Madison Bay Capital Partners

Madison Bay Capital Partners, founded in 2013 and based in New York, is a growth equity firm that focuses on investing in companies within the technology and consumer products sectors in the United States. The firm positions itself as a solution provider for business growth and investment opportunities, aiming to support companies as they expand and develop in their respective markets.

Eugene Song

Co-Founder and Managing Partner

4 past transactions

Aria Systems

Private Equity Round in 2018
Aria Systems provides a cloud-based monetization platform designed to assist subscription and usage-based businesses in effectively managing their revenue streams. The company offers an agile billing system that enables enterprises to capitalize on customer-driven events, referred to as revenue moments. By facilitating active customer engagement and the rapid development of new products and services, Aria's comprehensive platform allows global brands to enter the market more quickly and diversify their offerings. The platform also includes on-demand billing software, marketing intelligence tools, and customer lifecycle management services tailored for software-as-a-service (SaaS) companies, game developers, and telecommunications providers. Through these capabilities, Aria Systems aims to support long-term business growth and enhance customer satisfaction, retention, and lifetime value.

Aria Systems

Series F in 2017
Aria Systems provides a cloud-based monetization platform designed to assist subscription and usage-based businesses in effectively managing their revenue streams. The company offers an agile billing system that enables enterprises to capitalize on customer-driven events, referred to as revenue moments. By facilitating active customer engagement and the rapid development of new products and services, Aria's comprehensive platform allows global brands to enter the market more quickly and diversify their offerings. The platform also includes on-demand billing software, marketing intelligence tools, and customer lifecycle management services tailored for software-as-a-service (SaaS) companies, game developers, and telecommunications providers. Through these capabilities, Aria Systems aims to support long-term business growth and enhance customer satisfaction, retention, and lifetime value.

Midwestern BioAg

Venture Round in 2016
Midwestern BioAg, Inc. is an agricultural company based in Madison, Wisconsin, specializing in biologically-based products and consulting services aimed at enhancing soil health and farming practices. Founded in 1983, it manufactures a variety of fertilizers, livestock nutrition products, seeds, and organic agricultural goods. The company offers tailored farm management plans that focus on improving soil capacity, which in turn supports economic and environmental benefits for farmers. Midwestern BioAg's product lineup includes various fertilizer blends, soil amendments, and livestock feed solutions tailored for different animal needs and crop types. With additional facilities across several states, the company serves its customers through a network of sales consultants, helping farmers increase yields and the nutritional quality of their produce while promoting sustainable agricultural practices.

Aria Systems

Series E in 2016
Aria Systems provides a cloud-based monetization platform designed to assist subscription and usage-based businesses in effectively managing their revenue streams. The company offers an agile billing system that enables enterprises to capitalize on customer-driven events, referred to as revenue moments. By facilitating active customer engagement and the rapid development of new products and services, Aria's comprehensive platform allows global brands to enter the market more quickly and diversify their offerings. The platform also includes on-demand billing software, marketing intelligence tools, and customer lifecycle management services tailored for software-as-a-service (SaaS) companies, game developers, and telecommunications providers. Through these capabilities, Aria Systems aims to support long-term business growth and enhance customer satisfaction, retention, and lifetime value.
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