Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Teddy Citrin

Principal and Board Partner

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in E-commerce

Whatnot

Series E in 2025
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.

ADDI

Venture Round in 2024
Addi is a technology company specializing in credit and banking solutions, particularly through its point-of-sale lending application. This platform enables consumers to apply for credit at the moment of purchase in partner retail stores, facilitating interest-free installment payments. By offering a buy now, pay later option, Addi aims to enhance digital commerce and provide borrowers with quick and affordable financing for their shopping needs.

Daki

Series D in 2023
Daki is a mobile application that functions as a digital supermarket, providing customers with access to a wide range of grocery supplies and everyday necessities. The platform enables users to conveniently order products from the comfort of their homes and ensures swift delivery, often within seconds. Daki's focus on multi-category grocery offerings aims to streamline the shopping experience, making it easier for customers to meet their daily needs through a user-friendly mobile interface.

JOKR

Series D in 2023
JOKR is a hyper-local delivery platform specializing in instant retail services for grocery and convenience products. It aims to enhance the shopping experience by providing fast and personalized delivery, typically within minutes or at scheduled times, thus saving customers valuable time. By utilizing a network of micro fulfillment centers, JOKR delivers a diverse range of both global and local products, while also emphasizing sustainability by minimizing food waste and supporting small businesses. The company operates in key Brazilian cities such as Rio de Janeiro and São Paulo under the brand "DAKI." JOKR's commitment to a more relevant shopping experience and its innovative approach have positioned it as a significant player in the last-mile delivery market.

Credit Key

Venture Round in 2022
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Klasha

Seed Round in 2022
Klasha is a global technology company established in 2021 by Jess Anuna, focused on facilitating seamless financial transactions to and from emerging markets. The company offers a platform and APIs that enable businesses to collect and send payments, as well as hold various currencies, including exotic and hard currencies. Klasha's infrastructure supports enterprise-level clients in managing their cross-border payments efficiently. By allowing international merchants to accept payments from Africa using local payment methods, Klasha enhances the ease of online transactions for customers, enabling them to transact conveniently from their homes. With the capability to handle over 120 currencies, Klasha aims to save merchants both time and money in their payment processes.

Fetch

Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Knock

Venture Round in 2022
Knock is an online home-selling platform that specializes in providing services for both home buyers and sellers. Utilizing data science and technology, Knock streamlines the home-selling process, offering guidance to homeowners at every step. In addition to its real estate services, Knock also provides virtual office software designed to facilitate collaboration and social interaction among remote teams. This combination of offerings aims to enhance both the home-selling experience and remote work environments.

Swiftline

Series A in 2021
Swiftline is a technology company that empowers e-commerce sellers by providing integrated software tools driven by data science. Their offerings include automated optimization strategies, business-building services, and access to growth capital, tailored to help e-commerce businesses thrive in the dynamic online marketplace and direct-to-consumer environments. Swiftline collaborates with leading platforms to enhance its services and explore strategic opportunities for its clients.

Klasha

Seed Round in 2021
Klasha is a global technology company established in 2021 by Jess Anuna, focused on facilitating seamless financial transactions to and from emerging markets. The company offers a platform and APIs that enable businesses to collect and send payments, as well as hold various currencies, including exotic and hard currencies. Klasha's infrastructure supports enterprise-level clients in managing their cross-border payments efficiently. By allowing international merchants to accept payments from Africa using local payment methods, Klasha enhances the ease of online transactions for customers, enabling them to transact conveniently from their homes. With the capability to handle over 120 currencies, Klasha aims to save merchants both time and money in their payment processes.

Thankful

Series A in 2021
Thankful, Inc. is a company based in Los Angeles, California, that develops an artificial intelligence platform aimed at enhancing online customer service. The platform is designed to address and deflect a significant portion of repetitive customer inquiries, allowing customer care agents to focus on more complex issues. Its features include automated responses to questions, information gathering, ticket routing, and advanced script management. By improving the efficiency of customer service operations, Thankful's software helps eCommerce businesses increase customer satisfaction and reduce operational costs. The platform supports various written communication channels, providing customers with flexibility in how they engage with support services.

ADDI

Series B in 2021
Addi is a technology company specializing in credit and banking solutions, particularly through its point-of-sale lending application. This platform enables consumers to apply for credit at the moment of purchase in partner retail stores, facilitating interest-free installment payments. By offering a buy now, pay later option, Addi aims to enhance digital commerce and provide borrowers with quick and affordable financing for their shopping needs.

Mosaic Foods

Seed Round in 2021
Mosaic Foods, Inc. is a Brooklyn-based company that specializes in frozen and healthy food delivery services, focusing on vegetarian and vegan meal options. Established in 2018, Mosaic offers a variety of chef-crafted meals made from whole fruits and vegetables, including noodle bowls, risottos, and veggie bowls. The company aims to provide convenient meal solutions by delivering its products directly to customers' homes, allowing them to enjoy fresh, nutritious food without the hassle of shopping or preparation. Mosaic Foods emphasizes the use of real ingredients and responsible food sourcing, striving to positively impact both its consumers and the broader community.

Allset Technologies

Series C in 2021
Allset Technologies, Inc., commonly known as Allset, is a mobile application that connects restaurants with local diners, facilitating online ordering and contactless dining solutions. Founded in 2015 and headquartered in Los Angeles, California, Allset allows users to find nearby restaurants, place orders, and pay for their meals, ensuring timely service without the need for waiting. The platform supports commission-free orders for pickup, curbside, and dine-in, enabling diners to enjoy fast, easy, and healthy meals while helping restaurants minimize costs associated with delivery services. Additionally, Allset features a rewards program that offers cashback on orders, enhancing customer loyalty and engagement. Through its focus on hyperlocal connections, Allset aims to streamline dining experiences and foster community support for local eateries.

JOKR

Series A in 2021
JOKR is a hyper-local delivery platform specializing in instant retail services for grocery and convenience products. It aims to enhance the shopping experience by providing fast and personalized delivery, typically within minutes or at scheduled times, thus saving customers valuable time. By utilizing a network of micro fulfillment centers, JOKR delivers a diverse range of both global and local products, while also emphasizing sustainability by minimizing food waste and supporting small businesses. The company operates in key Brazilian cities such as Rio de Janeiro and São Paulo under the brand "DAKI." JOKR's commitment to a more relevant shopping experience and its innovative approach have positioned it as a significant player in the last-mile delivery market.

fabric

Series B in 2021
Fabric is a headless commerce platform designed to enhance the digital commerce experience for merchants who find traditional hosted solutions inadequate. By providing an open and modular design, Fabric enables businesses to launch their e-commerce operations swiftly, often within a few months, without the need for extensive replatforming. This approach allows retailers to leverage their existing technological investments effectively, resulting in potential digital revenue growth of up to three times. With a mission to simplify and democratize access to advanced digital commerce tools, Fabric serves a range of clients, including well-known brands like BuildDirect and GNC. Headquartered in Seattle, Washington, Fabric operates globally and is supported by a diverse group of investors, ensuring its capacity to innovate and expand in the competitive e-commerce landscape.

Tapcart

Series B in 2021
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

Ergatta

Series A in 2021
Ergatta, Inc. is a company based in Brooklyn, New York, that develops and sells a digital rowing machine designed to enhance the home fitness experience. Founded in 2018, Ergatta combines technology and design to create a competitive, personalized full-body workout through an engaging game-based interface. The company's mission is to make regular fitness routines more accessible and enjoyable for a broader audience, providing a stimulating alternative to traditional exercise methods. Ergatta's products are available for purchase online, emphasizing convenience and motivation to encourage users to challenge themselves continuously.

Fetch

Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Flutterwave

Series C in 2021
Flutterwave Inc. is a financial technology company that offers comprehensive payment solutions for businesses globally. Founded in 2014 and headquartered in San Francisco, California, Flutterwave provides a range of services, including Flutterwave Checkout for processing payments via web and mobile, and a Flutterwave API for creating and managing virtual cards. The platform also includes tools for invoicing, allowing businesses to create professional invoices and track payments, as well as payment links for easy collection from customers. Serving various industries such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify payment infrastructure by connecting merchants with local and international card schemes and bank accounts, ensuring secure and efficient payment processing.

Mercato

Venture Round in 2021
Mercato, Inc. is an online grocery marketplace that facilitates connections between local merchants, artisans, and consumers, allowing customers to order fresh groceries from their preferred specialty food shops. Founded in 2015 and headquartered in San Diego, California, Mercato serves customers in Brooklyn and Manhattan by providing a platform where they can select items from a single store or combine products from multiple merchants in one order. This service ensures convenient delivery of groceries directly to customers' homes, enhancing the shopping experience while supporting local businesses.

Brightflow AI

Seed Round in 2020
Brightflow AI is a financial intelligence company founded in 2019 by Jeffrey Priebe and Robbie Bhathal, based in Walnut, California. The company specializes in providing small and mid-sized business owners with tools for cash flow forecasting and financing. Its platform allows users to monitor cash flow from their Shopify and Amazon stores, offering real-time insights into cash inflows and outflows through visual representations such as bar charts and graphs. By delivering comprehensive financial insights, Brightflow AI helps businesses enhance their financial understanding and develop informed financial plans.

Gorgias

Series B in 2020
Gorgias, established in 2015, is a San Francisco-based company specializing in a unique customer service platform tailored for e-commerce businesses. It streamlines customer support across multiple channels, including email, voice, SMS, live chat, and social media, using advanced automation and AI capabilities. Gorgias serves over 12,000 merchants, such as Steve Madden and Glossier, and has expanded its team to over 250 employees across eight global offices. As a certified B Corporation, it prioritizes sustainable and equitable workplace practices.

Credit Key

Series A in 2020
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Anycart

Seed Round in 2020
Anycart is a meal discovery and grocery shopping platform based in Mountain View, California. It allows users to search for meals they want to cook and provides relevant recipes, automatically adding the necessary ingredients to a preferred grocery delivery service cart. The platform features step-by-step video cooking instructions, making meal preparation straightforward and accessible. Additionally, Anycart suggests alternative recipes that can utilize leftover ingredients, enhancing efficiency in meal planning. Originally established in 2019 during the Amazon Alexa Accelerator in Seattle, the company aims to simplify the grocery shopping experience and promote homemade cooking.

Ergatta

Seed Round in 2020
Ergatta, Inc. is a company based in Brooklyn, New York, that develops and sells a digital rowing machine designed to enhance the home fitness experience. Founded in 2018, Ergatta combines technology and design to create a competitive, personalized full-body workout through an engaging game-based interface. The company's mission is to make regular fitness routines more accessible and enjoyable for a broader audience, providing a stimulating alternative to traditional exercise methods. Ergatta's products are available for purchase online, emphasizing convenience and motivation to encourage users to challenge themselves continuously.

BlueX Trade

Venture Round in 2020
BlueX Trade, Inc. operates an online freight marketplace that connects carriers, trade service providers, and shippers. The company's digital platform allows carriers to monetize their networks while enabling trade service providers to expand their customer reach. It offers enterprise shippers access to top-tier services and competitive rates. Additionally, BlueX provides a Rate Management System (RMS) that automatically updates shippers' spot and contract rates through direct digital connections with ocean carriers. Founded in 2018 and headquartered in Diamond Bar, California, with an office in Taiwan, BlueX also functions as a trade finance platform that enhances cash flow for small and medium-sized enterprises involved in the global supply chain. By leveraging artificial intelligence, BlueX automates the trade finance process, facilitating streamlined access to capital for buyers and sellers.

Crown Affair

Seed Round in 2020
Crown Affair, Inc. is a New York-based company that specializes in the online retail of luxury haircare products. Founded in 2019, the brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair emphasizes the use of natural ingredients in its formulations, ensuring that products are free from harmful chemicals such as sulfates, parabens, and silicones. The company is committed to mindful practices, promoting self-care rituals and fostering a community that encourages consumers to redefine their relationship with their hair. Additionally, Crown Affair focuses on sustainability, offering vegan and cruelty-free products packaged in recyclable, reusable, and compostable materials, which are delivered directly to customers' homes.

Tapcart

Series A in 2020
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

Allset Technologies

Series B in 2020
Allset Technologies, Inc., commonly known as Allset, is a mobile application that connects restaurants with local diners, facilitating online ordering and contactless dining solutions. Founded in 2015 and headquartered in Los Angeles, California, Allset allows users to find nearby restaurants, place orders, and pay for their meals, ensuring timely service without the need for waiting. The platform supports commission-free orders for pickup, curbside, and dine-in, enabling diners to enjoy fast, easy, and healthy meals while helping restaurants minimize costs associated with delivery services. Additionally, Allset features a rewards program that offers cashback on orders, enhancing customer loyalty and engagement. Through its focus on hyperlocal connections, Allset aims to streamline dining experiences and foster community support for local eateries.

Lucy Goods

Series A in 2020
Lucy Goods, Inc. is a manufacturer and seller of nicotine gum and lozenges, providing alternatives to traditional tobacco products. Founded in 2016 and headquartered in Los Angeles, California, the company focuses on reducing tobacco-related harm by offering next-generation nicotine products made with pure nicotine and food-grade ingredients. Lucy Goods provides its offerings in various flavors, including fruit, mint, and cinnamon, and sells its products primarily through online channels. The company aims to deliver a cleaner and more convenient alternative to existing nicotine products on the market.

Flutterwave

Series B in 2020
Flutterwave Inc. is a financial technology company that offers comprehensive payment solutions for businesses globally. Founded in 2014 and headquartered in San Francisco, California, Flutterwave provides a range of services, including Flutterwave Checkout for processing payments via web and mobile, and a Flutterwave API for creating and managing virtual cards. The platform also includes tools for invoicing, allowing businesses to create professional invoices and track payments, as well as payment links for easy collection from customers. Serving various industries such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify payment infrastructure by connecting merchants with local and international card schemes and bank accounts, ensuring secure and efficient payment processing.

11 Honore

Series A in 2019
11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Fetch

Venture Round in 2019
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Tapcart

Seed Round in 2019
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

BlueX Trade

Seed Round in 2019
BlueX Trade, Inc. operates an online freight marketplace that connects carriers, trade service providers, and shippers. The company's digital platform allows carriers to monetize their networks while enabling trade service providers to expand their customer reach. It offers enterprise shippers access to top-tier services and competitive rates. Additionally, BlueX provides a Rate Management System (RMS) that automatically updates shippers' spot and contract rates through direct digital connections with ocean carriers. Founded in 2018 and headquartered in Diamond Bar, California, with an office in Taiwan, BlueX also functions as a trade finance platform that enhances cash flow for small and medium-sized enterprises involved in the global supply chain. By leveraging artificial intelligence, BlueX automates the trade finance process, facilitating streamlined access to capital for buyers and sellers.

Mercato

Seed Round in 2019
Mercato, Inc. is an online grocery marketplace that facilitates connections between local merchants, artisans, and consumers, allowing customers to order fresh groceries from their preferred specialty food shops. Founded in 2015 and headquartered in San Diego, California, Mercato serves customers in Brooklyn and Manhattan by providing a platform where they can select items from a single store or combine products from multiple merchants in one order. This service ensures convenient delivery of groceries directly to customers' homes, enhancing the shopping experience while supporting local businesses.

BZR

Seed Round in 2019
BZR is an innovative post-purchase reconversion engine tailored for e-commerce merchants. The company has developed an online platform that facilitates the introduction and upselling of products to consumers after their initial purchase. By providing targeted offers for complementary products, BZR enables merchants to enhance customer engagement and increase revenue. The platform allows clients to automatically earn money through referrals, making it a seamless addition to the e-commerce experience. Through its focus on post-purchase interactions, BZR aims to optimize sales opportunities and support merchants in maximizing their earnings.

Thankful

Seed Round in 2019
Thankful, Inc. is a company based in Los Angeles, California, that develops an artificial intelligence platform aimed at enhancing online customer service. The platform is designed to address and deflect a significant portion of repetitive customer inquiries, allowing customer care agents to focus on more complex issues. Its features include automated responses to questions, information gathering, ticket routing, and advanced script management. By improving the efficiency of customer service operations, Thankful's software helps eCommerce businesses increase customer satisfaction and reduce operational costs. The platform supports various written communication channels, providing customers with flexibility in how they engage with support services.

Chowbus

Seed Round in 2019
Chowbus, Inc. is a technology company based in Chicago, Illinois, specializing in an Asian food ordering application that connects users with local restaurants offering Chinese, Korean, Thai, and Japanese cuisine. Founded in 2015, Chowbus provides an online and mobile platform that allows users to conveniently order food while also offering delivery, pickup, shuttle, and grocery services. The application, available on both the App Store and Google Play, focuses on enhancing the dining experience by providing a dish-centric ordering interface. In addition, Chowbus empowers ethnic restaurants with the necessary technology and marketing tools to grow their businesses, ultimately facilitating increased sales and customer reach.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Fetch

Series A in 2018
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Anine Bing

Series A in 2018
Anine Bing is a fashion brand established in 2012 and headquartered in Los Angeles, California. The company designs and manufactures a diverse range of women's apparel and accessories, including bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. Anine Bing's offerings blend Scandinavian heritage with American influences, resulting in luxurious staples, wardrobe essentials, and statement pieces that embody a contemporary yet timeless aesthetic. Each month, the brand releases curated collections that reflect a unique design philosophy, fusing edgy and feminine styles. The products are available through retail stores and online, with flagship locations in major cities such as Los Angeles, New York, Paris, and Barcelona, among others. The brand has expanded its presence globally, selling in over 300 boutiques worldwide, catering to women seeking to express their individuality and confidence through fashion.

HUBBLE

Venture Round in 2018
See, Easy. We believe buying contact lenses and glasses should be simple. Full stop. That’s why our goal is to deliver the easiest, most hassle-free contact lens and glasses experience in the world. Here’s how we see it at Hubble Contacts. If you’re spending all your time arguing with customer service reps, endlessly searching for the right pair of glasses, or trying to remember to reorder your contacts before they run out (again), you’re not focused on all the things the world has to offer. Like that incredible sunset outside your window, the text convos on your phone that make you laugh (until you cry), or the gummy, toothless grin smiling at you from across her highchair. Hubble Contacts was created out of the desire to make contact lenses accessible and affordable to as many people as possible. Over the years, we have continued to evolve and adapt to the changing needs of our customers, and expand our product line along the way to also include high quality eyeglasses and sunglasses. With a passion for eye care and a dedication to customer service, our mission remains making a difference in the industry. So, let Hubble’s world-class team take care of you — and your contacts and glasses. And you? You keep your eyes on the prize.

Credit Key

Seed Round in 2018
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Lucy Goods

Seed Round in 2018
Lucy Goods, Inc. is a manufacturer and seller of nicotine gum and lozenges, providing alternatives to traditional tobacco products. Founded in 2016 and headquartered in Los Angeles, California, the company focuses on reducing tobacco-related harm by offering next-generation nicotine products made with pure nicotine and food-grade ingredients. Lucy Goods provides its offerings in various flavors, including fruit, mint, and cinnamon, and sells its products primarily through online channels. The company aims to deliver a cleaner and more convenient alternative to existing nicotine products on the market.

11 Honore

Series A in 2018
11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Chowbus

Pre Seed Round in 2018
Chowbus, Inc. is a technology company based in Chicago, Illinois, specializing in an Asian food ordering application that connects users with local restaurants offering Chinese, Korean, Thai, and Japanese cuisine. Founded in 2015, Chowbus provides an online and mobile platform that allows users to conveniently order food while also offering delivery, pickup, shuttle, and grocery services. The application, available on both the App Store and Google Play, focuses on enhancing the dining experience by providing a dish-centric ordering interface. In addition, Chowbus empowers ethnic restaurants with the necessary technology and marketing tools to grow their businesses, ultimately facilitating increased sales and customer reach.

Overtime

Series A in 2018
Overtime is a sports network aimed at the next generation of sports fans, based in New York City. The company is known for producing original, digital-first content that spans platforms such as YouTube, Snapchat, Instagram, and TikTok, focusing on short-form, highly engaging media. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, designed to connect athletes with fans globally. The company’s business model leverages various revenue streams, including sponsorships, brand partnerships, e-commerce, licensing, and media rights. With a community of over 90 million fans and followers, Overtime is positioned as a significant player in the evolving landscape of sports entertainment.

Tapcart

Seed Round in 2017
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

Allset Technologies

Series A in 2017
Allset Technologies, Inc., commonly known as Allset, is a mobile application that connects restaurants with local diners, facilitating online ordering and contactless dining solutions. Founded in 2015 and headquartered in Los Angeles, California, Allset allows users to find nearby restaurants, place orders, and pay for their meals, ensuring timely service without the need for waiting. The platform supports commission-free orders for pickup, curbside, and dine-in, enabling diners to enjoy fast, easy, and healthy meals while helping restaurants minimize costs associated with delivery services. Additionally, Allset features a rewards program that offers cashback on orders, enhancing customer loyalty and engagement. Through its focus on hyperlocal connections, Allset aims to streamline dining experiences and foster community support for local eateries.

11 Honore

Seed Round in 2017
11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

HUBBLE

Series A in 2017
See, Easy. We believe buying contact lenses and glasses should be simple. Full stop. That’s why our goal is to deliver the easiest, most hassle-free contact lens and glasses experience in the world. Here’s how we see it at Hubble Contacts. If you’re spending all your time arguing with customer service reps, endlessly searching for the right pair of glasses, or trying to remember to reorder your contacts before they run out (again), you’re not focused on all the things the world has to offer. Like that incredible sunset outside your window, the text convos on your phone that make you laugh (until you cry), or the gummy, toothless grin smiling at you from across her highchair. Hubble Contacts was created out of the desire to make contact lenses accessible and affordable to as many people as possible. Over the years, we have continued to evolve and adapt to the changing needs of our customers, and expand our product line along the way to also include high quality eyeglasses and sunglasses. With a passion for eye care and a dedication to customer service, our mission remains making a difference in the industry. So, let Hubble’s world-class team take care of you — and your contacts and glasses. And you? You keep your eyes on the prize.

NuOrder

Series B in 2017
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Bread

Series B in 2017
Bread is a financial technology company that partners with retailers to provide pay-over-time financing solutions. Founded in 2014 and based in New York, the company leverages technology to create a consumer-friendly credit experience that emphasizes accessibility, transparency, and ease of use. By integrating financing options into the e-commerce journey, Bread enables merchants to offer their customers clear and straightforward payment alternatives. This approach not only enhances consumer access to products but also helps merchants increase sales by improving conversion rates and average order values.

Flutterwave

Series A in 2017
Flutterwave Inc. is a financial technology company that offers comprehensive payment solutions for businesses globally. Founded in 2014 and headquartered in San Francisco, California, Flutterwave provides a range of services, including Flutterwave Checkout for processing payments via web and mobile, and a Flutterwave API for creating and managing virtual cards. The platform also includes tools for invoicing, allowing businesses to create professional invoices and track payments, as well as payment links for easy collection from customers. Serving various industries such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify payment infrastructure by connecting merchants with local and international card schemes and bank accounts, ensuring secure and efficient payment processing.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Wonderbly

Series B in 2017
Wonderbly is a London-based full stack publishing company that specializes in creating personalized children's books. By leveraging technology, Wonderbly combines storytelling with customization, allowing children to engage with narratives that reflect their interests and experiences. The company's flagship product, which focuses on personalized stories, has achieved significant success, selling over 600,000 copies and being shipped to more than 135 countries. Wonderbly's custom storytelling platform empowers individuals to create unique storybooks, enhancing the reading experience and fostering connections between children and their loved ones. Through its innovative approach, Wonderbly aims to inspire curiosity, cleverness, and kindness in young readers around the world.

Shipt

Series B in 2017
Shipt, LLC is an online grocery delivery platform founded in 2014 and headquartered in Birmingham, Alabama. The service connects members with a wide range of products, including groceries, household essentials, beauty items, and alcohol, allowing users to shop conveniently from various stores. Shipt operates on a membership model, enabling customers to order online and receive their purchases delivered directly to their homes. The company became a subsidiary of Target Corporation in 2017, which further expanded its capabilities and market reach. By focusing on convenience and efficiency, Shipt aims to simplify the shopping experience for its users.

HUBBLE

Series A in 2017
See, Easy. We believe buying contact lenses and glasses should be simple. Full stop. That’s why our goal is to deliver the easiest, most hassle-free contact lens and glasses experience in the world. Here’s how we see it at Hubble Contacts. If you’re spending all your time arguing with customer service reps, endlessly searching for the right pair of glasses, or trying to remember to reorder your contacts before they run out (again), you’re not focused on all the things the world has to offer. Like that incredible sunset outside your window, the text convos on your phone that make you laugh (until you cry), or the gummy, toothless grin smiling at you from across her highchair. Hubble Contacts was created out of the desire to make contact lenses accessible and affordable to as many people as possible. Over the years, we have continued to evolve and adapt to the changing needs of our customers, and expand our product line along the way to also include high quality eyeglasses and sunglasses. With a passion for eye care and a dedication to customer service, our mission remains making a difference in the industry. So, let Hubble’s world-class team take care of you — and your contacts and glasses. And you? You keep your eyes on the prize.

Firstleaf

Series A in 2017
Firstleaf is a personalized wine subscription service that utilizes extensive data analysis to curate wine shipments tailored to individual preferences. Founded by Philip James, a seasoned wine industry professional, the company combines advanced technology with expert winemaking to create unique Wine Profiles for its members. Each shipment is customized, with over 82 million potential combinations, resulting in 98% of monthly boxes being distinct. Firstleaf's team of winemakers evaluates more than 10,000 wines annually from across the globe to select high-quality offerings, with the brand boasting over 2,800 awards, including numerous 90+ point ratings. With over 700,000 cases sold last year, Firstleaf has gained recognition as a leading wine brand, attracting nearly one million customers since its launch. The company has received accolades such as being named one of Fast Company's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's largest wineries.

Overtime

Seed Round in 2017
Overtime is a sports network aimed at the next generation of sports fans, based in New York City. The company is known for producing original, digital-first content that spans platforms such as YouTube, Snapchat, Instagram, and TikTok, focusing on short-form, highly engaging media. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, designed to connect athletes with fans globally. The company’s business model leverages various revenue streams, including sponsorships, brand partnerships, e-commerce, licensing, and media rights. With a community of over 90 million fans and followers, Overtime is positioned as a significant player in the evolving landscape of sports entertainment.

Knock

Series A in 2017
Knock is an online home-selling platform that specializes in providing services for both home buyers and sellers. Utilizing data science and technology, Knock streamlines the home-selling process, offering guidance to homeowners at every step. In addition to its real estate services, Knock also provides virtual office software designed to facilitate collaboration and social interaction among remote teams. This combination of offerings aims to enhance both the home-selling experience and remote work environments.

Button

Series B in 2017
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

Fresh Nation

Convertible Note in 2017
Fresh Nation is an enterprise-level B2B wholesale marketplace and management platform for the retail grocery industry, operationalizing local and specialty food assortments for the nation’s largest retailers and distributors. Fresh Nation’s proprietary Virtual Supply Chain™ platform simplifies the complexity of working with thousands of small vendors, saving time and cutting costs. Incorporating a vendor and product rich CRM, interactive supplier portal, order management suite, accounting and invoicing tools, and flexible EDI/API integrations, Fresh Nation is becoming the grocery industry standard for enterprise specialty food management.

Iris Nova

Convertible Note in 2017
Iris Nova Ltd. is a beverage company based in New York that produces drinks under the DIRTY LEMON brand. Founded in 2015, it pioneered a direct-to-consumer sales model through conversational commerce, allowing customers to place orders via text messaging. This innovative approach has attracted over 200,000 customers and enabled Iris Nova to offer personalized experiences and on-demand deliveries across the United States. The company has developed a tech-enabled infrastructure that supports beverage brands in facilitating direct sales at scale, emphasizing home delivery as a key distribution strategy. Iris Nova's platform ensures efficient order fulfillment, including same-day deliveries in major markets and faster national shipping than competitors. Following a minority investment from The Coca-Cola Company in 2018, Iris Nova has evolved to provide comprehensive solutions for consumer packaged goods brands looking to adapt to the changing landscape of retail and distribution.

Hollar

Series B in 2016
Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

HUBBLE

Seed Round in 2016
See, Easy. We believe buying contact lenses and glasses should be simple. Full stop. That’s why our goal is to deliver the easiest, most hassle-free contact lens and glasses experience in the world. Here’s how we see it at Hubble Contacts. If you’re spending all your time arguing with customer service reps, endlessly searching for the right pair of glasses, or trying to remember to reorder your contacts before they run out (again), you’re not focused on all the things the world has to offer. Like that incredible sunset outside your window, the text convos on your phone that make you laugh (until you cry), or the gummy, toothless grin smiling at you from across her highchair. Hubble Contacts was created out of the desire to make contact lenses accessible and affordable to as many people as possible. Over the years, we have continued to evolve and adapt to the changing needs of our customers, and expand our product line along the way to also include high quality eyeglasses and sunglasses. With a passion for eye care and a dedication to customer service, our mission remains making a difference in the industry. So, let Hubble’s world-class team take care of you — and your contacts and glasses. And you? You keep your eyes on the prize.

Shipt

Series A in 2016
Shipt, LLC is an online grocery delivery platform founded in 2014 and headquartered in Birmingham, Alabama. The service connects members with a wide range of products, including groceries, household essentials, beauty items, and alcohol, allowing users to shop conveniently from various stores. Shipt operates on a membership model, enabling customers to order online and receive their purchases delivered directly to their homes. The company became a subsidiary of Target Corporation in 2017, which further expanded its capabilities and market reach. By focusing on convenience and efficiency, Shipt aims to simplify the shopping experience for its users.

Thrive Market

Series B in 2016
Thrive Market, Inc. is a membership-based online shopping platform founded in 2014 and based in Culver City, California. The company aims to make healthy living accessible and affordable by providing a wide range of high-quality, organic, and non-GMO products at wholesale prices. Thrive Market offers over 5,000 items across various categories, including food, health, beauty, home, and pet supplies, allowing customers to shop according to their dietary preferences and lifestyles. The platform serves both residential and commercial customers throughout the United States. In addition to its core mission, Thrive Market matches every paid membership with a free membership for someone in need, and has initiated programs like Thrive Gives, which raises funds to support food access and environmental sustainability initiatives.

BaubleBar

Series C in 2016
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

Shoes of Prey

Series B in 2015
Shoes of Prey Pty Ltd. is a global retail brand specializing in custom-made women's footwear. Founded in 2009 and headquartered in Sydney, Australia, the company allows customers to design their ideal shoes, including styles such as ballet flats, stilettos, sandals, oxfords, and wedges. By offering an online platform, Shoes of Prey enables women to select various attributes like heel height, toe shape, fabric, leather, color, and embellishments, ensuring a personalized shopping experience. The company operates both online and through physical stores located in cities such as Bellevue, Newport Beach, San Francisco, Paramus, Oak Brook, Arlington, and Sydney. Over the years, Shoes of Prey has received multiple accolades, including distinctions for Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013.

Bread

Series A in 2015
Bread is a financial technology company that partners with retailers to provide pay-over-time financing solutions. Founded in 2014 and based in New York, the company leverages technology to create a consumer-friendly credit experience that emphasizes accessibility, transparency, and ease of use. By integrating financing options into the e-commerce journey, Bread enables merchants to offer their customers clear and straightforward payment alternatives. This approach not only enhances consumer access to products but also helps merchants increase sales by improving conversion rates and average order values.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Plated

Series B in 2015
Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Wonderbly

Series A in 2015
Wonderbly is a London-based full stack publishing company that specializes in creating personalized children's books. By leveraging technology, Wonderbly combines storytelling with customization, allowing children to engage with narratives that reflect their interests and experiences. The company's flagship product, which focuses on personalized stories, has achieved significant success, selling over 600,000 copies and being shipped to more than 135 countries. Wonderbly's custom storytelling platform empowers individuals to create unique storybooks, enhancing the reading experience and fostering connections between children and their loved ones. Through its innovative approach, Wonderbly aims to inspire curiosity, cleverness, and kindness in young readers around the world.

Skimlinks

Series C in 2015
Skimlinks is a leading commerce content monetization platform that enables publishers to diversify their revenue streams, reducing reliance on traditional advertising. By utilizing Skimlinks' technology, publishers automatically earn a share of sales generated from monetized product links embedded in their commerce-related content. This system allows readers to click on these links, leading to purchases that generate revenue for the publishers. Skimlinks provides access to over 60 affiliate networks, facilitating commission earnings from approximately 27,000 merchants worldwide. In 2017, the platform's annual e-commerce transactions exceeded $1 billion. The company counts many prominent clients among its users, including some of the top publishers in the US and UK, such as Conde Nast, Hearst, and Buzzfeed. Skimlinks continuously develops innovative solutions to enhance click-through rates and earnings per click for its users.

NuOrder

Venture Round in 2015
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Button

Series A in 2015
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

Boxed

Series B in 2015
Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

Firstleaf

Venture Round in 2015
Firstleaf is a personalized wine subscription service that utilizes extensive data analysis to curate wine shipments tailored to individual preferences. Founded by Philip James, a seasoned wine industry professional, the company combines advanced technology with expert winemaking to create unique Wine Profiles for its members. Each shipment is customized, with over 82 million potential combinations, resulting in 98% of monthly boxes being distinct. Firstleaf's team of winemakers evaluates more than 10,000 wines annually from across the globe to select high-quality offerings, with the brand boasting over 2,800 awards, including numerous 90+ point ratings. With over 700,000 cases sold last year, Firstleaf has gained recognition as a leading wine brand, attracting nearly one million customers since its launch. The company has received accolades such as being named one of Fast Company's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's largest wineries.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Trustev

Convertible Note in 2014
Trustev Limited, based in Cork, Ireland, specializes in real-time online customer identity verification to combat e-commerce fraud. Founded in 2012, the company offers a modern approach to fraud prevention by focusing on validating the individual making a transaction rather than just the payment method. Trustev's platform integrates easily with existing systems and utilizes a wide range of dynamic data sources, including behavioral patterns, transactional history, and social media information. By employing proprietary algorithms, it compiles this data into a straightforward score that indicates the likelihood of fraud, enabling merchants to make informed decisions during transactions. The solution aims to significantly reduce false positives, thereby increasing revenue opportunities while ensuring a seamless customer experience. As of December 2015, Trustev operates as a subsidiary of Transunion Netherlands I B.V.

Plated

Series A in 2014
Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

BaubleBar

Series B in 2014
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

MakersKit

Seed Round in 2014
MakersKit, Inc. specializes in developing do-it-yourself (DIY) project kits that inspire creativity and enable individuals to engage in various hands-on activities. The company offers a diverse range of kits, including apothecary moss terrariums, cocktails, shave kits, dinosaur terrariums, and more. Each kit is designed to provide all necessary supplies along with online how-to video tutorials, facilitating an enjoyable crafting experience. MakersKit sells its products through both physical retail stores and online platforms, and has formed a strategic partnership with Birchbox to enhance its market presence. Founded in 2013 and based in San Francisco, California, MakersKit aims to deliver creativity directly to consumers, making DIY accessible and engaging for all.

Boxed

Series A in 2014
Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

elicit

Series A in 2014
Elicit, Inc. is an internet SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search functionalities for marketers and retailers. The company's software offers a user-friendly drag-and-drop interface that allows users to customize search results based on various parameters, including context, time, keyword, and location. This capability enables businesses to better align their search results with brand narratives, marketing strategies, and promotional initiatives, ultimately transforming the search box into a valuable branding and conversion tool. Founded in 2011, Elicit aims to empower marketers by providing them with control over one of the most utilized features on their websites.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Fisoc

Venture Round in 2014
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

Cuyana

Venture Round in 2014
Cuyana, Inc. is a San Francisco-based fashion brand that specializes in manufacturing and retailing clothing, bags, small leather goods, and accessories. Founded in 2011, the company fosters a philosophy of "fewer, better things," offering timeless apparel and accessories crafted from high-quality materials to ensure longevity. Cuyana operates an online platform and has physical showrooms in locations such as Palo Alto, New York City, Pacific Palisades, and Venice, Italy. By selling directly to consumers, Cuyana aims to make luxury fashion more accessible, bridging the gap between high-end goods and affordable options. The brand is recognized for its classic, modern aesthetic and commitment to quality, appealing to customers who value both style and sustainability.

Trustev

Seed Round in 2013
Trustev Limited, based in Cork, Ireland, specializes in real-time online customer identity verification to combat e-commerce fraud. Founded in 2012, the company offers a modern approach to fraud prevention by focusing on validating the individual making a transaction rather than just the payment method. Trustev's platform integrates easily with existing systems and utilizes a wide range of dynamic data sources, including behavioral patterns, transactional history, and social media information. By employing proprietary algorithms, it compiles this data into a straightforward score that indicates the likelihood of fraud, enabling merchants to make informed decisions during transactions. The solution aims to significantly reduce false positives, thereby increasing revenue opportunities while ensuring a seamless customer experience. As of December 2015, Trustev operates as a subsidiary of Transunion Netherlands I B.V.

Nomi

Series A in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Fisoc

Series D in 2013
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics

TagMan

Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

NuOrder

Series A in 2013
NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Combatant Gentlemen

Seed Round in 2013
Combatant Gentlemen, Inc. is an e-commerce company founded in 2012 and based in Irvine, California, specializing in corporate menswear. The brand, established by a third-generation tailor, offers premium yet affordable clothing essentials such as suits, shirts, outerwear, denim, accessories, and footwear. Combatant Gentlemen distinguishes itself by designing clothing in-house and controlling the entire production process, including owning its factories and sourcing materials directly. This direct-to-consumer model eliminates traditional markups associated with middlemen, allowing the company to deliver high-quality products at competitive prices. Recognized as one of "America's Most Promising Companies" by Forbes and likened to "the Warby Parker of Suits" by Inc., Combatant Gentlemen has garnered attention and investment from notable figures in the industry.

Merchantry

Series B in 2013
Merchantry specializes in enabling online marketplaces by offering a cloud-based technology infrastructure and a comprehensive merchant network. The company focuses on automation and integration services that facilitate real-time exchange of product and order information among suppliers, merchants, and marketplaces. By providing multichannel solutions, Merchantry addresses diverse e-commerce scenarios, helping retailers and media organizations enhance their online commerce capabilities. Its merchant services streamline operations, automate channel management tasks, and empower merchants to establish their own e-commerce platforms effectively.

Skimlinks

Venture Round in 2013
Skimlinks is a leading commerce content monetization platform that enables publishers to diversify their revenue streams, reducing reliance on traditional advertising. By utilizing Skimlinks' technology, publishers automatically earn a share of sales generated from monetized product links embedded in their commerce-related content. This system allows readers to click on these links, leading to purchases that generate revenue for the publishers. Skimlinks provides access to over 60 affiliate networks, facilitating commission earnings from approximately 27,000 merchants worldwide. In 2017, the platform's annual e-commerce transactions exceeded $1 billion. The company counts many prominent clients among its users, including some of the top publishers in the US and UK, such as Conde Nast, Hearst, and Buzzfeed. Skimlinks continuously develops innovative solutions to enhance click-through rates and earnings per click for its users.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.
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