Grafton Capital

Grafton Capital is a growth and expansion investment firm based in London, United Kingdom, established in 2014. The firm focuses on investing in profitable, growing companies that hold leadership positions in niche categories, specifically within the technology, business software, online platforms, and data analytics sectors. Grafton Capital has invested over £100 million in minority positions in various promising growth companies across Europe, emphasizing those in the business data and online marketplace domains.

13 past transactions

ProQuo AI

Acquisition in 2022
ProQuo AI is a marketing and consumer insights technology company that provides a comprehensive platform for brand management. It helps teams monitor their brand, competition, and category, while also testing creative ideas and planning brand strategies. ProQuo gathers consumer sentiments through a consistent set of metrics, utilizing artificial intelligence to identify areas for growth. By engaging with over one million consumers each month, the platform transforms instinctive feelings into actionable insights, enabling brand teams to make informed decisions. This approach allows brand managers to enhance sales growth, online engagement, and brand loyalty efficiently by revealing hidden patterns and offering real-time guidance for brand development.

Xtremepush

Private Equity Round in 2021
Xtremepush is a global leader in customer engagement and personalization, offering a data platform designed for mobile-first, multichannel customer experiences. The company helps businesses acquire new customers and enhance communication with existing ones through automated, real-time, and relevant messaging across various channels including email, websites, mobile apps, SMS, and social messengers. Xtremepush's platform unifies customer data to provide a comprehensive Single Customer View and integrates enterprise-grade analytics with campaign optimization tools. The company has been recognized for its innovations, including being named in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms and receiving the inaugural Deloitte Financial Services Innovation Award for Customer Experience.

Xtremepush

Debt Financing in 2021
Xtremepush is a global leader in customer engagement and personalization, offering a data platform designed for mobile-first, multichannel customer experiences. The company helps businesses acquire new customers and enhance communication with existing ones through automated, real-time, and relevant messaging across various channels including email, websites, mobile apps, SMS, and social messengers. Xtremepush's platform unifies customer data to provide a comprehensive Single Customer View and integrates enterprise-grade analytics with campaign optimization tools. The company has been recognized for its innovations, including being named in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms and receiving the inaugural Deloitte Financial Services Innovation Award for Customer Experience.

Third Financial Group

Venture Round in 2020
Third Financial specializes in developing innovative software solutions for investment and wealth management firms. Its flagship product, the Tercero Software Platform, is a comprehensive wealth management system that has emerged as the only new front-to-back solution in over a decade. The company is recognized as an expert in Wealth CRM and is at the forefront of integrating modern mobile technologies into wealth management services. Third Financial's software facilitates firms in outsourcing their middle and back-office operations, enabling them to manage assets more efficiently. Additionally, it allows for the creation of white-labeled direct-to-consumer investment platforms, which can be seamlessly integrated into client-facing applications, thereby enhancing operational efficiency and service delivery.

Omilia

Private Equity Round in 2020
Omilia Natural Language Solutions Ltd specializes in developing artificial intelligence-based speech-recognition software that provides natural language understanding. Its flagship platform, DiaManT, serves as a virtual assistant and omnichannel dialog management system, facilitating human-like interactions across various channels, including phone, webchat, social media, SMS, email, and mobile applications. The platform features deepNLU, an advanced natural language understanding engine; deepASR, an automatic speech recognition engine; and deepVB, which offers voice biometrics for conversational authentication. Additionally, Conversation Studio provides tools for business analysts to create services tailored to customer needs. Founded in 2002 and headquartered in Limassol, Cyprus, with offices in Athens, Prague, Krugersdorp, and Toronto, Omilia delivers its end-to-end conversational intelligence solutions primarily to banks, mobile operators, and insurance companies, enhancing their customer service through a unified platform that supports self-service capabilities via voice and text.

Softomotive

Series A in 2018
Softomotive Ltd specializes in Robotic Process Automation (RPA) software solutions, catering to a diverse range of industries including finance, accounting, insurance, telecommunications, call centers, banking, and healthcare. Established in 2005 and headquartered in London, the company has gained recognition as a leading provider of RPA technology, serving over 7,000 organizations globally. Softomotive offers both attended and unattended automation solutions through its flagship products, WinAutomation and ProcessRobot. WinAutomation is acclaimed as a top desktop automation tool, facilitating the creation of software robots on a Windows platform, while ProcessRobot serves as a comprehensive enterprise RPA platform, featuring robust security and integration with advanced AI technologies. As of May 2020, Softomotive operates as a subsidiary of Microsoft Corporation, enhancing its capability to deliver reliable and scalable automation solutions that drive significant business transformation.

Third Financial Group

Venture Round in 2017
Third Financial specializes in developing innovative software solutions for investment and wealth management firms. Its flagship product, the Tercero Software Platform, is a comprehensive wealth management system that has emerged as the only new front-to-back solution in over a decade. The company is recognized as an expert in Wealth CRM and is at the forefront of integrating modern mobile technologies into wealth management services. Third Financial's software facilitates firms in outsourcing their middle and back-office operations, enabling them to manage assets more efficiently. Additionally, it allows for the creation of white-labeled direct-to-consumer investment platforms, which can be seamlessly integrated into client-facing applications, thereby enhancing operational efficiency and service delivery.

Starleaf

Venture Round in 2017
StarLeaf Limited is a company based in Cambridge, United Kingdom, with an additional office in Oslo, Norway. Founded in 2008, StarLeaf manufactures and markets video endpoints for meeting rooms, desktops, and mobile devices, alongside offering video conferencing and calling services. The company provides a cloud-based platform designed to enhance secure business communication and collaboration, enabling users to connect quickly and easily, whether in a boardroom or remote setting. StarLeaf focuses on simplifying the user experience by eliminating unnecessary complexity in communication tools, thus allowing businesses to facilitate seamless interactions and improve productivity. Its solutions include advanced conference room setups that support multiple cameras and dual screens, making it suitable for large meetings and town hall sessions.

MPP Global

Series B in 2017
MPP Global, established in 2000, specializes in providing a comprehensive, cloud-based platform called eSuite. This platform caters to the media, entertainment, and publishing industries, offering integrated solutions for customer relationship management, ecommerce, and digital monetization. MPP Global's services include metering, marketing, billing, payment, subscription management, and analytics, helping clients like Sky, The Times, and Universal Music Group to identify, engage, and monetize their digital audiences effectively. With headquarters in the UK and offices across Europe, the US, South America, and Australia, the company empowers businesses to maximize value from their content and embrace digital monetization opportunities.

Third Financial Group

Venture Round in 2016
Third Financial specializes in developing innovative software solutions for investment and wealth management firms. Its flagship product, the Tercero Software Platform, is a comprehensive wealth management system that has emerged as the only new front-to-back solution in over a decade. The company is recognized as an expert in Wealth CRM and is at the forefront of integrating modern mobile technologies into wealth management services. Third Financial's software facilitates firms in outsourcing their middle and back-office operations, enabling them to manage assets more efficiently. Additionally, it allows for the creation of white-labeled direct-to-consumer investment platforms, which can be seamlessly integrated into client-facing applications, thereby enhancing operational efficiency and service delivery.

SportPursuit

Series C in 2015
SportPursuit Ltd. operates an online retail platform specializing in sports and recreational goods, featuring flash sales that offer discounts of up to 70% off the recommended retail price. Established in 2011 and based in London, the company focuses on providing a wide range of products, including clothing, footwear, accessories, equipment, and nutrition items tailored for various sports. As the UK's first sport-specific flash sales website, SportPursuit offers its members exclusive access to quality products from leading brands in a personalized and engaging shopping environment. The company collaborates closely with brand partners to enhance brand visibility and encourage consumer engagement among its targeted community of sports enthusiasts.

Third Financial Group

Venture Round in 2015
Third Financial specializes in developing innovative software solutions for investment and wealth management firms. Its flagship product, the Tercero Software Platform, is a comprehensive wealth management system that has emerged as the only new front-to-back solution in over a decade. The company is recognized as an expert in Wealth CRM and is at the forefront of integrating modern mobile technologies into wealth management services. Third Financial's software facilitates firms in outsourcing their middle and back-office operations, enabling them to manage assets more efficiently. Additionally, it allows for the creation of white-labeled direct-to-consumer investment platforms, which can be seamlessly integrated into client-facing applications, thereby enhancing operational efficiency and service delivery.

alva

Venture Round in 2015
Alva is a connected intelligence company that specializes in reputation intelligence, analysis, and media monitoring. It offers a stakeholder intelligence platform that serves various sectors, including financial services, consumer, healthcare, and professional services. By combining artificial intelligence with insights from sector analysts, Alva provides an integrated solution that encompasses business, stakeholder, and media intelligence. This allows clients to effectively monitor, analyze, and report on stakeholder sentiment, facilitating better management of relationships and linking reputation to business performance. The platform helps organizations track and assess emerging issues, trends, and risks in both social and traditional media, enabling informed strategic decision-making that fosters long-term and sustainable value.
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