The Icehouse

Founded in 2019, Marama Labs develops and markets a novel UV-Vis spectroscopy technology for scientific-analytical instrumentation. Its instrument measures absorption, extinction, and scattering spectra of clear and turbid liquids, helping customers maintain sample integrity, reduce preparation steps, and improve measurement turnaround time.

Ideally is a technology company that provides an on-demand consumer testing platform for brands. It enables clients to swiftly gather statistically representative feedback from diverse global audiences, helping them to identify growth opportunities, analyze competitors, and validate innovative ideas. The platform offers a more cost-effective solution, being 10 times cheaper than traditional methods.

Founded in 2019, Marama Labs develops and markets a novel UV-Vis spectroscopy technology for scientific-analytical instrumentation. Its instrument measures absorption, extinction, and scattering spectra of clear and turbid liquids, helping customers maintain sample integrity, reduce preparation steps, and improve measurement turnaround time.

Ideally is a technology company that provides an on-demand consumer testing platform for brands. It enables clients to swiftly gather statistically representative feedback from diverse global audiences, helping them to identify growth opportunities, analyze competitors, and validate innovative ideas. The platform offers a more cost-effective solution, being 10 times cheaper than traditional methods.

Yabble is a company that specializes in delivering agile insights through its data and insights platform, which is designed to enhance market research capabilities. By providing a full-service research offering, Yabble enables businesses to deepen their understanding of customer needs and market dynamics. The company's tools facilitate collaboration among brands, allowing them to work together more effectively in addressing market challenges and opportunities.