Founder Collective

Founder Collective, established in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York, is a venture capital firm managed by entrepreneurs who have founded and sold technology companies. The firm focuses on seed-stage investments in technology-related companies across the United States, with a preference for the Boston and New York regions. Founder Collective aims to provide a user-friendly approach to venture capital, advising entrepreneurs to raise the least amount of money necessary to maintain control of their firms. The firm manages multiple funds, including Founder Collective I, II, III, and IV, investing between $0.2 to $2 million per round, primarily in the software and information technology sectors.

Past deals in E-commerce

Thanks

Seed Round in 2025
Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty.

Kapu

Seed Round in 2025
Kapu operates as a B2C Ecommerce start-up.

Packfleet

Series A in 2024
Packfleet empowers independent businesses in the UK to offer superior deliveries by providing a carbon-neutral, tech-driven parcel service. Its platform offers real-time tracking, flexible scheduling, and customer access instructions, enhancing delivery experiences and potentially boosting client retention.

RateGain

Post in 2023
Founded in 2004, RateGain is a global software company specializing in hospitality and travel technology solutions. It serves clients across various sectors such as hotels, airlines, tour operators, and more, helping them optimize operations and sales worldwide.

Videowise

Seed Round in 2023
Videowise is a video review application platform that automates the process of gathering and displaying product video reviews for online retail businesses. Founded in 2021 and headquartered in Dover, Delaware, the platform efficiently searches, verifies, syncs, and serves video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, and real-time analytics, allowing eCommerce companies to track return on investment and analyze customer engagement. By leveraging these capabilities, Videowise aims to enhance customer conversions and overall shopper experience, thereby increasing customer value for online stores.

Pagaleve

Series A in 2022
Pagaleve is a company that specializes in installment payment solutions, enabling consumers to make purchases through a buy now, pay later model. Their platform allows payments to be made in installments using PIX, without incurring interest and without the necessity of a credit card. By providing this alternative payment method, Pagaleve aims to help merchants enhance their sales in a straightforward and efficient manner. At the same time, they empower consumers to buy desired products without the burden of high interest rates typically associated with credit card usage.

Packfleet

Seed Round in 2022
Packfleet empowers independent businesses in the UK to offer superior deliveries by providing a carbon-neutral, tech-driven parcel service. Its platform offers real-time tracking, flexible scheduling, and customer access instructions, enhancing delivery experiences and potentially boosting client retention.

Dayslice

Seed Round in 2022
Dayslice is a company focused on creating software solutions that empower solopreneurs and part-time workers. It offers a platform designed to help users establish their storefronts, enabling them to streamline business management and concentrate on their core activities or creative endeavors. The company aims to accommodate various individuals, including parentpreneurs seeking part-time work and independent coaches, by facilitating a flexible work environment. By prioritizing ease of use and efficiency, Dayslice allows its users to minimize time spent on administrative tasks, thereby enhancing their productivity and creative output. The company's vision is to make work accessible and manageable for everyone, fostering an inclusive ecosystem for diverse entrepreneurial pursuits.

Omnia Fishing

Venture Round in 2022
Founded in 2018 and headquartered in Golden Valley, Minnesota, Omnia Fishing operates an e-commerce platform that enables anglers to buy and organize fishing gear tailored to specific bodies of water. The company's unique 'shop-by-lake' concept provides personalized tackle recommendations based on lake-specific data, seasonal patterns, and user-generated reports.

Toolio

Series A in 2021
Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform leverages machine learning and predictive analytics to provide critical insights and automate workflows, thereby streamlining merchandising operations. With features such as task management and contextual commenting, Toolio facilitates remote collaboration among teams, empowering retailers to make informed, data-driven decisions regarding their merchandise. Headquartered in New York City with additional offices in Istanbul, Toolio was founded by an experienced team with previous backgrounds at Walmart and is supported by prominent venture capitalists and apparel industry executives.

Vyne Technologies

Seed Round in 2021
Vyne Technologies Limited is a London-based company that specializes in online bank-to-bank payment processing for e-commerce businesses. Founded in 2019, Vyne provides an innovative account-to-account payments platform that enables customers to make payments directly from their bank accounts to businesses, eliminating the need for intermediaries. This service streamlines the payment process, enhancing efficiency and security for both consumers and merchants.

The Bird & Be

Seed Round in 2021
The Bird & Be Co. is a fertility care company that provides a branded marketplace focused on optimizing fertility and facilitating conception. The company offers personalized fertility kits, which include accessible and innovative rapid at-home fertility tests, as well as prescription medications and nutraceuticals. These products are delivered directly to customers' doors, allowing them to conveniently monitor and enhance their fertility health. In addition to testing and supplements, The Bird & Be Co. provides valuable information and resources for various stages of pregnancy, aiming to improve pregnancy outcomes for its customers.

Motorway

Series B in 2021
Motorway is an online platform established in 2017 that revolutionizes the used car market by simplifying the selling process for private car owners. The company leverages advanced technology to provide a user-friendly experience, allowing sellers to quickly and easily obtain the best price for their vehicles from home using just a smartphone. Motorway's innovative platform matches cars with a nationwide network of verified dealers, facilitating direct purchases through a fully online auction system. This approach enhances transparency and efficiency, enabling professional dealers to bid on privately owned cars with accurate valuations derived from live market data. With over one million monthly users, Motorway has experienced significant growth, demonstrating its effectiveness in helping individuals sell their cars quickly and effortlessly.

Omnia Fishing

Seed Round in 2021
Founded in 2018 and headquartered in Golden Valley, Minnesota, Omnia Fishing operates an e-commerce platform that enables anglers to buy and organize fishing gear tailored to specific bodies of water. The company's unique 'shop-by-lake' concept provides personalized tackle recommendations based on lake-specific data, seasonal patterns, and user-generated reports.

Mable

Series A in 2020
Mable is a Boston-based company that operates a mobile and web-based B2B wholesale e-commerce platform specifically designed for retailers and distributors in the grocery sector. Founded in 2019, the platform enables users to discover and purchase a diverse range of products from various brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. Mable aims to streamline the wholesale buying process, providing an efficient solution for grocers seeking to source quality products.

Mulberry

Series A in 2020
Mulberry, established in 2018 and headquartered in New York, specializes in AI-driven extended warranty solutions for e-commerce platforms. It connects insurers, brands, and consumers, offering coverage for a wide range of products, from mattresses to jewelry. Mulberry's platform provides insurance broker services, enabling e-commerce customers to purchase extended warranty plans. By leveraging AI and APIs, Mulberry helps brands generate additional revenue and streamlines product insurance processes.

CASHDROP

Seed Round in 2020
CASHDROP is a mobile commerce platform designed for mobile-native entrepreneurs, enabling them to establish an online storefront in under 15 minutes using their phones. The platform allows businesses to conduct contactless sales of food, retail products, services, and ticketed events without incurring any commissions or monthly fees. Founded by Ruben Flores-Martinez in January 2020, CASHDROP is headquartered in Chicago, Illinois. The company aims to streamline the selling process for entrepreneurs across various industries, positioning itself as a user-friendly solution for fast and efficient mobile commerce.

Storetasker

Series A in 2020
Storetasker offers comprehensive e-commerce solutions, specializing in Shopify development, project management, and technical support. It operates a marketplace that connects Shopify merchants with skilled developers and experts to help grow their businesses.

Inside Weather

Seed Round in 2019
Inside Weather is a designer and manufacturer of home and office furniture products. Customers can order products online, customize every detail, and have them delivered to their door in a few days. It was founded in Rancho Cordova, California in 2018 by Andy Beering and Cristian Petrus.

Mable

Seed Round in 2019
Mable is a Boston-based company that operates a mobile and web-based B2B wholesale e-commerce platform specifically designed for retailers and distributors in the grocery sector. Founded in 2019, the platform enables users to discover and purchase a diverse range of products from various brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. Mable aims to streamline the wholesale buying process, providing an efficient solution for grocers seeking to source quality products.

Toolio

Venture Round in 2019
Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform leverages machine learning and predictive analytics to provide critical insights and automate workflows, thereby streamlining merchandising operations. With features such as task management and contextual commenting, Toolio facilitates remote collaboration among teams, empowering retailers to make informed, data-driven decisions regarding their merchandise. Headquartered in New York City with additional offices in Istanbul, Toolio was founded by an experienced team with previous backgrounds at Walmart and is supported by prominent venture capitalists and apparel industry executives.

Cheers

Seed Round in 2018
Cheers operates as the largest online liquor store in Nepal, offering a wide range of genuine domestic and international liquors, beverages, cigarettes, and mixers. The company provides free delivery services to customers within a distance of 6 kilometers from Ring Road, operating every day from 10 AM to 10 PM. In addition to its liquor offerings, Cheers also produces liver supplement products aimed at mitigating the negative effects of alcohol consumption. These supplements are designed to reduce short-term alcohol withdrawal symptoms and replenish lost vitamins, promoting a healthier and more responsible drinking experience. Through its dual focus on both liquor sales and health-oriented products, Cheers strives to enhance customer experiences surrounding alcohol consumption.

Mulberry

Seed Round in 2018
Mulberry, established in 2018 and headquartered in New York, specializes in AI-driven extended warranty solutions for e-commerce platforms. It connects insurers, brands, and consumers, offering coverage for a wide range of products, from mattresses to jewelry. Mulberry's platform provides insurance broker services, enabling e-commerce customers to purchase extended warranty plans. By leveraging AI and APIs, Mulberry helps brands generate additional revenue and streamlines product insurance processes.

Lovevery

Series A in 2018
Lovevery, Inc. is a Boise, Idaho-based company that specializes in creating educational play products for infants and toddlers. Founded in 2015, Lovevery offers a range of stage-based learning kits designed by child development experts to enhance key skills such as spatial awareness, language development, and problem-solving. Its flagship product, the Play Gym, includes various toys like balls, teething rings, and activity cards that cater to the developmental needs of babies at different stages. Lovevery's commitment to early learning extends beyond physical products, as it also provides resources and multi-channel content for parents, facilitating a holistic approach to childhood education. The company has received recognition from notable publications and is supported by several prominent investors.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Universe

Venture Round in 2017
Universe is an information and technology company that offers a mobile app designed to facilitate the creation of websites, online shops, and portfolios. The platform provides users with electric internet capabilities, enabling them to easily build and manage their digital presence. Additionally, Universe includes a payment block feature that allows users to sell products and process payments online efficiently. To further support commerce, the company offers an order management system, which aids in streamlining financial transactions and enhances the overall customer experience.

Sudden Coffee

Seed Round in 2016
Sudden Coffee is a San Francisco-based company established in 2015 by Joshua Zloof and Kalle Freese, specializing in the production of high-quality instant coffee. The company offers an online retail platform where customers can subscribe to receive a variety of hand-crafted coffee products, including hot coffee, hot lattes, iced coffee, and iced lattes. Sudden Coffee focuses on delivering café-quality coffee by using premium beans that undergo a precise brewing process. This process distills the coffee into an easy-to-use powder, allowing consumers to prepare fresh-tasting coffee in seconds, thus providing a convenient option for coffee enthusiasts.

Dia&Co

Venture Round in 2016
Dia&Co is an e-commerce platform focused on providing clothing and accessories for women who wear plus-sized apparel. The company offers a unique try-on-at-home model, where customers complete an online survey to convey their style preferences. Based on this information, they receive a curated box containing five items, which they can try on at home. Customers can purchase the items they like and return the rest free of charge. Each box incurs a styling fee that can be applied as credit toward any purchase. Additionally, customers who choose to buy all items in a box are rewarded with a discount. Dia&Co aims to simplify the shopping experience for the plus-size community by offering a diverse range of apparel, including tops, denim, dresses, and outerwear, tailored to meet their style needs.

Rebag

Series A in 2016
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

Kuvée

Venture Round in 2016
Kuvee is a Boston-based direct-to-consumer wine service founded in 2014 by Vijay Manwani, Geoffrey Lansberry, and Mike Tomovich. The company specializes in a unique, refillable wine case that features a Wi-Fi-enabled touchscreen wine bottle, designed to keep wine fresh for up to 30 days. Its patented valve system prevents oxygen from coming into contact with the wine, preserving its quality. Users can conveniently refill the wine bottle by ordering wine cartridges directly through the touchscreen interface, allowing for a seamless and modern wine experience delivered to their doorstep.

Sudden Coffee

Angel Round in 2016
Sudden Coffee is a San Francisco-based company established in 2015 by Joshua Zloof and Kalle Freese, specializing in the production of high-quality instant coffee. The company offers an online retail platform where customers can subscribe to receive a variety of hand-crafted coffee products, including hot coffee, hot lattes, iced coffee, and iced lattes. Sudden Coffee focuses on delivering café-quality coffee by using premium beans that undergo a precise brewing process. This process distills the coffee into an easy-to-use powder, allowing consumers to prepare fresh-tasting coffee in seconds, thus providing a convenient option for coffee enthusiasts.

Broadlume

Seed Round in 2015
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Rebag

Seed Round in 2015
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

BookBub

Series B in 2015
BookBub is a rapidly growing startup launched by serial entrepreneurs and run by a team gathered from the publishing and tech industries. Every day millions of readers use our service to discover great books, and thousands of leading publishers and authors work with us to drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. The rise of digital publishing is altering the way books are found, purchased, and read. We’re expanding our team to help address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love.

Experiment Engine

Seed Round in 2014
Experiment Engine, Inc. is a conversion optimization platform based in Austin, Texas, founded in 2014. The company focuses on enabling brands and agencies to effectively manage testing programs, scale experimentation, and measure return on investment through its user-friendly platform. Experiment Engine provides tools for planning, reviewing, and reporting on various testing projects, while also offering access to resources in design, development, copywriting, and quality assurance. Its platform facilitates testing different versions of web pages, allowing users to analyze results, prioritize experiments based on data, and refine conversion strategies. Serving sectors such as e-commerce, publishing, lead generation, and agencies, Experiment Engine aims to enhance the effectiveness of digital marketing efforts through informed decision-making and collaboration. As of 2017, it operates as a subsidiary of Optimizely, Inc.

BookBub

Series A in 2014
BookBub is a rapidly growing startup launched by serial entrepreneurs and run by a team gathered from the publishing and tech industries. Every day millions of readers use our service to discover great books, and thousands of leading publishers and authors work with us to drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. The rise of digital publishing is altering the way books are found, purchased, and read. We’re expanding our team to help address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love.

SeeMe

Venture Round in 2014
SeeMe is an online platform that connects contemporary emerging artists with a global audience, facilitating the sale of limited edition prints and original artwork. The platform allows artists to showcase a diverse range of images, appealing to various tastes and interests. Through its website and mobile app, users can engage with creators by leaving comments and likes, and they can also purchase eco-friendly postcards and unique apparel featuring the artwork. SeeMe employs intuitive discovery tools and predictive algorithms to help collectors find and support top artists, fostering a community where hundreds of thousands of creators are connected with millions of art enthusiasts worldwide.

The Black Tux

Seed Round in 2014
The Black Tux is a company based in Santa Monica, California, founded in 2012 with the aim of revolutionizing the traditional tuxedo rental experience. It specializes in the e-commerce rental of high-quality formalwear, including suits, shirts, vests, cufflinks, studs, neckwear, shoes, and other accessories. Customers can order these items online, which are delivered with free shipping both ways, ensuring they arrive at least a week before the event. The Black Tux designs its own line of tuxedos and suits, focusing on providing a better fit and style compared to conventional rental options.

Riskified

Series A in 2014
Riskified Ltd. is a fraud prevention platform based in Tel Aviv, Israel, that supports online merchants in managing eCommerce risks. Founded in 2013, the company offers a next-generation platform that integrates with various eCommerce systems to deliver decisive approve or decline recommendations for transactions. Utilizing advanced machine learning and insights from a global network of merchants, Riskified helps businesses identify and verify their consumers, thereby reducing fraud and enhancing operational efficiency. The platform enables merchants to increase sales while providing a safer and more seamless shopping experience. Riskified serves a diverse range of industries, including fashion, electronics, and travel, and counts notable brands like Wayfair, SHEIN, and Macy's among its clientele. The company primarily generates revenue by granting access to its risk management services and reviewing the legitimacy of eCommerce transactions.

Oyster

Series A in 2014
Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

Plated

Series A in 2014
Plated is a company that specializes in delivering fresh ingredients and chef-designed recipes directly to consumers' homes. Founded in 2012 and headquartered in New York, it aims to assist food enthusiasts in creating exceptional home-cooked meals. Plated operates an online platform that offers a subscription-based service, allowing users to prepare restaurant-quality dishes in the comfort of their own kitchens. Through its offerings, Plated fosters a cooking experience that encourages sharing meals with loved ones.

Tulip

Seed Round in 2013
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

HeartThis

Seed Round in 2013
HeartThis is an online shopping platform that allows users to browse and purchase products from a variety of brands in one convenient location. The service enables shoppers to discover new items and take advantage of sales from their favorite stores, all while providing a streamlined purchasing experience with home delivery options. Headquartered in San Francisco, California, HeartThis is supported by a range of notable investors, enhancing its ability to innovate and expand within the competitive e-commerce landscape.

Top10 Group

Series A in 2013
Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

ThriveHive

Seed Round in 2013
ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Riskified

Seed Round in 2013
Riskified Ltd. is a fraud prevention platform based in Tel Aviv, Israel, that supports online merchants in managing eCommerce risks. Founded in 2013, the company offers a next-generation platform that integrates with various eCommerce systems to deliver decisive approve or decline recommendations for transactions. Utilizing advanced machine learning and insights from a global network of merchants, Riskified helps businesses identify and verify their consumers, thereby reducing fraud and enhancing operational efficiency. The platform enables merchants to increase sales while providing a safer and more seamless shopping experience. Riskified serves a diverse range of industries, including fashion, electronics, and travel, and counts notable brands like Wayfair, SHEIN, and Macy's among its clientele. The company primarily generates revenue by granting access to its risk management services and reviewing the legitimacy of eCommerce transactions.

Numerator

Series A in 2013
Numerator is a market intelligence firm that combines omnichannel marketing, merchandising, and sales data to simplify strategic decision-making for brand, retail, and agency clients. It uniquely links consumer purchase behavior to influencing factors using the InfoScout OmniPanel, which has captured over 500 million receipts. Numerator serves industry leaders like Nike, Unilever, and Procter & Gamble with real-time path-to-purchase data.

Optimizely

Series A in 2013
Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.

Plated

Seed Round in 2013
Plated is a company that specializes in delivering fresh ingredients and chef-designed recipes directly to consumers' homes. Founded in 2012 and headquartered in New York, it aims to assist food enthusiasts in creating exceptional home-cooked meals. Plated operates an online platform that offers a subscription-based service, allowing users to prepare restaurant-quality dishes in the comfort of their own kitchens. Through its offerings, Plated fosters a cooking experience that encourages sharing meals with loved ones.

Getable

Seed Round in 2013
Getable, Inc. is an online equipment rental service based in San Francisco, California, established in 2009. The company allows consumers to easily search, compare, and rent a variety of products, including electronics, appliances, fashion wear, furniture, event supplies, sports gear, tools, vehicles, and more. Getable acts as a rental concierge, facilitating access to equipment from trusted local suppliers, ensuring transparent pricing with no hidden fees. Customers can place orders through the company's mobile app, by phone, or via text, making the rental process convenient and efficient. With a commitment to customer satisfaction, Getable partners only with reputable suppliers and is dedicated to resolving any issues that may arise during the rental experience. The company leverages its extensive industry knowledge to enhance the equipment rental process, focusing on user-friendly solutions that prioritizes customer needs.

Corduro

Series B in 2012
Corduro Inc. is a payment processing company based in Southlake, Texas, established in 2008. It specializes in providing a mobile payments platform that enables small businesses and organizations to accept credit card payments for various transactions, including events, retail goods, and donations. Corduro offers an online payment gateway that facilitates the acceptance of debit and credit card payments over the Internet, catering to a diverse client base that includes retail stores, educational institutions, healthcare organizations, and property managers. The company's services encompass electronic checks, bill pay, recurring payment support, and a comprehensive payment as a service framework that integrates with all point of sale terminals.

Oyster

Seed Round in 2012
Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

RORE MEDIA

Venture Round in 2012
RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Bureau of Trade

Seed Round in 2012
Bureau of Trade is a distinctive online marketplace designed for men's shopping, merging media and commerce to create a unique experience termed Transactional Entertainment. The company specializes in curating and selling an eclectic range of affordable rarities from around the world, including classic cars, vintage chronographs, mummy cartonage, petrified lightning, furniture, literature, and vinyl records. By emphasizing narrative merchandise, Bureau of Trade aims to offer more than just products; it seeks to help men express their identities and values through carefully curated selections that enhance their personal stories.

Gyft

Seed Round in 2012
Gyft is a mobile application that facilitates the buying, storing, sending, and redeeming of gift cards from various retailers. The platform allows users to manage their gift cards conveniently from their mobile devices, including the option to upload existing plastic gift cards. Gyft is integrated with social media, enabling users to easily send gift cards and messages to friends during special occasions. The application is available for download at no cost, providing a user-friendly solution for gift card management.

DeckDAQ

Debt Financing in 2012
DeckDAQ Ltd. is an online platform that allows fans to collect and trade virtual goods associated with their favorite brands. Founded in 2011 and based in Herzliya, Israel, the company connects fans to third-party games and brands' e-commerce shops while also facilitating interactions with the physical world through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, and socialize with others who share their interests. The platform also assists brands in monetizing their digital assets, transforming existing images and content into valuable, collectible virtual goods.

ThriveHive

Venture Round in 2012
ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Domino

Series A in 2012
Domino is an online platform that focuses on home and lifestyle, providing readers with content, community engagement, and a range of products. The company aims to inspire individuals to create stylish living spaces through a variety of resources, including exclusive home tours featuring contemporary creatives, entertaining tips, and curated selections of new home products. By offering daily inspirations and practical ideas, Domino empowers its audience to enhance their homes affordably and stylishly.

SeeMe

Seed Round in 2012
SeeMe is an online platform that connects contemporary emerging artists with a global audience, facilitating the sale of limited edition prints and original artwork. The platform allows artists to showcase a diverse range of images, appealing to various tastes and interests. Through its website and mobile app, users can engage with creators by leaving comments and likes, and they can also purchase eco-friendly postcards and unique apparel featuring the artwork. SeeMe employs intuitive discovery tools and predictive algorithms to help collectors find and support top artists, fostering a community where hundreds of thousands of creators are connected with millions of art enthusiasts worldwide.

CustomMade

Series A in 2011
CustomMade is an online marketplace that connects individuals seeking unique, one-of-a-kind items with professional artisans known as Makers. Founded in 1996, the company initially focused on connecting buyers with carpenters but has since expanded to include over 12,000 Makers across various trades. CustomMade facilitates this connection by offering concierge-style customer service and leveraging creative and manufacturing expertise to make custom goods accessible at affordable prices.

Top10 Group

Series A in 2011
Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

DeckDAQ

Seed Round in 2011
DeckDAQ Ltd. is an online platform that allows fans to collect and trade virtual goods associated with their favorite brands. Founded in 2011 and based in Herzliya, Israel, the company connects fans to third-party games and brands' e-commerce shops while also facilitating interactions with the physical world through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, and socialize with others who share their interests. The platform also assists brands in monetizing their digital assets, transforming existing images and content into valuable, collectible virtual goods.

Getable

Seed Round in 2011
Getable, Inc. is an online equipment rental service based in San Francisco, California, established in 2009. The company allows consumers to easily search, compare, and rent a variety of products, including electronics, appliances, fashion wear, furniture, event supplies, sports gear, tools, vehicles, and more. Getable acts as a rental concierge, facilitating access to equipment from trusted local suppliers, ensuring transparent pricing with no hidden fees. Customers can place orders through the company's mobile app, by phone, or via text, making the rental process convenient and efficient. With a commitment to customer satisfaction, Getable partners only with reputable suppliers and is dedicated to resolving any issues that may arise during the rental experience. The company leverages its extensive industry knowledge to enhance the equipment rental process, focusing on user-friendly solutions that prioritizes customer needs.

True Fit

Seed Round in 2011
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

Gobble

Venture Round in 2011
Gobble Inc. is an online marketplace based in Palo Alto, California, that specializes in delivering gourmet meal kits designed for quick preparation. Founded in 2010, the company provides chef-curated meals that can be prepared in just 15 minutes, combining the convenience of takeout with the quality and freshness of home-cooked food. Gobble emphasizes the use of fresh, locally sourced ingredients, enabling customers to create nutritious and flavorful dishes easily. Its offerings cater to a variety of dietary preferences, including global cuisines, low-calorie options, vegetarian recipes, and kid-friendly meals. In addition to dinner, Gobble also provides meal options for breakfast, lunch, sides, and desserts. The company has expanded its operations across 47 states and maintains offices in California, Pennsylvania, and Toronto, with a mission to help families spend less time in the kitchen and more time together at the table.

Send the Trend

Series A in 2011
Send the Trend is an e-commerce platform co-founded by Divya Gugnani and Mariah Chase, specializing in accessories and beauty products tailored for female shoppers. The site allows customers to indicate their style preferences, which informs a monthly selection of curated items, including jewelry, handbags, and various fashion accessories. Products are priced at $29.95 for accessories, with handbags ranging from $39.95 to $49.95, all offered with free shipping. One of the platform's key features, My Style, enables customers to create personalized e-boutiques, allowing them to showcase their selections. Additionally, users can earn credits through social shopping activities, such as receiving $10 for referrals when another customer purchases from their My Style page. Recently, Send the Trend was acquired by QVC, enhancing its market presence.

Listia

Seed Round in 2011
Listia Inc. is an online auction platform that facilitates the trading of unwanted goods by allowing users to list items for auction. Founded in 2009 and based in Mountain View, California, Listia enables users to bid on a variety of products, including antiques, electronics, clothing, and collectibles, using a system of credits instead of traditional currency. Users earn credits by signing up, giving away items, and participating actively on the platform. This innovative marketplace not only helps individuals declutter by trading items they no longer need but also allows them to acquire new goods for free, enhancing the value of unused possessions through a community-driven exchange.

True Fit

Seed Round in 2011
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

Chirply

Seed Round in 2011
Chirply, Inc. operates a web-based platform that fosters a community of artists and design enthusiasts, allowing users to submit and curate artwork. Founded in 2010 and based in San Francisco, California, the company initially focused on creating a marketplace for crowd-sourced designs for paper goods, such as greeting cards and notebooks. Over time, Chirply expanded its offerings to include a business-to-business platform, enabling brands to leverage crowd-sourced designs to enhance user engagement and create visually inspiring products. By utilizing a crowdsourced design model, Chirply aims to disrupt traditional design processes and provide a space for creativity and collaboration in product development.

Creative Market

Seed Round in 2011
Creative Market is an online marketplace that offers a wide array of ready-to-use design assets sourced from independent creators globally. Its extensive collection includes fonts, graphics, templates, add-ons, photos, and themes, allowing designers to seamlessly bring their creative projects to fruition. By connecting creators with consumers, Creative Market fosters an environment where artistic talent can thrive, enabling individuals to buy and sell high-quality design content. This platform not only supports the creative community but also provides designers with the opportunity to monetize their work, making it a valuable resource for both buyers and sellers in the design industry.

Pose.com

Venture Round in 2011
Pose is a mobile-first fashion platform that enhances the shopping experience by allowing users to share and discover outfits in real time. Founded in 2010 and based in Santa Monica, California, Pose enables women worldwide to upload and showcase their fashion choices, while also facilitating the buying, selling, and trading of clothing items within a trusted peer-to-peer network. The platform features over 3.5 million interactive fashion photos contributed by influencers and everyday users alike, creating a vibrant community focused on self-expression and style. By tracking the latest releases from top brands and retailers, Pose empowers users to curate a personal style feed and engage in discussions about fashion. This unique blend of social interaction and commerce positions Pose at the intersection of the sharing economy and fashion, fostering meaningful connections among like-minded shoppers.

Svpply

Seed Round in 2010
Svpply is a social shopping platform that enables users to discover and track products they find appealing. Users can register on the site to curate a collection of favored items and receive personalized recommendations based on the preferences of their friends from social media platforms like Twitter and Facebook. By tagging interesting products encountered online, Svpply enhances the online retail experience by connecting shoppers, tastemakers, and merchants in a unified environment. The platform is designed to help users uncover unique products that they may not encounter through traditional shopping methods.

BaubleBar

Series A in 2010
BaubleBar Inc. is an online retailer specializing in fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky and based in New York, the company has positioned itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar distinguishes itself through its fast speed to market, leveraging real-time data to inform its merchandising and design processes. This approach allows the company to respond effectively to current market trends and consumer preferences. In addition to its strong sourcing capabilities, BaubleBar emphasizes a high-touch customer experience and maintains a robust presence on social media, enhancing its appeal among consumers. The company has also successfully attracted significant equity financing to support its growth and innovation in the sector.

SavingStar

Series A in 2010
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Chirply

Seed Round in 2010
Chirply, Inc. operates a web-based platform that fosters a community of artists and design enthusiasts, allowing users to submit and curate artwork. Founded in 2010 and based in San Francisco, California, the company initially focused on creating a marketplace for crowd-sourced designs for paper goods, such as greeting cards and notebooks. Over time, Chirply expanded its offerings to include a business-to-business platform, enabling brands to leverage crowd-sourced designs to enhance user engagement and create visually inspiring products. By utilizing a crowdsourced design model, Chirply aims to disrupt traditional design processes and provide a space for creativity and collaboration in product development.

20x200

Series A in 2010
20x200 is a New York City-based e-commerce platform that aims to transform design-oriented consumers into art collectors. The company offers a curated selection of affordable, limited-edition prints, which are museum-quality and delivered with artist-signed certificates of authenticity. Collaborating with a diverse range of artists, from emerging talents to established figures, 20x200 releases new and exclusive editions weekly, with prices varying from $24 to $10,000. The platform is designed to make art accessible, allowing collectors and buyers to discover and purchase unique prints that reflect both artistic quality and affordability.

True Fit

Venture Round in 2010
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

ThredUp

Series A in 2010
Founded in 2009, ThredUp operates as an online consignment store for women's and kids' apparel, shoes, and accessories. It facilitates buying and selling of new and used items, promoting sustainability by extending the lifecycle of clothing.

Coupang

Venture Round in 2010
Coupang is South Korea's largest e-commerce platform, offering a wide range of products including electronics, fashion, food, and furniture. It operates primarily in South Korea and Taiwan, with an extensive logistics network ensuring timely delivery.

Giiv

Series A in 2010
Giiv, Inc. is an online platform that facilitates gift-giving through a text message system, enabling users to send tangible gifts to friends instantly. The service allows recipients to redeem gifts at the point-of-sale of partner retailers across the United States. Originally established as MoboGift, Giiv was incorporated in 2009 and is headquartered in Los Angeles, California. By leveraging mobile technology, Giiv streamlines the gifting process, making it convenient for users to share personalized gifts with their loved ones.

Factual

Seed Round in 2010
Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.

20x200

Series A in 2009
20x200 is a New York City-based e-commerce platform that aims to transform design-oriented consumers into art collectors. The company offers a curated selection of affordable, limited-edition prints, which are museum-quality and delivered with artist-signed certificates of authenticity. Collaborating with a diverse range of artists, from emerging talents to established figures, 20x200 releases new and exclusive editions weekly, with prices varying from $24 to $10,000. The platform is designed to make art accessible, allowing collectors and buyers to discover and purchase unique prints that reflect both artistic quality and affordability.

Listia

Pre Seed Round in 2009
Listia Inc. is an online auction platform that facilitates the trading of unwanted goods by allowing users to list items for auction. Founded in 2009 and based in Mountain View, California, Listia enables users to bid on a variety of products, including antiques, electronics, clothing, and collectibles, using a system of credits instead of traditional currency. Users earn credits by signing up, giving away items, and participating actively on the platform. This innovative marketplace not only helps individuals declutter by trading items they no longer need but also allows them to acquire new goods for free, enhancing the value of unused possessions through a community-driven exchange.

DealBase

Series A in 2009
DealBase Corporation, founded in 2008 and based in San Francisco, California, operates a travel deals search platform that aggregates information on various travel-related offers. The platform provides users with access to a wide array of deals, including flights, hotels, vacation packages, car rentals, and discount coupons, sourced from airline and hotel websites, email newsletters, private hotel offers, rewards programs, and online travel agencies. By consolidating these offerings into a single platform, DealBase enables users to efficiently discover and take advantage of travel deals tailored to their needs.

CustomMade

Seed Round in 2009
CustomMade is an online marketplace that connects individuals seeking unique, one-of-a-kind items with professional artisans known as Makers. Founded in 1996, the company initially focused on connecting buyers with carpenters but has since expanded to include over 12,000 Makers across various trades. CustomMade facilitates this connection by offering concierge-style customer service and leveraging creative and manufacturing expertise to make custom goods accessible at affordable prices.

Milo

Seed Round in 2008
Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.
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