Mattel

Mattel is a leading global company in the design, manufacture, and marketing of toys and family products. Its extensive portfolio features iconic brands such as Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, and Fisher-Price, which includes Little People and Power Wheels. The company caters to a wide demographic, offering products for infants, preschoolers, and older children, including educational toys, games, and plush items. With headquarters in El Segundo, California, Mattel employs nearly 30,000 people across 40 countries and territories, distributing its products in over 150 nations. The company generates more than half of its net sales from North America, reflecting its strong market presence. Mattel has received recognition for its ethical practices and corporate responsibility, consistently ranking among the top companies in these areas.

Krista Berger

Senior Vice President Barbie and Global Head of Dolls

Christopher Farrell

Executive Vice President and Chief Strategy Officer

Ynon Kreiz

CEO and Chairman

Lisa Mcknight

EVP and Chief Brand Officer

Robert Roosa

Senior Director, Strategic Development and M&A

10 past transactions

Caribu

Acquisition in 2022
Caribu Inc. is a Miami-based company that specializes in a video calling application designed to enhance long-distance interactions between parents, grandparents, and children. Founded in 2014, the platform enables users to read children's picture books together in an engaging and interactive manner. Features include real-time drawing on books, an audio-only mode for low-bandwidth areas, a story guide pointer for tracking text, and a magnifying tool for small print. The app also includes an in-app bookstore with a diverse selection of hundreds of books available in multiple languages. By combining education and play, Caribu provides a unique communication tool that fosters connections and learning among family members, making it easier for them to bond, even from afar.

OnChain Studios

Series A in 2022
OnChain Studios is a software company focused on enhancing ownership within interactive digital experiences. The company specializes in creating non-fungible token (NFT) based digital toys that users can buy, sell, and collect. OnChain Studios' platform allows consumers to engage with these toys in an immersive world built on blockchain technology, offering unique digital experiences.

Osmo

Series B in 2016
Started in 2013 by Pramod Sharma and Jerome Scholler, Osmo is a gaming company built around its proprietary Reflective Artificial Intelligence. It aims to create a new play movement to unleash the boundaries of the screen with the launch of its inaugural product, Osmo. Osmo expands the playing field and engages creative thinking and social interaction, allowing any object - pen and paper, you name it - to interact with the digital device. Osmo is headquartered in Palo Alto, CA.

Sproutling

Acquisition in 2016
Sproutling Inc., established in 2012 and based in San Francisco, specializes in designing smart products for baby monitoring. Its flagship product is a wearable device that tracks heart rate, motion, and position of infants, transmitting real-time data to parents via their smartphones. This device learns and predicts sleep patterns, helping parents optimize their child's sleep. As of 2016, Sproutling operates as a subsidiary of Mattel Inc., serving families worldwide with innovative baby monitoring solutions.

Fuhu

Acquisition in 2015
Fuhu, Inc. is a company that specializes in designing and selling consumer products for children, primarily focusing on technology that enhances learning and engagement. Founded in 2008 and based in El Segundo, California, Fuhu's flagship product is the nabi tablet, an Android-based learning device tailored for kids, offering a blend of hardware, software services, and accessories. Additionally, the company provides cloud-served software applications, such as urDrive and Fooz Kids, which create safe and interactive digital experiences for children while ensuring parental control. Fuhu's products are distributed through various retailers across the United States, and the company has established a global presence with offices in cities including Denver, Hong Kong, San Jose, and locations in China, Taipei, and Japan. As of January 2016, Fuhu operates as a subsidiary of Mattel, Inc.

Mega Brands

Acquisition in 2014
MEGA Brands Inc. is a prominent manufacturer specializing in construction toys, games and puzzles, arts and crafts, and stationery. The company is recognized for its innovative and well-designed products that provide engaging creative experiences for children and families. With a commitment to affordability and high quality, MEGA Brands has established itself as a trusted name in the toy industry, particularly known for its plastic building blocks and diverse range of recreational products.

HIT Entertainment

Acquisition in 2011
HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment's lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment is a division of Fisher-Price and has operations in the UK, US, Canada, Hong Kong and Japan.

Radica Games

Acquisition in 2006
Radica Games Ltd. is a company that specializes in the development, manufacture, and distribution of electronic entertainment products. Its diverse product range includes electronic games, video game controllers and accessories, mechanical slot banks, tabletop games, youth electronics, dolls, and electronic plush toys. The company is known for designing and creating both handheld and tabletop games, catering to a wide audience in the entertainment sector. Through its innovative approach, Radica Games aims to provide engaging gaming experiences for consumers of all ages.

Tyco Toys

Acquisition in 1996
Tyco Toys, Inc. is engaged in the design, development, and marketing of toys in the United States and United Kingdom.

Fisher-Price

Acquisition in 1993
Fisher-Price is a toy manufacturer headquartered in East Aurora, New York, dedicated to making childhood both enjoyable and enriching. Established in 1930, the company focuses on creating a wide range of products that support the development of young children, helping them acquire essential skills that will benefit them throughout their lives. Fisher-Price distributes its toys through various e-commerce platforms, ensuring accessibility for families seeking engaging and educational playthings for their children. Over the decades, Fisher-Price has built a strong reputation for quality and innovation in the toy industry.
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