Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and is also ranked No. 2 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play.

Krista Berger

Senior Vice President Barbie and Global Head of Dolls

Christopher Farrell

Executive Vice President and Chief Strategy Officer

9 past transactions

OnChain Studios

Series A in 2022
OnChain Studios is a software company that intends to bring ownership to interactive experiences.

Osmo

Series B in 2016
Started in 2013 by Pramod Sharma and Jerome Scholler, Osmo is a gaming company built around its proprietary Reflective Artificial Intelligence. It aims to create a new play movement to unleash the boundaries of the screen with the launch of its inaugural product, Osmo. Osmo expands the playing field and engages creative thinking and social interaction, allowing any object - pen and paper, you name it - to interact with the digital device. Osmo is headquartered in Palo Alto, CA.

Sproutling

Acquisition in 2016
Sproutling provides tools that help parents by providing real-time insights about their child through wearable monitors. It creates thoughtfully-designed products to help make parents more effective. Their first product, The Sproutling Baby Monitor, is really the first-of-its-kind baby monitor that not only monitors a baby and their environment, but learns and predicts a baby’s sleep patterns such as when they should expect their baby to wake up, or an optimal time to put them to sleep so that they can get better quality sleep. The company was founded in 2012 and is headquartered in San Francisco, California.

Fuhu

Acquisition in 2015
Fuhu, Inc., creators of the Nabi Pad, Fooz Kids, and urDrive, is a leading provider of cloud-served software, applications, and services that are dedicated to creating deep and engaging user experiences on a range of consumer devices. Products include urDrive, a preloaded software solution on select Kingston USB Flash Drives that provides "follow me" content; Spinlets Plus, a global PC and Android cloud-served music solution; and Fooz Kids, a downloadable application that kiddifies your computer with apps, controlled by parents. Fuhu's most recent unveiling is the Nabi tablet -- a full-featured Android tablet and platform, made especially for kids. For more information, visit www.fuhu.com, www.nabitablet.com, and www.foozkids.com.

Mega Brands

Acquisition in 2014
MEGA Brands Inc. is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products.

HIT Entertainment

Acquisition in 2011
HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment's lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a division of Fisher-Price and has operations in the UK, US, Canada, Hong Kong and Japan.

Radica Games

Acquisition in 2006
Radica Games Ltd. engages in the development, manufacture, and distribution of electronic entertainment products. Its products include electronic games, video game controllers and accessories, mechanical slot banks, tabletop games, youth electronics, dolls, and electronic plush dogs.

Tyco Toys

Acquisition in 1996
Tyco Toys, Inc. is engaged in the design, development, and marketing of toys in the United States and United Kingdom.

Fisher-Price

Acquisition in 1993
Fisher-Price exists to make childhood fun and enriching. Through our breadth of products and services, we support families with young children, helping them build skills that will last a lifetime. And we’ve been doing that for generations—since 1930, in fact
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