Greycroft

Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Whatnot operates an online marketplace for buying, selling, and discovering a wide range of products, with a focus on collectibles like Funko Pops. The platform combines community engagement with entertainment, offering live shopping experiences and product verification.

Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Daki operates a mobile application that functions as a digital supermarket, offering daily essentials and facilitating home deliveries. Users can conveniently shop for groceries and other necessities through the platform.

JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Mercato is an online grocery marketplace that connects local specialty food shops with consumers, allowing customers to order fresh groceries online for delivery. The company's platform enables users to purchase items from a single store or combine products from multiple merchants in one order. Mercato operates primarily in Brooklyn and Manhattan, providing a convenient way for customers to access their preferred local groceries. Founded in 2015, the company is headquartered in San Diego, California.

Anycart is a meal discovery and grocery shopping platform that simplifies the cooking process for users by integrating meal planning with grocery shopping. The application allows users to search for meals they wish to prepare, provides relevant recipes, and adds the necessary ingredients to their preferred grocery delivery service. It further enhances the cooking experience by offering step-by-step video instructions for each recipe. Founded in 2019 during the Amazon Alexa Accelerator and now based in Palo Alto, California, Anycart aims to make meal planning accessible and affordable, helping users efficiently utilize their grocery purchases by suggesting additional recipes that can use leftover ingredients.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

Mercato is an online grocery marketplace that connects local specialty food shops with consumers, allowing customers to order fresh groceries online for delivery. The company's platform enables users to purchase items from a single store or combine products from multiple merchants in one order. Mercato operates primarily in Brooklyn and Manhattan, providing a convenient way for customers to access their preferred local groceries. Founded in 2015, the company is headquartered in San Diego, California.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Tapcart is a mobile commerce software platform that enables brands to build native mobile shopping apps for their ecommerce stores without coding. The platform integrates with Shopify and supports the creation and management of mobile apps connected to storefronts, along with features such as marketing automation, push notifications, customer reviews, analytics, and various ecommerce integrations. Since its founding in 2017, Tapcart has served thousands of Shopify brands and is based in Santa Monica, California.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Founded in 2014, Shipt operates an online platform that connects members with grocery items and essentials from local stores. It offers delivery services, allowing users to shop conveniently and have their purchases delivered directly to their doorstep.

Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

Founded in 2009, Shoes of Prey is a global retailer specializing in customizable women's shoes. Customers can design their perfect footwear online or in-store, with options including ballet flats, stilettos, sandals, oxfords, and wedges. The company offers worldwide delivery and has stores across the United States and Australia.

Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

NiftyThrifty is an online thrift shop that specializes in vintage and pre-owned clothing. The platform serves as a destination for consumers looking to purchase used garments at attractive prices. NiftyThrifty curates collections of pre-owned and vintage items, making them accessible to its members on a daily basis. The company's e-commerce model not only facilitates the buying of second-hand clothing but also enables users to sell their items, fostering a sustainable shopping experience within the clothing industry.

HipSwap, Inc. is a mobile and web marketplace that facilitates the discovery of a wide array of products available in neighborhoods across the United States. The platform offers a diverse selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, musical instruments, and sports equipment, among other items. Users can shop for over 4 million fashion items from more than 50 marketplaces with a single search. HipSwap also empowers individuals, merchants, stylists, artists, and designers to sell their products to friends, customers, and neighbors. Transactions can be completed using PayPal or credit cards, enhancing convenience for buyers. Founded by Rob Kramer, the company is headquartered in Santa Monica, California.

Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.