Impartner

Impartner, Inc. is a provider of SaaS-based partner relationship management (PRM) and marketing automation solutions, aimed at helping businesses enhance their channel strategies and revenue opportunities. The company's offerings include the Impartner Locator, which allows users to find selling partners through various criteria, and Impartner Marketing, which simplifies marketing efforts with indirect channel partners. Additionally, Impartner provides tools for lead management, training, and content sharing to facilitate partner engagement and collaboration. Its Market Development Funds (MDF) solution streamlines the management of cooperative marketing funds. Serving a diverse clientele that ranges from small businesses to Fortune 1000 companies, Impartner operates globally with offices in the United States, Europe, and Latin America. The company, originally known as TreeHouse Interactive, was founded in 1997 and rebranded to Impartner in 2015.

Bert Young

CFO

2 past transactions

Amplifinity

Acquisition in 2019
Amplifinity, LLC, founded in 2007 and based in Ann Arbor, Michigan, specializes in developing and delivering referral programs for Fortune 500 companies. The company offers the Advocate Management Platform (AMP), which provides tools for launching and managing word-of-mouth marketing campaigns. Key features of AMP include the Program Builder, which allows users to design and analyze multiple advocacy campaigns, and the Advocate Database, which maintains individual profiles for advocates. Amplifinity's software automates the tracking and management of B2B customer and partner referrals, ensuring smooth reward fulfillment and incentive structures. The platform is integrated with Salesforce to enhance referral productivity. Companies across various sectors, including travel, financial services, and home goods, utilize Amplifinity’s services to streamline their referral programs and improve customer acquisition. Amplifinity operates as a subsidiary of Impartner Software, Inc.

Tremolo Software

Acquisition in 2018
Tremolo Software Limited, founded in 2011 and based in Battle, United Kingdom, specializes in developing brand engagement software. Formerly known as Purechannelapps Limited, the company rebranded in 2017 and now operates as a subsidiary of Impartner Software, Inc. Tremolo Software offers enterprise-class solutions that enhance communication between organizations and their audiences, including a newsletter platform and a social advocacy platform. These tools are designed to facilitate stronger connections with employees, partners, customers, and other influencers, ultimately driving brand engagement and market adoption.
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