Inventure Capital

Inventure Capital is a Madison, Wisconsin-based venture capital firm founded in 2009 that invests in technology, biotech, and clean tech startups in the Midwest. The firm focuses on early-stage opportunities and also provides advisory services, including financial analysis and due diligence. Its portfolio spans healthcare technologies, digital authentication, and environmental tech, and it pursues a strategy that combines growth-focused technology investments with cash-flow-oriented real estate opportunities to balance risk and long-term value.

Michael Thorson

Co-Founder and Managing Director

5 past transactions

Pinpoint Software

Funding Round in 2018
Pinpoint Software Inc., established in 2011 and headquartered in Madison, Wisconsin, develops software solutions aimed at enhancing operational efficiency for grocers, retailers, and healthcare industries. Its primary product, Date Check Pro, is an expiration date management system that alerts users about impending product expiry within stores. Additionally, Pinpoint offers Taskle, a mobile checklist and audit solution for internal store tasks and inspections. These tools help minimize inventory losses and improve overall operational performance across various sectors.

Pinpoint Software

Venture Round in 2014
Pinpoint Software Inc., established in 2011 and headquartered in Madison, Wisconsin, develops software solutions aimed at enhancing operational efficiency for grocers, retailers, and healthcare industries. Its primary product, Date Check Pro, is an expiration date management system that alerts users about impending product expiry within stores. Additionally, Pinpoint offers Taskle, a mobile checklist and audit solution for internal store tasks and inspections. These tools help minimize inventory losses and improve overall operational performance across various sectors.

AquaMost

Debt Financing in 2014
AquaMost, Inc. is a Madison, Wisconsin-based company specializing in the development and manufacturing of chemical-free water treatment solutions. Founded in 2006, AquaMost's flagship product, the SX Reactor, integrates multiple bacteria-killing technologies, including onsite generation of chlorine and hydroxyl radicals combined with ultraviolet irradiation, achieving over 99% efficacy in eliminating bacteria. This innovative system is particularly tailored for the oil and gas industry, but its applications extend to various sectors including food and beverage, drinking water treatment, dairy, and other industrial uses. AquaMost also provides delivery, setup, and maintenance support for its systems, which have been deployed in regions such as Texas, Colorado, Utah, and Canada.

Pinpoint Software

Angel Round in 2013
Pinpoint Software Inc., established in 2011 and headquartered in Madison, Wisconsin, develops software solutions aimed at enhancing operational efficiency for grocers, retailers, and healthcare industries. Its primary product, Date Check Pro, is an expiration date management system that alerts users about impending product expiry within stores. Additionally, Pinpoint offers Taskle, a mobile checklist and audit solution for internal store tasks and inspections. These tools help minimize inventory losses and improve overall operational performance across various sectors.

AquaMost

Series B in 2011
AquaMost, Inc. is a Madison, Wisconsin-based company specializing in the development and manufacturing of chemical-free water treatment solutions. Founded in 2006, AquaMost's flagship product, the SX Reactor, integrates multiple bacteria-killing technologies, including onsite generation of chlorine and hydroxyl radicals combined with ultraviolet irradiation, achieving over 99% efficacy in eliminating bacteria. This innovative system is particularly tailored for the oil and gas industry, but its applications extend to various sectors including food and beverage, drinking water treatment, dairy, and other industrial uses. AquaMost also provides delivery, setup, and maintenance support for its systems, which have been deployed in regions such as Texas, Colorado, Utah, and Canada.
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