Kickstart Ventures

Kickstart Ventures is the venture capital arm of Globe Telecom, established in March 2012 and headquartered in Makati, Philippines. The firm specializes in supporting the growth of startups and early-stage companies, particularly in the digital technology sector. Its investment focus spans various domains, including telecom, media, data analytics, fintech, health technology, educational technology, and e-commerce. By leveraging the resources and expertise of its parent company, Kickstart Ventures aims to accelerate the launch and scaling of innovative businesses in the Philippines and beyond. The firm provides funding, mentorship, and educational support to foster a vibrant community of technopreneurs, facilitating their path to profitability and market success.

Bettina Capistrano

Senior Analyst, Investment

Mike Maté

Vice President, Investments

Minette Navarrete

President

Bit Santos

Associate Vice President of Portfolio Operations

45 past transactions

Featherless.ai

Seed Round in 2025
Featherless.ai is a serverless AI hosting provider with GPU orchestration system.

Lydia.ai

Venture Round in 2024
Lydia AI is a health AI insurtech startup on a mission to insure the next billion people by making insurance personalized, easier to buy and more inclusive. Insurers work with Lydia AI to leverage new sources of data to make risk predictions which are used to personalize individual experiences, accelerate underwriting practices and develop new inclusive digital products with innovative Pay How You Live Benefits. The company has launched the first series of digital Lydia AI health score insurance products in Taiwan and plans to expand across Asia. Established in 2015, Lydia AI is backed by Alibaba Entrepreneurs Fund, Information Venture Partners and 500 Global with offices in Toronto and Taiwan.

SRTX

Convertible Note in 2024
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Edamama

Series A in 2023
Edamama is a Philippine-based e-commerce platform tailored for mothers, focusing on simplifying the decision-making process for parents. The company offers a wide range of products for both babies and mothers, including garden kits, travel accessories, diapers and wipes, safety products, breastfeeding accessories, bathing and grooming items, and educational products. Additionally, Edamama provides a diaper subscription service, allowing parents to conveniently access all essential childcare products from a single source.

RuralNet

Seed Round in 2023
RuralNet is a technology company that specializes in digital insurance solutions. It offers an API-driven platform that streamlines various insurance and financial services, making them more accessible. The platform provides features such as customer enrollment, online policy management, online claims handling, and customizable insurance programs, enabling the insurance industry to efficiently manage the entire insurance process.

PICKUP Coffee

Series A in 2023
PickUp Coffee is a start-up based in Taguig, Philippines, focused on enhancing the accessibility of espresso and milk-based beverages. The company provides a range of premium coffee options, including espressos, cappuccinos, hot dark mochas, brown sugar boba milk, iced Americanos, and golden turmeric lattes. By operating coffee shops, PickUp Coffee enables customers to purchase high-quality beverages at fair prices, thereby catering to a diverse clientele seeking premium coffee solutions.

Transcelestial

Series A in 2023
Transcelestial Technologies Pte. Ltd. is a Singapore-based company established in 2016 that specializes in developing advanced wireless communication infrastructure. The company focuses on creating a long-distance, point-to-point wireless communication network utilizing laser technology to transfer data at speeds up to 1000 times faster than current capabilities. This innovative approach aims to provide a robust space data network for both terrestrial and satellite applications, ensuring high-speed connectivity that is difficult to disrupt and does not require spectrum pre-allocation or regulation. Transcelestial's solutions are designed to enhance data transfer for a variety of clients, enabling reliable and rapid network services on a global scale.

SariSuki

Series A in 2022
SariSuki is a community-focused online marketplace based in Quezon City, Philippines, that facilitates the buying and selling of grocery items. Founded in 2019 by Brian Cu, Philippe Lorenzo, and Angelo Lee, the platform empowers individuals to become online grocery sellers within their neighborhoods, thereby promoting local commerce. SariSuki offers a wide range of fresh and affordable grocery items, allowing customers to shop from the comfort of their homes without incurring hidden charges. The service ensures safe delivery of everyday essentials to community members, fostering a sense of connection and accessibility in local shopping.

Edamama

Series A in 2022
Edamama is a Philippine-based e-commerce platform tailored for mothers, focusing on simplifying the decision-making process for parents. The company offers a wide range of products for both babies and mothers, including garden kits, travel accessories, diapers and wipes, safety products, breastfeeding accessories, bathing and grooming items, and educational products. Additionally, Edamama provides a diaper subscription service, allowing parents to conveniently access all essential childcare products from a single source.

Mosaic Solutions

Series A in 2022
Mosaic Solutions is a provider of profit optimization solutions primarily for the hospitality sector, including multi-unit restaurant groups, cloud kitchens, hotels, and retailers across Southeast Asia. Founded in 2016 and headquartered in Manila, Philippines, the company offers a comprehensive suite of cloud-based products designed to enhance operational efficiency. These include inventory management, point of sale systems, purchasing systems, and advanced data analytics. Mosaic's solutions integrate seamlessly with each other and with complementary products, enabling businesses to gain immediate insights into key cost and revenue drivers. This capability supports data-driven decision-making that enhances profitability and cash flow for clients in the food and beverage industry and beyond.

Igloohome

Series B in 2022
Igloohome Inc. manufactures security locks designed for both residential and commercial applications, enabling effective management of homes and properties through innovative technology. The company offers a range of products, including the igloohome Smart Keybox, which caters to short-term rental hosts and property owners, and the Smart Padlock, a remotely-managed security solution that provides convenient access control. Additionally, Igloohome features a mobile app that allows users to pair and manage multiple locks across various properties, facilitating Bluetooth unlock, the generation of one-time and duration PIN codes, master PIN code changes, and lock battery status checks. The Smart Keybox operates using a PIN code and Bluetooth technology. Igloohome distributes its products via resellers and online platforms. Founded in 2015, the company is headquartered in Philadelphia, Pennsylvania.

Intelligent Video Solutions

Series B in 2021
iVideoSmart Pte Ltd is a Singapore-based company founded in 2016 that specializes in video technology solutions. The firm develops a video-in-a-box platform that utilizes artificial intelligence and machine learning to enhance video recommendation, delivery, and monetization. Its offerings include tools for boosting user engagement, managing content, and identifying artificial content. Additionally, iVideoSmart provides a HotSpot video solution designed for programmatic marketing, focusing on e-commerce affiliate conversions. This solution aims to enable publishers to effectively deliver call-to-action and performance-driven offerings to advertisers, thereby enhancing their marketing capabilities.

NextPay

Seed Round in 2021
NextPay is a financial technology company that offers an all-in-one banking service platform designed specifically for small businesses and entrepreneurs. The platform allows users to collect customer payments through digital invoices, manage their cash flow, and facilitate batch payments to employees, suppliers, and bills, all from a single interface. By providing these services, NextPay aims to streamline financial management for its clients, enabling them to efficiently send, receive, and organize their finances without the need for traditional bank accounts.

Edamama

Seed Round in 2021
Edamama is a Philippine-based e-commerce platform tailored for mothers, focusing on simplifying the decision-making process for parents. The company offers a wide range of products for both babies and mothers, including garden kits, travel accessories, diapers and wipes, safety products, breastfeeding accessories, bathing and grooming items, and educational products. Additionally, Edamama provides a diaper subscription service, allowing parents to conveniently access all essential childcare products from a single source.

Transcelestial

Venture Round in 2021
Transcelestial Technologies Pte. Ltd. is a Singapore-based company established in 2016 that specializes in developing advanced wireless communication infrastructure. The company focuses on creating a long-distance, point-to-point wireless communication network utilizing laser technology to transfer data at speeds up to 1000 times faster than current capabilities. This innovative approach aims to provide a robust space data network for both terrestrial and satellite applications, ensuring high-speed connectivity that is difficult to disrupt and does not require spectrum pre-allocation or regulation. Transcelestial's solutions are designed to enhance data transfer for a variety of clients, enabling reliable and rapid network services on a global scale.

Kumu

Series A in 2020
KumuMedia Technologies, Inc. is a social entertainment platform that focuses on serving Filipino communities through its innovative mobile application. Founded in 2017 and headquartered in Sacramento, California, Kumu enables users to engage in live streaming, group chats, and interactive content sharing. The platform fosters social interaction and facilitates monetary transactions, allowing content creators to earn income while rewarding artists for their contributions. By promoting creativity, community, and commerce, Kumu aims to enhance the social experience for its users and support the vibrant cultural landscape of the Filipino community.

Havenly

Series C in 2019
Havenly is an online interior design service provider based in Denver, Colorado, with additional physical presence in Boston, Massachusetts. Founded in 2013, Havenly connects users with professional interior designers through online style surveys and photo uploads, allowing clients to receive personalized design consultations tailored to their unique style and space. The platform facilitates the purchase of furniture and decorative items from a wide range of retailers, ensuring competitive pricing. Havenly's services cater to various budgets, making home redesign accessible and cost-effective for users.

Sprout Solutions

Series A in 2019
Sprout Solutions is a provider of payroll and HR software tailored for emerging markets, with a strong foothold in the Philippines and expanding operations in Singapore and Indonesia. The company's platform automates administrative tasks related to HR and payroll, offering a comprehensive online payroll service and a secure cloud-based human resource information system. By replacing traditional methods such as spreadsheets and printed forms with biometrics and single-click processing, Sprout enhances efficiency in timekeeping and attendance. Additionally, its unified system consolidates recruitment operations, enabling businesses to streamline their HR functions and address challenges in payroll and human resource management.

Yup.gg

Seed Round in 2019
Yup.gg operates an online marketplace facilitating marketing opportunities within the esports and gaming industries. Its platform offers extensive organizational tools, fosters peer networking, and provides a comprehensive marketing solution for planning, buying, tracking, and optimizing gaming campaigns, thereby connecting users with their desired target audiences.

Igloohome

Series B in 2019
Igloohome Inc. manufactures security locks designed for both residential and commercial applications, enabling effective management of homes and properties through innovative technology. The company offers a range of products, including the igloohome Smart Keybox, which caters to short-term rental hosts and property owners, and the Smart Padlock, a remotely-managed security solution that provides convenient access control. Additionally, Igloohome features a mobile app that allows users to pair and manage multiple locks across various properties, facilitating Bluetooth unlock, the generation of one-time and duration PIN codes, master PIN code changes, and lock battery status checks. The Smart Keybox operates using a PIN code and Bluetooth technology. Igloohome distributes its products via resellers and online platforms. Founded in 2015, the company is headquartered in Philadelphia, Pennsylvania.

Lifetrack Medical Systems

Series A in 2019
Lifetrack Medical Systems is a health-tech company that specializes in developing scalable medical imaging software tailored for emerging markets. Its flagship platform, LifeSys™, facilitates the efficient distribution of medical images across various healthcare settings, including imaging centers, hospitals, and public health systems. By providing an affordable and intuitive solution, Lifetrack enables large healthcare networks and radiology group practices to enhance their operations without the complications associated with traditional medical imaging software. The company aims to address the pressing needs of healthcare in regions with limited resources, ensuring that access to advanced medical imaging technologies is both simple and effective. Lifetrack Medical Systems has secured multiple regulatory approvals and holds patents for its innovative technologies, serving clients in diverse markets including the United States, Philippines, Indonesia, India, Singapore, Vietnam, Thailand, the UK, and Nigeria.

Intelligent Video Solutions

Series A in 2019
iVideoSmart Pte Ltd is a Singapore-based company founded in 2016 that specializes in video technology solutions. The firm develops a video-in-a-box platform that utilizes artificial intelligence and machine learning to enhance video recommendation, delivery, and monetization. Its offerings include tools for boosting user engagement, managing content, and identifying artificial content. Additionally, iVideoSmart provides a HotSpot video solution designed for programmatic marketing, focusing on e-commerce affiliate conversions. This solution aims to enable publishers to effectively deliver call-to-action and performance-driven offerings to advertisers, thereby enhancing their marketing capabilities.

Caxe

Series C in 2018
Caxe Technologies is a provider of financial services technology that caters to blue-chip B2B clients. The company specializes in developing a data and AI-based platform that delivers a range of digitized financial services, including digital banking software, credit decision tools, analytics, risk management solutions, and regulatory reporting. Through its innovative platform, Caxe enables clients to access various products and services that facilitate informed decision-making in the financial sector.

C88 Financial Technologies

Series C in 2018
Compare88 gives you the best choices to fulfill your financial and insurance needs in a fast, easy, and secure way. Sign up to receive updates about our products and services.

Kalibrr

Venture Round in 2018
Kalibrr, Inc. is a recruitment company based in Makati City, Philippines, founded in 2012 by Paul Rivera and Dexter Ligot-Gordon. It specializes in providing online job listing and recruitment services for both job seekers and employers across various sectors, including accounting, engineering, healthcare, and information technology. Kalibrr offers a comprehensive suite of services that includes a premium job portal, advanced recruitment systems, employer branding, and online assessments. Its platform leverages artificial intelligence to streamline the hiring process, enhancing the efficiency of candidate selection and fostering strong relationships between employers and potential hires. By innovating recruitment technologies and services, Kalibrr aims to transform the talent acquisition landscape in the Philippines.

Sprout Solutions

Seed Round in 2018
Sprout Solutions is a provider of payroll and HR software tailored for emerging markets, with a strong foothold in the Philippines and expanding operations in Singapore and Indonesia. The company's platform automates administrative tasks related to HR and payroll, offering a comprehensive online payroll service and a secure cloud-based human resource information system. By replacing traditional methods such as spreadsheets and printed forms with biometrics and single-click processing, Sprout enhances efficiency in timekeeping and attendance. Additionally, its unified system consolidates recruitment operations, enabling businesses to streamline their HR functions and address challenges in payroll and human resource management.

Wattpad

Venture Round in 2018
Wattpad is a digital entertainment company based in Toronto, Ontario, founded in 2006 by Allen Lau and Ivan Yuen. It operates an online social storytelling platform that connects a global community of over 65 million users who engage with original stories for more than 20 billion minutes each month. The flagship app allows users to read and write stories, fostering collaboration through comments and multimedia features. In addition to its main platform, Wattpad has developed Tap, a product offering short, chat-based stories in multiple languages. The company also includes Wattpad Studios, which collaborates with industry partners to adapt stories for film, television, digital, and print formats. Furthermore, Wattpad Brand Solutions provides advertising products aimed at engaging Millennial and Gen Z audiences.

ZAP Group

Seed Round in 2017
ZAP Group, Inc. is a company based in Pasig, Philippines, that specializes in developing customized loyalty programs for merchants. Founded in 2012, ZAP has empowered over 800 businesses to implement tailored loyalty solutions that can be delivered through physical cards or mobile platforms. Merchants are able to personalize the mechanics of their loyalty programs, which allows them to build a comprehensive database of members. This data can then be leveraged to create targeted promotions aimed at enhancing customer engagement and driving sales.

Snapcart

Series A in 2017
Snapcart is a cashback application based in Indonesia that rewards consumers for scanning their receipts. By incentivizing users to take photos of their purchase receipts, the app collects valuable data on consumer behavior, offering brands and retailers more accurate insights than traditional research methods. This real-time data enables businesses to connect with shoppers on a personalized level, enhancing brand engagement through targeted marketing strategies. Snapcart's innovative approach combines consumer rewards with crowd-sourced information, allowing clients to better understand and engage with their target audience.

SwipeRx

Series A in 2017
SwipeRx is a digital platform designed for pharmacies that connects pharmaceutical manufacturers, pharmacies, and patients. It offers specialized healthcare logistics, negotiated pricing, and financing solutions, creating the largest digital pharmacy purchasing network. The platform generates insights that enhance collaboration among pharmacies, improve pharmacist education, and strengthen market access. Additionally, it optimizes commercial strategies and boosts operational efficiencies, providing real-time access to patient and sales data. By doing so, SwipeRx enables its clients to improve patient affordability, access, and adherence to medications.

ZipMatch

Venture Round in 2016
ZipMatch, established in 2012 and based in Taguig City, Philippines, operates an online real estate marketplace that streamlines property buying and selling processes. It offers a platform where property buyers can explore listings, access real estate trends, and engage in virtual tours, while real estate professionals and developers can utilize ZipMatch Pro, a suite of digital tools to enhance their services. By simplifying the traditionally complex process, ZipMatch aims to connect buyers, brokers, and developers more efficiently.

Squadzip

Seed Round in 2015
Squadzip is a mobile-first SaaS solution designed to enhance sales and operational efficiency for organizations. The platform combines the ease of use associated with social media applications with the robust functionalities of enterprise software. It enables businesses to locate, monitor, and collaborate with frontline employees in real-time, facilitating the collection and management of customer intelligence without the burden of lengthy forms. Additionally, Squadzip simplifies the management of sales funnels and project pipelines while eliminating the extensive training typically required for enterprise solutions. By offering on-demand dashboards and analytics, the platform empowers decision-makers to track business performance effectively.

Lifetrack Medical Systems

Seed Round in 2015
Lifetrack Medical Systems is a health-tech company that specializes in developing scalable medical imaging software tailored for emerging markets. Its flagship platform, LifeSys™, facilitates the efficient distribution of medical images across various healthcare settings, including imaging centers, hospitals, and public health systems. By providing an affordable and intuitive solution, Lifetrack enables large healthcare networks and radiology group practices to enhance their operations without the complications associated with traditional medical imaging software. The company aims to address the pressing needs of healthcare in regions with limited resources, ensuring that access to advanced medical imaging technologies is both simple and effective. Lifetrack Medical Systems has secured multiple regulatory approvals and holds patents for its innovative technologies, serving clients in diverse markets including the United States, Philippines, Indonesia, India, Singapore, Vietnam, Thailand, the UK, and Nigeria.

Loansolutions.ph

Seed Round in 2015
LoanSolutions.ph is the largest network of lenders in the Philippines. It facilitates fast and easy access to credit for different financial needs by connecting borrowers to multiple lending partners in single online loan application. Their story began as an answer to their own problem that they know is your problem too. They were frustrated by the traditional lending industry in the Philippines. They decided to launch LoanSolutions.PH as an answer to this problem. Their goal is to empower consumers like you to make the best financial decisions and get the best lending rates available in the market. They developed a process where lenders compete against each other in a fair and open marketplace transparently. Through this process, lenders are able to target the borrowers they want to reach in real-time. It’s a win-win idea where you win and get more access to capital to improve their financial situations. Whether it is buying a new home, financing a new car, sending a child to college, financing your medical bills, LoanSolutions.PH is here to help you! Together, they strive to be an ally for borrowers and lenders alike. They’re here to do the heavy lifting for you if you’re looking to compare and optimize your loan choices- and hey, they’ll lift for you without a price.

Cogito

Seed Round in 2015
Cogito is an IT firm that offers graph-based analytics software and services to its clients. Cogito’s range of services consist of graph technology, graph engine, workbench, graph server, data integration broker, graph query language, and graph analytics. Cogito was founded in 1994 by Paolo Lombardi and is based in Utah.

Kalibrr

Venture Round in 2015
Kalibrr, Inc. is a recruitment company based in Makati City, Philippines, founded in 2012 by Paul Rivera and Dexter Ligot-Gordon. It specializes in providing online job listing and recruitment services for both job seekers and employers across various sectors, including accounting, engineering, healthcare, and information technology. Kalibrr offers a comprehensive suite of services that includes a premium job portal, advanced recruitment systems, employer branding, and online assessments. Its platform leverages artificial intelligence to streamline the hiring process, enhancing the efficiency of candidate selection and fostering strong relationships between employers and potential hires. By innovating recruitment technologies and services, Kalibrr aims to transform the talent acquisition landscape in the Philippines.

Lineagen

Series C in 2015
Lineagen, Inc. is a genetic diagnostic company specializing in genetic testing and clinical information services for neurodevelopmental disorders, particularly autism. Founded in 2002 and based in Salt Lake City, Utah, Lineagen offers a range of services including FirstStepDx PLUS, a chromosomal microarray platform designed to identify genomic changes related to autism and other neurodevelopmental conditions, and NextStepDx PLUS, a genetic sequencing test that detects subtle genomic variations. The company also provides M-CHAT.org, an online tool for developmental assessment by healthcare professionals and parents. Lineagen's commitment to improving health outcomes for individuals affected by autism and similar disorders is supported by its access to the Utah Population Database, a resource that enhances its research capabilities in identifying genetic causes and diagnostic pathways for complex diseases. As of August 2020, Lineagen operates as a subsidiary of Bionano Genomics, Inc.

SwipeRx

Seed Round in 2014
SwipeRx is a digital platform designed for pharmacies that connects pharmaceutical manufacturers, pharmacies, and patients. It offers specialized healthcare logistics, negotiated pricing, and financing solutions, creating the largest digital pharmacy purchasing network. The platform generates insights that enhance collaboration among pharmacies, improve pharmacist education, and strengthen market access. Additionally, it optimizes commercial strategies and boosts operational efficiencies, providing real-time access to patient and sales data. By doing so, SwipeRx enables its clients to improve patient affordability, access, and adherence to medications.

Four Eyes

Seed Round in 2014
Four Eyes is an online optical retailer based in the Philippines that provides a range of eyewear products, including prescription glasses, sunglasses, and computer glasses. The company emphasizes affordability and quality, serving Filipino consumers through its eCommerce platform. Four Eyes operates a Home Try-On feature, allowing customers to test selected pairs of glasses at home, as well as a Virtual Try-On feature on its website for a convenient online experience. By managing its own supply chain from assembly to delivery, Four Eyes ensures a streamlined process for delivering eyewear directly to customers.

ZAP Group

Venture Round in 2014
ZAP Group, Inc. is a company based in Pasig, Philippines, that specializes in developing customized loyalty programs for merchants. Founded in 2012, ZAP has empowered over 800 businesses to implement tailored loyalty solutions that can be delivered through physical cards or mobile platforms. Merchants are able to personalize the mechanics of their loyalty programs, which allows them to build a comprehensive database of members. This data can then be leveraged to create targeted promotions aimed at enhancing customer engagement and driving sales.

Kalibrr

Seed Round in 2013
Kalibrr, Inc. is a recruitment company based in Makati City, Philippines, founded in 2012 by Paul Rivera and Dexter Ligot-Gordon. It specializes in providing online job listing and recruitment services for both job seekers and employers across various sectors, including accounting, engineering, healthcare, and information technology. Kalibrr offers a comprehensive suite of services that includes a premium job portal, advanced recruitment systems, employer branding, and online assessments. Its platform leverages artificial intelligence to streamline the hiring process, enhancing the efficiency of candidate selection and fostering strong relationships between employers and potential hires. By innovating recruitment technologies and services, Kalibrr aims to transform the talent acquisition landscape in the Philippines.

Lenddo

Venture Round in 2013
Lenddo International, established in 2011, operates an online platform enabling users to leverage their social network reputation for accessing local financial services. Headquartered in Hong Kong with offices in the Philippines, Colombia, and New York, Lenddo serves customers in Colombia and the Philippines, offering loans for education, debt consolidation, appliances, medical expenses, home improvements, or small businesses. It uses data from users' online social connections to assess creditworthiness, making financial services more accessible. As of October 2017, Lenddo operates as a subsidiary of EFL Global Ltd.

GiftLauncher

Seed Round in 2013
GiftLauncher is an online platform designed to facilitate group gifting for various occasions. It allows users to create gift campaigns where they can collectively fund presents for friends and family. Users can generate wishlists tailored to specific events and share these campaigns on social media, expressing their preferences for gifts. Additionally, GiftLauncher offers the capability to set up gift registries, enabling the funding of multiple gifts. Once the fundraising goal is reached, users can conveniently collect the funds through bank transfers or PayPal, streamlining the gifting process and enhancing the experience of giving.

Lifebit

Seed Round in 2012
Lifebit is a social networking platform designed to enhance individuals' lives by promoting happiness and personal growth. The platform features a collection of engaging bucket lists that encourage users to embark on various quests, earning experience points (xp) as they complete activities. This gamified approach allows users to showcase their achievements and interests, such as becoming a level 20 Foodie or a level 15 Runner. Additionally, Lifebit provides a free social journal that enables users to document their experiences and reflect on their journeys, making life more interesting and fulfilling. By blending social interaction with personal development, Lifebit aims to inspire users to explore new passions and create memorable experiences.

ZAP Group

Seed Round in 2012
ZAP Group, Inc. is a company based in Pasig, Philippines, that specializes in developing customized loyalty programs for merchants. Founded in 2012, ZAP has empowered over 800 businesses to implement tailored loyalty solutions that can be delivered through physical cards or mobile platforms. Merchants are able to personalize the mechanics of their loyalty programs, which allows them to build a comprehensive database of members. This data can then be leveraged to create targeted promotions aimed at enhancing customer engagement and driving sales.
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