HowGood, Inc. provides food product rating services for grocers. Its research provides shoppers with information about food and allows them to make informed purchasing decision. The company also recognizes producers to meet set standards. It caters to products including bread, baking supplies, coffee, condiments, dairy, dried food drinks, eggs, grains and beans, meat and seafood, oil and vinegar, pasta, agricultural produce, raw food, snacks, sweeteners, sweets, and tea. The in-store ratings can be found on shelves of stores and via mobile app also. HowGood, Inc. was founded in 2007 and is based in Brooklyn, New York.