Greycroft

Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Whatnot operates an online marketplace for buying, selling, and discovering a wide range of products, with a focus on collectibles like Funko Pops. The platform combines community engagement with entertainment, offering live shopping experiences and product verification.

Addi is a technology company that provides consumer credit and point-of-sale financing solutions. Its application enables customers to apply for credit at the moment of purchase at partner retailers and to pay for purchases in interest-free installments, supporting affordable financing for shopping needs and expanding digital commerce.

Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Daki operates a mobile application that functions as a digital supermarket, offering daily essentials and facilitating home deliveries. Users can conveniently shop for groceries and other necessities through the platform.

JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

Founded in 2016, Credit Key is a Los Angeles-based company that develops a business-to-business (B2B) credit and payments platform. It offers a patented pay-over-time financing solution for B2B e-commerce merchants, enabling fast financing approval and driving better sales.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

Swiftline is a technology company that empowers e-commerce sellers by providing integrated software tools driven by data science. Their offerings include automated optimization strategies, business-building services, and access to growth capital, tailored to help e-commerce businesses thrive in the dynamic online marketplace and direct-to-consumer environments. Swiftline collaborates with leading platforms to enhance its services and explore strategic opportunities for its clients.

Cometeer Inc., established in 2015 and headquartered in Bedford, Massachusetts, specializes in producing frozen coffee capsules. The company innovates by delivering high-quality, specialty-grade coffee extracts sourced from renowned roasters directly to consumers' doors. Their unique format allows for convenient, machine-free preparation at home, simply requiring the addition of water or milk after removing the capsule's lid from the freezer.

Addi is a technology company that provides consumer credit and point-of-sale financing solutions. Its application enables customers to apply for credit at the moment of purchase at partner retailers and to pay for purchases in interest-free installments, supporting affordable financing for shopping needs and expanding digital commerce.

Mosaic Foods is a Brooklyn-based producer and home-delivery service of plant-based frozen and prepared meals. It offers vegetarian and vegan options such as noodle bowls and risottos, crafted from real ingredients and designed for convenience, enabling customers to skip shopping, cooking, and cleanup. Meals are chef-crafted and made with whole fruits and vegetables, with delivery scheduled at the customer’s preferred times and frequencies, providing regular access to fresh, plant-based nutrition.

JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

Fabric is a headless commerce platform headquartered in Seattle, Washington, dedicated to enhancing digital commerce for merchants underserved by traditional platforms like Shopify, Oracle, or Salesforce. The company aims to simplify the challenges of replatforming by providing an open and modular design that enables businesses to launch quickly, often within a few months. By leveraging Fabric's tools, clients such as BuildDirect and GNC can maximize their existing technology investments and potentially increase their digital revenue by up to threefold. With a global presence and a commitment to democratizing access to top-tier commerce solutions, Fabric positions itself as a valuable partner for retailers looking to thrive in the evolving e-commerce landscape.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Mercato is an online grocery marketplace that connects local specialty food shops with consumers, allowing customers to order fresh groceries online for delivery. The company's platform enables users to purchase items from a single store or combine products from multiple merchants in one order. Mercato operates primarily in Brooklyn and Manhattan, providing a convenient way for customers to access their preferred local groceries. Founded in 2015, the company is headquartered in San Diego, California.

Brightflow AI is a financial intelligence company founded in 2019 by Jeffrey Priebe and Robbie Bhathal, based in Walnut, California. The company specializes in providing small and mid-sized business owners with tools for cash flow forecasting and financing. Its platform allows users to monitor cash flow from their Shopify and Amazon stores, offering real-time insights into cash inflows and outflows through visual representations such as bar charts and graphs. By delivering comprehensive financial insights, Brightflow AI helps businesses enhance their financial understanding and develop informed financial plans.

Founded in 2015, Gorgias is a leading customer service platform designed specifically for e-commerce businesses. It offers cutting-edge automation and AI capabilities to deliver personalized support across multiple channels, including email, voice, SMS, live chat, and social media. With over 250 employees across eight global offices, Gorgias serves more than 12,000 merchants worldwide, including prominent brands like Steve Madden and Glossier.

Founded in 2016, Credit Key is a Los Angeles-based company that develops a business-to-business (B2B) credit and payments platform. It offers a patented pay-over-time financing solution for B2B e-commerce merchants, enabling fast financing approval and driving better sales.

Anycart is a meal discovery and grocery shopping platform that simplifies the cooking process for users by integrating meal planning with grocery shopping. The application allows users to search for meals they wish to prepare, provides relevant recipes, and adds the necessary ingredients to their preferred grocery delivery service. It further enhances the cooking experience by offering step-by-step video instructions for each recipe. Founded in 2019 during the Amazon Alexa Accelerator and now based in Palo Alto, California, Anycart aims to make meal planning accessible and affordable, helping users efficiently utilize their grocery purchases by suggesting additional recipes that can use leftover ingredients.

Founded in Seattle, Washington in 2019, Cloud Paper manufactures sustainable bamboo-based toilet paper rolls. Sold online, their products aim to reduce deforestation by using no trees or plastic packaging.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Mighty Jaxx is an integrated future culture platform that designs and produces digital and phygital collectibles. It collaborates with renowned artists and global brands to create art figures, toys, and action figurines, enabling collectors to access diverse merchandise and designs. The company ships millions of phygital collectibles to customers in more than 80 countries each year, reflecting its international reach and ongoing collaborations across entertainment and consumer brands.

Lucy Goods, Inc. is a company based in Los Angeles, California, that specializes in manufacturing and selling nicotine alternatives to conventional tobacco products. Founded in 2016, Lucy Goods offers a range of products, including nicotine gum available in flavors such as fruit, mint, and cinnamon, as well as nicotine lozenges. The company focuses on providing next-generation nicotine products that utilize pure nicotine and food-grade ingredients, aiming to create a cleaner and more convenient alternative to existing market offerings. Lucy Goods is driven by a mission to eliminate tobacco-related harm entirely. The company's products are primarily sold through online channels.

Versed is a cosmetic company that offers a clean skincare brand sold through retail and direct-to-consumer channels. Founded in 2018 and based in West Hollywood, California, the brand focuses on affordable, safe skincare for women, delivering products such as serums, toners, and cleansers with clear ingredient choices and without fussy packaging, toxins, or unnecessary markups. Versed aims to provide accessible clean beauty through both traditional retailers and online platforms.

Nok offers a sustainable solution for brands to provide consumers with in-home product tryouts, featuring a delivery service within two hours and no upfront costs. Users can easily purchase or return products through their Nok accounts, facilitating a seamless experience. The service is environmentally friendly and offers partner brands several advantages, such as the ability to attract consumers to try their products before competitors, gather insights into customer perceptions, and optimize marketing strategies with valuable data. Additionally, Nok operates a circular system focused on reverse logistics and multi-channel resale, allowing brands to manage returns effectively and convert them into new revenue streams while maintaining supply chain integrity. This multifaceted approach enhances customer interaction and reduces traditional purchasing barriers, ultimately driving sales and fostering brand loyalty.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Mercato is an online grocery marketplace that connects local specialty food shops with consumers, allowing customers to order fresh groceries online for delivery. The company's platform enables users to purchase items from a single store or combine products from multiple merchants in one order. Mercato operates primarily in Brooklyn and Manhattan, providing a convenient way for customers to access their preferred local groceries. Founded in 2015, the company is headquartered in San Diego, California.

BZR operates an online platform that facilitates post-purchase upselling and referrals for e-commerce merchants. It introduces complementary products to customers, allowing merchants to earn additional revenue through automated payments.

Candid Care Co. provides at-home orthodontic solutions through the delivery of customized clear aligners. Founded in 2017 and based in New York, with an additional office in Columbus, Ohio, the company simplifies the teeth straightening process by sending clients an impression kit to create models of their smiles. These models are then reviewed by licensed orthodontists who develop a personalized treatment plan and design a set of aligners tailored to the client's needs. Candid's approach allows customers to achieve their desired smile in an average of five months, all without needing to visit a dental office. The aligners are made from Bisphenol A-free plastic, which minimizes irritation compared to traditional braces, making the experience more comfortable for users.

The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Founded in 2012, ANINE BING designs and manufactures a range of women's apparel and accessories. Its products include bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. The company sells its items through retail stores and online platforms, with locations in Los Angeles, New York, Paris, London, Barcelona, Madrid, and Berlin.

Foodsby is a food delivery platform that connects office buildings with local restaurants to provide lunch options for office professionals. The service allows employees to browse menus, place orders online, and receive a single delivery at their offices, with orders aggregated through the Foodsby platform. Founded in 2012 and based in Minneapolis, Minnesota, Foodsby offers meals from local and national restaurants to provide convenient, reasonably priced lunch options for teams.

The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Founded in 2016, Credit Key is a Los Angeles-based company that develops a business-to-business (B2B) credit and payments platform. It offers a patented pay-over-time financing solution for B2B e-commerce merchants, enabling fast financing approval and driving better sales.

Lucy Goods, Inc. is a company based in Los Angeles, California, that specializes in manufacturing and selling nicotine alternatives to conventional tobacco products. Founded in 2016, Lucy Goods offers a range of products, including nicotine gum available in flavors such as fruit, mint, and cinnamon, as well as nicotine lozenges. The company focuses on providing next-generation nicotine products that utilize pure nicotine and food-grade ingredients, aiming to create a cleaner and more convenient alternative to existing market offerings. Lucy Goods is driven by a mission to eliminate tobacco-related harm entirely. The company's products are primarily sold through online channels.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Candid Care Co. provides at-home orthodontic solutions through the delivery of customized clear aligners. Founded in 2017 and based in New York, with an additional office in Columbus, Ohio, the company simplifies the teeth straightening process by sending clients an impression kit to create models of their smiles. These models are then reviewed by licensed orthodontists who develop a personalized treatment plan and design a set of aligners tailored to the client's needs. Candid's approach allows customers to achieve their desired smile in an average of five months, all without needing to visit a dental office. The aligners are made from Bisphenol A-free plastic, which minimizes irritation compared to traditional braces, making the experience more comfortable for users.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Wise Apple is a company dedicated to simplifying lunchtime for families by providing fresh, custom, pre-packaged, ready-to-serve lunches and snacks delivered directly to homes. Founded in 2016 by Rebecca Sholiton and Nate Cooper, Wise Apple aims to alleviate the daily stress parents face in planning and packing their children's lunches. The meals are chef-crafted and designed to appeal to kids, utilizing high-quality, nutritious ingredients. The service caters to various dietary needs and preferences, including gluten-free, dairy-free, and nut-free options. By focusing on personalized nutrition and convenience, Wise Apple strives to make healthy food enjoyable for children.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

Bread is a New York-based company founded in 2014 that specializes in providing pay-over-time financing solutions for retailers. The company has developed an online financing platform aimed at enhancing merchant sales by offering consumers clear and transparent credit options. By integrating its financing tools into the e-commerce journey, Bread enables merchants to offer flexible payment plans, which increases conversion rates and average order values. The company's focus on consumer-friendly credit aims to improve access, transparency, and ease of use, ultimately making financing more accessible for a broader range of consumers.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Wonderbly is a London-based startup that combines storytelling with technology to create personalized experiences for children worldwide. Their first product, LostMy.Name, sold over 600,000 copies and shipped to over 135 countries.

Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Foodsby is a food delivery platform that connects office buildings with local restaurants to provide lunch options for office professionals. The service allows employees to browse menus, place orders online, and receive a single delivery at their offices, with orders aggregated through the Foodsby platform. Founded in 2012 and based in Minneapolis, Minnesota, Foodsby offers meals from local and national restaurants to provide convenient, reasonably priced lunch options for teams.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Firstleaf is a personalized wine company that specializes in curating and delivering award-winning wines tailored to individual preferences through a subscription service. Founded by Philip James, an experienced wine professional with a background in chemistry, Firstleaf employs proprietary technology and expert winemakers to create a unique Wine Profile for each member. The company offers over 82 million possible wine combinations, ensuring that 98% of its monthly shipments are unique. Firstleaf's team samples more than 10,000 wines annually from diverse regions, selecting only the highest quality bottles. With over 700,000 cases sold last year and a track record of more than 2,800 awards, including numerous 90+ point scores, Firstleaf has established itself as a trusted brand in the wine industry. The company has garnered recognition for its innovative approach, including accolades from Fast Company and Wine Business Monthly, and was named Wine Company of the Year in a prestigious wine competition. Nearly one million consumers have experienced Firstleaf since its inception, reflecting its growing influence in the market.

Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Wise Apple is a company dedicated to simplifying lunchtime for families by providing fresh, custom, pre-packaged, ready-to-serve lunches and snacks delivered directly to homes. Founded in 2016 by Rebecca Sholiton and Nate Cooper, Wise Apple aims to alleviate the daily stress parents face in planning and packing their children's lunches. The meals are chef-crafted and designed to appeal to kids, utilizing high-quality, nutritious ingredients. The service caters to various dietary needs and preferences, including gluten-free, dairy-free, and nut-free options. By focusing on personalized nutrition and convenience, Wise Apple strives to make healthy food enjoyable for children.

Iris Nova is a New York-based company specializing in beverage production and distribution. Founded in 2015, Iris Nova initially gained traction with its DIRTY LEMON brand, which pioneered text-messaging based direct-to-consumer sales. The company's business model revolves around conversational commerce, enabling customers to place orders and interact via SMS. This approach allows for personalized experiences and on-demand deliveries nationwide. Iris Nova also provides a comprehensive infrastructure for customer service, email marketing, fulfillment, and delivery, supporting various consumer packaged goods brands. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has expanded its platform to offer an end-to-end solution for beverage brands focusing on direct-to-home distribution, including same-day deliveries in major markets.

Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Founded in 2014, Thrive Market is an online membership-based marketplace dedicated to making healthy living accessible and affordable. It offers over 5,000 organic and non-GMO products across various categories such as food, health, home, and beauty. The company operates on a social mission, matching every paid membership with a free one for someone in need.

The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Foodsby is a food delivery platform that connects office buildings with local restaurants to provide lunch options for office professionals. The service allows employees to browse menus, place orders online, and receive a single delivery at their offices, with orders aggregated through the Foodsby platform. Founded in 2012 and based in Minneapolis, Minnesota, Foodsby offers meals from local and national restaurants to provide convenient, reasonably priced lunch options for teams.

Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

Founded in 2009, Shoes of Prey is a global retailer specializing in customizable women's shoes. Customers can design their perfect footwear online or in-store, with options including ballet flats, stilettos, sandals, oxfords, and wedges. The company offers worldwide delivery and has stores across the United States and Australia.

Bread is a New York-based company founded in 2014 that specializes in providing pay-over-time financing solutions for retailers. The company has developed an online financing platform aimed at enhancing merchant sales by offering consumers clear and transparent credit options. By integrating its financing tools into the e-commerce journey, Bread enables merchants to offer flexible payment plans, which increases conversion rates and average order values. The company's focus on consumer-friendly credit aims to improve access, transparency, and ease of use, ultimately making financing more accessible for a broader range of consumers.

Founded in 2015 by Mike Keriakos and Nick Slavin, Curacity is a New York-based company specializing in data analytics for the travel sector. It operates a content-driven marketplace that helps hotels reach travelers during their planning stages and enables publishers to earn commissions on hotel bookings driven by their content.

Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Plated is a company that specializes in delivering fresh ingredients and chef-designed recipes directly to consumers' homes. Founded in 2012 and headquartered in New York, it aims to assist food enthusiasts in creating exceptional home-cooked meals. Plated operates an online platform that offers a subscription-based service, allowing users to prepare restaurant-quality dishes in the comfort of their own kitchens. Through its offerings, Plated fosters a cooking experience that encourages sharing meals with loved ones.

Wonderbly is a London-based startup that combines storytelling with technology to create personalized experiences for children worldwide. Their first product, LostMy.Name, sold over 600,000 copies and shipped to over 135 countries.

Munchery is an online food delivery service that aims to simplify weeknight dinners by providing wholesome, chef-crafted meals delivered directly to customers' homes or offices. The company partners with top local chefs who create fresh, healthy dishes using high-quality ingredients sourced from local farmers and producers committed to organic and sustainable practices. With a rotating menu offered each weekday, Munchery caters to various dietary preferences, including vegetarian, low-carb, and wheat-free options, ensuring a diverse selection for all types of eaters. By focusing on convenience and quality, Munchery seeks to make it easy for customers to enjoy delicious meals without the hassle of cooking.

Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Skimlinks is a leading commerce content monetization platform that enables publishers to diversify their revenue streams, reducing reliance on traditional advertising. By utilizing Skimlinks' technology, publishers automatically earn a share of sales generated from monetized product links embedded in their commerce-related content. This system allows readers to click on these links, leading to purchases that generate revenue for the publishers. Skimlinks provides access to over 60 affiliate networks, facilitating commission earnings from approximately 27,000 merchants worldwide. In 2017, the platform's annual e-commerce transactions exceeded $1 billion. The company counts many prominent clients among its users, including some of the top publishers in the US and UK, such as Conde Nast, Hearst, and Buzzfeed. Skimlinks continuously develops innovative solutions to enhance click-through rates and earnings per click for its users.

NuORDER Inc. is an online wholesale platform serving the fashion industry, founded in 2011 and headquartered in West Hollywood, California. The company facilitates commerce between fashion brands and retailers, enabling brands to showcase their products and reach a wider audience while providing retailers with tools to visualize and plan their assortments. NuORDER's platform enhances the buying and selling process through features such as Virtual Showroom technology, merchandising tools, and data integration. With a user base of over 3,000 brands and 500,000 retailers, it has established a global ecosystem that streamlines wholesale operations and drives discovery in the marketplace. Designed for flexibility and scalability, the platform processes over $40 billion in gross merchandise volume, making it a significant player in the B2B e-commerce landscape.

Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

Firstleaf is a personalized wine company that specializes in curating and delivering award-winning wines tailored to individual preferences through a subscription service. Founded by Philip James, an experienced wine professional with a background in chemistry, Firstleaf employs proprietary technology and expert winemakers to create a unique Wine Profile for each member. The company offers over 82 million possible wine combinations, ensuring that 98% of its monthly shipments are unique. Firstleaf's team samples more than 10,000 wines annually from diverse regions, selecting only the highest quality bottles. With over 700,000 cases sold last year and a track record of more than 2,800 awards, including numerous 90+ point scores, Firstleaf has established itself as a trusted brand in the wine industry. The company has garnered recognition for its innovative approach, including accolades from Fast Company and Wine Business Monthly, and was named Wine Company of the Year in a prestigious wine competition. Nearly one million consumers have experienced Firstleaf since its inception, reflecting its growing influence in the market.

Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Trustev is a technology company providing real-time online identity verification and fraud prevention for e-commerce. It uses digital fingerprinting and multiple dynamic data sources—behavioral signals, transactional data, device identifiers, email verification, social fingerprints, proxy/VPN checks, and browser and location data—to assess whether a user is a real customer and to compute a score used to approve, deny, or flag a transaction. The platform offers light integration for merchants and developers, delivering instant decisions without disrupting the customer experience, with the goal of reducing fraud costs and increasing sales by minimizing false positives.

Plated is a company that specializes in delivering fresh ingredients and chef-designed recipes directly to consumers' homes. Founded in 2012 and headquartered in New York, it aims to assist food enthusiasts in creating exceptional home-cooked meals. Plated operates an online platform that offers a subscription-based service, allowing users to prepare restaurant-quality dishes in the comfort of their own kitchens. Through its offerings, Plated fosters a cooking experience that encourages sharing meals with loved ones.

BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

MakersKit, Inc. is a company based in San Francisco, California, that specializes in developing a variety of do-it-yourself (DIY) project kits. Founded in 2013, it offers an extensive range of products, including terrariums, apothecary kits, candles, lip balm, and T-shirt printing kits, among others. Each kit is designed to inspire creativity and is accompanied by all necessary supplies and online video tutorials to facilitate the crafting experience. MakersKit markets its products through both physical retail stores and online platforms, ensuring accessibility for a broad audience. The company has also established a strategic partnership with Birchbox, further enhancing its reach in the DIY market.

Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

Cuyana, Inc. is a San Francisco-based fashion brand that focuses on manufacturing and retailing high-quality clothing, bodysuits, bags, small leather goods, and accessories. Founded in 2011, the company promotes the philosophy of "fewer, better things," offering timeless pieces designed with a modern aesthetic and crafted from premium materials to ensure durability. Cuyana operates an online platform for direct-to-consumer sales, allowing it to provide luxury-quality products at attainable prices. In addition to its online presence, Cuyana has physical showrooms in locations such as Palo Alto, New York City, Pacific Palisades, and Venice. Through its unique approach, Cuyana aims to bridge the gap between luxury and affordability in the fashion industry.

Trustev is a technology company providing real-time online identity verification and fraud prevention for e-commerce. It uses digital fingerprinting and multiple dynamic data sources—behavioral signals, transactional data, device identifiers, email verification, social fingerprints, proxy/VPN checks, and browser and location data—to assess whether a user is a real customer and to compute a score used to approve, deny, or flag a transaction. The platform offers light integration for merchants and developers, delivering instant decisions without disrupting the customer experience, with the goal of reducing fraud costs and increasing sales by minimizing false positives.