J12

J12 Ventures is a venture capital firm that specializes in early-stage investments in innovative companies located in the Nordics, specifically Sweden, Finland, and the Baltics. The firm, founded in 2019 and based in Stockholm, Sweden, also has offices in the United Kingdom and Finland. J12 Ventures is industry agnostic but primarily focuses on technology and software companies, providing equity investments ranging from €0.1 million to €2 million. Their goal is to support and nurture early-stage businesses with high growth potential in the Nordic region.

Luca Banderet

Partner

Sofie Häggström Batalov

Investor

Emmet King

Partner

Bo Mattsson

Partner

Alexander Paterson

Partner and CFO

51 past transactions

TradeBay

Seed Round in 2021
TradeBay is a global trading community. An online platform that lets buyers and sellers of fruit to connect and trade more efficiently. Our members instantly grow their network of trusted business partners, enjoy better opportunities and reach new markets - together we are enabling safer trade in a more transparent market.

Airmee

Seed Round in 2020
Airmee provides a new last mile delivery solution. Whether you want to integrate Airmee into your webshop or simply book a local delivery today, we’ve got you covered. Airmee gives customers more – a great deal more – choice and convenience. Items when you want them. Where you want them. In as fast as an hour.

Health Integrator

Series A in 2021
Health Integrator AB operates a platform for access to health services. It offers in the areas of diet, physical activity, sleeping habits, stress, alcohol and tobacco use. The company was incorporated in 2017 and is based in Stockholm, Sweden.

Formulate

Private Placement in 2018
Formulate AB operates a promotion analytics platform for online and offline merchandising teams. The company provides facts, forecasts, and recommendations through the platform . The company operates the platform under the brand name Formulate Decision Cloud. The company offers a tool under the brand name True Lift to make better decisions. Formulate AB was founded in 2015 and is based in Stockholm, Sweden.

Inex One

Seed Round in 2021
With Inex One, you become the expert at handling expert calls. You combine all your expert networks in one dashboard, with a clear overview of your requests and available experts. You get a larger pool of experts as more networks are supplying, yet you minimize the hassle in coordinating them. You get clarity on how relevant experts are, and the costs involved. The team behind Inex One is former consultants, investment professionals and techies, wanting to help users better tap into the world's expertise.

Circulate

Pre Seed Round in 2021
Circulate is a sourcing platform guiding small businesses to the most sustainable and high-performing packaging. We digitalize, automize and simplify the purchasing and reordering process and add financing solutions to overcome high MOQ. We help track packaging consumption and environmental impact, continuously suggesting potential improvements. Through our B2B marketplace we aggregate and create transparency of all the great green packaging alternatives out there, increasing comparability and ensuring everyone finds what they are looking for. No more excuses!

memmo.me

Series A in 2021
After thinking for a long time about the positive and emotional effect that occurs when you get personal contact with inspiring people, the idea of ​​memmo came to Gustav Lundberg Toresson and Tobias Bengtsdahl, when they were sitting as guests at different wedding dinners.

CURE: One app, all things health

Pre Seed Round in 2021
CURE Group GmbH is a healthcare on-demand company with the vision to be the easiest access to healthcare services without leaving your home. Today, CURE works with a local pharmacy network and delivers medicine quickly and sustainably. CURE was founded in December 2021 by Ali El-Ali and Manuel Aberle in Berlin. CURE investors include Breega, Craft Ventures, Abstract Ventures, PiLabs, and J12 Ventures, with participation from J Ventures.

Sturdy

Seed Round in 2021
Sturdy is an online-first code collaboration platform. Simple to get started. Synchronising and keeping track of changes is automatic.

Rely.io

Seed Round in 2022
detech.ai provides a unified modern AIOps platform that turns your data into actionable insights to help you detect & resolve issues proactively. When your online services hiccup, customers go elsewhere. And if your experts are constantly reacting to incidents after they happen, your innovation and agility will plummet. In order to remain competitive and grow, you need seamless operations. However, organisations generate amounts of data that humans simply cannot monitor effectively, therefore AIOps is critical to reduce and manage IT incidents. Our platform autonomously learns the normal behaviour of your applications, accurately detecting anomalies and alerting the right people to address only the problems that need addressing. This will allow you to resolve issues before they impact the business, while freeing people to focus on innovating.

Mediatool

Series A in 2020
Mediatool World W AB develops media planning collaboration software for advertisers and agencies. The company helps to organize and analyze marketing and media activities. It offers source of truth, collaboration tools, manage media, plan, and data features to brands. The company offers achieve more in less time, deliver campaigns, plans and campaigns in one place, collaborate, report, and marketing data features to agencies. Mediatool World W AB was founded in 2014 and is based in Stockholm, Sweden with additional office in Malmö, Sweden.

Formulate

Seed Round in 2020
Formulate AB operates a promotion analytics platform for online and offline merchandising teams. The company provides facts, forecasts, and recommendations through the platform . The company operates the platform under the brand name Formulate Decision Cloud. The company offers a tool under the brand name True Lift to make better decisions. Formulate AB was founded in 2015 and is based in Stockholm, Sweden.

Leetify

Private Placement in 2020
Leetify AB develops an AI coaching platform for gamers. Its AI coaching platform automatically analyses the matches that gamers play, identifies weaknesses, personalizes practices, and tracks progress. The company was founded in 2019 and is based in Stockholm, Sweden.

Future Closets AB

Private Placement in 2020
Future Closets AB operates an online platform to provides second-hand clothes to customers on a rental basis. The company offers subscription-based services to provide clothes according to the style profile of the user. It also offers 4 curated items each month and return and circulated services. Future Closets AB was founded in 2016 and is based in Stockholm, Sweden.

Typelane

Venture Round in 2018
Built to simplify employee onboarding and offboarding flows, Typelane is changing the way we welcome and say goodbye to our employees. With focus on smart workflows, intuitive design and personalisation Typelane transforms what once was manuell and complex process into an easy and engaging one.

memmo.me

Venture Round in 2021
After thinking for a long time about the positive and emotional effect that occurs when you get personal contact with inspiring people, the idea of ​​memmo came to Gustav Lundberg Toresson and Tobias Bengtsdahl, when they were sitting as guests at different wedding dinners.

Demaai

Seed Round in 2024
Dema.ai develops a no-code tool delivering actionable insights that helps in evaluation of marketing campaigns, customers, inventory, orders and profitability effect for e-commerce industry.

NewShades

Pre Seed Round in 2021
NewShades exists to solve the problems of Discord and equip DAOs with a purpose-built substitute that is native to web3 and owned by the people who use it.
CURE Group GmbH is a healthcare on-demand company with the vision to be the easiest access to healthcare services without leaving your home. Today, CURE works with a local pharmacy network and delivers medicine quickly and sustainably. CURE was founded in December 2021 by Ali El-Ali and Manuel Aberle in Berlin. CURE investors include Breega, Craft Ventures, Abstract Ventures, PiLabs, and J12 Ventures, with participation from J Ventures.

Jeff

Seed Round in 2024
Jeff is a personalized loan broker that matches borrowers and lenders through alternative data. Jeff's mission is to help the unbanked to access financial services. In the absence of credit history and bank transactions, Jeff gathers alternative data from sources like smartphones, social media, behavioral patterns, geolocation, and other types of digital footprint. Jeff then puts this information to good use and find ways on how alternative data points can prove creditworthiness and build trust, building new ways of accessing financing and evolving an alternative credit score. The company was founded in 2019 and is located in Riga, Latvia.

MVision AI

Seed Round in 2023
MVision develops technology that improves the treatment of various types of cancer by using artificial intelligence and machine learning. The company has been built on the idea to be an impactful organisation by bringing AI assisted diagnosis and treatment to whoever needs it, especially in developing countries. This dramatically improves treatment outcome and saves money. The founding team consists of AI PhD’s, data platform architects and physicists with experience from companies such as Varian Medical Systems and GE healthcare.

Hackyourcloset.com

Pre Seed Round in 2020
Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry. Our subscription service is the first of its kind offering access to a closet on rotation. For as little as 279 SEK/month (28€) you can receive 4 pieces of clothing every month that we picked based on your measurements and style preferences. All items are rescued and taken out of the waste stream, from pre-loved to leftover goods. Wear more, spend less, and save the planet.

Validio

Seed Round in 2022
Validio AB develops a cloud-based solution for enterprise customers for real-time validation, monitoring, and cleaning of big data. Its platform Validio offers the elimination of bad data through monitoring, validation, and cleaning of data in real-time streams and batches. Validio AB was founded in 2017 and is based in Stockholm, Sweden.

Anotherblock

Pre Seed Round in 2022
Anotherblock provides a blockchain-based platform to decentralize music rights connecting non-fungible tokens to royalty rights.

Validio

Pre Seed Round in 2020
Validio AB develops a cloud-based solution for enterprise customers for real-time validation, monitoring, and cleaning of big data. Its platform Validio offers the elimination of bad data through monitoring, validation, and cleaning of data in real-time streams and batches. Validio AB was founded in 2017 and is based in Stockholm, Sweden.

Mediatool

Private Placement in 2020
Mediatool World W AB develops media planning collaboration software for advertisers and agencies. The company helps to organize and analyze marketing and media activities. It offers source of truth, collaboration tools, manage media, plan, and data features to brands. The company offers achieve more in less time, deliver campaigns, plans and campaigns in one place, collaborate, report, and marketing data features to agencies. Mediatool World W AB was founded in 2014 and is based in Stockholm, Sweden with additional office in Malmö, Sweden.

Jeff

Seed Round in 2021
Jeff is a personalized loan broker that matches borrowers and lenders through alternative data. Jeff's mission is to help the unbanked to access financial services. In the absence of credit history and bank transactions, Jeff gathers alternative data from sources like smartphones, social media, behavioral patterns, geolocation, and other types of digital footprint. Jeff then puts this information to good use and find ways on how alternative data points can prove creditworthiness and build trust, building new ways of accessing financing and evolving an alternative credit score. The company was founded in 2019 and is located in Riga, Latvia.

Airmee

Private Placement in 2020
Airmee provides a new last mile delivery solution. Whether you want to integrate Airmee into your webshop or simply book a local delivery today, we’ve got you covered. Airmee gives customers more – a great deal more – choice and convenience. Items when you want them. Where you want them. In as fast as an hour.

Validio

Private Placement in 2020
Validio AB develops a cloud-based solution for enterprise customers for real-time validation, monitoring, and cleaning of big data. Its platform Validio offers the elimination of bad data through monitoring, validation, and cleaning of data in real-time streams and batches. Validio AB was founded in 2017 and is based in Stockholm, Sweden.

Northfork

Private Placement in 2020
Northfork AB develops Software-as-a-Service solutions for the food industry to sell groceries by recipe and meal solutions. It offers Discovery API that allows consumers by personalized recipe recommendations; and a solution to promote brands, products, and create campaigns. The company was founded in 2014 and is based in Stockholm, Sweden with operations in San Francisco, California; and Norfolk, United Kingdom.

Yepstr

Private Placement in 2019
Yepstr AB develops an application and a platform which enables finding jobs for fresher in a neighborhood. It offers jobs, such as child services, pets help, garden help, party help, and homework help. Its app enables creating accounts, posting tasks, selecting Yeps, chatting about details, and paying for the service. The company was founded in 2015 and is headquartered in Stockholm, Sweden.

Northfork

Venture Round in 2020
Northfork AB develops Software-as-a-Service solutions for the food industry to sell groceries by recipe and meal solutions. It offers Discovery API that allows consumers by personalized recipe recommendations; and a solution to promote brands, products, and create campaigns. The company was founded in 2014 and is based in Stockholm, Sweden with operations in San Francisco, California; and Norfolk, United Kingdom.

Leetify

Seed Round in 2020
Leetify AB develops an AI coaching platform for gamers. Its AI coaching platform automatically analyses the matches that gamers play, identifies weaknesses, personalizes practices, and tracks progress. The company was founded in 2019 and is based in Stockholm, Sweden.

Buddywise

Seed Round in 2024
Buddywise is a software platform that uses computer vision and machine learning to automate and improve industrial safety monitoring and workplace injury mitigation.

Your Beet

Venture Round in 2021
Your Beet shifts the masses onto a sustainable way of eating by disrupting how the client's consumed food via personalized Plant-Based nutrition.

Demaai

Pre Seed Round in 2022
Dema.ai develops a no-code tool delivering actionable insights that helps in evaluation of marketing campaigns, customers, inventory, orders and profitability effect for e-commerce industry.

Februar

Pre Seed Round in 2022
Februar is an information technology company that provides payment solutions for Web3 projects. Februar's first API solution allows users to integrate fiat payments in any Web3 context. The direct-to-any token onramp in Februar allows users to directly purchase any token in their wallet. It also allows users to invest in DeFi projects without having to go through multiple steps, such as token swapping.