Founder Collective

Founder Collective, established in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York, is a venture capital firm managed by entrepreneurs who have founded and sold technology companies. The firm focuses on seed-stage investments in technology-related companies across the United States, with a preference for the Boston and New York regions. Founder Collective aims to provide a user-friendly approach to venture capital, advising entrepreneurs to raise the least amount of money necessary to maintain control of their firms. The firm manages multiple funds, including Founder Collective I, II, III, and IV, investing between $0.2 to $2 million per round, primarily in the software and information technology sectors.

Joe DeFilippi

CFO

Noah Glass

Partner

Jack Groetzinger

Founder Partner

Amanda Herson

Seed Investor

Eric Paley

Managing Partner

James Tamplin

Founder Partner

Brent Willess

Principal

Past deals in E-commerce

Thanks

Seed Round in 2025
Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty.

Kapu

Seed Round in 2025
Kapu operates as a B2C Ecommerce start-up.

Packfleet

Series A in 2024
Packfleet is a parcel delivery company based in the UK that aims to enhance the delivery experience for independent businesses. The company provides a platform equipped with features such as real-time tracking, updated estimated time of arrivals, and options for customers to change delivery addresses or dates and provide access instructions. By offering these capabilities, Packfleet enables businesses of all sizes to improve their delivery services, which can lead to better customer satisfaction and increased retention.

Videowise

Seed Round in 2023
Videowise is a review application platform that automates product video reviews for online stores, enhancing the eCommerce experience. Founded in 2021 and headquartered in Dover, Delaware, the platform automatically searches, verifies, syncs, and serves product video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, real-time analytics, and ROI tracking. By leveraging these tools, Videowise aims to help eCommerce businesses boost customer conversions, increase shopper engagement, and enhance overall customer value.

Pagaleve

Series A in 2022
Pagaleve specializes in providing a payment platform that enables consumers to make purchases in installments without interest and without the need for a credit card. By offering this flexible payment method, Pagaleve aims to assist merchants in boosting their sales through a straightforward and efficient process. Additionally, the service empowers consumers to acquire desired products without the burden of high credit card interest rates, making it an attractive alternative for both buyers and sellers. Through its innovative approach, Pagaleve addresses the needs of modern consumers while enhancing the sales capabilities of merchants.

Packfleet

Seed Round in 2022
Packfleet is a parcel delivery company based in the UK that aims to enhance the delivery experience for independent businesses. The company provides a platform equipped with features such as real-time tracking, updated estimated time of arrivals, and options for customers to change delivery addresses or dates and provide access instructions. By offering these capabilities, Packfleet enables businesses of all sizes to improve their delivery services, which can lead to better customer satisfaction and increased retention.

Dayslice

Seed Round in 2022
Dayslice is a company focused on providing part-time earning solutions through its innovative software designed for solopreneurs. The platform enables individuals, including parentpreneurs and independent coaches, to establish storefronts that streamline their business operations. By simplifying the management of business tasks, Dayslice allows users to dedicate more time to their core activities and creative pursuits. The company's mission is to create a flexible work environment that accommodates the diverse needs of those seeking part-time opportunities while enhancing productivity and value delivery to their audiences. Dayslice is headquartered in Beaverton, Oregon.

Omnia Fishing

Venture Round in 2022
Omnia Fishing, LLC is an e-commerce platform that specializes in providing fishing gear tailored to specific bodies of water. Founded in 2018 and based in Golden Valley, Minnesota, the company utilizes a "shop-by-lake" concept, allowing anglers to discover and purchase gear relevant to their fishing locations. The platform features custom maps and a recommendation engine to help users find suitable products based on various factors such as water body, species, fishing styles, and seasonal conditions. Additionally, Omnia Fishing emphasizes fast shipping, enhancing the overall shopping experience for fishing enthusiasts.

Toolio

Series A in 2021
Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform automates essential workflows and provides real-time insights, enabling remote collaboration among teams. By leveraging machine learning and predictive analytics, Toolio offers valuable insights and facilitates streamlined merchandising operations, which helps retailers make informed, data-driven decisions regarding their merchandise. Founded by a team of former Walmart professionals, Toolio operates globally with headquarters in New York City and an office in Istanbul. The company is supported by prominent venture capitalists and apparel industry executives, reflecting its commitment to enhancing retail operations.

Vyne Technologies

Seed Round in 2021
Vyne Technologies Limited is a company based in London, United Kingdom, that specializes in online bank-to-bank payment processing for e-commerce businesses. Founded in 2019, it provides a mobile application that facilitates account-to-account payments, enabling customers to make direct payments from their bank accounts to businesses without the need for intermediaries. This approach streamlines the payment process for online transactions, enhancing efficiency and reducing costs for both consumers and merchants.

The Bird & Be

Seed Round in 2021
The Bird & Be Co. is a fertility care company that provides a branded marketplace focused on optimizing fertility and facilitating conception. The company offers personalized fertility kits, which include accessible and innovative rapid at-home fertility tests, as well as prescription medications and nutraceuticals. These products are delivered directly to customers' doors, allowing them to conveniently monitor and enhance their fertility health. In addition to testing and supplements, The Bird & Be Co. provides valuable information and resources for various stages of pregnancy, aiming to improve pregnancy outcomes for its customers.

Motorway

Series B in 2021
Motorway is an online platform established in 2017 that revolutionizes the used car market by simplifying the selling process for private car owners. The company leverages advanced technology to provide a user-friendly experience, allowing sellers to quickly and easily obtain the best price for their vehicles from home using just a smartphone. Motorway's innovative platform matches cars with a nationwide network of verified dealers, facilitating direct purchases through a fully online auction system. This approach enhances transparency and efficiency, enabling professional dealers to bid on privately owned cars with accurate valuations derived from live market data. With over one million monthly users, Motorway has experienced significant growth, demonstrating its effectiveness in helping individuals sell their cars quickly and effortlessly.

Omnia Fishing

Seed Round in 2021
Omnia Fishing, LLC is an e-commerce platform that specializes in providing fishing gear tailored to specific bodies of water. Founded in 2018 and based in Golden Valley, Minnesota, the company utilizes a "shop-by-lake" concept, allowing anglers to discover and purchase gear relevant to their fishing locations. The platform features custom maps and a recommendation engine to help users find suitable products based on various factors such as water body, species, fishing styles, and seasonal conditions. Additionally, Omnia Fishing emphasizes fast shipping, enhancing the overall shopping experience for fishing enthusiasts.

Mable

Series A in 2020
Mable is an online wholesale platform designed for retailers and distributors to discover and purchase products. Founded in 2019 and headquartered in Boston, Massachusetts, Mable offers a diverse range of brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. The platform serves as a mobile and web-based B2B e-commerce solution specifically tailored for grocers, facilitating the buying process in the wholesale market.

Mulberry

Series A in 2020
Mulberry, established in 2018 and headquartered in New York, specializes in AI-driven extended warranty solutions for e-commerce platforms. It connects insurers, brands, and consumers, offering coverage for a wide range of products, from mattresses to electronics, through its Mulberry platform. The company also provides insurance broker services, helping e-commerce customers access extended warranty plans.

CASHDROP

Seed Round in 2020
CASHDROP is a mobile commerce platform designed for mobile-savvy entrepreneurs, enabling them to establish an online storefront from their phones in under 15 minutes. Founded by Ruben Flores-Martinez in January 2020 and based in Chicago, Illinois, the platform allows businesses to sell food, retail products, services, and event tickets without incurring commission or monthly fees on contactless transactions. CASHDROP aims to streamline the selling process for entrepreneurs across various sectors, making it quick and easy to start a business. Additionally, the platform facilitates instant payments directly to debit cards, providing a fast and efficient way to send and receive money at any time, free from banking hours and weekend restrictions.

Storetasker

Series A in 2020
Storetasker is an e-commerce solutions provider that specializes in connecting Shopify merchants with freelance developers and various experts to enhance their online businesses. Through its online platform, Storetasker offers on-demand assistance for a range of services, including Shopify development, project management, content creation, theme development, mobile optimization, custom styling, and logo design. This marketplace enables business owners to easily find and collaborate with skilled web developers to create and optimize their digital storefronts, thereby facilitating growth and improving the overall performance of their e-commerce operations.

Inside Weather

Seed Round in 2019
Inside Weather is a designer and manufacturer of home and office furniture products. Customers can order products online, customize every detail, and have them delivered to their door in a few days. It was founded in Rancho Cordova, California in 2018 by Andy Beering and Cristian Petrus.

Mable

Seed Round in 2019
Mable is an online wholesale platform designed for retailers and distributors to discover and purchase products. Founded in 2019 and headquartered in Boston, Massachusetts, Mable offers a diverse range of brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. The platform serves as a mobile and web-based B2B e-commerce solution specifically tailored for grocers, facilitating the buying process in the wholesale market.

Toolio

Venture Round in 2019
Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform automates essential workflows and provides real-time insights, enabling remote collaboration among teams. By leveraging machine learning and predictive analytics, Toolio offers valuable insights and facilitates streamlined merchandising operations, which helps retailers make informed, data-driven decisions regarding their merchandise. Founded by a team of former Walmart professionals, Toolio operates globally with headquarters in New York City and an office in Istanbul. The company is supported by prominent venture capitalists and apparel industry executives, reflecting its commitment to enhancing retail operations.

Cheers

Seed Round in 2018
Cheers operates as the largest online liquor store in Nepal, offering a wide variety of genuine domestic and international liquors, beverages, cigarettes, and mixers. The company provides free delivery services to customers within a distance of up to 6 kilometers outside Ring Road, operating daily from 10 AM to 10 PM. In addition to its liquor sales, Cheers produces liver supplement products aimed at mitigating the negative effects of alcohol consumption. These supplements are designed to alleviate short-term alcohol withdrawal symptoms and replenish lost vitamins, promoting a healthier and more responsible drinking experience for consumers.

Mulberry

Seed Round in 2018
Mulberry, established in 2018 and headquartered in New York, specializes in AI-driven extended warranty solutions for e-commerce platforms. It connects insurers, brands, and consumers, offering coverage for a wide range of products, from mattresses to electronics, through its Mulberry platform. The company also provides insurance broker services, helping e-commerce customers access extended warranty plans.

Lovevery

Series A in 2018
Lovevery, Inc. is a company based in Boise, Idaho, that specializes in manufacturing educational play products for babies and young children. Founded in 2015, Lovevery offers a range of toys designed by child development experts to support stage-based learning. Their flagship product, the Play Gym, includes various accessories such as a ball, batting ring, and teething rings, tailored to stimulate a child's senses and encourage developmental milestones. In addition to physical products, Lovevery provides parents with stage-based information and resources to enhance their children's learning experiences. The company has received recognition for its innovative offerings through awards from notable publications and organizations. Lovevery's products are available for purchase online, and the company has garnered support from several prominent investors.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Universe

Venture Round in 2017
Universe is a mobile application that enables users to create websites, online shops, and portfolios. The platform provides essential tools, including a payment block for processing transactions and an order management system to streamline financial operations. By facilitating the building of digital presence and supporting e-commerce activities, Universe aims to simplify the online selling experience for individuals and businesses alike.

Sudden Coffee

Seed Round in 2016
Sudden Coffee is an online retailer based in San Francisco, California, that specializes in high-quality instant coffee products. Founded in 2015 by Joshua Zloof and Kalle Freese, the company offers a subscription service for a variety of hand-crafted coffee options, including hot coffee, hot lattes, iced coffee, and iced lattes. Sudden Coffee is dedicated to providing café-quality coffee without the need for brewing; their process involves using premium beans that are brewed precisely and then distilled into a convenient powder form. This innovative approach allows consumers to prepare fresh-tasting coffee in seconds, making it accessible for coffee lovers everywhere.

Dia&Co

Venture Round in 2016
Dia&Co is an e-commerce platform focused on providing clothing and accessories for women who wear plus-sized apparel. The company offers a unique try-on-at-home model, where customers complete an online survey to convey their style preferences. Based on this information, they receive a curated box containing five items, which they can try on at home. Customers can purchase the items they like and return the rest free of charge. Each box incurs a styling fee that can be applied as credit toward any purchase. Additionally, customers who choose to buy all items in a box are rewarded with a discount. Dia&Co aims to simplify the shopping experience for the plus-size community by offering a diverse range of apparel, including tops, denim, dresses, and outerwear, tailored to meet their style needs.

Rebag

Series A in 2016
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Sudden Coffee

Angel Round in 2016
Sudden Coffee is an online retailer based in San Francisco, California, that specializes in high-quality instant coffee products. Founded in 2015 by Joshua Zloof and Kalle Freese, the company offers a subscription service for a variety of hand-crafted coffee options, including hot coffee, hot lattes, iced coffee, and iced lattes. Sudden Coffee is dedicated to providing café-quality coffee without the need for brewing; their process involves using premium beans that are brewed precisely and then distilled into a convenient powder form. This innovative approach allows consumers to prepare fresh-tasting coffee in seconds, making it accessible for coffee lovers everywhere.

Rebag

Seed Round in 2015
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

BookBub

Series B in 2015
BookBub is a rapidly growing startup launched by serial entrepreneurs and run by a team gathered from the publishing and tech industries. Every day millions of readers use our service to discover great books, and thousands of leading publishers and authors work with us to drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. The rise of digital publishing is altering the way books are found, purchased, and read. We’re expanding our team to help address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love.

Spring

Series A in 2014
Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

BookBub

Series A in 2014
BookBub is a rapidly growing startup launched by serial entrepreneurs and run by a team gathered from the publishing and tech industries. Every day millions of readers use our service to discover great books, and thousands of leading publishers and authors work with us to drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. The rise of digital publishing is altering the way books are found, purchased, and read. We’re expanding our team to help address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love.

The Black Tux

Seed Round in 2014
The Black Tux, Inc. is a formalwear rental company based in Santa Monica, California, that specializes in providing high-quality suits and tuxedos for various formal occasions. Established in 2012, the company was founded to address the shortcomings of traditional tuxedo rental experiences by offering a modern e-commerce solution. Customers can conveniently order tuxedos, suits, shirts, vests, cufflinks, neckwear, shoes, and other accessories online, with free shipping both ways. Deliveries are made at least a week prior to the event, ensuring ample time for fitting. The Black Tux designs its own line of formalwear, focusing on better fit and style than conventional rental options, thereby allowing individuals to rent formal attire affordably without compromising on quality.

Riskified

Series A in 2014
Riskified Ltd. is a fraud prevention platform designed for online merchants, founded in 2013 and based in Tel Aviv, Israel. The platform integrates with various e-commerce systems to provide decisive approval or decline recommendations for transactions, enabling merchants to foster trusted relationships with their customers. Using machine learning and insights from a global network of merchants, Riskified helps identify the legitimacy of online interactions, thereby mitigating risk and uncertainty. The platform not only drives higher sales but also reduces fraud and operational costs for its clients, enhancing consumer experiences. Riskified serves a diverse clientele across multiple sectors, including fashion, electronics, and travel, with notable partnerships including brands such as Wayfair, SHEIN, and Macy's. The company derives a significant portion of its revenue from operations in Israel.

Oyster

Series A in 2014
Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

Plated

Series A in 2014
Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Tulip

Seed Round in 2013
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

HeartThis

Seed Round in 2013
HeartThis operates an online shopping platform that allows users to conveniently browse and purchase products from a wide range of brands in one location. The service is designed to help customers discover new items and take advantage of sales from their favorite stores, all while offering home delivery options. Based in San Francisco, California, HeartThis has garnered support from notable investors, including Freestyle Capital and Founder Collective, among others. The platform aims to enhance the shopping experience by consolidating various retailers into a single, user-friendly interface.

Top10 Group

Series A in 2013
Top10.com is a comprehensive platform that offers a wide array of curated shortlists designed to facilitate informed purchasing decisions online. Established in 2009, it has gained the trust of millions by providing editorial reviews and in-depth articles across various categories, including online dating, website building, mortgage providers, and VPN services. The platform serves as a social recommendation and discovery tool, enabling users to create and share recommendations on a range of products and services. By continuously expanding its offerings, Top10.com aims to simplify the decision-making process for consumers navigating the complexities of the digital marketplace.

Riskified

Seed Round in 2013
Riskified Ltd. is a fraud prevention platform designed for online merchants, founded in 2013 and based in Tel Aviv, Israel. The platform integrates with various e-commerce systems to provide decisive approval or decline recommendations for transactions, enabling merchants to foster trusted relationships with their customers. Using machine learning and insights from a global network of merchants, Riskified helps identify the legitimacy of online interactions, thereby mitigating risk and uncertainty. The platform not only drives higher sales but also reduces fraud and operational costs for its clients, enhancing consumer experiences. Riskified serves a diverse clientele across multiple sectors, including fashion, electronics, and travel, with notable partnerships including brands such as Wayfair, SHEIN, and Macy's. The company derives a significant portion of its revenue from operations in Israel.

Numerator

Series A in 2013
Numerator is a market intelligence firm that specializes in providing omnichannel marketing, merchandising, and sales data to various industries, including retail and packaged goods. Owned by Vista Equity Partners, the company combines extensive consumer purchase data with insights into advertising, promotions, and digital shelf messaging. By leveraging its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and ecommerce transactions, Numerator offers unique insights into consumer behavior and the factors influencing purchasing decisions. This capability enables brands and agencies to understand their customers in real-time and identify growth opportunities. Industry leaders such as Nike, Unilever, and Procter & Gamble rely on Numerator for real-time path-to-purchase data and actionable intelligence.

Plated

Seed Round in 2013
Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Getable

Seed Round in 2013
Getable, Inc. is an online equipment rental service based in San Francisco, California, that allows consumers to search, compare, and rent a wide range of products, including electronics, fashion wear, furniture, event supplies, sports equipment, and vehicles. Founded in 2009, the company aims to simplify the rental process by connecting customers with trusted local suppliers, ensuring upfront pricing with no hidden fees. Clients can place orders through the Getable app, via phone, or even through text for convenience. Getable emphasizes customer satisfaction and partners with reliable suppliers to provide quality rentals. The platform is designed to enhance the rental experience for both customers and suppliers by facilitating easier access to equipment and improving asset utilization in the rental industry.

Olo

Series B in 2013
Olo Inc., established in 2005 and headquartered in New York, specializes in managed Software-as-a-Service (SaaS) solutions for multi-unit restaurants. It facilitates digital ordering and delivery programs, enabling over 60,000 restaurants worldwide to manage orders seamlessly across various platforms, including branded websites, marketplaces, social media channels, and virtual assistants. Olo's platform processes millions of orders weekly, supporting prominent restaurant brands like Applebee's, Cheesecake Factory, Chili's, Denny's, Shake Shack, and Wingstop, among others. As of November 16, 2020, Olo operates as a subsidiary of Kin Slips.

Corduro

Series B in 2012
Corduro Inc. is a payment processing service provider based in Southlake, Texas, established in 2008. The company specializes in facilitating Internet, mobile, and retail transactions, offering a comprehensive online payment gateway that allows merchants to accept debit and credit card payments. Corduro's platform is tailored for various sectors, including retail, education, healthcare, and property management, enabling organizations such as teams, clubs, and fraternities to process payments efficiently. Additionally, Corduro provides a mobile payments solution that supports small businesses and organizations in accepting payments for events, retail goods, and donations. The platform also includes features for electronic checks, bill payments, and recurring payment support, all designed to connect payments and people while maintaining cost-effectiveness.

Oyster

Seed Round in 2012
Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

RORE MEDIA

Venture Round in 2012
RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Bureau of Trade

Seed Round in 2012
Bureau of Trade is an online marketplace focused on men's shopping, combining media and commerce under the concept of Transactional Entertainment. The company curates and sells a diverse range of unique items from around the world, including classic cars, vintage chronographs, mummy cartonage, petrified lightning, furniture, and literature. Bureau of Trade aims to provide not just products, but narrative merchandise that helps men express their individuality and values. The business is backed by notable venture capital firms and is committed to delivering affordable rarities that enhance the personal and aesthetic lives of its customers.

Gyft

Seed Round in 2012
Gyft is a mobile application that facilitates the buying, storing, sending, and redeeming of gift cards. It provides users with a convenient digital platform to manage gift cards from various retailers, allowing them to easily send gift cards to friends, especially during special occasions. Users can also upload their existing physical gift cards into the app for streamlined management. Gyft integrates with social media platforms, such as Facebook, enhancing the experience of sharing gift cards through messaging. The app is available for free download on mobile platforms, making it accessible to a wide audience.

DeckDAQ

Debt Financing in 2012
DeckDAQ Ltd. operates an online platform that facilitates the collection and trading of virtual goods tied to popular brands. Established in 2011 and based in Herzliya, Israel, the platform connects fans not only to third-party games and brand e-commerce shops but also integrates real-world interactions through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, swap, sell, and compare their collections through social media channels and mobile devices. The platform also aids brands in monetizing their digital assets by transforming existing content into valuable, tradable virtual goods.

Domino

Series A in 2012
Domino is an online platform that specializes in home and lifestyle content, community engagement, and product offerings. The company aims to assist readers in creating stylish living spaces by providing access to curated ideas and products at affordable prices. Its offerings include exclusive home tours featuring contemporary creatives, tips for entertaining, and a variety of daily inspirations. Through its multi-platform brand, Domino seeks to inspire individuals to enhance their homes and lifestyles in a meaningful way.

Chloe + Isabel

Series A in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

CustomMade

Series A in 2011
CustomMade is an online marketplace that links buyers seeking unique, custom creations with skilled makers across various trades. Established in 1996, the platform was designed to help people find one-of-a-kind gifts and products that are often unavailable through traditional retail channels. Since its acquisition in 2009, CustomMade has expanded significantly, growing from a small community of 350 carpenters to a network of over 12,000 makers. The platform emphasizes a combination of personalized customer service and expert craftsmanship, making it easier for consumers to access customized goods at affordable prices.

Top10 Group

Series A in 2011
Top10.com is a comprehensive platform that offers a wide array of curated shortlists designed to facilitate informed purchasing decisions online. Established in 2009, it has gained the trust of millions by providing editorial reviews and in-depth articles across various categories, including online dating, website building, mortgage providers, and VPN services. The platform serves as a social recommendation and discovery tool, enabling users to create and share recommendations on a range of products and services. By continuously expanding its offerings, Top10.com aims to simplify the decision-making process for consumers navigating the complexities of the digital marketplace.

DeckDAQ

Seed Round in 2011
DeckDAQ Ltd. operates an online platform that facilitates the collection and trading of virtual goods tied to popular brands. Established in 2011 and based in Herzliya, Israel, the platform connects fans not only to third-party games and brand e-commerce shops but also integrates real-world interactions through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, swap, sell, and compare their collections through social media channels and mobile devices. The platform also aids brands in monetizing their digital assets by transforming existing content into valuable, tradable virtual goods.

Getable

Seed Round in 2011
Getable, Inc. is an online equipment rental service based in San Francisco, California, that allows consumers to search, compare, and rent a wide range of products, including electronics, fashion wear, furniture, event supplies, sports equipment, and vehicles. Founded in 2009, the company aims to simplify the rental process by connecting customers with trusted local suppliers, ensuring upfront pricing with no hidden fees. Clients can place orders through the Getable app, via phone, or even through text for convenience. Getable emphasizes customer satisfaction and partners with reliable suppliers to provide quality rentals. The platform is designed to enhance the rental experience for both customers and suppliers by facilitating easier access to equipment and improving asset utilization in the rental industry.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

Gobble

Venture Round in 2011
Gobble Inc. is an online marketplace that specializes in delivering gourmet meal kits designed for quick preparation. Founded in 2010 and headquartered in Palo Alto, California, Gobble offers chef-curated meals that can be prepared in just 15 minutes, providing a convenient alternative to traditional cooking. The meal kits feature fresh ingredients that are prepped and portioned, allowing customers to enjoy the health benefits and satisfaction of home-cooked meals without the extensive time commitment. Gobble's diverse menu includes options for various dietary preferences, including global cuisines, vegetarian dishes, and kid-friendly meals. Additionally, the company provides choices for breakfast, lunch, and desserts, aiming to simplify mealtime for busy households. With operations spanning 47 states and offices in California, Pennsylvania, and Toronto, Gobble is committed to enhancing the cooking experience while allowing families to spend more quality time together at the table.

Send the Trend

Series A in 2011
Send the Trend is an e-commerce platform focused on accessories and beauty products, co-founded by Divya Gugnani and Mariah Chase. The site allows customers to indicate their style preferences, after which personalized product selections are made monthly. Items range in price, with accessories typically costing $29.95 and select handbags priced at $39.95 or $49.95, all with free shipping included. A unique feature, My Style, enables customers to create their own curated e-boutiques, fostering a personalized shopping experience. Additionally, customers can earn credits through social shopping functionalities, such as receiving a $10 credit when another customer makes a purchase from their My Style page. Recently, Send the Trend was acquired by QVC, further expanding its reach in the retail market.

Listia

Seed Round in 2011
Listia Inc. operates an online auction marketplace that facilitates the exchange of unwanted goods for credits, allowing users to acquire items without spending money. Founded in 2009 and based in Mountain View, California, Listia enables users to list a wide variety of products across numerous categories, including electronics, clothing, collectibles, and home goods. Participants can earn credits by signing up, giving away items, and engaging actively on the platform. These credits can then be used to bid on other listed items, promoting a cycle of trading that unlocks value from unused possessions. This innovative model encourages sustainable consumption and fosters a community centered around sharing and trading.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

Chirply

Seed Round in 2011
Chirply, Inc. is a San Francisco-based company founded in 2010 that operates a web-based community focused on crowdsourcing and curating design. The platform allows artists and design lovers to submit their artwork, which is then utilized to create various products, including greeting cards, notebooks, art prints, and posters. Initially targeting the paper goods market, Chirply has since expanded its offerings to include a B2B platform that assists brands in enhancing user engagement through innovative design. By fostering a community of creators, Chirply aims to inspire users and disrupt traditional markets with fresh, crowd-sourced designs.

Creative Market

Seed Round in 2011
Creative Market is an online marketplace that connects independent creators with designers and businesses seeking ready-to-use design assets. It offers a diverse range of products, including fonts, graphics, templates, add-ons, photos, and themes, allowing users to enhance their creative projects. The platform enables creators to showcase and sell their work, providing them with opportunities to monetize their skills. By facilitating this exchange, Creative Market supports both the creative community and those in need of high-quality design resources.

Shift

Series A in 2011
Shift is an online marketplace specializing in the buying and selling of used cars. The company acts as a personal concierge service, handling tasks such as detailing cars, listing them on multiple platforms, arranging test drives, and finding interested buyers. Shift charges customers a service fee for registration, car preparation services, and sales tax. Before purchase, customers receive a comprehensive 150-point concierge report that includes vehicle specifications, high-resolution photos, vehicle history, and inspection results.

Pose.com

Venture Round in 2011
Pose is a mobile-first fashion platform that enhances the shopping experience by allowing users to share and discover outfits in real time. Founded in 2010 and based in Santa Monica, California, Pose enables women worldwide to upload and showcase their fashion choices, while also facilitating the buying, selling, and trading of clothing items within a trusted peer-to-peer network. The platform features over 3.5 million interactive fashion photos contributed by influencers and everyday users alike, creating a vibrant community focused on self-expression and style. By tracking the latest releases from top brands and retailers, Pose empowers users to curate a personal style feed and engage in discussions about fashion. This unique blend of social interaction and commerce positions Pose at the intersection of the sharing economy and fashion, fostering meaningful connections among like-minded shoppers.

Chloe + Isabel

Seed Round in 2011
Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

Artsy

Convertible Note in 2010
Artsy is the largest online art marketplace, offering access to over one million artworks from both iconic and emerging artists. The platform collaborates with leading museums, galleries, auction houses, and art fairs to create a comprehensive space for buying and selling art. By connecting users to a global audience, Artsy not only facilitates the discovery and collection of art but also supports artists and promotes art appreciation worldwide. Additionally, the company manages online art publications, further enhancing its role in the art community.

Svpply

Seed Round in 2010
Svpply is a social shopping platform designed to enhance the online retail experience by allowing users to track and discover products of interest. Users can register on the site to curate a personal collection of items they like and receive recommendations based on the preferences of their friends on social media platforms such as Twitter and Facebook. By tagging interesting products found across the internet, Svpply facilitates the discovery of unique items that users might not encounter otherwise. This approach brings together shoppers, tastemakers, and merchants, creating a collaborative environment for product exploration and purchase.

BaubleBar

Series A in 2010
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

SavingStar

Series A in 2010
SavingStar, Inc. is an online grocery rewards platform that offers cash back on grocery and online shopping purchases. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to redeem offers by linking them to their supermarket and drugstore loyalty cards or by submitting a receipt image. Shoppers earn cash back on specific item-level purchases, with the value automatically credited to their SavingStar or partner accounts. The platform also supports double cash back at various online retailers, including popular websites. Additionally, brands can utilize the platform to run promotions, incentivizing shoppers to buy specific products or engage with content. SavingStar was formerly known as SaveWave Inc. and adopted its current name in February 2011. It operates as a subsidiary of Quotient Technology Inc.

Chirply

Seed Round in 2010
Chirply, Inc. is a San Francisco-based company founded in 2010 that operates a web-based community focused on crowdsourcing and curating design. The platform allows artists and design lovers to submit their artwork, which is then utilized to create various products, including greeting cards, notebooks, art prints, and posters. Initially targeting the paper goods market, Chirply has since expanded its offerings to include a B2B platform that assists brands in enhancing user engagement through innovative design. By fostering a community of creators, Chirply aims to inspire users and disrupt traditional markets with fresh, crowd-sourced designs.

20x200

Series A in 2010
20x200 is a New York City-based e-commerce platform that aims to make art collecting accessible to design-minded consumers. The site offers a curated collection of affordable, limited-edition, exhibition-quality prints, each accompanied by an artist-signed certificate of authenticity. Collaborating with a diverse range of artists, from emerging talents to established figures, the platform introduces new exclusive editions weekly, with prices ranging from $24 to $10,000. By focusing on limited-edition prints that utilize archival pigment inks on cotton rag paper, 20x200 enables art enthusiasts to acquire unique, museum-quality works at accessible price points.

True Fit

Venture Round in 2010
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

ThredUp

Series A in 2010
ThredUp Inc. is an online consignment and thrift store specializing in the resale of women's and children's apparel, shoes, and accessories. Founded in 2009 and headquartered in Oakland, California, ThredUp operates one of the largest resale platforms globally, promoting a sustainable shopping model by making it easy for consumers to buy and sell secondhand items. The company generates revenue through sales on its website and mobile app, as well as partnerships with retail-as-a-service providers. With a mission to encourage consumers to prioritize secondhand shopping, ThredUp aims to extend the life cycle of clothing and transform the fashion industry towards a more sustainable future.

Coupang

Venture Round in 2010
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Artsy

Seed Round in 2010
Artsy is the largest online art marketplace, offering access to over one million artworks from both iconic and emerging artists. The platform collaborates with leading museums, galleries, auction houses, and art fairs to create a comprehensive space for buying and selling art. By connecting users to a global audience, Artsy not only facilitates the discovery and collection of art but also supports artists and promotes art appreciation worldwide. Additionally, the company manages online art publications, further enhancing its role in the art community.

20x200

Series A in 2009
20x200 is a New York City-based e-commerce platform that aims to make art collecting accessible to design-minded consumers. The site offers a curated collection of affordable, limited-edition, exhibition-quality prints, each accompanied by an artist-signed certificate of authenticity. Collaborating with a diverse range of artists, from emerging talents to established figures, the platform introduces new exclusive editions weekly, with prices ranging from $24 to $10,000. By focusing on limited-edition prints that utilize archival pigment inks on cotton rag paper, 20x200 enables art enthusiasts to acquire unique, museum-quality works at accessible price points.

Listia

Pre Seed Round in 2009
Listia Inc. operates an online auction marketplace that facilitates the exchange of unwanted goods for credits, allowing users to acquire items without spending money. Founded in 2009 and based in Mountain View, California, Listia enables users to list a wide variety of products across numerous categories, including electronics, clothing, collectibles, and home goods. Participants can earn credits by signing up, giving away items, and engaging actively on the platform. These credits can then be used to bid on other listed items, promoting a cycle of trading that unlocks value from unused possessions. This innovative model encourages sustainable consumption and fosters a community centered around sharing and trading.

DealBase

Series A in 2009
DealBase Corporation operates a travel deals website that aggregates and provides comprehensive information on various travel-related offers, including flights, hotels, vacation packages, car rentals, and discounts. Founded in 2008 and headquartered in San Francisco, California, the company sources its deals from multiple channels, such as airline and hotel websites, email newsletters, private offers, rewards programs, and online travel agencies. By consolidating this information onto a single platform, DealBase enables users to easily access and compare travel options, making it simpler to find the best deals for their journeys.

Finxera

Series B in 2009
Finxera, established in 2002 and headquartered in San Jose, California, specializes in developing applications that enable non-financial institutions to collect, store, and send money securely and compliantly. Its platform supports various payment methods, including credit card processing, ACH debits, electronic bill payments, and physical checks. Finxera's API-driven approach allows seamless integration of banking services into clients' applications, fostering innovation in financial technology delivery.

CustomMade

Seed Round in 2009
CustomMade is an online marketplace that links buyers seeking unique, custom creations with skilled makers across various trades. Established in 1996, the platform was designed to help people find one-of-a-kind gifts and products that are often unavailable through traditional retail channels. Since its acquisition in 2009, CustomMade has expanded significantly, growing from a small community of 350 carpenters to a network of over 12,000 makers. The platform emphasizes a combination of personalized customer service and expert craftsmanship, making it easier for consumers to access customized goods at affordable prices.

Milo

Seed Round in 2008
Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.

Olo

Series A in 2008
Olo Inc., established in 2005 and headquartered in New York, specializes in managed Software-as-a-Service (SaaS) solutions for multi-unit restaurants. It facilitates digital ordering and delivery programs, enabling over 60,000 restaurants worldwide to manage orders seamlessly across various platforms, including branded websites, marketplaces, social media channels, and virtual assistants. Olo's platform processes millions of orders weekly, supporting prominent restaurant brands like Applebee's, Cheesecake Factory, Chili's, Denny's, Shake Shack, and Wingstop, among others. As of November 16, 2020, Olo operates as a subsidiary of Kin Slips.
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