J12

J12 Ventures AB is a venture capital firm established in 2019 and headquartered in Stockholm, Sweden, with additional offices in the United Kingdom and Finland. The firm focuses on pre-seed and early-stage investments, primarily in the Nordic region, including Sweden, Finland, and the Baltics. While J12 Ventures is industry agnostic, it has a particular interest in technology and software companies, especially those that are innovating in areas such as artificial intelligence and data accessibility. The firm typically invests between €0.1 million and €2 million in equity, supporting founders who demonstrate exceptional creativity and resilience in their entrepreneurial endeavors.

Banderet, Luca

Managing Partner

Caroline Hultman

Principal

Emmet King

Partner

Alexander Pochet

CFO and Head Of Sustainability

49 past transactions

Pistachio

Series A in 2025
Pistachio is a cybersecurity company that focuses on managing human cybersecurity risks through a fully automated platform. This platform provides cybersecurity awareness training and conducts attack simulations, helping organizations improve their defenses against evolving threats. By enhancing users' understanding of cybersecurity risks, Pistachio aims to foster a more secure environment for its clients.

Spaak Technologies

Pre Seed Round in 2025
Spaak Technologies is specialized platform for public affair professionals that enables them to understand and monitor important regulation.

DataCrunch.io

Seed Round in 2024
DataCrunch.io is a new cloud service provider that focuses on providing its own machine-learning infrastructure. It provides GPU-accelerated virtual machines and bare metal servers for machine learning that are simple to manage and deploy.

Jeff

Seed Round in 2024
Jeff is a personalized loan broker that connects borrowers with lenders by utilizing alternative data to assess creditworthiness. Founded in 2019 and based in Riga, Latvia, Jeff aims to provide financial services to the unbanked population who lack traditional credit histories. By gathering data from various digital sources such as smartphones, social media, and geolocation, Jeff creates innovative solutions to evaluate potential borrowers’ credit profiles. The company’s platform allows users to search, compare, and secure loan offers conveniently while also offering loan-related advice. Through its unique approach, Jeff fosters access to financing and aims to establish a new standard for alternative credit scoring.

Ayora

Pre Seed Round in 2024
Ayora is a revenue management platform that focuses on optimizing revenue decisions for professionals, particularly in the legal sector. By leveraging data analytics, Ayora's application analyzes billing and timesheet data to alert fee-earners when they approach billing caps or deadlines. This proactive approach allows legal professionals to make informed revenue-related decisions while automating necessary processes within their workflows. By streamlining these processes, Ayora enhances efficiency and supports better financial outcomes for its users.

Buddywise

Seed Round in 2024
Buddywise is a software platform that uses computer vision and machine learning to automate and improve industrial safety monitoring and workplace injury mitigation.

Dema.ai

Seed Round in 2024
Dema.ai is a predictive analytics tool focused on providing deep insights for the e-commerce industry. Founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell, the company brings over 30 years of combined experience in operations, machine learning, and growth to its offerings. Headquartered in Stockholm, Sweden, Dema.ai specializes in cleaning and structuring data to analyze and automate various aspects of e-commerce, including marketing campaigns, customer behavior, inventory, and website performance. The platform evaluates marketing efforts based on real-time return on ad spend, facilitating alignment between marketing and purchasing departments. By offering transformative predictions and insights, Dema.ai enables businesses to optimize their operations, enhance profitability, and maintain a competitive edge in a rapidly changing market.

Jimini AI

Seed Round in 2023
Jimini takes care of researching, analyzing and drafting legal documents in minutes, reliably.

Deasie

Seed Round in 2023
Deasie is a startup that creates tools to give businesses more control over text-generating AI models.

Treyd

Series A in 2023
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

Ostrom

Series A in 2023
Ostrom is an energy platform focused on facilitating the transition to renewable energy by making it more accessible and inclusive for consumers. The company provides a digital platform that allows users to effortlessly switch to green energy, manage their electricity consumption, and track usage through automated meter readings. Ostrom offers a flexible monthly billing system that emphasizes transparency and stores contract details, ensuring a user-friendly experience. Additionally, the platform features a multilingual interface, enabling a diverse range of customers to engage with green energy options at competitive rates without the burden of monthly lock-ins.

Airmee

Series B in 2023
Airmee is a logistics company based in Stockholm, Sweden, specializing in last-mile distribution solutions for e-commerce businesses. Founded in 2016, Airmee offers same-day and express delivery services, utilizing a technology-driven platform that incorporates machine learning and proprietary optimization techniques. This platform allows e-commerce companies to schedule and manage their delivery routes in real time, ensuring efficient and timely service. By focusing on environmentally sustainable practices, Airmee aims to enhance the delivery experience while minimizing the environmental impact of logistics operations. As one of Europe's rapidly growing logistics startups, Airmee is positioned to streamline supply chain processes and improve overall delivery efficiency for its clients.

MVision

Seed Round in 2023
MVision develops advanced technology aimed at enhancing cancer treatment through the use of artificial intelligence and machine learning. The company focuses on improving diagnosis and treatment accessibility, particularly in developing countries, which can significantly enhance treatment outcomes while reducing costs. MVision's software offers automatic segmentation and contouring functionalities, which integrate smoothly with hospital systems. This feature provides consistent and reliable delineation of critical structures, allowing clinicians to optimize their workflow and save time in the cancer treatment planning process. The founding team is composed of experts, including PhDs in AI, data platform architects, and physicists, who bring extensive experience from notable organizations in the healthcare sector.

Ostrom

Series A in 2022
Ostrom is an energy platform focused on facilitating the transition to renewable energy by making it more accessible and inclusive for consumers. The company provides a digital platform that allows users to effortlessly switch to green energy, manage their electricity consumption, and track usage through automated meter readings. Ostrom offers a flexible monthly billing system that emphasizes transparency and stores contract details, ensuring a user-friendly experience. Additionally, the platform features a multilingual interface, enabling a diverse range of customers to engage with green energy options at competitive rates without the burden of monthly lock-ins.

Dema.ai

Pre Seed Round in 2022
Dema.ai is a predictive analytics tool focused on providing deep insights for the e-commerce industry. Founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell, the company brings over 30 years of combined experience in operations, machine learning, and growth to its offerings. Headquartered in Stockholm, Sweden, Dema.ai specializes in cleaning and structuring data to analyze and automate various aspects of e-commerce, including marketing campaigns, customer behavior, inventory, and website performance. The platform evaluates marketing efforts based on real-time return on ad spend, facilitating alignment between marketing and purchasing departments. By offering transformative predictions and insights, Dema.ai enables businesses to optimize their operations, enhance profitability, and maintain a competitive edge in a rapidly changing market.

Kudos Labs

Seed Round in 2022
Kudos Labs operates a platform focused on gaming rewards with a commitment to social responsibility. The company provides tools that enable businesses to enhance traffic and increase conversions without altering their existing operations. By leveraging gamers' online identities, which encompass various in-game items, Kudos Labs creates a unique environment for engagement and rewards. Their customizable rewards programs are designed to fit specific gaming contexts, allowing developers to track player engagement and incentive redemption effectively. This approach not only incentivizes player loyalty and participation but also opens new revenue streams for businesses within the rapidly growing gaming market.

Februar

Pre Seed Round in 2022
Februar is an information technology company specializing in payment solutions for Web3 projects. It offers a comprehensive platform that facilitates seamless integration of fiat payments in various Web3 contexts. Its primary API solution enables users to directly purchase any token for their wallets, streamlining the investment process in decentralized finance (DeFi) projects by eliminating the need for cumbersome token swapping. Additionally, Februar provides a user-friendly on-ramp for wallets and checkout infrastructure tailored for non-fungible tokens, token sales, and in-game items. This flexibility allows Web3 companies to efficiently implement payment solutions and enhances the overall user experience.

Rely.io

Seed Round in 2022
Rely.io is an internal developer portal that provides engineering teams with automated visibility into service inventories, user journeys, and their operational health and quality. The company specializes in site reliability engineering software that transforms operational data into actionable insights, aiding in the proactive identification and resolution of issues. By focusing on autonomous detection and real-time predictive analysis of anomalies, Rely.io ensures the reliability of information technology systems within organizations. Their team comprises experts in site reliability engineering and observability, bringing experience from prominent companies to develop a product aimed at enhancing engineering excellence.
CURE Group GmbH is a healthcare on-demand company with the vision to be the easiest access to healthcare services without leaving your home. Today, CURE works with a local pharmacy network and delivers medicine quickly and sustainably. CURE was founded in December 2021 by Ali El-Ali and Manuel Aberle in Berlin. CURE investors include Breega, Craft Ventures, Abstract Ventures, PiLabs, and J12 Ventures, with participation from J Ventures.

Validio

Seed Round in 2022
Validio AB is a Stockholm-based company that provides a cloud-based data reliability platform designed for enterprise customers. Founded in 2017, Validio specializes in the real-time validation, monitoring, and cleaning of big data. The platform enables organizations to proactively identify and address data quality issues by monitoring and filtering data both in motion and at rest. By eliminating bad data, Validio supports data teams in making informed decisions and developing reliable products, thereby enhancing overall data quality for modern, data-driven organizations.

Treyd

Series A in 2022
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

IPercept

Seed Round in 2022
IPercept specializes in AI-based, hardware-enabled software solutions tailored for industrial machinery. The company provides a comprehensive system that monitors machine health at a granular level, identifying micrometer changes in critical components. This technology enables operators to make informed maintenance decisions and enhances visibility into optimal machine utilization, all without the need for access to machine controllers or IT systems. IPercept's plug-and-play installation is compatible with both new and existing machines, allowing organizations to reduce maintenance costs, minimize downtime, and boost productivity. By offering insights into maintenance activities and machine operation, IPercept empowers businesses to achieve a strong return on investment and supports the sustainable growth of equipment utilization across the industrial sector.

AnotherblockAnotherblock AB

Pre Seed Round in 2022
Anotherblock AB is a company that operates a blockchain-based platform aimed at decentralizing music rights and democratizing music ownership. By linking non-fungible tokens (NFTs) to royalty rights, the platform allows for the generation of royalties that correspond to ownership of the tokens. This innovative approach provides artists with transaction payments and ensures they receive royalties each time their tokens are traded. Through this model, Anotherblock seeks to enhance the accessibility and transparency of music rights for both artists and fans.

Ostrom

Seed Round in 2022
Ostrom is an energy platform focused on facilitating the transition to renewable energy by making it more accessible and inclusive for consumers. The company provides a digital platform that allows users to effortlessly switch to green energy, manage their electricity consumption, and track usage through automated meter readings. Ostrom offers a flexible monthly billing system that emphasizes transparency and stores contract details, ensuring a user-friendly experience. Additionally, the platform features a multilingual interface, enabling a diverse range of customers to engage with green energy options at competitive rates without the burden of monthly lock-ins.

Cybr

Venture Round in 2022
CYBR is a computer and network security that provides solutions to human cyber risk. The company is based in Oslo, Norway.

CURE: One app, all things health

Pre Seed Round in 2021
CURE Group GmbH is a healthcare on-demand company with the vision to be the easiest access to healthcare services without leaving your home. Today, CURE works with a local pharmacy network and delivers medicine quickly and sustainably. CURE was founded in December 2021 by Ali El-Ali and Manuel Aberle in Berlin. CURE investors include Breega, Craft Ventures, Abstract Ventures, PiLabs, and J12 Ventures, with participation from J Ventures.

Health Integrator

Series A in 2021
Health Integrator AB is a digital health platform based in Stockholm, Sweden, established in 2017. The company provides a comprehensive marketplace for accessing a variety of health services, focusing on key areas such as diet, physical activity, sleep habits, stress management, and substance use. By offering health screenings and personal health coaching, Health Integrator aims to support users in achieving sustainable healthy lifestyles and reducing the risk of chronic diseases. The platform consolidates numerous health activities and services, making it easier for individuals to manage and enhance their overall well-being.

Jeff

Seed Round in 2021
Jeff is a personalized loan broker that connects borrowers with lenders by utilizing alternative data to assess creditworthiness. Founded in 2019 and based in Riga, Latvia, Jeff aims to provide financial services to the unbanked population who lack traditional credit histories. By gathering data from various digital sources such as smartphones, social media, and geolocation, Jeff creates innovative solutions to evaluate potential borrowers’ credit profiles. The company’s platform allows users to search, compare, and secure loan offers conveniently while also offering loan-related advice. Through its unique approach, Jeff fosters access to financing and aims to establish a new standard for alternative credit scoring.

Inex One

Seed Round in 2021
With Inex One, you become the expert at handling expert calls. You combine all your expert networks in one dashboard, with a clear overview of your requests and available experts. You get a larger pool of experts as more networks are supplying, yet you minimize the hassle in coordinating them. You get clarity on how relevant experts are, and the costs involved. The team behind Inex One is former consultants, investment professionals and techies, wanting to help users better tap into the world's expertise.

Treyd

Seed Round in 2021
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

Memmo.me

Venture Round in 2021
Memmo.me is a fan engagement platform that facilitates personalized video messages from a variety of public figures, including actors, athletes, musicians, and influencers. The platform allows users to request customized video greetings, thereby enhancing connections between celebrities and their fans. Additionally, Memmo.me offers tools that businesses can utilize to improve sales and marketing efforts, as well as to foster better engagement with employees and audiences. By bridging the gap between fans and celebrities, Memmo.me creates unique opportunities for interaction and personal connection.

Sturdy

Seed Round in 2021
Sturdy is an online-first code collaboration platform. Simple to get started. Synchronising and keeping track of changes is automatic.

TradeBay

Seed Round in 2021
TradeBay is a global trading community that operates an online platform facilitating the efficient connection and trade between buyers and sellers of fruit. By enabling members to expand their networks of trusted business partners, TradeBay provides opportunities for reaching new markets and enhancing trade safety. The platform also offers tailored financing services, cash flow solutions, credit insurance, and loans, which enhance liquidity within the fruit trading industry. Through these services, TradeBay aims to foster a more transparent marketplace, supporting businesses in their trading endeavors.

Memmo.me

Series A in 2021
Memmo.me is a fan engagement platform that facilitates personalized video messages from a variety of public figures, including actors, athletes, musicians, and influencers. The platform allows users to request customized video greetings, thereby enhancing connections between celebrities and their fans. Additionally, Memmo.me offers tools that businesses can utilize to improve sales and marketing efforts, as well as to foster better engagement with employees and audiences. By bridging the gap between fans and celebrities, Memmo.me creates unique opportunities for interaction and personal connection.

Electro Mobility Europe

Seed Round in 2021
Electro Mobility Europe is an electric micro-mobility company making everyday life easier for everyone using wheels.

Codeball

Pre Seed Round in 2021
Codeball uses deep learning models to identify bugs in pull requests and approves them just like humans would.

NewShades

Pre Seed Round in 2021
NewShades is a developer of a community-focused platform aimed at replacing traditional social applications, particularly Discord, by offering a solution tailored for decentralized autonomous organizations (DAOs). The platform is designed to be native to web3, ensuring that users have ownership and control over their interactions. By providing a voice-over-internet protocol social platform, NewShades empowers its users with a purpose-built substitute that addresses the unique needs of the web3 community.

Your Beet

Venture Round in 2021
Your Beet is a developer of a personalized plant-based meal recommendations application aimed at promoting sustainable eating habits. The platform connects various stakeholders in the food ecosystem to facilitate a transition toward a climate-friendly and healthy diet. By offering personalized nutrition and food delivery services, Your Beet allows users to customize their meal plans based on individual taste preferences and nutritional requirements. This innovative approach enables consumers to access a wide array of tailored plant-based recipe recommendations, thereby encouraging healthier eating choices that align with environmental sustainability.

ZealiD

Seed Round in 2020
ZealiD is an identity verification platform that aims to provide a user-friendly qualified electronic signature to global citizens. The company offers a fast and cost-effective identification service across 26 EU countries and in 21 languages, facilitating participation in the digital economy. As a Qualified Trust Service Provider recognized on the EU Trusted List (eIDAS), ZealiD specializes in remote identity verification services primarily for financial service providers. Its platform streamlines consumer verification, data acquisition, and payment initiation for merchants, allowing them to effectively interact with mobile networks, banks, and financing providers. By simplifying remote customer identification and electronic authentication processes, ZealiD enhances the overall digital experience for its users.

Mediatool

Series A in 2020
Mediatool is a comprehensive platform designed to support the planning, execution, tracking, and optimization of media and marketing campaigns. It facilitates collaboration between advertisers and agencies by integrating traditional and digital media channels. The platform aims to increase productivity and streamline marketing activities, allowing teams to work more efficiently. By providing real-time performance data, Mediatool helps marketing professionals and brands make informed decisions to optimize their investments and drive revenue growth. This approach eliminates the need for spreadsheets and encourages a more effective way of managing marketing efforts.

Validio

Pre Seed Round in 2020
Validio AB is a Stockholm-based company that provides a cloud-based data reliability platform designed for enterprise customers. Founded in 2017, Validio specializes in the real-time validation, monitoring, and cleaning of big data. The platform enables organizations to proactively identify and address data quality issues by monitoring and filtering data both in motion and at rest. By eliminating bad data, Validio supports data teams in making informed decisions and developing reliable products, thereby enhancing overall data quality for modern, data-driven organizations.

Northfork

Venture Round in 2020
Northfork AB specializes in developing Software-as-a-Service solutions for the food industry, focusing on grocery sales through recipes and meal solutions. Founded in 2014 and headquartered in Stockholm, Sweden, with additional operations in San Francisco, California, and Norfolk, United Kingdom, Northfork provides an AI-powered platform that enables consumers to generate personalized shopping lists based on selected recipes. By integrating its technology into partner sites through APIs and widgets, Northfork enhances the online grocery shopping experience, addressing the challenges of adding multiple single items to a cart. The company's solutions not only streamline the shopping process but also promote brands and create marketing campaigns, making it easier for consumers to discover and purchase groceries.

Airmee

Seed Round in 2020
Airmee is a logistics company based in Stockholm, Sweden, specializing in last-mile distribution solutions for e-commerce businesses. Founded in 2016, Airmee offers same-day and express delivery services, utilizing a technology-driven platform that incorporates machine learning and proprietary optimization techniques. This platform allows e-commerce companies to schedule and manage their delivery routes in real time, ensuring efficient and timely service. By focusing on environmentally sustainable practices, Airmee aims to enhance the delivery experience while minimizing the environmental impact of logistics operations. As one of Europe's rapidly growing logistics startups, Airmee is positioned to streamline supply chain processes and improve overall delivery efficiency for its clients.

Leetify

Seed Round in 2020
Leetify AB is a Stockholm-based company that has developed an AI coaching platform tailored for gamers. Founded in 2019, the platform automatically analyzes matches played by users on various gaming services, including MM, Faceit, Esportal, and Gamersclub. By identifying individual weaknesses and providing personalized practice recommendations, Leetify enables gamers to enhance their skills. The platform also offers features for tracking progress and allows users to receive instant feedback on their performance, fostering a competitive edge. Through its innovative approach, Leetify aims to transform the training experience for gamers, helping them to learn more effectively and achieve better results in their gameplay.

Hackyourcloset.com

Pre Seed Round in 2020
Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry. Our subscription service is the first of its kind offering access to a closet on rotation. For as little as 279 SEK/month (28€) you can receive 4 pieces of clothing every month that we picked based on your measurements and style preferences. All items are rescued and taken out of the waste stream, from pre-loved to leftover goods. Wear more, spend less, and save the planet.

ZealiD

Seed Round in 2020
ZealiD is an identity verification platform that aims to provide a user-friendly qualified electronic signature to global citizens. The company offers a fast and cost-effective identification service across 26 EU countries and in 21 languages, facilitating participation in the digital economy. As a Qualified Trust Service Provider recognized on the EU Trusted List (eIDAS), ZealiD specializes in remote identity verification services primarily for financial service providers. Its platform streamlines consumer verification, data acquisition, and payment initiation for merchants, allowing them to effectively interact with mobile networks, banks, and financing providers. By simplifying remote customer identification and electronic authentication processes, ZealiD enhances the overall digital experience for its users.

Formulate

Seed Round in 2020
Formulate provides an advanced AI-engine, Retail DecisionCloud, that helps retailers transform simple sales data into better merchandising decisions. It is a cloud product that that turns POS data into competitive intelligence and analytics using machine learning.

Typelane

Venture Round in 2018
Typelane AB is a Stockholm-based company that develops tools aimed at enhancing the employee experience throughout the entire employment cycle, from onboarding to offboarding. Founded in 2016, Typelane offers products such as Journeys, which facilitate the onboarding and offboarding processes, and Conversations, a chat-based tool that fosters communication between employees and management. The platform incorporates artificial intelligence to provide real-time analytics, actionable insights, and notifications, all designed to simplify and personalize the traditionally complex and manual workflows. By focusing on intuitive design and smart automation, Typelane transforms these essential HR processes into engaging experiences for employees, ensuring a seamless transition at every stage of their employment.
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