, including software, consulting, and financial firms, through compliance initiatives such as customer identification programs, know your customer requirements, and anti-money laundering measures. Founded in 2012 and headquartered in New York, Socure has established partnerships with key industry players to enhance its service delivery.

Socure Inc. is a provider of digital identity verification solutions, focusing on real-time identity authentication through its Socure ID+ platform. This predictive analytics platform utilizes artificial intelligence and machine learning to authenticate identities by analyzing a multitude of online and offline data sources, including email, phone numbers, addresses, IP addresses, and social media profiles. Socure's offerings include Aida, an AI-driven bot for validating digital identities, Docv, an omnichannel document verification solution, and Sigma Synthetic Fraud, which tackles synthetic identity fraud. The company addresses the needs of various sectors, including software, consulting, and financial firms, through compliance initiatives such as customer identification programs, know your customer requirements, and anti-money laundering measures. Founded in 2012 and headquartered in New York, Socure has established partnerships with key industry players to enhance its service delivery.

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

Transfix, Inc. is a trucking brokerage firm based in New York that specializes in connecting shippers with carriers for freight transportation across the United States. Founded in 2010, the company has developed an online freight management platform that utilizes advanced algorithms and business intelligence to enhance supply chain visibility and efficiency. Transfix offers services such as real-time shipment tracking, carrier performance insights, and support tailored to various industries, including retail, food, beverage, and manufacturing. By leveraging its Intelligent Freight Platform, Transfix aims to optimize logistics processes, reduce empty miles, and improve overall supply chain performance for its clients.

Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

Bond Street is a startup focused on transforming small business lending through technology, data, and design. Small business owners are the foundation for growth in the economy, and yet today’s banking system has left them behind. It is building a better future where access to financing is simple, transparent, and fair. The company was founded in 2013 and is headquartered in New York, New York.

Contently, established in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow, is a fully remote, female-led technology company headquartered in New York City. It specializes in an end-to-end enterprise content marketing platform that combines advanced technology with expert content strategy and a global creative network. The platform enables businesses to create, distribute, optimize, and manage all corporate content centrally, streamlining approval processes for measurable results. Contently has been recognized as the top enterprise content creation platform by G2 and received Gartner Peer Insights' Customer Choice award.

Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Makr is a design app for next-generation makers: the creative entrepreneur, the DIYer, the next-level home entertainer. Headquartered in Williamsburg, Brooklyn, we’re inspired every day by our local maker community. We developed Makr specifically for iPad to bring DIY to the 21st century, using digital tech to enrich the handmade movement and our shared love of old-fashioned craft. Makr provides sophisticated design tools – exclusive to professional studio use until now – to the local maker’s workshop and DIYer’s home.

Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

YouNow, Inc. is a New York-based company established in 2011 that operates a live social networking platform allowing users to broadcast themselves in real-time to a global audience. Its application enables users to discover talented broadcasters, watch live streams, and engage in video chats. Accessible on iOS, Android, and web platforms, YouNow fosters a community where users can create and interact with diverse content. The company also operates PROPS, a blockchain-based platform that supports a decentralized economy for video applications, allowing users to buy virtual currency while content creators earn revenue through audience engagement. Additional offerings include Rize, which connects broadcasters with engaged viewers, and the WTF game show application, where contestants participate in live game shows through video chat. By blending broadcasting, gaming, and social networking, YouNow empowers individuals to express their creativity and forge meaningful connections.

PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Paddle8, Inc. is an online auction house specializing in fine art and collectibles, established in 2010 and headquartered in New York, with additional offices in Los Angeles. The company offers monthly themed auctions and benefit auctions, focusing on items priced between $1,000 and $100,000, all vetted by expert specialists. Paddle8 aims to enhance the collecting experience by merging the trust and expertise of a traditional auction house with innovative technology and efficient operational solutions. It facilitates individual collectors in selling their works easily through its mobile app, which provides complimentary auction estimates. Paddle8 collaborates with over 350 non-profit organizations globally to host benefit auctions, helping these organizations achieve their fundraising goals. With a registered user base of nearly 800,000, Paddle8 ranks among the top auction houses outside of China, positioning itself as a significant player in the art and luxury collectibles market. The company became a subsidiary of Auctionata AG in 2016, further strengthening its presence in the online auction sector.

flok LTD is a customer engagement and loyalty platform that offers a mobile application for both iOS and Android, enabling consumers to access loyalty plans and rewards from various vendors. The platform serves multiple industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Originally launched in 2011 as a digital punch card app, flok has evolved into a comprehensive customer communication solution that includes features such as chatbots, AI-assisted chat, automated and one-to-one messaging, and proximity campaigns. The company partners with a range of businesses from major retailers to local shops across multiple countries. Based in New York City with additional offices in Tel Aviv, flok was previously known as LoyalBlocks Ltd and has been a subsidiary of Wix.com since 2017.

CompStak, Inc. is a New York-based company that operates an online database focused on commercial lease comparables, providing comprehensive deal information such as tenant names, addresses, rent, square footage, and landlord concessions. Established in 2011, CompStak employs a crowd-sourced model to collect data from brokers, landlords, appraisers, and researchers, facilitating the exchange of lease comps. The platform is utilized by various stakeholders in the real estate sector, including private equity funds, banks, asset managers, real estate investment trusts, and hedge funds, to conduct asset valuations and analyses prior to significant investments. Additionally, institutional owners leverage CompStak's data to compare properties effectively. The company has formed a strategic partnership with Knowledge Cubed to enhance its data offerings.

Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Locality Inc. is an online search engine that provides users with information about nearby businesses and local services, including prices, reviews, hours, and ratings. Utilizing a proprietary crowdsourcing platform, the company collects data from public listings to ensure comprehensive and up-to-date information. Established in 2011 and headquartered in New York, Locality aims to simplify the process of discovering local services, much like how travel search engines streamline flight comparisons. This platform enables consumers to effortlessly find services tailored to their needs, whether searching for a yoga class in a new city or looking for a nearby salon. Locality was previously known as Centzy, Inc. before rebranding in November 2013.

PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Tutorspree is an online platform that provides web-based tutoring services to students across various subjects, including math, science, language, social studies, programming, and English. Established in 2010 and based in New York, the company addresses inefficiencies in the tutoring market by leveraging technology to facilitate the discovery, matching, scheduling, and payment processes within a $7 billion domestic market. With a growing network of over 5,000 active tutors, Tutorspree allows educators, high school teachers, college professors, and other qualified individuals to connect with students seeking assistance. The platform enables tutors to create profiles that showcase their credentials and allows users to rate their experiences, fostering a community focused on effective learning outcomes.

Kitchensurfing, Inc. operates an online marketplace that connects chefs with individuals seeking to enhance their dining experiences at home. Founded in 2012 and based in New York, the platform allows users to hire chefs for various occasions, including home-cooked meals, parties, and cooking lessons. With the goal of redefining the dining experience, Kitchensurfing addresses the challenges of modern households where time constraints often hinder home cooking. It promotes communal dining by offering services like Kitchensurfing Tonight, which provides freshly prepared meals by personal chefs in under 30 minutes for a reasonable price. This service serves as a convenient alternative to takeout, allowing families and couples to enjoy quality meals together. Kitchensurfing offers diverse experiences, from same-day chef bookings to elaborate cocktail parties, while emphasizing the use of sustainable and locally sourced ingredients to create high-quality dishes in the comfort of home. Through its offerings, Kitchensurfing aims to restore the significance of the dinner table in contemporary life.

Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

Kitchensurfing, Inc. operates an online marketplace that connects chefs with individuals seeking to enhance their dining experiences at home. Founded in 2012 and based in New York, the platform allows users to hire chefs for various occasions, including home-cooked meals, parties, and cooking lessons. With the goal of redefining the dining experience, Kitchensurfing addresses the challenges of modern households where time constraints often hinder home cooking. It promotes communal dining by offering services like Kitchensurfing Tonight, which provides freshly prepared meals by personal chefs in under 30 minutes for a reasonable price. This service serves as a convenient alternative to takeout, allowing families and couples to enjoy quality meals together. Kitchensurfing offers diverse experiences, from same-day chef bookings to elaborate cocktail parties, while emphasizing the use of sustainable and locally sourced ingredients to create high-quality dishes in the comfort of home. Through its offerings, Kitchensurfing aims to restore the significance of the dinner table in contemporary life.

Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Paddle8, Inc. is an online auction house specializing in fine art and collectibles, established in 2010 and headquartered in New York, with additional offices in Los Angeles. The company offers monthly themed auctions and benefit auctions, focusing on items priced between $1,000 and $100,000, all vetted by expert specialists. Paddle8 aims to enhance the collecting experience by merging the trust and expertise of a traditional auction house with innovative technology and efficient operational solutions. It facilitates individual collectors in selling their works easily through its mobile app, which provides complimentary auction estimates. Paddle8 collaborates with over 350 non-profit organizations globally to host benefit auctions, helping these organizations achieve their fundraising goals. With a registered user base of nearly 800,000, Paddle8 ranks among the top auction houses outside of China, positioning itself as a significant player in the art and luxury collectibles market. The company became a subsidiary of Auctionata AG in 2016, further strengthening its presence in the online auction sector.

Infinio Systems Inc. specializes in developing software solutions aimed at enhancing storage performance in virtual environments. Founded in 2011 and headquartered in Cambridge, Massachusetts, with an additional office in New York, the company addresses a critical challenge faced by data center administrators: the need for improved storage performance rather than merely increasing hardware capacity. Infinio's software-only solution focuses on optimizing network-attached storage (NAS) performance, allowing businesses to improve their operational efficiency and customer experience without the high costs associated with additional storage hardware. The company is backed by prominent venture capital firms, which underscores its potential in the market.

Tutorspree is an online platform that provides web-based tutoring services to students across various subjects, including math, science, language, social studies, programming, and English. Established in 2010 and based in New York, the company addresses inefficiencies in the tutoring market by leveraging technology to facilitate the discovery, matching, scheduling, and payment processes within a $7 billion domestic market. With a growing network of over 5,000 active tutors, Tutorspree allows educators, high school teachers, college professors, and other qualified individuals to connect with students seeking assistance. The platform enables tutors to create profiles that showcase their credentials and allows users to rate their experiences, fostering a community focused on effective learning outcomes.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Contently, established in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow, is a fully remote, female-led technology company headquartered in New York City. It specializes in an end-to-end enterprise content marketing platform that combines advanced technology with expert content strategy and a global creative network. The platform enables businesses to create, distribute, optimize, and manage all corporate content centrally, streamlining approval processes for measurable results. Contently has been recognized as the top enterprise content creation platform by G2 and received Gartner Peer Insights' Customer Choice award.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the Lucktastic app. As of 2019, Jump Ramp operates as a subsidiary of MobilityWare, Inc.

Skillshare, Inc. is an online learning community that was founded in 2010 and is headquartered in New York, New York. The platform offers a diverse array of classes in various fields such as illustration, design, photography, video, and business. It provides practitioners the opportunity to take online courses, watch instructional videos, engage in projects and workshops, and even teach their own classes. By facilitating a creative space for individuals to learn and improve their skills, Skillshare enables members to explore new interests and enhance their expertise in multiple domains, from culinary arts to technology and entrepreneurship.

Extension Entertainment operates a browser extension for Chrome that transforms the web into a personalized music library for users. Founded in March 2010 in New York City, the platform enables users to discover and collect MP3 files encountered while browsing. It also allows users to create profiles, facilitating the sharing of their favorite music with friends and the broader community. By streamlining the music discovery process, Extension Entertainment enhances the experience of finding and sharing music online.

GroupMe Inc. is a New York-based company that develops and operates a group messaging application designed to facilitate communication among users, including those without smartphones. Launched in 2010, the platform allows users to easily connect with friends, family, and coworkers through push notifications or SMS. GroupMe's services include group messaging, conference calling, and location and photo sharing, enabling seamless interaction within social networks. Since its inception, the company has experienced significant growth, processing billions of messages and expanding its team to 25 employees. Acquired by Skype Global, GroupMe operates with a degree of autonomy, maintaining an entrepreneurial culture while aiming to become a primary communications provider for a large user base.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

ADstruc, Inc. is a technology provider specializing in the outdoor advertising industry. Founded in 2010 and based in New York, the company offers a comprehensive workflow management software named Drive, which automates the media planning and buying processes for agencies and advertisers. This software allows users to efficiently send multi-market requests for proposals related to various advertising formats, including wallscapes, digital network spots, and public transit advertising. Additionally, ADstruc has a managed services division, known as Project X, which focuses on planning and executing outdoor advertising campaigns. Project X utilizes data-driven insights to enhance audience engagement and brand awareness for its clients.

HowAboutWe, launched in April 2010 and based in DUMBO, New York, is an online platform designed to facilitate genuine romantic connections. The company offers four main products: HowAboutWe Dating, HowAboutWe for Couples, HowAboutWe Media, and You&Me. Its services focus on helping individuals find partners who share similar interests and passions, thereby enhancing their dating experiences. By providing tailored solutions for both singles and couples, HowAboutWe aims to foster lasting relationships and promote a deeper understanding of love and companionship.

Milewise is a travel planning company that provides a search engine service for frequent travelers which shows various ways to pay for flights using cash, airline miles, and hotel and credit card points. The search engine also tracks reward program balances and combines them with user’s travel and redemption preferences to recommend the best way to pay. Milewise was incorporated in 2010 and is based in New York, United States. As of May 9, 2013, it was acquired by [Yahoo! Inc](http://www.crunchbase.com/organization/yahoo).

20x200 is a New York City-based e-commerce platform that aims to make art collecting accessible to design-minded consumers. The site offers a curated collection of affordable, limited-edition, exhibition-quality prints, each accompanied by an artist-signed certificate of authenticity. Collaborating with a diverse range of artists, from emerging talents to established figures, the platform introduces new exclusive editions weekly, with prices ranging from $24 to $10,000. By focusing on limited-edition prints that utilize archival pigment inks on cotton rag paper, 20x200 enables art enthusiasts to acquire unique, museum-quality works at accessible price points.

Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

BillGuard, Inc. is a personal finance company that developed a security mobile application designed to help users manage and protect their finances. The app, available on both iOS and Android platforms, allows users to track their spending and monitor their credit for fraudulent activities. It offers features such as identity theft protection, which includes alerts for card and bank fraud, black market surveillance, and data breach notifications. Additionally, the app provides detailed spend analytics, access to credit scores, and transaction mapping. Founded in 2009 and based in New York, BillGuard utilizes a combination of crowdsourced user feedback and data from various sources to enhance its services. The company was previously known as CrowdSpot and was acquired by Prosper Marketplace in October 2015.

Fluidinfo Inc. is a company that focuses on transforming how organizations manage and interact with data. Founded in 2007 and based in New York, Fluidinfo offers a cloud-based platform that integrates metadata from various sources, including internal databases and public web platforms, into a unified system. This platform employs a tag-based schema and a specialized query language, enabling users to collaboratively manage both public and private data. Fluidinfo allows organizations to create a writable social object for each item, fostering innovation and discovery by enabling users to share, personalize, and control their information dynamically. The technology promotes cooperation, making it easier to develop applications that can adapt and enhance over time while ensuring users maintain control over their data. The company has received funding from notable angel and institutional investors, further supporting its mission to make data social within organizations.

Extension Entertainment operates a browser extension for Chrome that transforms the web into a personalized music library for users. Founded in March 2010 in New York City, the platform enables users to discover and collect MP3 files encountered while browsing. It also allows users to create profiles, facilitating the sharing of their favorite music with friends and the broader community. By streamlining the music discovery process, Extension Entertainment enhances the experience of finding and sharing music online.

BuzzFeed, Inc. is a tech-driven media company that specializes in delivering breaking news, original reporting, and entertainment content across various digital platforms. Founded in 2006 and headquartered in New York, BuzzFeed engages a global audience with its diverse offerings, which include articles, quizzes, videos, and lifestyle content through well-known brands such as Tasty. The company also emphasizes investigative journalism through BuzzFeed News and produces original content for multiple formats via BuzzFeed Studios. Additionally, BuzzFeed Commerce focuses on social commerce products, licensing, and strategic partnerships. With a reach of over 200 million users, BuzzFeed aims to create shareable content that resonates across the social web.

Datalot Inc. specializes in mobile and web marketing technology solutions tailored for the insurance industry. Established in 2008 and headquartered in Brooklyn, New York, the company has developed a pay-per-call advertising marketplace that transforms online traffic into live phone interactions. This platform connects insurance carriers and agents with transaction-ready consumers, facilitating the direct transfer of qualified leads into their sales processes. Datalot’s offerings include customized marketing campaigns, professional consumer triage, analytics-driven routing, and tools for agent management and regulatory compliance. By optimizing active campaigns, Datalot effectively helps clients achieve customer acquisition and lifetime value targets.

Betaworks, established in 2007 and based in New York, is a venture capital firm focused on seed-stage investments. It invests in emerging consumer behaviors and trends driven by frontier technologies, often being one of the first institutional investors. Additionally, Betaworks operates Betaworks Studios, a membership club for entrepreneurs and innovators, providing a space for networking, collaboration, and events.

Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution, integrating both online and traditional media channels. By using advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to provide clients with actionable recommendations for reallocating their marketing budgets. This approach enables businesses to shift their spending from unprofitable sources to more profitable ones across various marketing channels, including online platforms like PPC, SEO, and social media, as well as offline channels such as television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

20x200 is a New York City-based e-commerce platform that aims to make art collecting accessible to design-minded consumers. The site offers a curated collection of affordable, limited-edition, exhibition-quality prints, each accompanied by an artist-signed certificate of authenticity. Collaborating with a diverse range of artists, from emerging talents to established figures, the platform introduces new exclusive editions weekly, with prices ranging from $24 to $10,000. By focusing on limited-edition prints that utilize archival pigment inks on cotton rag paper, 20x200 enables art enthusiasts to acquire unique, museum-quality works at accessible price points.

Magnetic is a AI company with a marketing platform for enterprises, brands and agencies. Our ad solutions help marketers find, keep and bring back customers. These solutions are powered by our unique data including purchase intent data from more than 450,000 partner sites, shopping profiles of over 250 million individuals, and behavioral insights across a billion active devices. Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago, Ann Arbor, Boston, Atlanta and San Francisco. Additionally, Magnetic has offices in Europe and Canada. For more information please visit www.magnetic.com.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution, integrating both online and traditional media channels. By using advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to provide clients with actionable recommendations for reallocating their marketing budgets. This approach enables businesses to shift their spending from unprofitable sources to more profitable ones across various marketing channels, including online platforms like PPC, SEO, and social media, as well as offline channels such as television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.