Greycroft

Greycroft is a venture capital firm that concentrates on technology start-ups, with a focus on the internet and mobile markets. It operates from offices in New York and Los Angeles, and uses its media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, bring products to market, and grow successful businesses. Founded in 2006, Greycroft has invested in more than 200 companies across sectors such as consumer internet, financial technology, healthcare, and enterprise software, and manages over $1 billion in capital. The firm emphasizes early-stage investing and collaborates with entrepreneurs to support growth, while pursuing diversity initiatives including a diversity term sheet rider.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Insurance

Amplify Life Insurance

Series B in 2024
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Pie Insurance

Series D in 2022
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Amplify Life Insurance

Venture Round in 2022
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Branch

Series C in 2022
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Stable

Series B in 2022
Stable Group Limited, incorporated in 2016 and based in London, United Kingdom, is a risk management platform that assists businesses in managing price volatility and costs through its volatility insurance solutions. The company serves various sectors globally, providing protection against untraded commodity price fluctuations in the derivatives market. Stable operates as a subsidiary of Anthemis Baloise Strategic Ventures.

Budgie Health

Pre Seed Round in 2022
Budgie Health provides guidance and personalized recommendations to help employees select appropriate health benefits and make informed health plan decisions. Using real-time claims data and analytics, the service aims to simplify benefits choices and reduce waste for both employees and employers, improving trust and reducing effort in benefits management.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform founded in 2018 and based in Santiago, Chile. The company aims to enhance the health and wellbeing of organizations and their employees while fostering positive community impact. Betterfly's innovative platform rewards individuals for adopting healthy habits by providing life insurance coverage that increases daily. Additionally, every healthy activity is converted into a charitable donation, enabling businesses to integrate corporate wellness and social responsibility into their employee benefits programs. This unique approach not only promotes individual health but also encourages corporate engagement in community support.

Amplify Life Insurance

Series A in 2022
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Stable

Series A in 2021
Stable Group Limited, incorporated in 2016 and based in London, United Kingdom, is a risk management platform that assists businesses in managing price volatility and costs through its volatility insurance solutions. The company serves various sectors globally, providing protection against untraded commodity price fluctuations in the derivatives market. Stable operates as a subsidiary of Anthemis Baloise Strategic Ventures.

Branch

Series B in 2021
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Boost

Series B in 2021
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Pie Insurance

Series C in 2021
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Branch

Series A in 2020
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Pie Insurance

Series B in 2020
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Boost

Series A in 2020
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

CyberFortress

Seed Round in 2019
CyberFortress develops cyber risk protection and data security solutions for small businesses. The company is building a cloud-based platform that combines online data protection services—backup, cloud storage, password management, email archiving, and security awareness training—with a machine learning-driven risk assessment that analyzes thousands of technology signals across ecommerce domains to generate a cyber risk score used for pricing and risk management. In addition, it is developing a parametric business interruption policy designed to pay out within 24 hours of a cyber incident, providing immediate cash flow to affected customers to weather the disruption.

Pie Insurance

Series B in 2019
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Pie Insurance

Series A in 2018
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Branch

Seed Round in 2018
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Boost

Seed Round in 2017
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Clearcover

Series A in 2017
Founded in 2016, Clearcover is a digital car insurance provider based in Chicago, Illinois. It offers affordable coverage through an API-first approach, selling products directly to customers and through agents.

HealthPlanOne

Series A in 2008
Founded in 2006, HealthPlanOne is an online health insurance marketplace serving individuals, families, small groups, and Medicare recipients. It facilitates informed decisions about health insurance through its platform, offering online and offline sales support and customer service around the clock.
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