Investa

Investa is an early-stage investor focused on Iceland's innovative startups, primarily in the technology sector. The company targets firms that offer products and solutions with international appeal, opting to invest in a limited number of startups to ensure dedicated support and involvement. Alongside its investment activities, Investa also provides advisory services to companies, investors, and institutions, assisting them in evaluating new opportunities. This dual approach allows Investa to foster growth in the startups it supports while contributing to the broader entrepreneurial landscape in Iceland.

Halli Thorkelsson

Investor

6 past transactions

GRID

Angel Round in 2018
GRID is a productivity tool that transforms everyday Excel spreadsheets into modern web applications, allowing users to create interactive web documents without requiring new skills. This platform offers an editor that automates the conversion process, enabling users to generate visually appealing and interactive web reports from their spreadsheets. Additionally, GRID facilitates secure sharing and analysis of these documents, empowering clients to turn traditional spreadsheets into dynamic dashboards or applications that enhance collaboration and usability.

Aldin Dynamics

Seed Round in 2018
Aldin Dynamics is an Icelandic virtual reality software company founded in early 2013, dedicated to creating immersive and realistic virtual reality experiences. The company focuses on innovative storytelling through the integration of virtual reality and artificial intelligence, employing advanced XR technologies and design methods developed over the years. A key feature of Aldin's technology is behavior analysis, which enhances the realism of AI character interactions. This foundation supports the Ghostline XR toolsuite, designed to aid in the creation of engaging immersive content. Aldin's flagship experience, Waltz of the Wizard, has attracted over 250,000 users and received recognition for its interaction design. The company aims to push the boundaries of interactive storytelling while providing valuable analytics that help game developers enhance VR game design.

Travelade

Seed Round in 2017
Travelade, Inc. is a travel platform that enables millennials to discover and book tailored travel activities based on their preferences. Founded in 2016 and headquartered in Reykjavik, Iceland, with an additional office in Palo Alto, California, the company focuses on providing authentic travel experiences. Users can plan their activities using insights from travel bloggers and professional tour operators, as well as create and customize their own travel guides, known as Wanderguides, to share tips and recommendations. This innovative approach allows individuals to resell local tours and activities for a commission, transforming how travel recommendations are shared and enhancing the overall travel experience.

Valka

Venture Round in 2017
Valka is a manufacturer of advanced equipment designed for fish processing. The company produces high-quality hardware and software solutions aimed at enhancing productivity through innovative technologies. Their product portfolio includes whole-fish grading systems, X-ray-guided cutting and portioning systems, packing technology, feed-dispersing systems, and inventory control. Valka's team consists of experienced individuals from the technical side of the seafood industry, committed to solving mission-critical problems promptly and efficiently. The company holds five patents with more pending, reflecting its dedication to innovation and creativity. Led by CEO Helgi Hjálmarsson, Valka is focused on long-term customer service, continually improving products to meet client needs and expanding its international customer base.

Avo

Seed Round in 2017
Avo develops software aimed at enhancing the accuracy of product analytics by preventing human errors during implementation. The company's platform provides tools for defining event-based analytics and generating customized tracking libraries. These tools serve as a validation mechanism for developers, ensuring that analytics are correctly implemented according to design specifications. By functioning like a spell-checker for data quality and a type-checker for developers, Avo enables users to confidently track and analyze data while minimizing the risk of mistakes in their analytics processes.

Sustainable Cards

Venture Round in 2011
Sustainable Cards specializes in the development, manufacturing, and sale of eco-friendly wooden cards designed to replace traditional plastic options. These innovative products serve various purposes, including hotel key cards, gift cards, loyalty cards, and business cards. The company partners with certified manufacturers globally to create its sustainable offerings, which are produced in its European facility in Hede, Sweden, where ongoing research and development support smaller European orders. Additionally, the North American office in Erie, Colorado, facilitates operations in the region. By focusing on biodegradable and PVC-free materials, Sustainable Cards aims to significantly reduce the reliance on petroleum-based plastics, contributing to environmental sustainability and the reduction of landfill waste. The company is recognized as a leading provider of sustainable wood products, committed to promoting greener alternatives for clients in the hospitality and retail industries while helping mitigate harmful greenhouse gas emissions.
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