Mattel is a leading global company in the design, manufacture, and marketing of toys and family products. Its extensive portfolio features iconic brands such as Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, and Fisher-Price, which includes Little People and Power Wheels. The company caters to a wide demographic, offering products for infants, preschoolers, and older children, including educational toys, games, and plush items. With headquarters in El Segundo, California, Mattel employs nearly 30,000 people across 40 countries and territories, distributing its products in over 150 nations. The company generates more than half of its net sales from North America, reflecting its strong market presence. Mattel has received recognition for its ethical practices and corporate responsibility, consistently ranking among the top companies in these areas.
Senior Vice President Barbie and Global Head of Dolls
Christopher Farrell
Executive Vice President and Chief Strategy Officer
Ynon Kreiz
CEO and Chairman
Lisa McKnight
Executive Vice President and Executive
Robert Roosa
Senior Director, Strategic Development and M&A
10 past transactions
Caribu
Acquisition in 2022
Caribu Inc. is a family-oriented video calling application designed to facilitate engaging long-distance interactions between parents, grandparents, and children. Founded in 2014 and based in Miami, Florida, the platform allows users to read bedtime stories together while incorporating interactive features such as real-time drawing, a story guide pointer to help follow along, and a magnifying tool for small text. Additionally, Caribu offers an in-app bookstore with hundreds of children's books available in six languages. This combination of communication and education makes Caribu a valuable tool for modern families seeking to maintain connections and enhance learning experiences, even from afar.
OnChain Studios
Series A in 2022
OnChain Studios is a software company focused on creating interactive digital experiences through non-fungible tokens (NFTs). The company operates a platform where users can buy, sell, and collect digital toys, which can also be interacted with in an immersive, blockchain-based environment. By combining ownership with engaging gameplay, OnChain Studios aims to enhance the user experience in the digital toy market while leveraging the capabilities of blockchain technology.
Osmo
Series B in 2016
Started in 2013 by Pramod Sharma and Jerome Scholler, Osmo is a gaming company built around its proprietary Reflective Artificial Intelligence. It aims to create a new play movement to unleash the boundaries of the screen with the launch of its inaugural product, Osmo. Osmo expands the playing field and engages creative thinking and social interaction, allowing any object - pen and paper, you name it - to interact with the digital device. Osmo is headquartered in Palo Alto, CA.
Sproutling
Acquisition in 2016
Sproutling, Inc. is a company that designs and manufactures innovative baby monitoring products, primarily focusing on wearable devices that track vital signs such as heart rate, motion, and positioning of infants. These devices provide parents with real-time insights into their child's sleep patterns and environment, helping them to optimize sleep quality. The flagship product, The Sproutling Baby Monitor, is notable for its ability to learn and predict sleep behaviors, offering guidance on the best times for sleep and wakefulness. Founded in 2012 and based in San Francisco, California, Sproutling also publishes a magazine aimed at parents and families. As of January 2016, the company operates as a subsidiary of Mattel, Inc.
Fuhu
Acquisition in 2015
Fuhu, Inc. is a company that specializes in designing and selling consumer products aimed at children. It is best known for its nabi tablet, an Android-based learning device specifically crafted for kids, which combines hardware, software, and accessories to create engaging educational experiences. Fuhu also offers a range of cloud-served software and applications, including urDrive, a content management solution for USB drives, and Fooz Kids, an application that customizes computers for child-friendly use under parental control. Founded in 2008 and headquartered in El Segundo, California, Fuhu operates additional offices in several locations, including Denver, Hong Kong, San Jose, China, Taipei, and Japan. As of 2016, Fuhu operates as a subsidiary of Mattel, Inc.
Mega Brands
Acquisition in 2014
Mega Brands Inc. is a prominent manufacturer of construction toys, games and puzzles, arts and crafts, and stationery products. The company focuses on providing engaging and creative experiences for children and families through a diverse range of innovative and high-quality products. Known for its commitment to affordability and design excellence, Mega Brands aims to foster creativity and learning through play.
HIT Entertainment
Acquisition in 2011
HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment's lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a division of Fisher-Price and has operations in the UK, US, Canada, Hong Kong and Japan.
Radica Games
Acquisition in 2006
Radica Games Ltd. specializes in the development, manufacture, and distribution of electronic entertainment products. The company produces a wide range of items, including electronic games, video game controllers, mechanical slot banks, tabletop games, and various youth electronics. Additionally, Radica Games offers dolls and electronic plush toys, catering to diverse entertainment needs. Through its focus on both electronic and mechanical gaming solutions, the company aims to provide engaging experiences for its customers.
Tyco Toys
Acquisition in 1996
Tyco Toys, Inc. is engaged in the design, development, and marketing of toys in the United States and United Kingdom.
Fisher-Price
Acquisition in 1993
Fisher-Price is a toy manufacturer based in East Aurora, New York, that has been dedicated to enriching childhood since its founding in 1930. The company produces a wide range of toys and products designed for young children, focusing on promoting fun and skill development that benefits families. Fisher-Price sells its products through various e-commerce platforms, ensuring accessibility for consumers. Its longstanding commitment to childhood development has made it a trusted brand for generations.
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