InMotion Ventures

InMotion Ventures, established in 2016, serves as the venture capital arm of Jaguar Land Rover, headquartered in London, United Kingdom. The company focuses on investing in startups that are innovating within the transportation sector, particularly those that align with Jaguar Land Rover's global strategy. By collaborating with experts from JLR, InMotion Ventures identifies and supports purpose-driven businesses that prioritize environmental and societal impact, alongside achieving strategic and financial returns. Through its investments, InMotion Ventures aims to shape the future of the automotive industry while fostering sustainable practices.

Heloise Aboulker

COO

Louis Fearn

Investment Associate

Hannezo, Emilie

Associate

Sam Nasrolahi

Principal

Mike Smeed

Managing Director

Alex Smout

Principal

37 past transactions

Gen Phoenix

Series B in 2023
Gen Phoenix is a revolutionary product that is designed and manufactured to provide an advanced upholstery and cladding material that is superior to any other alternative. Using a patented, eco-friendly process, they combine leather fibre and a high-performance core to produce a composition leather that is reliable, consistent, and can be customised to requirements. Gen Phoenix is engineered to provide unique materials that can meet specific performance criteria, making them suitable for a range of industries, including aviation, bus, coach, rail, marine, domestic upholstery, and contract upholstery.

Circulor

Series B in 2022
Circulor uses blockchain and AI to cut the cost of traceability and due diligence in raw materials supply chains. Its pioneer customers include car manufacturers, EV battery manufacturers, commodity traders, and miners who collectively want to pioneer more effective approaches to responsible sourcing. Circulor was founded in 2017 and is headquartered in London, England.

Carmoola

Seed Round in 2022
A game changing way to pay for your next car in minutes! Take control of your car finance through the Carmoola app. No hidden fees or broker commissions. Get the wheels you've been waiting for. Manage your finance and spread the cost of your ride with a plan that suits you. 24/7 support, no call centres, no faff.

Apex.AI

Series B in 2021
Apex.AI specializes in developing operating systems for autonomous vehicles. Its software products are based on open-source software such as ROS or Eclipse iceoryx.

Bumper

Series A in 2021
Bumper is a payment platform for car dealerships. The company specializes in a vehicle finance platform crafted to assist drivers in managing the expenses of their repairs and servicing. Their platform prioritizes flexible payment alternatives, collaborates with accredited repair professionals, and streamlines paperwork processes, allowing drivers to finance their repair expenses through interest-free installments.

Ascend Elements

Venture Round in 2021
Ascend Elements manufactures advanced battery materials using valuable elements reclaimed from spent lithium-ion batteries. It uses hydroprocess recycling and direct recycling, which take old cathode material down to the atomic level to create new cathode materials. It also helps clients have the maximum return on assets to economically drive recycling and low-cost battery materials.

Zeelo

Series A in 2021
Zeelo is a TransitTech company that develops a mobility platform, providing transportation services to help an organization operate. Here at Zeelo, the smart shuttle platform, its programs are designed to get people to work and school.

Caura

Seed Round in 2021
Caura is the payment platform for your car to manage parking, tolls, congestion charge, MOTs, vehicle tax, and insurance. Caura Protect is an FCA registered product with seven insurers, allowing drivers to purchase and manage motor insurance. Caura Maintain seamlessly manages MOTs and vehicle servicing.

Circulor

Series A in 2021
Circulor uses blockchain and AI to cut the cost of traceability and due diligence in raw materials supply chains. Its pioneer customers include car manufacturers, EV battery manufacturers, commodity traders, and miners who collectively want to pioneer more effective approaches to responsible sourcing. Circulor was founded in 2017 and is headquartered in London, England.

Ascend Elements

Series B in 2021
Ascend Elements manufactures advanced battery materials using valuable elements reclaimed from spent lithium-ion batteries. It uses hydroprocess recycling and direct recycling, which take old cathode material down to the atomic level to create new cathode materials. It also helps clients have the maximum return on assets to economically drive recycling and low-cost battery materials.

LGN

Seed Round in 2021
LGN builds the world's most advanced Edge AI deployment software. Streamlining deployments from the cloud by creating a single, geo-distributed K8s cluster where all cloud instances and edge devices (ARM & x86) appear instantly with zero-touch onboarding. Once models are deployed, our supervision technology identifies and selects anomalies in real-time to be sent back to the cloud for instant and continuous fine-tuning/retraining.

Circulor

Venture Round in 2020
Circulor uses blockchain and AI to cut the cost of traceability and due diligence in raw materials supply chains. Its pioneer customers include car manufacturers, EV battery manufacturers, commodity traders, and miners who collectively want to pioneer more effective approaches to responsible sourcing. Circulor was founded in 2017 and is headquartered in London, England.

Digital Motors

Venture Round in 2020
Digital Motors is a FinTech platform that enables digital retailing for the automotive industry. With its proprietary, state-of-the-art SaaS technology, Digital Motors turns online car shoppers into satisfied buyers. By partnering with dealerships, manufacturers, lenders, and marketing sites, consumers can seamlessly transition from the online experience to the dealership process or securely complete their entire purchase online. The platform provides reliable leasing and financing options along with protection plans and home delivery. Digital Motors makes buying and selling cars online a reality. Based in Irvine, California, Digital Motors was founded in 2018 by an award-winning team of experienced digital executives and entrepreneurs with a solid track record in digital transformation and groundbreaking innovation.

Apex.AI

Venture Round in 2019
Apex.AI specializes in developing operating systems for autonomous vehicles. Its software products are based on open-source software such as ROS or Eclipse iceoryx.

LGN

Funding Round in 2019
LGN builds the world's most advanced Edge AI deployment software. Streamlining deployments from the cloud by creating a single, geo-distributed K8s cluster where all cloud instances and edge devices (ARM & x86) appear instantly with zero-touch onboarding. Once models are deployed, our supervision technology identifies and selects anomalies in real-time to be sent back to the cloud for instant and continuous fine-tuning/retraining.

Voyage

Series B in 2019
Voyage is delivering on the promise of self-driving cars. Voyage has built the technology and services to bring autonomous transportation to those who need it most, beginning in retirement communities. Whether residents face mobility restrictions or just want to take a ride, Voyage takes pride in getting all our passengers to their destination safely, efficiently, and affordably. Our journey begins in calmer communities, but we won’t stop until anyone, anywhere can summon a Voyage.

WeSki

Seed Round in 2019
WeSki simplifies the ski holiday booking process. We combine powerful technology with an ever-expanding unbiased inventory of supplies to enable the consumer total choice, convenience & personalization. WeSki offers real-time comparable results, fair pricing direct from suppliers, a seamless digital experience, complete flexibility for every component of the ski trip and market-disrupting pricing. For all skiers wanting a simpler way to book their ski holiday, WeSki enables the choice of flights, resorts, accommodation and more, all in one place, all bookable online (or by phone), for any duration, and personalized to each individual traveler. Our skiers pay for what they need and nothing more.

By Miles

Series A in 2019
By Miles offers fairer, more flexible car insurance for low mileage drivers. Aside from a fixed annual cost, each policy is paid by the mile so it's totally tailored to you. See every journey and use handy tools in their mobile app to make your driving life easier.

Zeelo

Series A in 2019
Zeelo is a TransitTech company that develops a mobility platform, providing transportation services to help an organization operate. Here at Zeelo, the smart shuttle platform, its programs are designed to get people to work and school.

Urgently

Series B in 2019
Urgently is a digital roadside assistance platform that features a roadside assistance industry to the benefit of global brands, roadside assistance professionals, and consumers. Its solution delivers the quickest, safest, and most innovative roadside assistance service, products and technology by combining location-based services, real-time data, AI, and machine-to-machine communication.

Urgently

Series B in 2019
Urgently is a digital roadside assistance platform that features a roadside assistance industry to the benefit of global brands, roadside assistance professionals, and consumers. Its solution delivers the quickest, safest, and most innovative roadside assistance service, products and technology by combining location-based services, real-time data, AI, and machine-to-machine communication.

WeSki

Seed Round in 2018
WeSki simplifies the ski holiday booking process. We combine powerful technology with an ever-expanding unbiased inventory of supplies to enable the consumer total choice, convenience & personalization. WeSki offers real-time comparable results, fair pricing direct from suppliers, a seamless digital experience, complete flexibility for every component of the ski trip and market-disrupting pricing. For all skiers wanting a simpler way to book their ski holiday, WeSki enables the choice of flights, resorts, accommodation and more, all in one place, all bookable online (or by phone), for any duration, and personalized to each individual traveler. Our skiers pay for what they need and nothing more.

Festicket

Series D in 2018
Festicket empowers music fans with a seamless service to discover and book tickets and travel packages for music festivals worldwide. The platform offers an end-to-end experience for music travelers, an efficient two-sided marketplace for 1,000+ music festivals across 40 different countries, and a network of 2,000 suppliers for accommodation and travel packages.

ArcVehicle

Seed Round in 2018
ARC IS ABOUT FAMILY AND ALL OUR CUSTOMERS ARE PART OF THAT. TO JOIN THE FAMILY AND BECOME THE OWNER OF AN ARC PRODUCT PLEASE CONTACT THE TEAM USING THE DETAILS BELOW. OUR TEAM WILL BE DELIGHTED TO SPEND TIME WITH YOU, ONE TO ONE, TO GO THROUGH ALL ASPECTS OF OWNING AN ARC AND START YOU ON YOUR ARC JOURNEY .

Transit

Series B in 2018
Transit is a mobile app intended to help its users navigate their cities. Transit simplifies local travel in 125 cities worldwide. Upon launch, the bright, intuitive interface shows all nearby transportation options and departures. Users can plan trips, set reminders, and get notifications about disruptions. Plus, Transit also integrates other sustainable transport modes -- bike sharing, car sharing and Uber -- so users can determine the best way to get from A to B. With millions of active users in the US and Canada, Transit has emerged as the leading urban transit app in North America. The company is based in Montreal, Quebec.

By Miles

Seed Round in 2018
By Miles offers fairer, more flexible car insurance for low mileage drivers. Aside from a fixed annual cost, each policy is paid by the mile so it's totally tailored to you. See every journey and use handy tools in their mobile app to make your driving life easier.

FATMAP

Funding Round in 2018
FATMAP is an Outdoor Adventure Platform that brings together consumers with businesses, destinations and brands. Their advanced 3D mapping technology, outdoor community and curated adventure guidebook is used by top professionals and outdoor enthusiasts to enjoy better, safer adventure.

Voyage

Series A in 2018
Voyage is delivering on the promise of self-driving cars. Voyage has built the technology and services to bring autonomous transportation to those who need it most, beginning in retirement communities. Whether residents face mobility restrictions or just want to take a ride, Voyage takes pride in getting all our passengers to their destination safely, efficiently, and affordably. Our journey begins in calmer communities, but we won’t stop until anyone, anywhere can summon a Voyage.

Zeelo

Seed Round in 2017
Zeelo is a TransitTech company that develops a mobility platform, providing transportation services to help an organization operate. Here at Zeelo, the smart shuttle platform, its programs are designed to get people to work and school.

Wluper

Pre Seed Round in 2017
Wluper is an advanced voice-based conversational AI platform that allows organisations to leverage advanced natural language capabilities to create meaningful experiences for their workforce. With a layer of unique language understanding skills, you can create and calibrate the workforce experience within your industry or sector, strengthen your position and empower your staff with an innovative solution that scales. Learn more at www.wluper.com.

By Miles

Seed Round in 2017
By Miles offers fairer, more flexible car insurance for low mileage drivers. Aside from a fixed annual cost, each policy is paid by the mile so it's totally tailored to you. See every journey and use handy tools in their mobile app to make your driving life easier.

Lyft

Series G in 2017
Lyft is a transportation company that designs, markets, and operates a mobile application connecting drivers with passengers who request rides. The app also facilitates payment. Additionally, it allows riders to schedule rides up to seven days in advance. Lyft primarily focuses its services on college, university, and corporate communities.

Validated

Venture Round in 2017
Validated makes getting around more affordable than ever before by letting merchants pay your way in exchange for your business. Validated gives brick & mortar businesses a zero-risk means to stimulate increased spending and boost customer lifetime value. Validations are conditional –– customers must meet the spending threshold you set. Validating transportation costs makes visiting your business painless and lets customers know you appreciate them. Validated works with property managers, parking operators and transportation providers to offer their validation service to tenants and customers. Validated is a direct replacement for traditional validation programs, but with zero cost to implement and no overhead to run.

Synaptiv

Pre Seed Round in 2017
Synaptiv is a connected car platform generating value from data produced by the wide array of sensors embedded within vehicles. Synaptiv is a data analytics platform focused on generating value from connected car data. This rich dataset is supplied by the array of sensors embedded within current-generation and next-generation vehicles travelling on our roads and highways. Through the application of advanced data science techniques, Synaptiv transforms car data into unique and actionable insights, helping our clients reduce costs; develop a better understanding of their customers; and launch entirely new services into the marketplace. Synaptiv's cloud analytics products address the demand from increasingly data-driven industries such as automotive, insurance, retail and road infrastructure management.

SPLT (Splitting Fares)

Seed Round in 2017
SPLT is an enterprise-first carpooling and car sharing platform that connects employees within organizations to share their commute, saving time and money while reducing traffic congestion and lowering CO2 emissions.
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