Joy Capital

Founded in 2011, Joy Capital is a venture capital firm primarily focused on the technology and innovative consumption sectors. With over a decade of experience investing in startups across Europe, North America, and Asia, they have invested in over 80 companies, with many achieving unicorn status.

Xiao Li

Founding Partner

Leenong Li

Partner

Kevin Li

Founding Partner

Erhai Liu

Managing Partner

Graham O'Keeffe

Managing Partner

Past deals in Beverages

Blueglass Yogurt

Series B in 2021
Blueglass Yogurt is a food and beverage brand based in China that specializes in a diverse range of yogurt-based products. The company offers an extensive selection, including signature fancy yogurt, fruit yogurt, yogurt salads, cakes, pastries, drinks, and ice cream. By owning and operating its stores, Blueglass Yogurt ensures that customers have access to freshly made yogurt, enhancing the overall consumer experience. The brand aims to cater to the growing demand for fresh and innovative yogurt products among domestic consumers.

Luckin Coffee

Post in 2021
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Nice Tuan

Private Equity Round in 2021
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

Nice Tuan

Series B in 2020
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

MissZero

Series A in 2019
MissZero is a Beijing-based company founded in 2017 that specializes in the development and production of sugar-free food products. The brand focuses on natural sugar substitutes, notably stevia leaf sugar and mogroside, to replace traditional sucrose in its offerings. MissZero provides two main product lines: meal replacements and snacks. The meal replacement line includes items such as anti-balloon coffee, anti-ball tea, and ballistic meal replacement cakes, aimed at delivering nutritional meals without the concern of weight gain. Additionally, the snack line features a variety of options, including cookies, chocolates, and forthcoming ice cream products, all designed to cater to health-conscious consumers seeking flavorful alternatives.

Luckin Coffee

Series B in 2019
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Luckin Coffee

Series B in 2018
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Nice Tuan

Angel Round in 2018
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

Luckin Coffee

Series A in 2018
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Luckin Coffee

Seed Round in 2018
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Vingoo Juice

Series B in 2017
Vingoo Juice is a company that specializes in creating innovative, autonomous machines for producing fresh orange juice, primarily targeting the community market in China. These machines employ a whole fruit extraction method, which maximizes juice yield from each orange, ensuring customers receive enhanced value for their purchases. By integrating advanced technologies such as cloud computing, artificial intelligence, and mobile payment systems, Vingoo Juice significantly enhances the consumer experience, making the process of obtaining fresh juice more convenient and efficient.

Coffee0.8

Series A in 2016
Coffee0.8 is a company that specializes in the development of a smart self-service coffee machine. This innovative device is designed to provide consumers with freshly ground coffee by automatically processing dried coffee beans through an integrated grinder and brewing system. With its focus on delivering a variety of coffee flavors, Coffee0.8 aims to enhance the coffee-making experience for users, allowing them to enjoy freshly brewed coffee at their convenience.
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