The Icehouse

The Icehouse, established in 2001 and headquartered in Auckland, New Zealand, is a not-for-profit organization dedicated to supporting small and medium-sized enterprises (SMEs) and entrepreneurs. Backed by the New Zealand government and owned by The ICE Foundation, it provides growth support, mentoring, and networking opportunities to help SMEs and startups thrive. Additionally, The Icehouse Ventures, founded in 2003, is a venture capital firm that invests in early-stage technology companies, typically from pre-seed to series A rounds, with investments ranging from USD 1 to USD 10 million per company. The firm aims to support around 30 companies over the next three years.

Stephanie Benseman

Principal

Mason Bleakley

Principal

Tom Furlong JD

Venture Partner

Bex Gidall

Associate

Lane Litz

Venture Partner

Barnaby Marshall

Partner

Jack McQuire

Partner

Robbie Paul

CEO

Jo Wickham

Partner

Past deals in Market Research

Marama Labs

Seed Round in 2024
Marama Labs Limited, founded in 2019 and based in Wellington, New Zealand, specializes in developing and marketing advanced UV-Vis spectroscopy technology. This innovative instrument allows users to identify and measure the characteristics of turbid samples by utilizing the spectral properties of light. The technology eliminates the need for extensive pre-testing processing and filtering steps, streamlining the analysis of both clear and turbid liquids. By offering an ultra-violet and visible spectrophotometer, Marama Labs enhances measurement efficiency, allowing customers to maintain sample integrity while reducing preparation time and improving overall measurement turnaround.

Ideally

Seed Round in 2024
Ideally is a technology company that provides an on-demand consumer testing platform for brands. It enables clients to swiftly gather statistically representative feedback from diverse global audiences, helping them to identify growth opportunities, analyze competitors, and validate innovative ideas. The platform offers a more cost-effective solution, being 10 times cheaper than traditional methods.

Marama Labs

Seed Round in 2024
Marama Labs Limited, founded in 2019 and based in Wellington, New Zealand, specializes in developing and marketing advanced UV-Vis spectroscopy technology. This innovative instrument allows users to identify and measure the characteristics of turbid samples by utilizing the spectral properties of light. The technology eliminates the need for extensive pre-testing processing and filtering steps, streamlining the analysis of both clear and turbid liquids. By offering an ultra-violet and visible spectrophotometer, Marama Labs enhances measurement efficiency, allowing customers to maintain sample integrity while reducing preparation time and improving overall measurement turnaround.

Ideally

Seed Round in 2023
Ideally is a technology company that provides an on-demand consumer testing platform for brands. It enables clients to swiftly gather statistically representative feedback from diverse global audiences, helping them to identify growth opportunities, analyze competitors, and validate innovative ideas. The platform offers a more cost-effective solution, being 10 times cheaper than traditional methods.

Yabble

Venture Round in 2022
Yabble is a developer of a data and insights platform that focuses on enhancing customer understanding of businesses. The company provides market research tools that deliver agile insights, allowing brands to work collaboratively. By offering a full-service research solution, Yabble aims to enrich the data-driven decision-making process for its clients, facilitating better strategic partnerships and insights into market dynamics.
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