ITC Holdings

Predictix LLC is a provider of a cloud-based Software-as-a-Service suite designed to assist retailers, wholesalers, and brands in making informed merchandising decisions. Founded in 2005 and headquartered in Atlanta, Georgia, the company specializes in areas such as planning and allocation, assortment and space, pricing and promotions, and forecasting and replenishment. Predictix's innovative software leverages predictive technology and big data analytics to enhance decision-making accuracy in a rapidly changing market. The company offers its solutions on-demand via a monthly subscription, eliminating the need for hardware purchases or software installations. Additionally, Predictix provides various support services, including application infrastructure hosting and website hosting. As a subsidiary of Infor (US), Inc., Predictix has established strategic partnerships with notable organizations, including Amazon Web Services and Planalytics, to further enhance its offerings.

Cardlytics, Inc. operates an advertising platform that integrates with the digital channels of financial institutions, including online and mobile banking, email, and real-time notifications, primarily in the United States and the United Kingdom. Founded in 2008 and headquartered in Atlanta, Georgia, the company partners with over 1,500 financial institutions, such as Bank of America and PNC, to enhance customer loyalty through banking rewards programs. Utilizing purchase-based intelligence, Cardlytics enables marketers to effectively identify, reach, and influence potential buyers while accurately measuring the impact of their marketing campaigns. The company's primary offering, the Cardlytics Direct solution, serves as a native advertising channel within banking platforms, allowing marketers to connect with consumers in a trusted environment. Additionally, Cardlytics provides other platform solutions that leverage purchase insights outside the banking context, further enhancing marketers' capabilities to engage with their target audience.