Heartland Equity Management

Heartland Equity Management, LLC is a private equity firm based in Brooklyn Center, Minnesota, that focuses on acquiring, recapitalizing, and divesting companies. The firm specializes in taking majority stakes in businesses primarily within the manufacturing, value-added distribution, and business services sectors. Heartland Equity Management concentrates its investments in upper Midwestern states, particularly Wisconsin, Minnesota, and Iowa, targeting companies with annual sales between $5 million and $30 million. The firm is committed to being a responsible steward of jobs, companies, and communities while managing the capital of its investors.

2 past transactions

Ajax Metal Forming

Acquisition in 2017
Ajax Metal Forming Solutions, LLC, founded in 1945 and headquartered in Minneapolis, Minnesota, specializes in providing metal forming solutions primarily for the heavy equipment, durable goods, architectural, construction, and HVACR sectors. The company is recognized as an industry leader in metal stamping and manufacturing, employing advanced processes such as metal stamping, fabrication, and fiber laser cutting. Ajax Metal Forming focuses on producing high-quality metal parts that meet stringent tolerance specifications, while also offering tool design expertise to ensure precision in metal sheet production.

Visual Impact

Acquisition in 2015
Visual Impact, LLC, based in Blaine, Minnesota, specializes in grand format digital printing solutions for customers primarily in the Midwest. Established in 1993, the company offers a diverse range of products, including banners, murals, vehicle wraps, window graphics, floor graphics, fence mesh, backlit displays, billboards, and mounted prints. In addition to printing, Visual Impact provides graphic design, installation, and services related to multi-location distribution and kitting. Its capabilities also encompass sewing, RF welding, contour cutting, and laminating. The company serves various sectors, such as events and festivals, retail, arenas, museums, tradeshows, shopping malls, and marketing agencies, positioning itself as a key player in the digital printing industry.
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