Manzanita Capital, founded in 2001 and based in London, is a private equity firm that specializes in the beauty sector, concentrating on luxury and premium niche companies across the United States, the United Kingdom, Europe, and Asia. The firm is committed to investing in products they genuinely admire, seeking to introduce these products to new markets. Manzanita Capital selectively makes acquisitions, emphasizing individual attention and support for their portfolio companies. By leveraging their expertise in international retail and branding, along with their financial resources, they aim to guide management teams in developing new products or entering new markets. The firm values long-term partnerships with entrepreneurs and actively participates at the board level to enhance value within their investments.
SuperOrdinary is a developer and operator of a cross-border e-commerce platform primarily focused on the cosmetic industry. The company facilitates the sourcing and selling of cosmetics and skincare products, enabling consumers to access a wide range of products from around the globe. By leveraging its ecosystem of capabilities, SuperOrdinary helps brands and creators navigate various marketplaces and effectively reach their target audiences. The integration of data and creativity allows the company to address challenges faced by businesses in the industry, ultimately enhancing their visibility and customer engagement across key channels.
WhatMatters
Seed Round in 2022
WhatMatters offers cosmetics geared for home and hygiene care. They sell items including toothpaste, shower gel, hand sanitizer, cleansing water, dish soap, laundry detergent, and more. They provide a range of products for children as well.
Unbound
Seed Round in 2017
Unbound is a company focused on sexual wellness for women, offering a range of products including vibrators, lubricants, and accessories. The company operates an e-commerce platform that allows customers to purchase body-safe items directly from their website, ensuring discreet delivery to their homes. By prioritizing women's sexual health and wellness, Unbound aims to provide a comfortable and accessible shopping experience for its customers.
Kevyn Aucoin
Acquisition in 2015
Kevyn Aucoin Cosmetics, Inc. is a luxury makeup brand based in New York City, known for its sophisticated and timeless product offerings. Established in 2000, the company specializes in a diverse range of cosmetics, including lip pencils, foundations, concealers, powders, and various makeup brushes designed for ease of use. The brand promotes the philosophy of enhancing individual beauty through innovative and accessible formulas, catering to a wide audience. Kevyn Aucoin’s products are available through numerous retailers and online platforms, reaching customers in multiple countries, including Australia, Canada, and the United Kingdom. The brand is dedicated to celebrating the unique beauty of each individual, continuing to expand its iconic product line.
MALIN+GOETZ
Venture Round in 2014
MALIN+GOETZ is a cosmetics company founded in 2004 and based in New York, specializing in unisex skincare products. The brand focuses on blending natural ingredients with advanced performance technologies to cater to both men and women. Its product range includes cleansers, moisturizers, shampoos, and candles, all designed to promote purified and hydrated skin without the risk of stripping or over-moisturizing. MALIN+GOETZ targets skin-conscious individuals seeking effective and gentle skincare solutions.
Glossier
Series A in 2014
Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.
Into The Gloss
Venture Round in 2014
Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States
Beautified
Seed Round in 2014
Beautified, Inc. is an online platform that specializes in booking last-minute hair and beauty appointments. Established in 2013 and headquartered in New York, the company offers an iOS application that allows users to quickly and easily arrange same-day beauty services. The platform provides instant access to a variety of salon treatments and collaborates with top properties in the beauty industry, enabling users to select services with convenience.
Evelom
Funding Round in 2013
Evelom is a template for radiant skin, our targeted, indulgent and proven products allow everyone to achive gorgeously skin.
Byredo
Acquisition in 2013
Byredo AB, founded in 2006 and headquartered in Stockholm, Sweden, is a prominent fragrance house that specializes in manufacturing and supplying a diverse range of products, including perfumes, body care items, home fragrances, and accessories. The company markets its offerings through various channels, including its own stores, department stores, and online platforms, allowing it to reach customers both domestically and internationally. Byredo is known for its commitment to translating memories and emotions into unique scents and experiences. It collaborates with artists, music producers, and jewelry designers to create personalized cosmetic products and accessories, which include hand and body care items, makeup kits, scented candles, and leather goods.
Diptyque
Acquisition in 2005
Diptyque is a renowned French fragrance house recognized globally for its signature candles and a wide range of personal and home fragrances. The company operates a chain of fragrance stores that offer an array of products, including scented candles, personal fragrances, and body care items. Diptyque is celebrated for its unique scents and high-quality offerings, which have established it as a prominent name in the luxury fragrance market.
Space.NK
Private Equity Round in 2001
Space NK Limited is a British beauty retailer based in London, operating a chain of boutique stores in the United Kingdom and the United States. The company specializes in a curated selection of innovative skincare, makeup, hair care, bath and body products, as well as wellness items and fragrances for both men and women. In addition to personal care products, Space NK offers a variety of gifts, including skincare and fragrance sets, and provides accessories for home use, such as candles and hand wash. The retailer also features spa treatments and beauty programs to enhance customer experience. Products are available for purchase in-store and through the company's online platform. Established in 1992, Space NK has become known for its commitment to quality and innovation in the beauty industry.
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