Greycroft

Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.

Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Loyal Guru is a Barcelona-based company that specializes in developing a loyalty marketing platform tailored for the food retail sector. Founded in 2015, the company leverages artificial intelligence to analyze consumer behavior in real time, allowing retailers to launch hyper-segmented campaigns, offers, and promotions across both online and offline channels. This approach helps clients enhance their understanding of customer dynamics, facilitating improved category penetration, migration, and loyalty. Loyal Guru's platform provides comprehensive solutions for customer acquisition, supplier engagement, and customer development, making it a valuable resource for cash and carry businesses as well as supermarkets. The company's mission is to transform the interaction between retailers and their customers by streamlining data collection and activation through automated loyalty programs and personalized offers.

Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Anycart is a meal discovery and grocery shopping platform based in Mountain View, California. It allows users to search for meals they want to cook and provides relevant recipes, automatically adding the necessary ingredients to a preferred grocery delivery service cart. The platform features step-by-step video cooking instructions, making meal preparation straightforward and accessible. Additionally, Anycart suggests alternative recipes that can utilize leftover ingredients, enhancing efficiency in meal planning. Originally established in 2019 during the Amazon Alexa Accelerator in Seattle, the company aims to simplify the grocery shopping experience and promote homemade cooking.

Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

Loyal Guru is a Barcelona-based company that specializes in developing a loyalty marketing platform tailored for the food retail sector. Founded in 2015, the company leverages artificial intelligence to analyze consumer behavior in real time, allowing retailers to launch hyper-segmented campaigns, offers, and promotions across both online and offline channels. This approach helps clients enhance their understanding of customer dynamics, facilitating improved category penetration, migration, and loyalty. Loyal Guru's platform provides comprehensive solutions for customer acquisition, supplier engagement, and customer development, making it a valuable resource for cash and carry businesses as well as supermarkets. The company's mission is to transform the interaction between retailers and their customers by streamlining data collection and activation through automated loyalty programs and personalized offers.

Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

BZR is an innovative post-purchase reconversion engine tailored for e-commerce merchants. The company has developed an online platform that facilitates the introduction and upselling of products to consumers after their initial purchase. By providing targeted offers for complementary products, BZR enables merchants to enhance customer engagement and increase revenue. The platform allows clients to automatically earn money through referrals, making it a seamless addition to the e-commerce experience. Through its focus on post-purchase interactions, BZR aims to optimize sales opportunities and support merchants in maximizing their earnings.

Chowbus, Inc. is a technology company based in Chicago, Illinois, specializing in an Asian food ordering application that connects users with local restaurants offering Chinese, Korean, Thai, and Japanese cuisine. Founded in 2015, Chowbus provides an online and mobile platform that allows users to conveniently order food while also offering delivery, pickup, shuttle, and grocery services. The application, available on both the App Store and Google Play, focuses on enhancing the dining experience by providing a dish-centric ordering interface. In addition, Chowbus empowers ethnic restaurants with the necessary technology and marketing tools to grow their businesses, ultimately facilitating increased sales and customer reach.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Anine Bing is a fashion brand established in 2012 and headquartered in Los Angeles, California. The company designs and manufactures a diverse range of women's apparel and accessories, including bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. Anine Bing's offerings blend Scandinavian heritage with American influences, resulting in luxurious staples, wardrobe essentials, and statement pieces that embody a contemporary yet timeless aesthetic. Each month, the brand releases curated collections that reflect a unique design philosophy, fusing edgy and feminine styles. The products are available through retail stores and online, with flagship locations in major cities such as Los Angeles, New York, Paris, and Barcelona, among others. The brand has expanded its presence globally, selling in over 300 boutiques worldwide, catering to women seeking to express their individuality and confidence through fashion.

Chowbus, Inc. is a technology company based in Chicago, Illinois, specializing in an Asian food ordering application that connects users with local restaurants offering Chinese, Korean, Thai, and Japanese cuisine. Founded in 2015, Chowbus provides an online and mobile platform that allows users to conveniently order food while also offering delivery, pickup, shuttle, and grocery services. The application, available on both the App Store and Google Play, focuses on enhancing the dining experience by providing a dish-centric ordering interface. In addition, Chowbus empowers ethnic restaurants with the necessary technology and marketing tools to grow their businesses, ultimately facilitating increased sales and customer reach.

Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

Shoes of Prey Pty Ltd. is a global retail brand specializing in custom-made women's footwear. Founded in 2009 and headquartered in Sydney, Australia, the company allows customers to design their ideal shoes, including styles such as ballet flats, stilettos, sandals, oxfords, and wedges. By offering an online platform, Shoes of Prey enables women to select various attributes like heel height, toe shape, fabric, leather, color, and embellishments, ensuring a personalized shopping experience. The company operates both online and through physical stores located in cities such as Bellevue, Newport Beach, San Francisco, Paramus, Oak Brook, Arlington, and Sydney. Over the years, Shoes of Prey has received multiple accolades, including distinctions for Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

Boxed is an online bulk grocery retailer founded in 2013 and headquartered in New York. The company provides a wholesale club experience for modern shoppers, offering a wide range of products including groceries, snacks, beverages, and household items without requiring membership fees. Boxed operates primarily through its retail segment, which sells bulk-sized consumer goods to both individuals and businesses across the continental United States. Additionally, it has a Software & Services segment that focuses on the development and marketing of proprietary software solutions. With its innovative mobile app, Boxed offers direct-to-door delivery, making it convenient for customers to access their favorite warehouse club products.

Cuyana, Inc. is a San Francisco-based fashion brand that specializes in manufacturing and retailing clothing, bags, small leather goods, and accessories. Founded in 2011, the company fosters a philosophy of "fewer, better things," offering timeless apparel and accessories crafted from high-quality materials to ensure longevity. Cuyana operates an online platform and has physical showrooms in locations such as Palo Alto, New York City, Pacific Palisades, and Venice, Italy. By selling directly to consumers, Cuyana aims to make luxury fashion more accessible, bridging the gap between high-end goods and affordable options. The brand is recognized for its classic, modern aesthetic and commitment to quality, appealing to customers who value both style and sustainability.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

NuORDER Inc. operates an online wholesale platform tailored for the fashion industry, facilitating connections between brands and retailers. Founded in 2011 and based in West Hollywood, California, the platform enhances the wholesale process by allowing fashion brands to showcase their products and reach a broader audience more efficiently. It provides tools for virtual showrooms, merchandising, and payments, fostering a collaborative environment for over 3,000 brands and 500,000 retailers. The platform is designed to streamline the buying and selling process, enabling retailers to visualize their selections and make informed purchasing decisions in real time. With a focus on flexibility and scalability, NuORDER has processed over $40 billion in gross merchandise volume, positioning itself as a significant player in the global commerce ecosystem for the fashion sector.

NiftyThrifty is an online thrift shop that specializes in vintage and pre-owned clothing. The platform serves as a destination for consumers looking to purchase used garments at attractive prices. NiftyThrifty curates collections of pre-owned and vintage items, making them accessible to its members on a daily basis. The company's e-commerce model not only facilitates the buying of second-hand clothing but also enables users to sell their items, fostering a sustainable shopping experience within the clothing industry.

BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

HipSwap, Inc. is a mobile and web marketplace that connects users to a diverse array of products available in their neighborhoods across the United States. The platform features a wide selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, pets, and sports equipment. It allows individuals, merchants, stylists, and artists to sell items directly to their community, facilitating a local shopping experience. Buyers can conveniently purchase products using PayPal or credit cards. Founded by Rob Kramer, HipSwap operates out of Santa Monica, California, and offers users the ability to explore over 4 million fashion items from more than 50 marketplaces through a single search.

Trunk Club is a personalized clothing service for men, offering designer clothing to customers without any of the hassles of shopping in stores or online. Guys share details about their style, fit and size preferences, and the company ships them a handpicked selection of clothes. Customers keep only what they want and send the rest back with a pre-paid shipping label. All shipping is free and there are no fees for the service. Visit www.trunkclub.com to sign up and get started. The company is headquartered out of Chicago and led by CEO Brian Spaly. Prior to Trunk Club, Brian founded men's online retailer Bonobos while a student at Stanford Business School. Trunk Club has been featured on NBC's Today Show, the New York Times, Wall Street Journal and more.

Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.