Grafton Capital

Grafton Capital is a growth and expansion investment firm based in London, United Kingdom, established in 2014. The firm focuses on investing in profitable, growing companies that hold leadership positions in niche categories, specifically within the technology, business software, online platforms, and data analytics sectors. Grafton Capital has invested over £100 million in minority positions in various promising growth companies across Europe, emphasizing those in the business data and online marketplace domains.

Edward Brown

Managing Partner and Co-Founder

13 past transactions

Brand Traction

Acquisition in 2022
ProQuo AI is a technology company specializing in marketing and consumer insights through its AI-powered brand management platform. This platform enables brand teams to monitor key aspects of their brand, competition, and market category while testing creative ideas and planning strategies. ProQuo collects consumer sentiments on a consistent set of 16 metrics, engaging over one million consumers monthly to transform their instinctive feelings into actionable data. By identifying patterns and providing real-time insights, ProQuo guides brand managers on where to focus their efforts to enhance sales growth, online engagement, and brand loyalty. The platform aims to make predictive brand guidance a daily, effective practice for businesses looking to maximize their growth potential.

Xtremepush

Private Equity Round in 2021
Xtremepush is a global customer engagement platform that delivers mobile‑first, multichannel experiences through automated, real‑time messaging across email, web, mobile app, SMS and social messengers. It unifies customer data into a single view, providing analytics and campaign‑optimisation tools that help brands acquire new customers and deepen relationships with existing ones. The platform serves sectors such as banking, sports, gaming, media, retail, entertainment and travel. Recognised in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms and recipient of Deloitte’s inaugural Financial Services Innovation Award for Customer Experience.

Xtremepush

Debt Financing in 2021
Xtremepush is a global customer engagement platform that delivers mobile‑first, multichannel experiences through automated, real‑time messaging across email, web, mobile app, SMS and social messengers. It unifies customer data into a single view, providing analytics and campaign‑optimisation tools that help brands acquire new customers and deepen relationships with existing ones. The platform serves sectors such as banking, sports, gaming, media, retail, entertainment and travel. Recognised in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms and recipient of Deloitte’s inaugural Financial Services Innovation Award for Customer Experience.

Third Financial

Venture Round in 2020
Third Financial specializes in developing innovative wealth management software. Its flagship product is Tercero Software Platform, a comprehensive front-to-back solution introduced in over a decade. The company is renowned for its expertise in wealth CRM and investment in mobile technologies.

Omilia

Private Equity Round in 2020
Omilia Natural Language Solutions Ltd specializes in developing artificial intelligence-based speech-recognition software that provides natural language understanding. Its flagship platform, DiaManT, serves as a virtual assistant and omnichannel dialog management system, facilitating human-like interactions across various channels, including phone, webchat, social media, SMS, email, and mobile applications. The platform features deepNLU, an advanced natural language understanding engine; deepASR, an automatic speech recognition engine; and deepVB, which offers voice biometrics for conversational authentication. Additionally, Conversation Studio provides tools for business analysts to create services tailored to customer needs. Founded in 2002 and headquartered in Limassol, Cyprus, with offices in Athens, Prague, Krugersdorp, and Toronto, Omilia delivers its end-to-end conversational intelligence solutions primarily to banks, mobile operators, and insurance companies, enhancing their customer service through a unified platform that supports self-service capabilities via voice and text.

Softomotive

Series A in 2018
Founded in 2005, Softomotive is a leading global provider of Robotic Process Automation (RPA) solutions. Trusted by over 7,000 companies worldwide, it offers robust and scalable automation tools for both attended and unattended processes. Its flagship products, WinAutomation and ProcessRobot, cater to desktop and enterprise-level automation respectively, enabling businesses to improve efficiency, reduce operational costs, and focus on high-priority tasks.

Third Financial

Venture Round in 2017
Third Financial specializes in developing innovative wealth management software. Its flagship product is Tercero Software Platform, a comprehensive front-to-back solution introduced in over a decade. The company is renowned for its expertise in wealth CRM and investment in mobile technologies.

Starleaf

Venture Round in 2017
StarLeaf Limited is a company based in Cambridge, United Kingdom, with an additional office in Oslo, Norway. Founded in 2008, it specializes in manufacturing and marketing video endpoints for meeting rooms, desktops, and mobile devices. StarLeaf provides a cloud-based platform that enables secure video conferencing and calling services, emphasizing simplicity and efficiency in business communication and collaboration. Its offerings include advanced tools for video conferencing, which support multiple cameras and dual screens, making it suitable for large meetings and town hall sessions. By focusing on user-friendly design, StarLeaf aims to enhance connectivity among users, whether in traditional office environments or remote settings, thereby facilitating effective collaboration and productivity.

MPP Global

Series B in 2017
MPP Global, established in 2000, specializes in providing a comprehensive, cloud-based platform called eSuite. This platform caters to the media and entertainment sector, offering integrated solutions for identity management, customer relationship management, and ecommerce. It enables businesses to meter, market, promote, bill, and analyze digital content, facilitating subscription-based models and maximizing revenue. With a global presence and an impressive client roster including Sky, The Times, and Universal Music Group, MPP Global empowers companies to effectively engage and monetize their digital audiences.

Third Financial

Venture Round in 2016
Third Financial specializes in developing innovative wealth management software. Its flagship product is Tercero Software Platform, a comprehensive front-to-back solution introduced in over a decade. The company is renowned for its expertise in wealth CRM and investment in mobile technologies.

SportPursuit

Series C in 2015
Founded in 2011, SportPursuit operates an online platform offering flash sales of high-quality sports and recreational goods. It provides up to 70% off retail price on a wide range of products including clothing, footwear, equipment, and accessories from leading brands.

Third Financial

Venture Round in 2015
Third Financial specializes in developing innovative wealth management software. Its flagship product is Tercero Software Platform, a comprehensive front-to-back solution introduced in over a decade. The company is renowned for its expertise in wealth CRM and investment in mobile technologies.

alva

Venture Round in 2015
Alva is a connected intelligence company that specializes in reputation intelligence, analysis, and media monitoring. It offers a stakeholder intelligence platform that serves various sectors, including financial services, consumer, healthcare, and professional services. By combining artificial intelligence with insights from sector analysts, Alva provides an integrated solution that encompasses business, stakeholder, and media intelligence. This allows clients to effectively monitor, analyze, and report on stakeholder sentiment, facilitating better management of relationships and linking reputation to business performance. The platform helps organizations track and assess emerging issues, trends, and risks in both social and traditional media, enabling informed strategic decision-making that fosters long-term and sustainable value.
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