Joy Capital

Founded in 2011, Joy Capital is a venture capital firm primarily focused on the technology and innovative consumption sectors. With over a decade of experience investing in startups across Europe, North America, and Asia, they have invested in over 80 companies, with many achieving unicorn status.

Xiao Li

Founding Partner

Leenong Li

Partner

Kevin Li

Founding Partner

Erhai Liu

Managing Partner

Graham O'Keeffe

Managing Partner

Past deals in Coffee

Luckin Coffee

Post in 2021
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Luckin Coffee

Series B in 2019
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Luckin Coffee

Series B in 2018
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Luckin Coffee

Series A in 2018
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Luckin Coffee

Seed Round in 2018
Luckin Coffee Inc. is a prominent coffee retailer based in Xiamen, China, specializing in the sale of freshly brewed drinks and pre-made food items. Founded in 2017, the company aims to establish itself as a leading high-quality coffee brand and professional coffee service provider in the country. It offers a diverse range of products, including coffee and non-coffee beverages, alongside light meals. The company operates through various store formats, including pick-up stores, relax stores, and delivery kitchens, and utilizes a mobile app and third-party platforms to facilitate customer purchases. By sourcing premium Arabica coffee beans and collaborating with World Barista Champion teams for recipe development, Luckin Coffee strives to enhance the coffee consumer experience and promote coffee culture in China. As of March 2019, it operated 2,370 stores across 28 cities in the country.

Coffee0.8

Series A in 2016
Coffee0.8 is a company that specializes in the development of a smart self-service coffee machine. This innovative device is designed to provide consumers with freshly ground coffee by automatically processing dried coffee beans through an integrated grinder and brewing system. With its focus on delivering a variety of coffee flavors, Coffee0.8 aims to enhance the coffee-making experience for users, allowing them to enjoy freshly brewed coffee at their convenience.
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