J12 Ventures

J12 Ventures is a Stockholm-based venture capital firm that backs pre-seed and early-stage technology and software startups, with a focus on AI, data infrastructure, and enterprise applications. It targets the Nordic and Baltic regions, including Sweden, Finland, and the Baltics, and maintains offices in the United Kingdom and Finland. Typical equity investments range from €0.1 to €2 million. The firm backs founders building software infrastructure that makes data more accessible and AI applications for enterprises, consumers, and healthcare. Founded in 2019, J12 Ventures operates to support ambitious early-stage founders in the tech ecosystem.

Luca Banderet

Partner

Sofie Batalov

Investor

Caroline Hultman

Investor

Emmet King

Partner

Bo Mattsson

Partner

Alexander Pochet

CFO and Head Of Sustainability

Richard Thornton

Operating Partner

50 past transactions

Pistachio

Series A in 2025
Pistachio provides an automated cybersecurity awareness training and attack simulation platform, designed to mitigate human-related security risks by keeping users informed about evolving threats.

Spaak Technologies

Pre Seed Round in 2025
Spaak Technologies operates a specialized platform for public affairs professionals. This platform leverages AI to facilitate understanding and monitoring of crucial regulations. It offers tools for swift research, stakeholder tracking, and customizable policy monitoring across diverse sectors like parliaments, municipalities, and ministries. This enables users to stay informed about key developments and make data-driven decisions, thereby enhancing their operational management and advocacy efforts in the dynamic political landscape.

DataCrunch.io

Seed Round in 2024
DataCrunch.io is a new cloud service provider that focuses on providing its own machine-learning infrastructure. It provides GPU-accelerated virtual machines and bare metal servers for machine learning that are simple to manage and deploy.

Jeff

Seed Round in 2024
Jeff is a personalized loan broker that connects borrowers with lenders by utilizing alternative data to assess creditworthiness. Founded in 2019 and based in Riga, Latvia, Jeff aims to provide financial services to the unbanked population who lack traditional credit histories. By gathering data from various digital sources such as smartphones, social media, and geolocation, Jeff creates innovative solutions to evaluate potential borrowers’ credit profiles. The company’s platform allows users to search, compare, and secure loan offers conveniently while also offering loan-related advice. Through its unique approach, Jeff fosters access to financing and aims to establish a new standard for alternative credit scoring.

Ayora

Pre Seed Round in 2024
Ayora is a technology company that develops a revenue management platform designed for legal professionals. Its platform helps improve matter profitability and cash conversion through unique data insights, facilitating collaboration between lawyers and their business colleagues.

Buddywise

Seed Round in 2024
Buddywise is a software platform that employs computer vision and machine learning to automate industrial safety monitoring. It aims to mitigate workplace injuries by continuously tracking key safety risks in real-time, providing intelligent alerts, and accelerating response times.

Dema

Seed Round in 2024
Dema is a data insights platform for the e-commerce sector that provides predictive analytics to reveal actionable insights and support decisions across marketing, customer behavior, inventory, orders, and website performance. The platform cleans and structures data, automates analysis, and evaluates marketing effectiveness in real time using return on ad spend, enabling alignment between marketing and buying functions. By turning complex data into actionable predictions, Dema helps businesses optimize operations, improve profitability, and maintain a competitive edge in a fast-changing market. It was founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell.

Jimini AI

Seed Round in 2023
Jimini takes care of researching, analyzing and drafting legal documents in minutes, reliably.

Deasie

Seed Round in 2023
Deasie is a startup that creates tools to give businesses more control over text-generating AI models.

Treyd

Series A in 2023
Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd is a Stockholm-based B2B fintech company that offers a buy-now-pay-later solution for consumer goods companies. This solution enables businesses to grow while delaying supplier payments until goods are received and approved.

Ostrom

Series A in 2023
Ostrom facilitates the transition to renewable energy by making it accessible and inclusive for consumers. It offers a digital platform that enables users to effortlessly switch to, track, and reduce their electricity consumption.

Airmee

Series B in 2023
Airmee is a technology-powered logistics company that provides last-mile delivery services for e-commerce, including same-day and express courier options. Its platform enables real-time route scheduling, delivery tracking, and timing monitoring, and uses machine learning and AI to optimize routing and courier selection, reducing supply-chain friction. The company emphasizes fast, convenient, and environmentally sustainable e-commerce deliveries and is based in Stockholm, Sweden.

MVision AI

Seed Round in 2023
MVision AI specializes in developing artificial intelligence and machine learning technologies to enhance various cancer treatments. Founded in 2017 and headquartered in Helsinki, Finland, the company aims to improve treatment outcomes and reduce costs, particularly in developing countries.

Ostrom

Series A in 2022
Ostrom facilitates the transition to renewable energy by making it accessible and inclusive for consumers. It offers a digital platform that enables users to effortlessly switch to, track, and reduce their electricity consumption.

Dema

Pre Seed Round in 2022
Dema is a data insights platform for the e-commerce sector that provides predictive analytics to reveal actionable insights and support decisions across marketing, customer behavior, inventory, orders, and website performance. The platform cleans and structures data, automates analysis, and evaluates marketing effectiveness in real time using return on ad spend, enabling alignment between marketing and buying functions. By turning complex data into actionable predictions, Dema helps businesses optimize operations, improve profitability, and maintain a competitive edge in a fast-changing market. It was founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell.

Kudos Labs

Seed Round in 2022
Kudos Labs is a platform focused on enhancing gaming experiences through a rewards extension tool that incentivizes player participation and loyalty. By allowing businesses to customize reward programs tailored to their specific gaming environments and audiences, Kudos Labs helps track player engagement and incentive redemption, thereby enhancing the overall effectiveness of these programs. The company's approach not only boosts traffic and conversion rates for businesses but also taps into a rapidly expanding market by appealing to a diverse audience of gamers. With a strong emphasis on social responsibility, Kudos Labs aims to create a more engaging and rewarding gaming culture, leveraging gamers' online identities, which include various in-game items, to foster deeper connections and generate new revenue streams for businesses.

Februar

Pre Seed Round in 2022
Februar is an information technology company specializing in payment solutions tailored for Web3 projects. The company has developed a platform that enables seamless integration of fiat payments within Web3 environments, facilitating direct purchases of tokens into user wallets. By providing a straightforward on-ramp for wallets and checkout infrastructure, Februar simplifies the process for users to invest in decentralized finance (DeFi) projects and engage with non-fungible tokens and token sales. This approach offers Web3 companies enhanced flexibility and comprehensive guidance on integrating their projects, fostering a more efficient transaction experience within the evolving digital landscape.

Rely.io

Seed Round in 2022
Rely.io develops site reliability engineering software that transforms operational data into actionable insights. Its platform autonomously detects and predicts anomalies, ensuring real-time IT system reliability for organizations.

CURE: One app, all things health

Series A in 2022
CURE Group GmbH is a healthcare on-demand company with the vision to be the easiest access to healthcare services without leaving your home. Today, CURE works with a local pharmacy network and delivers medicine quickly and sustainably. CURE was founded in December 2021 by Ali El-Ali and Manuel Aberle in Berlin. CURE investors include Breega, Craft Ventures, Abstract Ventures, PiLabs, and J12 Ventures, with participation from J Ventures.

Validio

Seed Round in 2022
Validio AB is a technology company based in Stockholm, Sweden, founded in 2017. It specializes in developing a cloud-based platform designed for enterprise customers to ensure data quality through real-time validation, monitoring, and cleaning of both big data streams and batches. Validio's platform enables organizations to proactively identify and address data quality issues, allowing data teams to eliminate bad data effectively. By monitoring and filtering data as it moves through various stages, Validio supports modern, data-driven organizations in making informed decisions and enhancing product development.

Treyd

Series A in 2022
Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd is a Stockholm-based B2B fintech company that offers a buy-now-pay-later solution for consumer goods companies. This solution enables businesses to grow while delaying supplier payments until goods are received and approved.

IPercept

Seed Round in 2022
IPercept provides AI-based, hardware-enabled software that acts as a fitness tracker for complex industrial machines, delivering micrometer-level health insights for critical components and enabling informed maintenance decisions. It also reveals how equipment is operated and utilized, supports secure, controller-free data access, and offers plug-and-play deployment on both old and new machines. By delivering actionable insights, reducing downtime and maintenance costs, and increasing productivity, IPercept aims to extend machine utilization and efficiency across industrial fleets.

AnotherblockAnotherblock AB

Pre Seed Round in 2022
Anotherblock AB is a company that operates a blockchain-based platform aimed at decentralizing music rights and democratizing music ownership. By linking non-fungible tokens (NFTs) to royalty rights, the platform allows for the generation of royalties that correspond to ownership of the tokens. This innovative approach provides artists with transaction payments and ensures they receive royalties each time their tokens are traded. Through this model, Anotherblock seeks to enhance the accessibility and transparency of music rights for both artists and fans.

Ostrom

Seed Round in 2022
Ostrom facilitates the transition to renewable energy by making it accessible and inclusive for consumers. It offers a digital platform that enables users to effortlessly switch to, track, and reduce their electricity consumption.

Cybr

Venture Round in 2022
Cybr specializes in enterprise cybersecurity training via its AI-driven attack simulation platform, aiming to mitigate businesses' cyber risks.

CURE: One app, all things health

Pre Seed Round in 2021
CURE Group GmbH is a healthcare on-demand company with the vision to be the easiest access to healthcare services without leaving your home. Today, CURE works with a local pharmacy network and delivers medicine quickly and sustainably. CURE was founded in December 2021 by Ali El-Ali and Manuel Aberle in Berlin. CURE investors include Breega, Craft Ventures, Abstract Ventures, PiLabs, and J12 Ventures, with participation from J Ventures.

Health Integrator

Series A in 2021
Founded in Stockholm, Sweden in 2017, Health Integrator operates a digital platform facilitating access to various health services. It focuses on areas such as diet, physical activity, sleep habits, stress management, and substance use, offering health screenings, personal coaching, and a marketplace for related services.

Jeff

Seed Round in 2021
Jeff is a personalized loan broker that connects borrowers with lenders by utilizing alternative data to assess creditworthiness. Founded in 2019 and based in Riga, Latvia, Jeff aims to provide financial services to the unbanked population who lack traditional credit histories. By gathering data from various digital sources such as smartphones, social media, and geolocation, Jeff creates innovative solutions to evaluate potential borrowers’ credit profiles. The company’s platform allows users to search, compare, and secure loan offers conveniently while also offering loan-related advice. Through its unique approach, Jeff fosters access to financing and aims to establish a new standard for alternative credit scoring.

Inex One

Seed Round in 2021
Inex One streamlines market research by aggregating multiple expert networks onto a single platform. This enables users to efficiently manage expert calls, expand their pool of experts, and gain clarity on relevance and associated costs.

Treyd

Seed Round in 2021
Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd is a Stockholm-based B2B fintech company that offers a buy-now-pay-later solution for consumer goods companies. This solution enables businesses to grow while delaying supplier payments until goods are received and approved.

Memmo.me

Venture Round in 2021
Memmo.me is a fan engagement platform that facilitates personalized video messages from a variety of public figures, including actors, athletes, musicians, and influencers. The company provides a web-based service that enables fans and businesses to request customized video greetings from their favorite celebrities, enhancing connections between them. By leveraging this unique video operating platform, Memmo.me supports brands in improving their sales and marketing efforts while also fostering greater engagement with employees and audiences.

Sturdy

Seed Round in 2021
Sturdy is an online code collaboration platform that aims to enhance software development by facilitating real-time collaboration in the cloud. The platform is designed to simplify the coding process, allowing users to easily synchronize changes and track their work automatically. By optimizing integration frequency and promoting the shipping of small, incremental changes as the standard practice, Sturdy enables teams to collaborate more effectively and efficiently. This focus on intuitive collaboration makes it easier for developers to share their progress and maintain oversight of their projects.

TradeBay

Seed Round in 2021
TradeBay is an online platform facilitating global fruit trading. It connects buyers and sellers, expanding networks, opening new markets, and promoting safer, more transparent transactions.

Memmo.me

Series A in 2021
Memmo.me is a fan engagement platform that facilitates personalized video messages from a variety of public figures, including actors, athletes, musicians, and influencers. The company provides a web-based service that enables fans and businesses to request customized video greetings from their favorite celebrities, enhancing connections between them. By leveraging this unique video operating platform, Memmo.me supports brands in improving their sales and marketing efforts while also fostering greater engagement with employees and audiences.

Electro Mobility Europe

Seed Round in 2021
Electro Mobility Europe is an electric micro-mobility company focused on enhancing everyday transportation through innovative electric motor systems. The company develops and supplies brushless, gearless electric motors, motor controller electronics, lithium-ion batteries, and user interface solutions. Additionally, it provides app and cloud connectivity for various vehicles, including bike trailers, cargo trailers, strollers, and cargo scooters. By prioritizing the reduction of CO2 emissions and physical discomfort associated with moving goods, Electro Mobility Europe aims to deliver cost-effective solutions that offer clients a competitive advantage in the growing micro-mobility market.

Codeball

Pre Seed Round in 2021
Codeball uses deep learning models to identify bugs in pull requests and approves them just like humans would.

NewShades

Pre Seed Round in 2021
NewShades is a company focused on creating a community-first platform tailored for decentralized autonomous organizations (DAOs). It aims to address the limitations of existing social applications by offering a purpose-built substitute that is inherently native to web3. NewShades provides a voice-over-internet protocol social platform, empowering users to engage and communicate in a decentralized manner, ensuring that the control remains with the community that utilizes it. Through its innovative approach, the company seeks to enhance the user experience in the evolving landscape of web3 technologies.

Your Beet

Venture Round in 2021
Your Beet provides a platform for personalized plant-based nutrition and meal recommendations. It connects food producers, retailers, and delivery partners to promote a climate-friendly, healthy diet by offering plant-based recipes, delivery options, and tailored nutritional guidance. Users customize plans based on taste preferences and nutritional needs and access tailored meal recommendations through a subscription-style service. By combining education on plant-based foods with meal planning, Your Beet supports broader adoption of sustainable eating habits.

ZealiD

Seed Round in 2020
ZealiD is an identity verification platform that aims to provide global citizens with a user-friendly qualified electronic signature. It operates as a Qualified Trust Service Provider on the EU Trusted List under eIDAS, enabling participation in the digital economy across 26 EU countries and in 21 languages. The company's services cater primarily to financial service providers, offering remote identity verification, consumer verification, data acquisition, and payment initiation. By facilitating interactions among mobile networks, banks, and financing providers, ZealiD simplifies remote customer identification and e-authentication processes, making it easier for individuals and businesses to engage in digital transactions securely and efficiently.

Mediatool

Series A in 2020
Mediatool is an all-in-one tool for planning, executing, tracking, and reporting media and marketing campaigns. It enhances productivity through streamlined delivery and improved collaboration across various marketing activities.

Validio

Pre Seed Round in 2020
Validio AB is a technology company based in Stockholm, Sweden, founded in 2017. It specializes in developing a cloud-based platform designed for enterprise customers to ensure data quality through real-time validation, monitoring, and cleaning of both big data streams and batches. Validio's platform enables organizations to proactively identify and address data quality issues, allowing data teams to eliminate bad data effectively. By monitoring and filtering data as it moves through various stages, Validio supports modern, data-driven organizations in making informed decisions and enhancing product development.

Northfork

Venture Round in 2020
Northfork AB, founded in 2014 and headquartered in Stockholm, Sweden with additional operations in San Francisco, California, and Norfolk, United Kingdom, specializes in developing Software-as-a-Service (SaaS) solutions tailored for the food industry. Their primary focus is on enabling grocery sales through recipe and meal solutions. Northfork's technology integrates seamlessly into partner sites via widgets or APIs to offer a unified shopping experience by recipe. This approach addresses the inconvenience of traditional online grocery shopping, where consumers typically purchase multiple individual items. By providing personalized recipe recommendations and streamlining the addition of ingredients to a shopping cart, Northfork aims to enhance convenience and efficiency for both consumers and retailers.

Airmee

Seed Round in 2020
Airmee is a technology-powered logistics company that provides last-mile delivery services for e-commerce, including same-day and express courier options. Its platform enables real-time route scheduling, delivery tracking, and timing monitoring, and uses machine learning and AI to optimize routing and courier selection, reducing supply-chain friction. The company emphasizes fast, convenient, and environmentally sustainable e-commerce deliveries and is based in Stockholm, Sweden.

Leetify

Seed Round in 2020
Leetify is an AI-driven coaching platform for gamers that automatically analyzes matches, identifies weaknesses, personalizes practice, and tracks progress, founded in 2019 and based in Stockholm, Sweden; it provides instant match feedback, benchmarks performance against peers, and offers guidance to help players improve and win more games, with the platform supporting analysis across services such as MM, Faceit, Esportal, and Gamersclub and aiming to recreate training infrastructure by delivering actionable insights for ongoing skill development.

Hackyourcloset.com

Pre Seed Round in 2020
Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry. Our subscription service is the first of its kind offering access to a closet on rotation. For as little as 279 SEK/month (28€) you can receive 4 pieces of clothing every month that we picked based on your measurements and style preferences. All items are rescued and taken out of the waste stream, from pre-loved to leftover goods. Wear more, spend less, and save the planet.

ZealiD

Seed Round in 2020
ZealiD is an identity verification platform that aims to provide global citizens with a user-friendly qualified electronic signature. It operates as a Qualified Trust Service Provider on the EU Trusted List under eIDAS, enabling participation in the digital economy across 26 EU countries and in 21 languages. The company's services cater primarily to financial service providers, offering remote identity verification, consumer verification, data acquisition, and payment initiation. By facilitating interactions among mobile networks, banks, and financing providers, ZealiD simplifies remote customer identification and e-authentication processes, making it easier for individuals and businesses to engage in digital transactions securely and efficiently.

Formulate

Seed Round in 2020
Formulate AB operates a marketing analytics platform that assists retail merchandising teams in optimizing promotional performance. Founded in 2015 and based in Stockholm, Sweden, the company provides a cloud-based solution known as Formulate Decision Cloud, which leverages an advanced AI engine to transform sales data into actionable insights. By processing large volumes of business data, the platform offers analytics and competitive intelligence that facilitate better decision-making in campaign management. Additionally, the tool True Lift is designed to enhance the understanding of marketing outcomes, enabling retailers to analyze and forecast the effectiveness of their promotions.

Typelane

Venture Round in 2018
Typelane AB, founded in 2016 and based in Stockholm, Sweden, develops tools to enhance employee experiences throughout their journey within a company, from onboarding to offboarding. The company offers products such as Journeys for managing onboarding and offboarding processes, and Conversations for facilitating communication with employees through chat interfaces. Typelane's services include onboarding surveys, employee profiles, company branding, offboarding support, and notifications at each step of the process. By focusing on smart workflows, intuitive design, and personalization, Typelane transforms traditionally manual and complex processes into easy and engaging experiences for both employers and employees.

IPercept

IPercept provides AI-based, hardware-enabled software that acts as a fitness tracker for complex industrial machines, delivering micrometer-level health insights for critical components and enabling informed maintenance decisions. It also reveals how equipment is operated and utilized, supports secure, controller-free data access, and offers plug-and-play deployment on both old and new machines. By delivering actionable insights, reducing downtime and maintenance costs, and increasing productivity, IPercept aims to extend machine utilization and efficiency across industrial fleets.
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