Impartner

Impartner, Inc. is a provider of SaaS-based partner relationship management (PRM) and marketing automation solutions, aimed at helping businesses enhance their channel strategies and revenue opportunities. The company's offerings include the Impartner Locator, which allows users to find selling partners through various criteria, and Impartner Marketing, which simplifies marketing efforts with indirect channel partners. Additionally, Impartner provides tools for lead management, training, and content sharing to facilitate partner engagement and collaboration. Its Market Development Funds (MDF) solution streamlines the management of cooperative marketing funds. Serving a diverse clientele that ranges from small businesses to Fortune 1000 companies, Impartner operates globally with offices in the United States, Europe, and Latin America. The company, originally known as TreeHouse Interactive, was founded in 1997 and rebranded to Impartner in 2015.

Brad Pace

COO

Bert Young

CFO

2 past transactions

Amplifinity

Acquisition in 2019
Amplifinity, LLC is a provider of referral program solutions for Fortune 500 companies, focusing on automating the management of B2B customer and partner referrals. Founded in 2007 and based in Ann Arbor, Michigan, the company offers its Advocate Management Platform (AMP), which includes tools for designing, launching, and analyzing marketing campaigns driven by word-of-mouth referrals. Key features of AMP include the Program Builder for campaign management and the Advocate Database for maintaining individual advocate profiles. Amplifinity's platform facilitates seamless tracking of referrals, automates reward fulfillment, and integrates with Salesforce to enhance sales referral productivity. Its services cater to various industries, including travel, financial services, and home goods. Amplifinity is a subsidiary of Impartner Software, Inc.

Tremolo Software

Acquisition in 2018
Tremolo Software Limited, founded in 2011 and based in Battle, United Kingdom, specializes in developing brand engagement software. Originally known as Purechannelapps Limited, the company rebranded in 2017 and now operates as a subsidiary of Impartner Software, Inc. Tremolo Software offers enterprise-class solutions designed to enhance communication between organizations and their audiences, including a newsletter platform and a social advocacy platform. These tools enable customers to drive brand engagement by facilitating better interaction with employees, partners, and other stakeholders, ultimately improving adoption and presence in the market.
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