Mediatool World W AB develops media planning collaboration software for advertisers and agencies. The company helps to organize and analyze marketing and media activities. It offers source of truth, collaboration tools, manage media, plan, and data features to brands. The company offers achieve more in less time, deliver campaigns, plans and campaigns in one place, collaborate, report, and marketing data features to agencies. Mediatool World W AB was founded in 2014 and is based in Stockholm, Sweden with additional office in Malmö, Sweden.