IDEA Fund Partners

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Biospatial, Inc. is a company that develops a cloud-based platform aimed at enhancing public health by analyzing prehospital data. Founded in 2016 and located in Durham, North Carolina, the platform aggregates and processes electronic Patient Care Reports from state and local Emergency Medical Services (EMS) agencies. Utilizing machine learning and artificial intelligence, Biospatial's technology enables healthcare entities to visualize data, generate reports, and access real-time information, ultimately supporting informed emergency responses and improving patient outcomes across the healthcare system. The platform facilitates a national network of data partners, promoting collaboration within the public health sector to enhance overall population health and safety.

Finmark is a financial planning software company based in Raleigh, North Carolina, founded in 2020 by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups, enabling them to efficiently handle their runway, hiring plans, and cash flow. By transforming complex financial concepts into an intuitive interface, Finmark allows companies to easily create, update, and share their financial metrics. This functionality supports startups at various stages, from pre-revenue to pre-IPO, facilitating team alignment, collaboration, and cost reduction. Through its user-friendly approach, Finmark empowers founders and firms to build and manage their financial strategies effectively.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Finmark is a financial planning software company based in Raleigh, North Carolina, founded in 2020 by Greg Lissy, Jeremy Neuberger, and Rami Essaid. The platform is designed to simplify financial management for startups, enabling them to efficiently handle their runway, hiring plans, and cash flow. By transforming complex financial concepts into an intuitive interface, Finmark allows companies to easily create, update, and share their financial metrics. This functionality supports startups at various stages, from pre-revenue to pre-IPO, facilitating team alignment, collaboration, and cost reduction. Through its user-friendly approach, Finmark empowers founders and firms to build and manage their financial strategies effectively.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Biospatial, Inc. is a company that develops a cloud-based platform aimed at enhancing public health by analyzing prehospital data. Founded in 2016 and located in Durham, North Carolina, the platform aggregates and processes electronic Patient Care Reports from state and local Emergency Medical Services (EMS) agencies. Utilizing machine learning and artificial intelligence, Biospatial's technology enables healthcare entities to visualize data, generate reports, and access real-time information, ultimately supporting informed emergency responses and improving patient outcomes across the healthcare system. The platform facilitates a national network of data partners, promoting collaboration within the public health sector to enhance overall population health and safety.

Sense Photonics, Inc. specializes in developing advanced light detection and ranging (LiDAR) solutions for various applications, including autonomous vehicles, drones, and industrial automation. Founded in 2016 and based in Durham, North Carolina, the company offers solid-state LiDAR sensors that utilize proprietary laser arrays and modular architectures to create high-performance, reliable 3D maps of surroundings in diverse conditions. Their technology is distinguished by its lack of moving parts, which enhances durability and lowers maintenance needs. With over 200 patents, Sense Photonics aims to meet the demanding performance and cost requirements of the automotive and industrial sectors, facilitating advancements in both assisted and autonomous driving technologies.

Second Nature Brands, Inc. is a consumer goods company based in Raleigh, North Carolina, that specializes in subscription-based delivery services for home air filters. Founded in 2012, the company offers a web-based platform for customers to easily order air filters tailored to the specific needs of their heating, ventilation, and air conditioning (HVAC) systems. By providing automatic, recurring shipments of the correct size air filters directly to customers' doorsteps, Second Nature helps improve indoor air quality while also protecting HVAC systems. Additionally, the company offers health, vision, and dental insurance solutions. Formerly known as FilterEasy Inc., it rebranded to Second Nature Brands, Inc. in August 2019.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

MATI Energy is a producer of organic caffeinated energy drinks, established in 2012 and headquartered in Durham, North Carolina. The company focuses on providing a refreshing and energizing alternative for health-conscious consumers seeking to enhance their daily performance. MATI Energy's product line features no-spike, no-crash energy drinks that include a variety of canned carbonated mixtures. These beverages are designed to deliver an energy boost while prioritizing taste and healthy ingredients, catering to active individuals who want to achieve their natural potential without compromising their health.

Get Spiffy, Inc. is a mobile service company based in Durham, North Carolina, that specializes in on-demand car washing, detailing, nano-ceramic coating, and oil change services. Founded in 2014, the company utilizes a smartphone application that facilitates both communication and payment for its services. Get Spiffy emphasizes environmental responsibility, ensuring that all car washes are eco-friendly. Through its innovative approach, the company aims to provide convenient and efficient automotive care to customers in the Triangle area and beyond.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Lucerno Dynamics, LLC is a medical technology company based in Cary, North Carolina, focused on the development and distribution of systems that detect and quantify radiolabeled biomarkers in tissue. Established in 2011, the company offers a range of products, including the Lucerno LD1 system, which helps clinicians assess tumor response early in treatment, and the Lara System, designed to monitor nuclear medicine injections. Lucerno's innovative devices leverage advanced PET crystal technology to provide healthcare providers with reliable information on the quality of nuclear medicine used in disease evaluations. Their solutions have applications in various areas, including quality assurance for clinical PET/CT scans, non-invasive measurement of arterial input function, and monitoring the effectiveness of therapies for superficial tumors, as well as supporting preclinical research in animal studies.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the bride and groom. Available on both iOS and Android platforms, the app addresses the common challenge faced by couples in collecting memories from their special day. Users can not only upload images but also interact through comments and "likes," fostering engagement among guests. Additionally, WedPics offers five custom filters to enhance the photo experience and encourages the use of traditional digital cameras by allowing users to upload photos via the web. Developed by Deja mi Inc., based in Raleigh, North Carolina, WedPics evolved from the company's earlier app focused on venue discovery to serve a niche market in wedding photography, launching in early 2012. The platform effectively modernizes the wedding photography experience, moving away from disposable cameras and integrating smartphone technology.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Canopy Lawn Care, Inc. is a landscaping company headquartered in Cary, North Carolina, that specializes in providing comprehensive lawn maintenance services to homeowners. Founded in 2014, the company employs a technology-driven approach to enhance customer and employee experiences while streamlining operations. Canopy offers a variety of services, including weed control, fertilization, aeration, over seeding, bed maintenance, pruning, and mosquito management, among others. The company emphasizes environmentally responsible practices and science-based methods to improve soil health, ensuring that clients receive lush and healthy lawns.

Reveal Mobile, Inc. is a company that specializes in location-based marketing and analytics, catering to agencies, brands, media companies, and app publishers. Founded in 2004 and based in Raleigh, North Carolina, the company operates a platform that includes solutions such as VISIT Local, which offers foot traffic attribution and audience building, and VISIT Match, designed for instant audience scaling. Additionally, Reveal Mobile provides VISIT Data, a customizable location-data solution for enterprise applications. The platform facilitates the creation of targeted audience segments and enables clients to reach these audiences through various digital advertising channels, including social media. With a strong emphasis on privacy compliance, Reveal Mobile is a member of the Network Advertising Initiative and undergoes annual privacy certifications, ensuring that its services adhere to industry standards. The company's user-friendly interface simplifies audience analytics and post-campaign reporting, allowing clients to effectively measure the impact of their marketing efforts on foot traffic.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the bride and groom. Available on both iOS and Android platforms, the app addresses the common challenge faced by couples in collecting memories from their special day. Users can not only upload images but also interact through comments and "likes," fostering engagement among guests. Additionally, WedPics offers five custom filters to enhance the photo experience and encourages the use of traditional digital cameras by allowing users to upload photos via the web. Developed by Deja mi Inc., based in Raleigh, North Carolina, WedPics evolved from the company's earlier app focused on venue discovery to serve a niche market in wedding photography, launching in early 2012. The platform effectively modernizes the wedding photography experience, moving away from disposable cameras and integrating smartphone technology.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

WedPics is a mobile and web-based photo sharing application designed specifically for weddings, allowing guests to contribute their photos to a single album for the bride and groom. Available on both iOS and Android platforms, the app addresses the common challenge faced by couples in collecting memories from their special day. Users can not only upload images but also interact through comments and "likes," fostering engagement among guests. Additionally, WedPics offers five custom filters to enhance the photo experience and encourages the use of traditional digital cameras by allowing users to upload photos via the web. Developed by Deja mi Inc., based in Raleigh, North Carolina, WedPics evolved from the company's earlier app focused on venue discovery to serve a niche market in wedding photography, launching in early 2012. The platform effectively modernizes the wedding photography experience, moving away from disposable cameras and integrating smartphone technology.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Windsor Circle, Inc. is a provider of Software-as-a-Service customer retention software tailored for the retail industry. Founded in 2011 and based in Durham, North Carolina, the company offers a comprehensive marketing automation platform that assists retailers in enhancing customer loyalty and retention through data-driven campaigns. Its services include lifecycle marketing, loyalty programs, product recommendations, and automated recovery strategies for abandoned carts and browsing activity. The platform integrates eCommerce and email systems to facilitate real-time customer segmentation based on purchase history, enabling retailers to execute targeted marketing actions efficiently. Windsor Circle's predictive marketing capabilities leverage big data to empower retailers to increase customer lifetime value and optimize their retention strategies. In 2019, Windsor Circle was acquired by WhatCounts, Inc.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Axial Exchange Inc. is a healthcare technology company that specializes in developing a remote patient and population health monitoring and communications platform. Founded in 2009 and based in Raleigh, North Carolina, the company focuses on enhancing patient engagement and facilitating real-time insights into health data and behaviors. The platform aids healthcare providers by enabling early detection of complications and optimizing patient care through continuous monitoring. By empowering patients to understand their health journeys and share information with their care teams, Axial Exchange contributes to improved health outcomes and reduced healthcare costs. As of 2015, Axial Exchange operates as a subsidiary of IngagePatient, Inc.

Automated Insights Inc. is a Durham, North Carolina-based artificial intelligence company specializing in content automation services. It is best known for its Wordsmith platform, which is a natural language generation tool that transforms raw data into human-readable narratives, articles, summaries, and visualizations such as charts and graphs. This technology allows organizations across various sectors, including finance, real estate, and media, to efficiently produce large volumes of personalized content, enabling them to highlight key trends and insights from their data. With over 200 clients, including notable names like Allstate and The Associated Press, Automated Insights generates more than 1.5 billion pieces of content annually. Founded in 2007, the company originally operated as StatSheet, Inc. before rebranding in 2011.

Oncoscope, Inc. is a medical device company based in Durham, North Carolina, established in 2006. The company specializes in developing optical imaging systems that focus on epithelial tissues located in various parts of the body, including the oral cavity, esophagus, stomach, colon, lung, cervix, and bladder. Its innovative systems deliver in vivo measurements that provide critical information on tissue microstructure, specifically assessing the diameter and density of cell nuclei. This technology aims to improve clinical outcomes by offering detailed insights into the health of epithelial tissues.