Genacast Ventures

Founded in 2017 and headquartered in Pipersville, Pennsylvania, DrayNow operates an online marketplace that connects intermediaries with intermodal trucking carriers. Its platform provides real-time visibility of shipment status, enabling efficient matching of freight and carriers for improved capacity, service, and profitability.

Confetti is an online platform founded in 2014 and based in New York, New York, that specializes in helping companies discover and book corporate events and activities tailored to their culture, objectives, and budget. The platform simplifies the booking process, allowing organizations to easily plan engaging and meaningful experiences for their employees. By offering a range of options, Confetti aims to facilitate enjoyable and memorable events that align with company values and goals.

BigID, Inc. is a developer of advanced security software focused on personal data protection and privacy compliance. Founded in 2015 and headquartered in New York, with additional offices in Tel Aviv and London, the company leverages machine learning and identity intelligence to assist enterprises in managing sensitive data at a large scale. BigID's platform facilitates the discovery and inventory of personal information across various data types while automating compliance with privacy regulations such as GDPR and CCPA. Key features include mapping data relationships, automating access rights fulfillment, and providing tools for consent management and risk assessment. By enabling organizations to protect and steward customer data effectively, BigID addresses the growing need for robust data privacy solutions amid evolving regulatory landscapes.

Founded in 2017 and headquartered in Pipersville, Pennsylvania, DrayNow operates an online marketplace that connects intermediaries with intermodal trucking carriers. Its platform provides real-time visibility of shipment status, enabling efficient matching of freight and carriers for improved capacity, service, and profitability.

Founded in 2017 and headquartered in Pipersville, Pennsylvania, DrayNow operates an online marketplace that connects intermediaries with intermodal trucking carriers. Its platform provides real-time visibility of shipment status, enabling efficient matching of freight and carriers for improved capacity, service, and profitability.

Blockdaemon facilitates blockchain deployment by offering a node management platform that supports over 30 protocols. It empowers businesses and developers to quickly launch and manage blockchain applications, with tools for exchanges, custodians, and financial institutions.

STAQ, Inc. is a developer of an integration platform-as-a-service tailored for advertising technology platforms. Founded in 2012 and based in New York, the company specializes in creating a unified reporting and integration system that connects various ad tech solutions. This platform allows advertisers to access and analyze their campaigns, analytics, and relevant data across multiple technology partners. By automating the collection of revenue and inventory information, STAQ centralizes data for its customers, enabling them to create and merge data sets and apply complex decision-making processes. The technology enhances the functionality of ad platforms, allowing clients to utilize these tools more effectively, ultimately driving meaningful business results and improving yield and optimization.

Founded in 2017 and headquartered in Pipersville, Pennsylvania, DrayNow operates an online marketplace that connects intermediaries with intermodal trucking carriers. Its platform provides real-time visibility of shipment status, enabling efficient matching of freight and carriers for improved capacity, service, and profitability.

Founded in 2017 and headquartered in Pipersville, Pennsylvania, DrayNow operates an online marketplace that connects intermediaries with intermodal trucking carriers. Its platform provides real-time visibility of shipment status, enabling efficient matching of freight and carriers for improved capacity, service, and profitability.

Jornaya is a consumer journey insight platform that provides marketers, data analysts, and compliance professionals with an in-depth understanding of the consumer buying journey. The platform uniquely captures both first- and third-party consumer interactions in real time across various devices, allowing businesses to engage consumers at critical moments of intent. By offering comprehensive data, insights, and analytics, Jornaya enables marketers to make informed decisions based on intent-driven interactions as consumers research and compare options for significant life purchases. The platform easily integrates with existing decision-making processes and tools, facilitating a more efficient connection between data, decision, and action.

Rocketrip, Inc. is a travel management platform founded in 2013 and based in New York, New York. The company focuses on enabling employees to make cost-effective travel decisions while earning rewards for saving on expenses. Its platform provides real-time insights into reasonable travel spending, allowing users to compare costs and choose lower-priced options for flights, cars, and hotels without disrupting their online booking process. By establishing a custom-calibrated budget known as the Price to Beat, Rocketrip incentivizes employees to select economical travel arrangements, thereby promoting a culture of cost savings within organizations. The platform is utilized by several enterprise brands, demonstrating its effectiveness in the corporate travel sector. As of September 2020, Rocketrip operates as a subsidiary of Mondee Holdings Inc.

Uptycs, Inc. is a security analytics company that specializes in providing a comprehensive platform for monitoring and diagnosing infrastructure issues across various environments, including software as a service, enterprise, and data centers. Founded in 2016 and based in Waltham, Massachusetts, Uptycs offers a cloud-based solution that integrates osquery, an open-source universal agent, with advanced security analytics. This platform delivers essential capabilities such as endpoint detection and response, file integrity management, incident investigation, vulnerability monitoring, and compliance tracking. Uptycs is designed to enhance security visibility and operational efficiency for IT administrators, compliance officers, and incident response teams by providing insights into workload vulnerabilities and security incidents across cloud environments, containers, and software pipelines. The platform is trusted by major enterprises to secure critical workloads and streamline security operations from a unified console.

STAQ, Inc. is a developer of an integration platform-as-a-service tailored for advertising technology platforms. Founded in 2012 and based in New York, the company specializes in creating a unified reporting and integration system that connects various ad tech solutions. This platform allows advertisers to access and analyze their campaigns, analytics, and relevant data across multiple technology partners. By automating the collection of revenue and inventory information, STAQ centralizes data for its customers, enabling them to create and merge data sets and apply complex decision-making processes. The technology enhances the functionality of ad platforms, allowing clients to utilize these tools more effectively, ultimately driving meaningful business results and improving yield and optimization.

BigID, Inc. is a developer of advanced security software focused on personal data protection and privacy compliance. Founded in 2015 and headquartered in New York, with additional offices in Tel Aviv and London, the company leverages machine learning and identity intelligence to assist enterprises in managing sensitive data at a large scale. BigID's platform facilitates the discovery and inventory of personal information across various data types while automating compliance with privacy regulations such as GDPR and CCPA. Key features include mapping data relationships, automating access rights fulfillment, and providing tools for consent management and risk assessment. By enabling organizations to protect and steward customer data effectively, BigID addresses the growing need for robust data privacy solutions amid evolving regulatory landscapes.

ZeroFOX is a cybersecurity company that provides external threat intelligence and protection against social media–based threats. It operates a cloud-based platform delivering real-time social threat analytics, protection, and monitoring to safeguard brands, people, and data across the public attack surface. Its solutions address phishing, credential compromise, impersonation, information leakage, brand hijacking, and physical or reputational risks to executives and high-profile individuals, with services including managed monitoring and protection. The company supports industries such as financial services, retail, government, healthcare, technology, education, media, and sports, and offers specialized protections for elections and high-value personnel.

Revmetrix, Inc. is a technology company founded in 2014 and based in Arlington, Virginia, that specializes in cross-device data management. The company has developed a data platform that utilizes patent-pending machine learning technology to create a comprehensive customer view based on first-party data. This platform is designed to capture and analyze customer interactions across various channels, including in-store, online, and mobile engagements. By consolidating these interactions into detailed customer profiles, Revmetrix enables businesses to maximize the value of their data and gain deeper insights into customer behavior. The company's focus is on helping organizations enhance their understanding of customers through advanced data analysis tailored to their specific needs.

Founded in 2012, Yieldmo is a mobile advertising platform that enables brands to deliver tailored, human-centered ads using AI-driven custom formats. Its technology offers real-time inventory curation and predictive format selection, improving user engagement and campaign performance.

STAQ, Inc. is a developer of an integration platform-as-a-service tailored for advertising technology platforms. Founded in 2012 and based in New York, the company specializes in creating a unified reporting and integration system that connects various ad tech solutions. This platform allows advertisers to access and analyze their campaigns, analytics, and relevant data across multiple technology partners. By automating the collection of revenue and inventory information, STAQ centralizes data for its customers, enabling them to create and merge data sets and apply complex decision-making processes. The technology enhances the functionality of ad platforms, allowing clients to utilize these tools more effectively, ultimately driving meaningful business results and improving yield and optimization.

Rocketrip, Inc. is a travel management platform founded in 2013 and based in New York, New York. The company focuses on enabling employees to make cost-effective travel decisions while earning rewards for saving on expenses. Its platform provides real-time insights into reasonable travel spending, allowing users to compare costs and choose lower-priced options for flights, cars, and hotels without disrupting their online booking process. By establishing a custom-calibrated budget known as the Price to Beat, Rocketrip incentivizes employees to select economical travel arrangements, thereby promoting a culture of cost savings within organizations. The platform is utilized by several enterprise brands, demonstrating its effectiveness in the corporate travel sector. As of September 2020, Rocketrip operates as a subsidiary of Mondee Holdings Inc.

Jornaya is a consumer journey insight platform that provides marketers, data analysts, and compliance professionals with an in-depth understanding of the consumer buying journey. The platform uniquely captures both first- and third-party consumer interactions in real time across various devices, allowing businesses to engage consumers at critical moments of intent. By offering comprehensive data, insights, and analytics, Jornaya enables marketers to make informed decisions based on intent-driven interactions as consumers research and compare options for significant life purchases. The platform easily integrates with existing decision-making processes and tools, facilitating a more efficient connection between data, decision, and action.

ZeroFOX is a cybersecurity company that provides external threat intelligence and protection against social media–based threats. It operates a cloud-based platform delivering real-time social threat analytics, protection, and monitoring to safeguard brands, people, and data across the public attack surface. Its solutions address phishing, credential compromise, impersonation, information leakage, brand hijacking, and physical or reputational risks to executives and high-profile individuals, with services including managed monitoring and protection. The company supports industries such as financial services, retail, government, healthcare, technology, education, media, and sports, and offers specialized protections for elections and high-value personnel.

Rocketrip, Inc. is a travel management platform founded in 2013 and based in New York, New York. The company focuses on enabling employees to make cost-effective travel decisions while earning rewards for saving on expenses. Its platform provides real-time insights into reasonable travel spending, allowing users to compare costs and choose lower-priced options for flights, cars, and hotels without disrupting their online booking process. By establishing a custom-calibrated budget known as the Price to Beat, Rocketrip incentivizes employees to select economical travel arrangements, thereby promoting a culture of cost savings within organizations. The platform is utilized by several enterprise brands, demonstrating its effectiveness in the corporate travel sector. As of September 2020, Rocketrip operates as a subsidiary of Mondee Holdings Inc.

Founded in 2012, Yieldmo is a mobile advertising platform that enables brands to deliver tailored, human-centered ads using AI-driven custom formats. Its technology offers real-time inventory curation and predictive format selection, improving user engagement and campaign performance.

Jornaya is a consumer journey insight platform that provides marketers, data analysts, and compliance professionals with an in-depth understanding of the consumer buying journey. The platform uniquely captures both first- and third-party consumer interactions in real time across various devices, allowing businesses to engage consumers at critical moments of intent. By offering comprehensive data, insights, and analytics, Jornaya enables marketers to make informed decisions based on intent-driven interactions as consumers research and compare options for significant life purchases. The platform easily integrates with existing decision-making processes and tools, facilitating a more efficient connection between data, decision, and action.

ZeroFOX is a cybersecurity company that provides external threat intelligence and protection against social media–based threats. It operates a cloud-based platform delivering real-time social threat analytics, protection, and monitoring to safeguard brands, people, and data across the public attack surface. Its solutions address phishing, credential compromise, impersonation, information leakage, brand hijacking, and physical or reputational risks to executives and high-profile individuals, with services including managed monitoring and protection. The company supports industries such as financial services, retail, government, healthcare, technology, education, media, and sports, and offers specialized protections for elections and high-value personnel.

Rocketrip, Inc. is a travel management platform founded in 2013 and based in New York, New York. The company focuses on enabling employees to make cost-effective travel decisions while earning rewards for saving on expenses. Its platform provides real-time insights into reasonable travel spending, allowing users to compare costs and choose lower-priced options for flights, cars, and hotels without disrupting their online booking process. By establishing a custom-calibrated budget known as the Price to Beat, Rocketrip incentivizes employees to select economical travel arrangements, thereby promoting a culture of cost savings within organizations. The platform is utilized by several enterprise brands, demonstrating its effectiveness in the corporate travel sector. As of September 2020, Rocketrip operates as a subsidiary of Mondee Holdings Inc.

Founded in 2012, Yieldmo is a mobile advertising platform that enables brands to deliver tailored, human-centered ads using AI-driven custom formats. Its technology offers real-time inventory curation and predictive format selection, improving user engagement and campaign performance.

Jornaya is a consumer journey insight platform that provides marketers, data analysts, and compliance professionals with an in-depth understanding of the consumer buying journey. The platform uniquely captures both first- and third-party consumer interactions in real time across various devices, allowing businesses to engage consumers at critical moments of intent. By offering comprehensive data, insights, and analytics, Jornaya enables marketers to make informed decisions based on intent-driven interactions as consumers research and compare options for significant life purchases. The platform easily integrates with existing decision-making processes and tools, facilitating a more efficient connection between data, decision, and action.

Mortar Data Inc. is a New York-based company that offers a cloud-based platform designed for processing and analyzing large data sets through technologies such as the Python programming language and Apache Pig. Established in 2010, the company facilitates easy access to Hadoop, enabling data scientists and engineers to develop data applications efficiently. Mortar Data's platform integrates various technologies into a unified, scalable solution, allowing users to execute Hadoop jobs with minimal setup time. The service includes instant feedback tools, empowering developers to focus on solving business-specific problems instead of investing extensive time in infrastructure setup and complex data pipelines. As of February 2015, Mortar Data operates as a subsidiary of Datadog, Inc.

Divide (formerly known as Enterproid) helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. Divide creates a secure work environment on theirr personal phone that features an array of business-class apps, including your work email, calendar, and contacts. Work data stays secure, while their personal data stays safe from the prying eyes of their company's IT department, or worse, their boss. Divide also gives access to their own web-based device management dashboard - MyDivide - where they can remotely monitor, locate, lock and wipe their device(s)

Datadog, Inc. is a cloud-native company headquartered in New York that provides a comprehensive monitoring and analytics platform for developers, IT operations teams, and business users globally. Founded in 2010, Datadog's software-as-a-service platform integrates infrastructure monitoring, application performance monitoring, log management, user experience monitoring, and network performance monitoring. By consolidating data from servers, containers, databases, and third-party services, Datadog enables organizations to achieve real-time observability of their technology stacks. Its robust features include advanced analytics, collaborative tools, and alerting capabilities, which help teams proactively manage performance issues, minimize downtime, and enhance user experiences.

Demdex provides audience management solutions that power multi-channel data strategies and the management of consumer privacy preferences. The company has been a pioneer in the SaaS audience management market and serves major brands across diverse industries. Its enterprise-grade technology is designed for scale, reliability, and actionable insight, offering an alternative to costly homegrown systems. Core offerings include SegmentID, a data capture and segmentation tool, AdPACT, a privacy management platform that supports consent, transparency, and control for users, and DexClarity, a behavioral data management solution for ecommerce. By integrating cross-channel data handling with privacy controls, Demdex supports targeted marketing, measurement, and compliant data practices for online campaigns.

PackLate.com is a last minute vacation rental marketplace where consumers watch prices change as the check-in date nears. PackLate.com empowers consumers to save money, find and track great deals, and confidently book closer to their vacation date while realizing they are not alone in their quest to find what they want at a great price. The company launched its first geography, The US Rockies, in January 2010. PackLate.com is backed by Genacast Ventures, First Round Capital, ETF Venture Funds, and several angel investors.

DoubleVerify is a software platform for digital media measurement, data, and analytics that provides online media verification and campaign effectiveness solutions for brand marketers, agencies, advertising networks, demand-side platforms, exchanges, and digital publishers. The platform delivers consistent, unbiased data and analytics to improve the quality and return on digital ad investments, including real-time metrics through DV Pinnacle and the DV Authentic Ad metric that measures whether an ad was delivered in a brand-safe environment, is fully viewable, viewed by a real person, and delivered in the intended geography. Founded in 2008 and based in New York City, DoubleVerify helps clients ensure quality advertising environments, campaign transparency, and performance across digital media.

Demdex provides audience management solutions that power multi-channel data strategies and the management of consumer privacy preferences. The company has been a pioneer in the SaaS audience management market and serves major brands across diverse industries. Its enterprise-grade technology is designed for scale, reliability, and actionable insight, offering an alternative to costly homegrown systems. Core offerings include SegmentID, a data capture and segmentation tool, AdPACT, a privacy management platform that supports consent, transparency, and control for users, and DexClarity, a behavioral data management solution for ecommerce. By integrating cross-channel data handling with privacy controls, Demdex supports targeted marketing, measurement, and compliant data practices for online campaigns.

Invite Media operates as a technology provider in the display advertising sector. It specializes in developing software that facilitates real-time bidding for advertisers and agencies seeking to purchase digital ad space efficiently. The company's platform enables users to establish automated strategies, optimizing campaigns across various real-time bidding inventory sources.